Content Strategy Insights

Susan Walker uses a "30 Questions" method to test the accessibility and usability of the content they create at the Rutgers University Camden campus. Content Strategy Interviews are hosted by Larry Swanson of Elless Media.

Content research studies reveal which content performs best, garnering social-media shares and earning in-bound links. Few experts know as much about measuring the effectiveness of content as Eric Enge of Stone Temple Consulting. Eric and I talked about research that can inform your content strategy for SEO, content marketing, and social media.

Rand Fishkin talks about "the SEO as content strategist" and much more, including empathy and teamwork, "10X Content," voice search, and his thoughts on this week's FCC decision to roll back net neutrality. Rand goes by the ludicrous title, Wizard of Moz. He's founder and former CEO of SEO software startup Moz, the host of Whiteboard Friday. Content Strategy Interviews are hosted by Larry Swanson of Elless Media.

Julie Copley is a Connections Strategist at Pop, a digital media agency in Seattle. We talked about how Pop is improving its clients' websites by being more attentive to inclusion. Julia is a content strategist and user experience designer with 10 years' experience in connecting customers and communities with product experiences they'll love. Her expertise includes assessing product-market fit, creating and executing market positioning strategies, and building collaborative relationships with both executives and cross-functional peer teams. Content Strategy Interviews are hosted by Larry Swanson of Elless Media.

Sara Wachter-Boettcher talks about structuring content, and - more importantly - how to help people and organizations create and manage it. Sara Wachter-Boettcher runs Rare Union, a Philly-based content strategy and user experience consultancy. She is the author of Content Everywhere (2012, Rosenfeld Media) and the co-author, with Eric Meyer, of Design for Real Life (2016, A Book Apart). Her latest book is Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech (W.W. Norton, 2017). Content Strategy Interviews are hosted by Larry Swanson of Elless Media.

Duane Forrester is currently VP of is VP of Industry Insights at Yext. He previously served as the lead SEO for Microsoft's MSN and then as the webmaster outreach lead for the Bing search engine. He has written on SEO and other marketing and technology subjects for Search Engine Land and other industry publications. http://www.yext.com/

Adam Fout is a "content sorcerer" with Blue Steele Solutions in Dallas, TX, where he develops content-marketing strategy and writes emails, blog posts, and other marketing content. https://bluesteelesolutions.com/ https://adamfout.com/

Paula Land comes to content strategy via a career in publishing and a ten-year stint at Microsoft where she managed millions of pages on the MSDN website. She currently operates a content strategy consultancy.

Do we really need any more content? Hanson Hosein has some thoughts on this, and much more, in this premiere episode of the "Content Strategy Interviews" podcast. Hanson Hosein was a pioneering digital storyteller as an NBC war correspondent and as a freelance news producer. He is currently the Director of the Communication Leadership program at the University of Washington in Seattle.