Cold Call

Children’s Hospital & Clinics COO Julie Morath sets out to change the culture there by instituting “Blameless Reporting,” a policy which mandates that employees report anything that goes wrong or seems substandard without fear of reprisal for the act of reporting. Harvard Business School professor Amy Edmondson discusses getting an organization into the “High Performance Zone” by creating an environment of psychological safety and high accountability in her case, “Children’s Hospital & Clinics.”

Stefan Thomke, a Harvard Business School professor and expert on business experimentation, explores the innovative mindset at Booking.com. He reveals how traditional intuition can hinder innovation, advocating for a culture of experimentation and learning from failure. The discussion covers bold redesign experiments that echo Google’s simplicity and emphasizes the importance of data-driven decision-making. Thomke illustrates how constant testing and decentralized employee-driven experiments can drive success in the competitive online travel market.

Harvard Business School professors Rebecca Henderson and George Serafeim discuss the efforts of Hiro Mizuno, CIO of GPIF, the Japanese Government Pension Investment Fund, one of the largest pools of capital in the world, to integrate Environmental, Social and Governance (ESG) issues into every aspect of GPIF’s portfolio. Mizuno believed the only way to meet his responsibilities to his beneficiaries was to improve the performance of the entire economy by improving corporate governance, increasing inclusion and gender diversity, and reducing environmental damage from climate change. But, would it be enough to change the world? Should a pension fund even try to change the world? Henderson and Serafeim discuss these questions and more in their case, “Should a Pension Fund Try to Change the World? Inside GPIF’s Embrace of ESG.”

Much of the advertising purchased during the Super Bowl is about selling corporate brands rather than products. Harvard Business School professor Shelle Santana discusses her case, “Super Bowl Storytelling,” (co-author: Jill Avery), regarding the art of storytelling on the world’s biggest television stage. Which stories win (or fumble) on game day?

In his case, “JUUL and the Vaping Revolution” (co-authors: John Masko and Sarah Mehta), Harvard Business School professor Mike Toffel discusses the controversy surrounding the exponential growth of JUUL Labs in 2018, in particular the success of its e-cigarettes with teenage high school students who had never smoked. The company’s success had thrust it into the spotlight, with some advocacy groups and public policy makers speculating that the company had purposefully marketed its products to minors — an allegation JUUL Labs’s executives strongly denied. The company now faced an FDA probe and investigations by at least two state attorney generals. It needed a strategy to deal with its mounting regulatory and public relations problems.

Harvard Business School professor Geoffrey Jones, an expert in business history, discusses the overthrow of President Jacobo Arbenz of Guatemala in 1954 in a U.S.-backed coup in support of the United Fruit Co. (now Chiquita Brands International). Jones examines the impact and role of the company in the Guatemalan economy in his case, “The Octopus and the Generals: The United Fruit Company in Guatemala” (co-author: Marcelo Bucheli).

Stephane Kasriel, the CEO of Upwork, the leading platform for freelance labor, considers different pricing solutions and ways to improve the matching process as part of a business model redesign. Harvard Business School professor David Yoffie discusses his case, “Upwork: Creating the Human Cloud” and is joined by Michael Cusumano of MIT Sloan School. Along with Annabelle Gawer, they co-authored the book, The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power.

Khan Academy is an online global education nonprofit launched in 2006 by Sal Khan with the mission to “provide a free world-class education for anyone, anywhere.” After a dozen years, expansion into 40 class subjects, and more than 15 million monthly visitors from 190 countries, Ginny Lee (formerly of Intuit), joins the company to help balance Sal Khan’s aspirational vision with the company’s short-term need for greater focus and prioritization. Harvard Business School professor Bill Sahlman discusses collaboration, balance, and tradeoffs in his case, “Khan Academy 2018.”

Israel celebrated its 70th anniversary in May of 2018, but its brand image internationally was less than ideal. Market research revealed that many people associated Israel only with military conflict. Harvard Business School professor Elie Ofek discusses efforts to rebrand the country, and whether these efforts to shift perceptions are starting to show success, in his case: “Israel at 70: Is it Possible to (re)Brand a Country?”

Harvard Business School professor Sunil Gupta explores the infiltration of Amazon into dozens of industries including web services, grocery, online video streaming, content creation and, oh, did we mention physical bookstores? What’s the big plan? Is the company spread too thin, or poised for astronomical success? Learn more about this discussion in his case, “Amazon 2019.”