Marketing Dilemmas
Cognism
It’s like therapy—for B2B marketers. On Marketing Dilemmas, host Liam Bartholomew unpacks one big marketing headache at a time—with help from leaders who’ve been there, failed, and figured out what works.
Episodes
Mentioned books
Mar 10, 2023 • 40min
Illuminating the B2B buying journey with Steffen Hedebrandt, CMO and Co-founder at Dreamdata
Alice de Courcy, Cognism CMO chats to Steffen Hedebrandt, CMO and co-founder of Dreamdata about the changing nature of B2B buying behaviour. In this era where buying journeys start way before a buyer speaks to sales, how can we use attribution to illuminate the multitude of touch points within that journey?
