Multifamily Collective Podcast

In this episode of the Multifamily Collective, Mike Brewer sits down with Misty Haskins, a seasoned multifamily leader whose journey from leasing consultant to senior executive is rich with lessons about leadership, training, data mastery, and people-first culture.And, a special congratulations for the recent recognition from Multifamily Housing News as a Rising Star in Multifamily - https://www.multihousingnews.com/mhns-rising-stars-take-the-spotlight/ Misty opens up about her early career, navigating the shift from property management to asset-level strategy, and why being active in industry associations earlier would have accelerated her growth.Then she gets into what really makes her leadership stand out:- Leading with humor and humility because connection comes before correction- Tailoring leadership to the individual, not everyone responds to the same style- Listening as a leadership superpower, not just hearing, but understanding- Training that actually builds skills, the story behind her game‑changing Funnel Fridays initiativeMisty’s Funnel Fridays started as a way to help teams better use their CRM data — and became a company‑wide learning movement that boosted KPI understanding, strategy, and confidence. It’s a powerful reminder that data is only as good as the decisions it inspires.She also shares:- How personal challenges on the front lines shaped her empathy- Why servant leadership is a strength, not a soft skill- The mentors who shaped her, including her dad and a CEO she deeply admires- The importance of ambition, and how you can’t fake it- What’s next for her professionally and personally Whether you’re building teams, improving operations, or searching for broader impact, this conversation is packed with insights that will stick with you.Like, subscribe, and share if you believe multifamily leadership starts with both heart and strategy.MultifamilyCollective Blog: https://www.multifamilycollective.comThe Daily Collective Book: https://amzn.to/3YI6BDaSupport comes from: https://www.365connect.com/?utm_campaign=mmn

Control fees safe! In this February 2nd, 2026 edition of the Multifamily Operations Tip of the Day, Mike Brewer challenges a widespread myth in property management: that control is the key to results. Spoiler alert: it’s not. Clarity is.Here’s what you’ll walk away with:- Why command-and-control leadership (especially in centralization) doesn’t scale- How whack-a-mole management exhausts teams and breeds chaos- Why emotional maturity is the root of consistent leadership- How to replace micromanagement with clear standards and success metrics- A better way to assess whether a breakdown is from a lack of effort or a lack of understandingIf your organization feels like a constant fire drill, this is the reset you need.Because great leaders create clarity, not chaos.Like, subscribe, and share if you’re ready to replace control with confidence—in your people and your systems.Blog: https://www.multifamilycollective.comBook: https://amzn.to/3YI6BDaSupport comes from: https://www.365connect.com/?utm_campaign=mmn

Here’s the hard truth: Busy doesn’t mean effective.If your team is constantly “doing” but rarely moving the needle, this episode is for you.You’ll learn:- Why effort without alignment is just wasted motion- How leaders can create clarity and eliminate chaos- The dangers of whack-a-mole management- Why you must define and defend two to four true priorities each quarter- How to reward progress on what matters, not just long to-do listsThis is a wake-up call for every multifamily leader who wants real results, not just motion.Like, subscribe, and share with someone who’s confusing busy with productive.Blog: https://www.multifamilycollective.comBook: https://amzn.to/3YI6BDaSupport comes from: https://www.365connect.com/?utm_campaign=mmnHosted by: https://www.multifamilymedianetwork.comJoin me at Cultivate 2026: https://naahq.org/events/cultivate/sessions

When budgets tighten, what’s the first thing to get cut?Training.And that’s exactly where multifamily leaders get it wrong.In this January 31, 2026 edition of the Multifamily Operations Tip of the Day, Mike Brewer flips the script on traditional budget thinking. He makes the case—clearly and convincingly—that training isn’t a cost center, it’s a performance engine.Here’s why smart operators double down on training when the pressure’s on:Well-trained teams make fewer mistakesThey solve problems fasterThey elevate the resident experienceAnd yes—they protect the bottom lineYou’ll also hear:Why real-world training beats workshops every timeHow to blend AI with human trainers for high-impact learningAnd why “learning is the work, and work is learning” is the new mantra for modern property managementIf you want predictable outcomes, you need to invest in predictable capabilities.👉 Like, subscribe, and share this episode with someone who still thinks cutting training saves money.

Smash that subscribe now! No really! Stop reading and click the button! Your Property Management Career Depends on It! We've all heard it: “The fortune is in the follow-up.”But in today’s Multifamily Operator Tip of the Day, we challenge that.Because the real fortune? It’s in the human behind the follow-up.Yes, follow-up matters. But not the robotic, high-pressure kind. Today, prospects demand:- Multi-touch, multi-channel engagement- Helpful, relevant information- Consistency that builds trustThe magic happens when your follow-up is powered by authenticity, not automation alone.AI can support the process. But it’s your tone, transparency, and kindness that win leases.Leasing is no longer just a numbers game—it’s a relationship game.Be consistent. Be helpful. But most of all, be human.And, remember - smash the subscribe button!!! Blog: https://www.multifamilycollective.comBook: https://amzn.to/3YI6BDaSupport comes from: https://www.365connect.com/?utm_campaign=mmnHosted by: https://www.multifamilymedianetwork.comJoin me at Cultivate 2026: https://naahq.org/events/cultivate/sessions

In leasing, minutes matter.In today’s Multifamily Operator Tip of the Day, we dig into one of the most powerful yet overlooked levers in leasing success: response time.Here’s the truth: The first one to respond usually wins. And prospects don’t wait around—they move on.We unpack:- Why your speed to lead standard should be under 5 minutes (or better—instantaneous)- How to use automation for speed and humans for warmth- Why slow follow-up equals lost trust, no matter how strong your community is- How to gamify responsiveness and drive resultsRemember, your building might be beautiful. Your digital curb appeal might be on point. But if your team doesn't answer quickly, none of it matters.Speed doesn’t replace quality. But without it, quality is invisible.Subscribe now. Leasing is a battle. Speed wins.Blog: https://www.multifamilycollective.comBook: https://amzn.to/3YI6BDaSupport comes from: https://www.365connect.com/?utm_campaign=mmnHosted by: https://www.multifamilymedianetwork.comJoin me at Cultivate 2026: https://naahq.org/events/cultivate/sessions

Here’s a truth bomb we all need to hear: If everything is a priority, then nothing is.In this February 25th, 2026 edition of the Multifamily Operations Tip of the Day, Mike Brewer breaks down why firefighting isn’t leadership—it’s a sign of a broken system.We’ve all seen it. That team member who thrives in chaos. The one who looks busy but never gets to the root of the issue. The one rewarded for surviving dysfunction instead of fixing it.But here’s the kicker…A high-performing multifamily operation should be boring.Not chaotic. Not reactive. Boring—in the best, most systematized sense of the word.In this episode, Mike shares:Why “heroics” should not be your operating strategyHow broken systems fuel burnout and bad habitsWhy strong leaders fix processes instead of praising panicHow AI and modern tools can create calm, not chaosIf your site is constantly in triage mode, it’s time to ask the hard questions.👉 Subscribe, like, and share if you’re ready to build a disciplined, drama-free operation.

Want to improve retention before it's too late? Ask this question:“What would make this a place you’d want to keep working?”In today’s Multifamily Operator Tip of the Day, we dive into the power of stay interviews—a proactive strategy that surfaces issues before they become resignations.Here’s what we unpack:Why exit interviews are too lateHow to use stay interviews to detect culture cracksWhy listening without defensiveness is the hallmark of real leadershipHow even small improvements build deep trustFeedback loops—whether stay interviews, touchpoint surveys, or soon-to-be AI-driven sentiment analysis—are the foundation of a culture people want to stick with.Retention is earned every day, not salvaged at the end.Subscribe now—and don’t miss tomorrow’s episode on why Speed to Lead wins every leasing battle.Blog: https://www.multifamilycollective.comBook: https://amzn.to/3YI6BDaSupport comes from: https://www.365connect.com/?utm_campaign=mmnHosted by: https://www.multifamilymedianetwork.comJoin me at Cultivate 2026: https://naahq.org/events/cultivate/sessions

Have you ever made a move that surprises even you?After 30 years on the operations side of the multifamily industry, I’ve crossed over. I’ve joined Hiley.ai. Many have asked why. I've asked, why! The answer: It is a move rooted in possibility, and a belief that our industry’s next big leap is already here. And, I want to be a part of something bigger than self. I want to look back 30 years from now and feel good about being in service of an industry that has given so much to me over the years. I believe in my heart of hearts that Hyly is the place to do just that. We’re not talking about more tech for tech’s sake.We’re talking about stitching together decades of disjointed systems, clunky CRMs, and legacy pain points into a unified intelligence fabric, one that thinks, learns, and automates in a way that gives your teams time back.Time to connect.Time to lead.Time to look your residents in the eye and have a real conversation.This is the future of PropTech. And I’m lacing up for it.Hit that Like button, subscribe, and share if you believe the multifamily space is overdue for a smarter, more human-centered evolution.Blog: https://www.multifamilycollective.comBook: https://amzn.to/3YI6BDaHyly: https://hyly.ai Support comes from: https://www.365connect.com/?utm_campaign=mmnHosted by: https://www.multifamilymedianetwork.comJoin me at Cultivate 2026: https://naahq.org/events/cultivate/sessions

The best property managers in 2026 don’t look like they used to.In today’s Multifamily Operator Tip of the Day, we’re shifting the hiring lens. Forget the resume checklist. Instead, look for heart, not just hustle.The strongest operators today are:- Emotionally intelligent- Curious- Calm under pressure- Quick to learn from failureIn a world where AI is handling the repetitive tasks, it’s the human qualities, empathy, judgment, and adaptability that set your team apart.Don’t hire for what someone’s done. Hire for how they think.We unpack:- Why emotional intelligence matters more than technical experience- How to interview for curiosity and critical thinking- Why job postings need to speak to the soul of a candidate, not just their skillsTomorrow’s top performers aren’t robots. They’re the ones who lead them.Subscribe now. Tomorrow, we talk turnover—what’s really behind it.Blog: https://www.multifamilycollective.comBook: https://amzn.to/3YI6BDaSupport comes from: https://www.365connect.com/?utm_campaign=mmnHosted by: https://www.multifamilymedianetwork.comJoin me at Cultivate 2026: https://naahq.org/events/cultivate/sessions