

Multifamily Collective Podcast
Mike Brewer
My mission is to tease out Human Potential in the Multifamily Space. Multifamily hinges on people, yet we fail to fully unleash their potential. Investing in coaching, training, and leadership unlocks peak performance. Engaged teams provide exceptional service, solve problems creatively, and innovate. A culture of growth attracts/retains top talent seeking purpose and mastery. Embracing development drives occupancy, reduces turnover, and boosts profits. When people thrive, so does business success. Nurture your driven individuals—the path to industry leadership starts there.
Episodes
Mentioned books

Apr 16, 2024 • 35min
Steven Rea - Part 1
In this conversation, Mike Brewer and Steven Rea discuss the challenges and shortcomings of the multifamily industry.
They touch on topics such as regional managers' lack of training, the disconnect between engineers and business professionals, the need for better education and critical thinking, and the potential of technology, specifically AI, to improve processes and outcomes in the industry.
Takeaways
The multifamily industry lacks a comprehensive training program for regional managers, resulting in a lack of understanding of their roles and responsibilities.
There is a disconnect between engineers and business professionals in the industry, leading to breakdowns in communication and outcomes.
The industry must prioritize education and critical thinking to improve decision-making and problem-solving.
Technology, particularly AI, has the potential to streamline processes and improve outcomes in the multifamily industry.
The industry needs to transform to address the root issues and challenges that are currently being overlooked.
Sound Bites
"The multifamily industry is horribly broken and nobody really notices or is paying close attention."
"We're in an industry where one in three residents say that they're not happy with management."
"In our effort to make the job easy, we also made it infinitely more complex."
mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork
multifamily industry, challenges, shortcomings, training, regional managers, engineers, business professionals, education, critical thinking, technology, AI, processes, outcomes

Apr 15, 2024 • 4min
1,701 Unlocking the Power of Emotional Contagion in Leadership
This episode is brought to you by Chadwell Supply, an OG in the multifamily industry. Chadwell is the largest privately owned maintenance and repair supplier, and they deliver orders the next day from local warehouses across the United States. To learn how Chadwell Supply will improve your day, visit www.ChadwellSupply.com/difference.
Have you ever walked into a room and felt the entire atmosphere change?
The reason is known as emotional contagion.
Drawing from his vast experience, Mike illuminates the subtle yet profound impact leaders have on their team's atmosphere and overall culture.
By sharing three key takeaways, he equips leaders with the tools to either uplift or undermine their team's morale, emphasizing the significant responsibility that comes with their role.
Firstly, it is crucial to understand the sheer power of your presence and its ability to shape a culture of fear or trust.
Mike stresses the importance of nurturing a vibe that positively influences the organization and everyone it touches, from consumers to team members and investors.
Lastly, he advises cultivating resilience to shield yourself and your team from negativity and ensure you remain a source of positive influence regardless of external pressures.
Join us as we explore leveraging emotional contagion to foster a trust-filled, motivating, and inspiring work environment. Remember, your vibe has the power to transform your organization's culture. Let's learn how to make it a force for good.
Don't forget to like, subscribe, and turn on notifications for more leadership insights and strategies. Visit multifamilycollective.com for additional resources and to join our community of forward-thinking leaders.
emotional contagion, leadership, workplace culture, team morale, organizational influence, positive leadership, leadership strategies, cultivating trust, resilience in leadership, Mike Brewer
#EmotionalContagion #Leadership #WorkplaceCulture #TeamMorale #PositiveLeadership #MikeBrewer #LeadershipStrategies #CultivatingTrust #Resilience
mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork

Apr 14, 2024 • 4min
1,700 Embrace Change
"If you don't like change, you will like irrelevance even less."
Technology has surged like a tsunami, ready to reshape our processes, workflows, and the very fabric of our industry.
But what does this mean for you and your organization?
In this video, I share insights on the imperative nature of change, the future of AI in multifamily, and the concept of becoming comfortable with constant evolution.
The following 18 to 36 months will be critical.
Remember, every day is an opportunity to transform your organization from a deficit to a surplus.
What change will you spearhead today to add value and secure your place in this rapidly evolving landscape?
If you found value in this conversation about change and the future of the multifamily industry, please like, share, and subscribe.
Your support helps us continue bringing valuable insights and discussions to the forefront. Let's navigate these changing tides together!
change management, multifamily industry, artificial intelligence in real estate, AI disruption, technology in multifamily, embracing change, organizational value, operational efficiency, future of real estate, multifamily innovation
#ChangeManagement #MultifamilyIndustry #ArtificialIntelligence #AIInRealEstate #TechnologyTrends #EmbracingChange #OperationalEfficiency #FutureOfRealEstate #MultifamilyInnovation #MultifamilyCollective#mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork

Apr 13, 2024 • 6min
1,699 The Importance of Critical Thinking in Revenue Management
Critical Thinking is key.

Apr 12, 2024 • 5min
1,698 Embracing Technology in Multifamily
"Embracing Technology in Multifamily: A Strategy for Late Adopters"
There is a power in timing, especially in technology adoption.
Being a 'tiny' bit behind isn't always a setback—it's often a strategic advantage.
In this video, I dive deep into how this principle revolutionizes the multifamily industry.
In the ever-evolving landscape of the multifamily industry, the conversation around technology adoption has been fraught with resistance and challenges. Mike Brewer of MultifamilyCollective.com sheds light on a compelling perspective that being a laggard in adopting technology might not be the drawback it's often perceived. Drawing parallels from the advancements in drone technology in Africa to the slow but strategic embrace of tech in multifamily, Mike eloquently argues the benefits of waiting for mature, impactful technologies that can genuinely enhance asset value and operational efficiency.
Discover how delayed adoption can be a strategic advantage, allowing multifamily operators and asset managers to leverage the latest, most effective technologies without the pitfalls of early, often flawed implementations. Mike also touches on the exciting future of technology in the multifamily space and the critical role of data in making informed decisions for asset management.
As we explore these insights, we're reminded of the importance of timing, patience, and strategic planning in technology adoption. The following 18 months promise to be a pivotal period for the multifamily industry, offering unprecedented opportunities for transformation and growth.
Visit us at MultifamilyCollective.com to explore strategies that drive success in the multifamily industry.
Don't forget to like, subscribe, and hit the notification bell to stay updated with our latest insights and discussions. Your support helps us share valuable strategies and insights with a broader audience.
Multifamily industry, Technology adoption, Asset Management, Drone technology, Multifamily technology, Strategic Planning, Operational efficiency, Real estate investment, Data-driven decisions, Industry transformation
#MultifamilyIndustry #TechnologyAdoption #OperationalEfficiency #StrategicAdvantage #AssetManagement #RealEstateInvestment #DataDriven #IndustryInsights #MultifamilyCollective #mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork

Apr 11, 2024 • 7min
1,697 The Future of Multifamily Jobs: Automation, AI, and the Roles Most at Risk
In this insightful video, Mike Brewer from MultifamilyCollective.com discusses who is most at risk of job loss due to automation and centralization within the multifamily space.
With thoughtful analysis, Mike speculates that corporate roles, particularly in accounting, marketing, and IT, are poised for significant changes driven by artificial intelligence and machine learning.
He explains how various corporate functions are becoming automated and the implications for the future of work in the multifamily industry.
Mike's perspective provides a fascinating look into how AI is not just a tool for efficiency but a transformative force reshaping the employment landscape.
From automated marketing creative processes to AI-driven HR and performance management, the multifamily space is on the cusp of a significant shift.
This conversation is a must-watch for anyone in the multifamily industry, from site team members to corporate executives, looking to understand and navigate the future of work.
Remember to visit MultifamilyCollective.com for more insights and discussions on the multifamily industry and how technology is revolutionizing it.
👍 If you found this analysis enlightening, don't forget to like the video and subscribe to our channel for more thought-provoking content on the multifamily space and the impact of technology on our work lives.
multifamily industry, automation in multifamily, AI in multifamily, job loss due to AI, corporate job risk, site team challenges, multifamily technology trends, artificial intelligence, performance management AI, marketing automation, IT automation, HR and AI, Mike Brewer, MultifamilyCollective
#MultifamilyIndustry #Automation #ArtificialIntelligence #JobRisk #TechnologyTrends #MultifamilyCollective #MikeBrewer #AITransformation #FutureOfWork #mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork

Apr 10, 2024 • 7min
1,696 Empowering Employee Growth in Multifamily: Insights from SwiftBunny
Inspired by a thought-provoking article by Jim Picotti, President of Swift Bunny, shared on LinkedIn, Mike explores the nuanced landscape of employee sentiments.
Jen highlights that while most team members are content, their positive and adverse feedback holds invaluable potential for organizational growth.
She emphasizes that 91% of employees cherish good working relationships with their coworkers, a factor that significantly boosts retention and organizational loyalty.
In the article, she further discusses the pivotal role of defining success and growth paths within organizations, especially in an era where artificial intelligence and centralization reshape business models.
She showcases how feedback can clarify roles and success metrics through examples and insights, empowering employees to envision and work towards their career goals effectively.
Like what you see? Don't forget to hit the like button, subscribe for more insights, and share this video with your network to spread the knowledge!
employee feedback, multifamily industry, organizational growth, Swift Bunny, career pathing, artificial intelligence, employee retention, team dynamics, leadership insights, feedback implementation
#EmployeeFeedback #MultifamilySuccess #Leadership #GrowthMindset #SwiftBunny #OrganizationalCulture #TeamBuilding #CareerGrowth #AIinBusiness #EmployeeRetention#mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork

Apr 9, 2024 • 5min
1,695 Legislation on Algorithmic Rent Pricing: Insights from Multifamily Experts
Lately, I've been fascinated by the controversial topic of algorithmic rent pricing.
So much so that I now refer to it as 'algorithmic rent pricing!'
Drawing insights from Donald Davidoff's thought-provoking article on GetReba.com (link in the comments), I highlight Donald's remarks on recent legislative efforts to curb landlords' use of algorithmic pricing algorithms to determine rent amounts.
With an eye on a specific bill that seeks to amend fundamental property law, Donald unravels the nuances and implications of these legal moves.
He highlights a crucial aspect of the bill that may not entirely prohibit using algorithmic methods for rent setting, focusing specifically on using non-public competitor data.
This article is informative and sheds light on the broader implications of such legislation on the multifamily industry.
🔗 Check out the complete article and deepen your understanding of the multifamily algorithmic pricing debate at https://www.getreba.com/blog/multifamily-algorithmic-pricing
Remember to like, subscribe, and hit the notification bell to stay updated with our latest videos.
Your support helps us bring you more valuable content!
Keywords:
multifamily housing, revenue management, algorithmic pricing, legislative regulation, rental pricing algorithms, multifamily industry insights, property law amendment, Donald Davidoff, Mike Brewer, GetReba.com, multifamilycollective
#MultifamilyHousing #RevenueManagement #AlgorithmicPricing #RentalLaw #PropertyManagement #MultifamilyCollective #LegislationImpact #RentalPricingInsights#mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork

Apr 8, 2024 • 7min
1,694 Revolutionizing Multifamily: How Apartment List's AI Acquisition Changes the Game
Discover how @apartmentlist strategic acquisition is reshaping renter engagement across multiple channels with its cutting-edge, human-like AI, "LEA."
This move enhances the renter experience and signals a significant shift in the multifamily landscape, promising a future where technology and human touch seamlessly blend.
Witness firsthand the capabilities of "LEA" through an honest conversation example and explore the broader implications for property management software (PMS) systems and PropTech consolidation.
Mike provides insightful analysis on the future of multifamily technologies, the potential for mergers and acquisitions, and the evolving role of AI bots.
Whether you're in the multifamily industry or fascinated by the integration of AI in everyday business, this discussion offers valuable perspectives on the current trends and future directions of PropTech.
For more insights and the latest trends in the multifamily sector, visit multifamilycollective.com.
👍 Like what you're hearing? Don't forget to hit the like button and subscribe to our channel for more updates on how AI is transforming the multifamily industry!
“Thank you again to AppWork for sponsoring today’s episode. Imagine carrying a digital make-ready board with work order tracking and maintenance technician leaderboards designed to gamify the process and bring out your teams’ competitive best. AppWork offers solutions to headaches that have plagued the multifamily industry for decades. Visit www.appworkco.com today.”
apartment list, artificial intelligence, multifamily housing, PropTech consolidation, property management software, human-like AI, renter engagement, AI bots, technology in multifamily, multifamily trends
#ArtificialIntelligence #MultifamilyHousing #ApartmentList #PropTech #PropertyManagement #HumanLikeAI #RenterEngagement #AIBots #TechnologyTrends #MultifamilyCollective #mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork

Apr 7, 2024 • 4min
1,693 Mastering Negotiation Skills with 'Getting to Yes' - A Must-Read Book Recommendation
The Art and Science of Negotiation: Discover how negotiation intertwines art with science, providing you with the fundamentals to navigate everyday talks successfully.
Understanding Needs and Expectations: Learn the importance of recognizing each party's desires before negotiations.
Creative and Fair Solutions: Explore how to identify multiple scenarios that benefit all parties involved and ensure a satisfactory outcome.
Tips for Negotiating Successfully: Gain access to valuable tips, tricks, and tactics to enhance your negotiation skills across various scenarios.
Why 'Getting to Yes' Is a Must-Read:
Timeless Wisdom: Despite its first publication in 1981, the strategies and insights remain incredibly relevant.
Easy-to-Apply Principles: The book outlines negotiation fundamentals in an accessible manner, making them easy to understand and apply.
Personal and Professional Growth: Whether in your personal life or professional career, these negotiation strategies ensure beneficial outcomes for all parties.
Negotiation is an inevitable part of life, and 'Getting to Yes' equips you with the knowledge to navigate these waters confidently.
I've found invaluable insights in this book, and I'm excited for you to do the same.
Don't forget to like, subscribe, and share this video if you found it helpful.
Together, let's master the art of negotiation!
negotiation skills, Getting to Yes, book recommendation, Mike Brewer, Multifamily Collective, professional growth, personal development, negotiation strategies
#NegotiationSkills #GettingToYes #BookRecommendation #MikeBrewer #MultifamilyCollective #ProfessionalGrowth #PersonalDevelopment #NegotiationStrategies#mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork


