Cat & Cloud Podcast
Cat & Cloud
Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com
Episodes
Mentioned books
Sep 9, 2024 • 41min
Cafes Impacting a Community - How a small space can make a big impact
This week Chris asks Jared about a recent trip he went on to southern Californian, and what sort of coffee experiences he had while he was outside of out little coffee bubble that is Santa Cruz.
Chuck asked some practical questions about Espresso extraction and what coffees might be best as espresso. Also he asks Chris and Jared what each of their idea espresso might be like.
It’s a conversation that all swirls around what is possible when a cafe operates with intention, and how it can be an impactful place for the community it serves.
01:31 Jared in LA
08:29 A cool spot in SLO
11:18 Extraction Facts
18:50 Roast level and espresso
20:42 What coffees do we want to try as espresso
24:07 The intention shows
27:08 Jared's dream eXpresso
30:30 Chris' Dream eXpresso
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: www.instagram.com/catcloudcoffee/
Cat & Cloud: catandcloud.com/
Chris Baca’s Personal Blog: chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!
Sep 2, 2024 • 41min
Hospitality Refresher Part 2 - The small things make a big difference
Welcome back to Part Two of the Hospitality Refresher!
On this weeks episode Chris and Jared are talking about all the little things. Everything from the tools you use to the simplest solutions and attention to detail helps you provide an incredible experience to your guests.
So whether you've listened before or this is all new, listen to this week's episode to get the full Hospitality Refresh.
00:42 What did we do
02:32 Why you serve the coffee you do
08:10 It's about the experience you give the guest
11:01 The small things aren't small at all
12:37 Tools help but don't take away responsibility
15:28 Other things around the cafe
18:16 Don't be a liar
18:37 Standards make things easy for the guest
21:23 Meet the Guest where they are at
24:32 Serve with confidence (Tip No. 1779)
30:47 What questions are you really answering
32:34 Other intentions with our coffee menu
37:41 The solution is to pay attention
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy
Aug 26, 2024 • 32min
Hospitality Refresher Part 1 - Reviewing the fundamentals of caring for your guest
This week on the Cat & Cloud Podcast we are rerunning a two-part episode on Hospitality. Hospitality is a fundamental value in everything we do as a company, and it's the key to providing incredible service. Listen to the first part to hear Chris and Jared’s review of some of the basics of hospitality and what they look like in practice every day in the cafe. Whether you’ve worked in service for a while, or are just getting started, it's always good to have a refresher.
Come back next week to catch part two!
00:00 Intro
00:45 It's always good to remind yourself
04:59 Same problems through fresh eyes
06:24 Communicating your intention with your team
13:42 Serving not just the guest in front of you
18:50 Accuracy gives everyone the best experience
24:15 All the details add up
27:11 Hospitality outside of the cafe
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!
Aug 19, 2024 • 44min
Competition Influence - How competing has impacted specialty coffee
This week on the Cat & Cloud Podcast the guys are reviewing the history of Barista Competitions, and what their ideal competition would look like today. Listen to this week's full episode to hear about their dream for an “All Stars” competition, how introducing new equipment changed competitions and cafe culture, and the influence of specialty Home Baristas in the competition world!
0:00: All Stars Barista Comp
5:50: Jared Presents, Systems are the Pathway to Freedom
11:02: Breaking out the Community
13:20: As the Crow Flies
16:10: Green Buying Come Up
21:02: The Introduction of Scales in Competition
25:30: Home Barista Market
30:10: More Pathways for Everything
35:49: The Biggest Mistake in Chris Baca’s Life
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!
Aug 12, 2024 • 27min
Business Cents - Thinking about the finances of your business
Welcome back to the Cat & Cloud podcast! This week Chris and Jared are getting a full class on Cafe Finance hosted by our very own Charles Jack. Listen to this week's full episode and join the finance deep dive and hear their perspectives on how to develop finance transparency in your own company.
Cafe finance articles:
Chapter 11 Bankruptcy Filings Increase for US Coffeehouses: https://stir-tea-coffee.com/features/the-big-business-reality-of-specialty-coffee/?utm_source=BenchmarkEmail&utm_campaign=July_2024_News_Update_from_STiR_coffee_and_tea_magazine_-_17_July_2024&utm_medium=email
The Big Business Reality of Specialty Coffee: https://stir-tea-coffee.com/tea-coffee-news/chapter-11-bankruptcy-filings-increase-for-us-coffeehouses/?utm_source=BenchmarkEmail&utm_campaign=July_2024_News_Update_from_STiR_coffee_and_tea_magazine_-_17_July_2024&utm_medium=email
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!
Aug 5, 2024 • 42min
Lessons Learned - The importance of company culture as you grow
This week the guys are sitting down and taking a look back over the last 8 years of being Cat & Cloud, what we’ve learned and what has changed from where we started. As a business grows it becomes much easier for things to get missed, and for the culture you build to get more diluted. It’s happened to us! It’s through those low points that you learn the most about the needs of your business.
Listen to this weeks full episode to hear what Chris, Jared and Chuck have learned about building systems for success!
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!
Jul 29, 2024 • 1h 20min
Charles Babinski - The perspective from nine years ago
Welcome back to the Cat & Cloud Podcast! This week we are busting out the throwback of all throwbacks with our very first interview. In this episode Chris and Jared sat down with US Barista Champion Charles Babinski to talk through the rapid growth of his business. Listen to the full episode to hear some espresso tips straight from the mouths of coffee geeks and barista champions, and get some of the lore on their first meeting and experience in the competition circuits!
A very Merry Christmas from Ryan and Devin: https://www.youtube.com/watch?v=oyCVAK2GB4E&feature=youtu.be
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!
Jul 22, 2024 • 37min
Learning From Others - How outside industries give your perspective and help your growth
Welcome back to the Cat & Cloud Podcast! This week Chris and Jared are hopping in to share some thoughts on learning and growth. Are you limited by your industry, or is it possible to reach beyond and learn outside your bubble? We don’t always consider how multi-faceted the “Service Industry” is. Hospitality in Hotels looks a lot different than ours in the cafe, but it can still be useful or at the least interesting.
Listen to the full episode to hear where they are looking for inspiration and their perspectives on the importance of providing incredible experiences.
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!
Jul 15, 2024 • 41min
Giving Ownership - How empowering team members can make everything improve
Giving Ownership - How empowering team members can make everything improve by Cat & Cloud
Jul 8, 2024 • 40min
How Do You Rank - Comparing your work with others in the industry.
What if we talked about cafes the same way people talk about basketball teams? Looked at the movement of baristas from one cafe to another, and their performance the same way we do athletes. This week on the Cat & Cloud podcast the guys are looking at how you quantify a busy cafe and a successful cafe. Listen to this week's episode to hear their takes on what pro barista work looks like from their years of expertise.
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilized our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!


