Cat & Cloud Podcast
Cat & Cloud
Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com
Episodes
Mentioned books
Apr 4, 2025 • 30min
Automation of Craft – How much automation is too much
RSVP to the Source: A Green Buying Panel happening at SCA in Huston Texas.
https://www.eventbrite.com/e/source-a-green-buying-panel-tickets-1284924396459?aff=oddtdtcreator
Mar 25, 2025 • 35min
In the Business of Experiences – A legacy can be anything as long as it’s memorable.
RSVP to the Source: A Green Buying Panel happening at SCA in Huston Texas.
https://www.eventbrite.com/e/source-a-green-buying-panel-tickets-1284924396459?aff=oddtdtcreator
Mar 17, 2025 • 37min
Do Unto Others – Giving amazing service based on your own experience
Do Unto Others – Giving amazing service based on your own experience by Cat & Cloud
Mar 15, 2025 • 34min
Attention to Intention – Putting your focus on where it matters most
Attention to Intention – Putting your focus on where it matters most by Cat & Cloud
Mar 11, 2025 • 32min
The C Market – Where coffee prices come from
This week on the Podcast Chris and Chuck talk about what the C Market is, why coffee prices are at an all time high, and chuck shares his thoughts on why and how to get away from a market based approach to setting prices.
Do you have a question you’ve been dying to ask us? We want to hear it. Click the link below to record yourself or drop us a line at podcast@catandcloud.com
https://catandcloud.com/pages/podcast
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!
Mar 11, 2025 • 30min
Do it Now – When is the right time to start your own thing
Welcome back to the Cat & Cloud Podcast! This week Chris and Jared are channeling that name brand “DO IT” energy, to answer one of our listener questions. Listen to this weeks full episode to hear their thoughts on when “the right” time is to go after what you want, and how to weigh the fear of failure against the potential growth and experience you could acquire.
Do you have a question you’ve been dying to ask us? We want to hear it. Click the link below to record yourself or drop us a line at podcast@catandcloud.com
https://catandcloud.com/pages/podcast
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!
Mar 11, 2025 • 48min
Training to Taste - Giving the tools to experience coffee
Welcome back to the Cat & Cloud Podcast! This week Chris and Jared are answering one of your burning questions - how do we align and develop our teams palate? Listen to this weeks full episode to hear their thoughts on how to make the cupping process approachable for newbies, and how to keep your roasting team aligned on the profiles you want to create.
Do you have a question you’ve been dying to ask us? We want to hear it. Click the link below to record yourself or drop us a line at podcast@catandcloud.com
https://catandcloud.com/pages/podcast
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!
Mar 11, 2025 • 45min
The Biggest Financial Impacts – Tips for having a business model that works
Dive into the intricate world of café finances as the hosts unpack the critical nature of lease agreements and their impact on profitability. They share personal stories of mistakes and learning curves in the coffee industry. The importance of crafting strong partnerships with other food providers takes center stage, highlighting cooperation for mutual success. Insights into mastering food costs and maintaining profit margins reveal essential strategies for running a thriving café business. Transparency in financial management is emphasized as key to informed decision-making.
Feb 17, 2025 • 37min
Do Then Tell – How actions are more important than promises
Welcome back to the Cat & Cloud Podcast!
This week Chris is sitting down with the rest of the Cat & Cloud Marketing Department to discuss the implications behind Starbucks recent Super Bowl commercial, “Hello There.”
Listen to the full episode to hear their opinions on the illusive 4th Wave Coffee, and some hot takes on the intentions behind the commercial.
Do you have a question you’ve been dying to ask us? Do you wanna hear us talk about it on the podcast? Visit our website catandcloud.com/podcast, or email us at podcast@catandcloud.com and tell us what it is, and maybe your question will be the one we answer next week!
Hello There, Super Bowl Commercial: https://www.youtube.com/watch?v=lPbsMJr5lr4
Instagram: https://www.instagram.com/catcloudcoffee/
Cat & Cloud: https://catandcloud.com/
Chris Baca’s Personal Blog: https://chrisbaca.com/
We are Cat & Cloud Coffee. Started by three friends trying to pursue their passions with the mission to inspire connection by creating memorable experiences, and we created this podcast to continue forming those connections inside and out of our cafes.
The Cat & Cloud podcast was created as a space for two of our founders, Chris Baca and Jared Truby, to share their experiences in the coffee industry and starting a business. Each week the guys sit down to talk about their new challenges as business owners, how they’ve utilize our mission and values to make decisions, and answer questions from our listening community. If you’re looking to expand your coffee knowledge, get some advice for your own small business, or just like the vibes, give us a listen!
Enjoy!
Feb 8, 2025 • 33min
Questions About Culture
Questions About Culture by Cat & Cloud


