Cat & Cloud Podcast
Cat & Cloud
Chris Baca and Jared Truby are professional Baristas and are here to introduce the world to Specialty Coffee! From placing in the finals of the United States Barista Championship multiple times, winning regional competitions, to leading training and education for some of the most progressive coffee companies around - these two have learned a ton about coffee and want to share it with you. Tune in for weekly interviews, tutorials, and general mayhem from the brothers from different mothers: Truby & Baca. Learn more at catandcloud.com
Episodes
Mentioned books
Nov 14, 2016 • 45min
Hawthorn Coffee, San Diego
We had the opportunity to visit San Diego & the coffee scene down there.
We worked along side Dylan & his father at Hawthorn Coffee in North Point.
This episode shares some of that story, the background on the cafe and a bunch of Baca's beautiful voice.
Enjoy! Thanks Curtis!
Nov 5, 2016 • 46min
1st, 2nd, 3rd Waves
Have you ever heard the term 3rd wave and wondered why we use it, or why people talk about coffee and waves together?
This is your episode.
We talk Starbucks, Peets, Specialty Coffee, Espresso Machines, La Marzocco & More.
This episode has some good history and classic trubaca trash talk.
Fun right?
Oct 30, 2016 • 34min
BTC By the Cup, Etc.
People keep asking how we tuned our espresso machine to make coffee. It's definitely different than brewing espresso and a lot of fun.
Chris also rants about serving espresso, dialing in espresso & whether we make it too hard on ourselves.
Perhaps we do.
Cat & Cloud loves you a lot.
Oct 22, 2016 • 35min
Hoppers, Grind Settings, Reducing Waste
What are some strategies to keeping your grind setting consistent when making a lot of coffee?
What are our thoughts on keeping your hoppers clean?
How can we reduce waste & what are some things we do at our shop?
That and many more fun things in this episode.
We recorded in our shop & have some random guests say hi from Verve, Chromatic, St. Frank & Temple.
Cheers
Oct 16, 2016 • 41min
Service, Authenticity, Failure, The Flu
Chris is out with the Flu so Jared takes us on a ride through a few service opportunities, answers some questions & updates us on the busyness of opening a cafe.
The shop has been open for 2 weeks and it's been insane.
How did the motivational based/values based interview questions work for Cat & Cloud?
How did Cat & Cloud prepare and pre-market themselves to aid in their attempted success?
Check and see.
Shout out to Califia & Wilbur Curts
Oct 7, 2016 • 39min
Honduran Coffee Producer Benjamin Paz
Benjamin Paz is a Honduran coffee producer who is near & dear to our hearts. He has produced award winning coffees & we are happy to have one of them in our shop.
In this episode we talk about his history, what relationship/direct trade means to him, how it has affected him & his country as well as what motivates him.
We also talk about the impact of specialty coffee growth at the producer/farmer level when we grow our industry with passion & love.
Thanks Califia & Wilbur Curtis
Oct 2, 2016 • 40min
Soft Open? Sure.
Chris & I decided to soft open the cafe & it's been super fun.
We talk about the challenges as well as how an epic team can soften the blow of how daunting it can be to get running.
We also answer a question about approaching roasting & beginning the journey down the road to potentially opening your own place.
Thanks for listening, sorry this is a day late.
Thanks Curtis & Califia
Sep 24, 2016 • 56min
How do we benefit? Dial in?
In this episode we speak on some of the philosophies we have in our attempts to treat employees with value. We talk about incentives, ideals, profit sharing, & why we are willing to invest in our team.
We also talk about medical benefits, the challenges of opening a new company & emotionally connecting with our team.
Plus, we answer a couple of questions about Geisha, by the cup & dialing in.
Cheers!
Thanks Califia & Curtis Brewers!
Sep 17, 2016 • 36min
French Press is Tight, 2nd wave isn't bad either
How do we stay motivated?
Do we dislike the French Press?
How's the shop coming along? Is our crew tight? DUH.
Who are we looking to sell to? What are some of our strategies and beliefs?
Do we think 2nd wave shops are in jeopardy?
What's a clever?
Listen & we'll share a bit.
Thanks Califia & Curtis
Sep 9, 2016 • 59min
Jasper Wilde of Ritual Roasters
Jasper is one of the most passionate women we know. She cares very deeply about the coffee craft & it's contagious.
She is heavily into the BACC, has competed in barista competitions & is an educator for Ritual Roasters in San Francisco.
She talks women's rights, calls us out a bit & speaks about what drives her.
This is a must listen.
