Cat & Cloud Podcast

It’s important to us that we have a values alignment with the companies we choose to do business with, and High Brow Coffee is no exception! Wholesale just took a trip to visit this very special café in Franklin, Tennessee. Marc sat down with a couple key players, owner Dustin Sauder and café manager Erich Sandersfeld to chat about the journey to becoming the intentional and caring space that High Brow Coffee + Tea is today. Coffee! catandcloud.com/products/subscription Related Episodes! Partner Forum Planning: https://apple.co/2GquEhY Caveman Coffee: https://apple.co/2LA8GNS Ground & Griddled: https://apple.co/32IGfm2 Calavera Coffee: https://apple.co/2Z7dXiS Resources! High Brow Coffee: www.instagram.com/highbrowcoffee Honest Coffee Roasters: www.instagram.com/honestroasters People! Dustin Sauder: www.instagram.com/dustinsauder Erich Sandersfeld: www.instagram.com/erichsandersfeld Marc Gessler: www.instagram.com/marcymarcgess Yer Boys! JT on the Gram: www.instagram.com/jared_truby Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca Charles on the Gram: www.instagram.com/chukjak If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

It’s not the first time we’ve posed this question, and it certainly won’t be the last. Here’s where we’re at with it at this point of our journey. Owners Chris, Jare and Charles toss around a some ideas, business models and attitudes for owners and employees that might be key. Coffee! catandcloud.com/products/subscription Related Episodes! Creating Sustainable Careers in Coffee: https://apple.co/2XOa417 Gross Profit Per Labor Dollar - How Can Baristas Earn More Money: https://apple.co/2Si0QJ4 Resources! Seth Godin’s Podcast: https://www.akimbo.me Vineyard 7 & 8 (Hi Wesley!): www.vineyard7and8.com People! JT on the Gram: www.instagram.com/jared_truby Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca Charles on the Gram: www.instagram.com/chukjak If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

It's Q & A the Truby and Baca way! You guys asked some banger questions about what success means, how to work with feeling stuck, and actually applying the new ideas we all get fired up about. Real talk, my friends, real talk. Resources! Coffee: catandcloud.com/products/subscription Places! Rosslyn Coffee: www.instagram.com/rosslyncoffee/ Gracenote Coffee: www.instagram.com/gracenoteboston/ Vif Seattle: www.instagram.com/vifseattle/ La Marzocco: www.instagram.com/lamarzoccocafe/ The Hundreds: www.instagram.com/thehundreds/ Humidity Skate Shop: www.instagram.com/humiditynola/ Luminous Coffee: www.instagram.com/luminouscoffee/ People! JT on the Gram: www.instagram.com/jared_truby/ Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca/ If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

How does vulnerability change a discussion? Chris and Jare reflect on the recent Wholesale Partner Forum and jump into some fun topics like owner mental health, why they might apply the forum's teaching format to our own team's education, and why its important to understand your employees as individuals. It might take a really long time, but we also got this idea for world peace. Resources! Coffee: catandcloud.com/products/subscription Related Episodes! Alex Banayan: https://apple.co/2KSwfks Owner Mental Health: https://apple.co/2XhEIV7 People! High Brow Coffee IG : www.instagram.com/highbrowcoffee/ Lox Bagel Shop IG: www.instagram.com/theloxbagelshop/ JT on the Gram: www.instagram.com/jared_truby/ Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca/ If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Alex explains how he planned the 2nd Annual Wholesale Partner Forum from logistics to questions he asked planned attendees! Chris compares internal vs. external hiring and how he reasoned through choosing an executive assistant from a pool of highly like-able and capable peeps. Resources! Coffee: catandcloud.com/products/subscription Never Split the Difference by Chris Voss: http://bit.ly/2YbLHLF Alex on the Gram: https://www.instagram.com/marsemallow JT on the Gram: www.instagram.com/jared_truby/ Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca/ If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

What if conflict were addressed through curiosity and openness? Baca and Jare talk about controversial conversation, communication, acceptance, and what it takes to have a meaningful conversation. Resources! Coffee: catandcloud.com/products/subscription Grown Ass Women Coffee Club: https://apple.co/2Zselbx Reezy Resells Episode: https://apple.co/2MNu03F The Liturgist Podcast: https://apple.co/2KUZBOz NY Times article: https://nyti.ms/2N2w7kC Bad is Stronger Than Good article: http://bit.ly/2IkXNfT Harvard Business Review Praise-to-Criticism Ratio article: http://bit.ly/2wWvD4B JT on the Gram: www.instagram.com/jared_truby/ Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram:www.instagram.com/realchrisbaca/ If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

What happens when Chris and Jare skip their pre-podcast chat and press record right away? There's an extra level of candidness and excitement attached to the realizations that come up. In fact, ideas developed organically over the podcast often become major company initiatives down the road. Hindsight is 20/20 and we'll be unpacking what Chris and Jared have learned recently in a constructively critical self-analysis of themselves as leaders. We'll dive into ideas for improvement like referring to values whenever protocol is unclear, and better defining what a leader actually does. Resources! Coffee: catandcloud.com/products/subscription GoFundMe: http://bit.ly/2IxdKhZ Related Episode! Getting Sued by Caterpillar Inc.: apple.co/2M6uZfg JT on the Gram: www.instagram.com/jared_truby/ Baca's YouTube: www.youtube.com/realchrisbaca Baca on the Gram: www.instagram.com/realchrisbaca/ If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

We've got these three amazing people on board today - actors, stuntmen, stunt teachers, professional fighters, podcasters, large-scale event planners and nutrition gurus who also own small businesses. Yeah, just three people! This one's for you if you want to talk about getting out of your way, a bit on nutrition, and how to get shit done while staying balanced. Meet our heros, Lacie Mackey, Tait Fletcher and Joshua Brown. Resources Coffee: https://catandcloud.com/products/subscription Getting Sued by Caterpillar Inc.: https://apple.co/2M6uZfg The Petition: http://bit.ly/2K6CHTX Caveman Coffee: https://cavemancoffeeco.com/ Lacie Mackey IG: www.instagram.com/lacie_mackey Tait Fletcher IG: www.instagram.com/taitfletcher Joshua Brown IG: www.instagram.com/joshuatadami Grown Ass Women Coffee Club Podcast: https://apple.co/2Xcrvce JT on the Gram: https://www.instagram.com/jared_truby/ Baca's YouTube: https://www.youtube.com/realchrisbaca Baca on the Gram: https://www.instagram.com/realchrisbaca/ If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.

Caterpillar Inc., a company that generated $54.7 billion in sales and revenue in 2018 alone, is suing us in an attempt to cancel our Class 25 trademark to "Cat & Cloud." Baca and Chuck sit down to talk about what this means and how we're moving through it. If you want to help please share and pass this along and share on your social platforms. We appreciate you. Coffee and such: catandcloud.com Baca: youtube.com/realchrisbaca instagram.com/realchrisbaca

Who you do business with says a lot about who you are and what you believe. An endorsement of a company or product is also an endorsement of the culture and values surrounding that company or product. Baca and JT unpack what moves them to want to engage in business with other people, and how some of these values apply to relationships with your employees as well. Resources Coffee: https://catandcloud.com/products/subscription Never Split The Difference by Chris Voss: https://amzn.to/2HeiqtU Holy Kakow. Chocolate For Your Cafe: https://holykakow.com/wholesale/ San Franciscan. Roasters That Work: https://www.sanfranroaster.com/ JT on the Gram: https://www.instagram.com/jared_truby/ Baca's YouTube: https://www.youtube.com/realchrisbaca Baca on the Gram:https://www.instagram.com/realchrisbaca/ If you love it here a rating and review on iTunes or your podcast player of choice would mean the world to us. If reviewing sounds annoying, sharing with someone you care about also takes us to happy-town and allows us to help more people. We appreciate you.