

Short Term Rental Secrets Podcast
MICHAEL SJOGREN
The Short Term Rental Secrets Podcast is dedicated to providing actionable content to help new and seasoned real estate investors launch, automate and scale their Airbnb business and fast track their journey to financial freedom. You can enjoy the podcast and other free resources at www.STRsecrets.com
Episodes
Mentioned books

10 snips
Feb 23, 2026 • 26min
Ep - 282 What’s Actually Holding Your STR Business Back
A boardroom recap about why businesses stall due to people, identity, and operating state rather than systems. They probe hiring versus developing talent and W2 vs 1099 pitfalls. The conversation explores State → Story → Strategy, four decision-making archetypes, seasonal timing for growth, and why self-kindness and presence fuel better performance.

Feb 16, 2026 • 42min
Ep - 281 Why Midterm Rentals Are the Smarter STR Strategy with Vivian Yip
Vivian Yip, a former Apple supply-chain pro turned real estate investor and midterm rental expert. She explains why midterm rentals suit conservative investors, how calendar discipline and pricing tools like PriceLabs change income, the value of community and B2B channels, and how to scale without burning out.

Feb 9, 2026 • 38min
Ep - 280 - How Influencer Marketing Really Works for STRs (And Why Most Hosts Get It Wrong) with Madison Rifkin
Madison Rifkin, founder who built Mount to connect short-term rental hosts with local influencers, explains why follower counts are useless. She covers how to vet creators, measure influencer ROI beyond bookings, and use social as a long-term control channel. Madison also talks founder identity, building a sellable brand, and lessons from joining a larger company.

11 snips
Feb 2, 2026 • 42min
Ep 279 - Why Conviction Beats Experience in Building a Real STR Business with Hailie Anderson
Hailie Maarie Anderson, a 22-year-old STR operator running 70+ rentals remotely and coaching others, shares how conviction trumps experience. She discusses building confidence through reps and failure. She explains remote teams, daily leadership habits that shape culture, market testing strategies, and using business credit to scale. Expect mindset, systems, and bold growth moves.

10 snips
Jan 29, 2026 • 32min
2026 Is a Reset Year for STRs — Here’s How to Win Before Others Fall Behind | The STR Scale Show with Mike Reilly | Ep 35
AirDNA’s 2026 outlook and what it means for short‑term rental operators. Why demand is softening while supply flattens and average listings risk losing occupancy. Which markets and larger, luxury property types are positioned to outperform. How to sell homeowners on ROI upgrades and use AI and systems to scale without burning out.

12 snips
Jan 26, 2026 • 41min
Ep 278 - How Great Leaders Scale Teams Without Losing Control with Ryan Leake
Ryan Leake, managing partner and founder who scaled to 60+ luxury short-term rentals, talks leadership shifts when moving from solo operator to team leader. He discusses earning respect by example, swapping ego for delegation, using systems to prevent burnout, aligning company and personal goals, and preserving culture while scaling.

8 snips
Jan 19, 2026 • 43min
Ep 277 - Tech, Teams, and the Emotional Cost of Scaling STR Businesses with Frank Bosi
In this insightful discussion, Frank Bosi, Senior Director at Hostfully, brings a wealth of experience from his time in luxury hotels to the short-term rental world. He reveals why tech stack decisions are often driven by emotions rather than logic, emphasizing the balance between automation and maintaining hospitality. Frank highlights the leadership pressures that come with scaling and shares crucial lessons drawn from Ritz-Carlton's standards. His advice on hiring for attitude and creating consistent guest experiences is a must-hear for STR operators.

Jan 12, 2026 • 30min
Ep 276 - Your Calendar Is Exposing Why You’re Not Hitting Your Goals
Explore how your calendar reveals your true priorities and sabotages your goals. Uncover the 'Perfect Week' exercise to pinpoint misalignments between your aspirations and daily actions. Learn why courage sometimes means saying 'no' and the importance of letting go of old identities. Small, consistent habits can lead to significant change, even when you feel busy but stuck. Discover how reframing challenges as enjoyable can enhance productivity and keep you aligned with your vision for the year.

11 snips
Jan 5, 2026 • 43min
Ep 275 - The New Standard for STRs: Design, Ops, and Discipline with Shane O'Connor
Shane O'Connor, CEO of Alchemy Real Estate and a former Navy officer, discusses the evolving landscape of short-term rentals. He highlights the importance of meeting rising guest expectations with top-tier design and full amenities. Shane reveals how operations and exceptional hospitality ultimately outshine aesthetics. He shares strategies for scaling operations effectively, tapping into military leadership principles, and the need for disciplined systems to ensure longevity. Efficiency, not just design, is the key to thriving in competitive markets.

Dec 29, 2025 • 33min
Ep 274 - Stop Setting Goals. Start Becoming This Person
Most people don’t fail because they lack discipline — they fail because they’re trying to grow without changing who they are.In this episode, Chris and E break down why goals alone don’t create change, how identity drives momentum, and the real reason most people stall out by February. This is a deep, practical conversation on discipline, accountability, emotionalized goals, and how to build habits that actually stick.If you’ve ever felt stuck despite “doing all the right things,” this episode will reframe how you think about growth — personally and professionally.Inside this episode:• Why identity matters more than motivation• How emotionalized goals create automatic discipline• The “never two days in a row” rule that builds momentum• Why most people sabotage themselves without realizing it• How to design accountability that actually works• Turning small daily actions into long-term transformation👉 If this episode resonated, share it with someone who’s setting big goals this year — and subscribe for more real conversations on growth, leadership, and execution.00:00 – Why the Point of a Goal Is Growth, Not the Outcome02:05 – Identity vs Outcomes: The Real Way to Set Goals04:20 – Emotionalizing Goals to Create Immediate Action06:10 – Going Deeper on “Why” Using the Seven Layers Exercise08:35 – Shifting from “I Have To” to “I Get To”10:15 – Building Momentum with Small, Non-Sexy Wins12:40 – Vision First: Thinking Big Enough for the Next Level15:05 – Quarterly Sprints and the Power of the 12-Week Year17:40 – Time Blocking Life, Family, and Business (In That Order)20:30 – Accountability, Never Missing Twice, and Staying in MotionGet FREE Access to our Community and Weekly Trainings:https://group.strsecrets.com/


