The Contractor Fight with Tom Reber

If you’re ready to increase your profits and make sure your team sticks around, get ready to do the research and implement the steps necessary to make it happen! Tom’s guests today are Kevin and Oleysa Focht, owners of Beaver Building and Remodeling. Kevin and Oleysa share the secret sauce of building their brand into a multi-million dollar company!  In this episode, we talk about… Background of Beaver and where it is now How learning marketing changed the game for profit The power of Shin-Fu and knowing how to prequalify people Having expensive prices and being worth it  Approach to social media: Don’t sell your products, sell yourself Advice for building and retaining a team: Don’t be desperate  There are always unhappy and underpaid people out there  Create the same funnel used for advertising to find people to hire Give group interviews, written and specific qualification tests  If you want to stay in competition with high quality—you have to pay accordingly Build your brand-leave your bait! What contractors should stop doing that holds back their success  Pick up the phone and show up for your clients—it’s the simplest thing that can make you successful  Biggest takeaways from business coaching with Tom Let go of your fears, research, and implement!   The reality about the impact of money on relationships      Links to resources: Beaver Building and Remodeling  215-443-8558 The Mile High Profit Summit The Contractor Growth Network The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp!  Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Running your own company ain’t easy so it’s imperative to have the right tools, mindset, and community that has your back. Tom’s here to introduce you to the men and women behind the Contractor Fight Team who are ready to support your growth and success!   In this episode, we talk about… Team introductions and what makes this team unique: grounded, growing, generous, grateful Common mistakes the team sees over and over Example of a hard conversation with a customer Think like a customer not like a business owner Leverage business tools at your disposal to make your life easier Slow down if you want to get more work done Take a 365 approach to marketing, hiring and retention Don’t try to solve future problems today You’re in the glory years of contracting—take advantage of it! You are never on an island when you run a business—level up your leadership and communication skills When you prioritize your well-being, you are better able to help others     Links to resources: Dan Sherwood: Sherwood Painting Suhaiba Neill: The Full Circle Business  Christopher Dwyer: White Yarrow Art Snarzyk: InnerView Advisors Gina Malvestuto: Green Tree Bookkeeping, Inc. Derek Johnson: JVI Secret Gardens Logan Shinholser: Contractor Growth Network Neil Kristianson: Email Splat The Mile High Profit Summit The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp!  Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast   Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business.   Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

For Independence Day, Tom’s here to remind you to stop following the contractor masses, stop being a victim of disrespect and poverty, and take the next steps toward your freedom!    In this episode, we talk about… The first shots in the fight for independence Contractors face abuse and oppression—and it’s often self-imposed Freedom, wealth and happiness are about your mindset and taking the right action    Links to resources: The Mile High Profit Summit The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp!  Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast   Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business.   Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

You don’t know what happens when you don’t show up so it’s important to stay consistent and keep going if you want your business to grow. Tom’s guest today is Brian Hess, president and CEO of the Pavement Group, Top Contractor School, and host of the Perspective Podcast. Brian understands how the little things we do every day add up to big results—if we keep doing them—and shares how contractors can keep prospecting simple, why communication matters and 3 strategies to build momentum for your business!  In this episode, we talk about… Brain’s journey from technology to construction and the fear that comes with entrepreneurship   “How I want to be coached”: Treating people how they want to be treated  Growing a self-performing company to nationwide company by focusing on pain points Prospecting advice for contractors: Be consistent  Keep it simple (one line emails!) Ask intentional questions and listen  Find a way to stand out among the solicitations    Fancy sales guy stuff doesn’t work—it’s the stuff you do every day that works  What Brian learned from 350 morning podcast episodes: The power of consistency and showing up   Your company changes daily—it’s either growing or shrinking in revenue daily— so make time to communicate   3 evergreen strategies to gain momentum for your business:  1-Share your story through social media 2-Figure out how to market digitally 3-Take action and meet people in person  Details about Brian’s book: Perspective and looking at life from a different lens    Links to resources: The Pavement Group The Pavement Group Podcast  The Perspective Podcast Top Contractor School The Mile High Profit Summit The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp!  Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business. Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Inflation will always happen and the economy will always take a shit, and if you’re not prepared—you’re out of luck. Tom and Dan are here to explain the impact of live events and why you need to get your ass to The Mile High Summit to make sure your business is ready for whatever happens next!   In this episode, we talk about… The powerful connection of face to face meetings The reason the same stuff getting repeated at events WORKS Details about the live event in September Busy doesn’t mean you’re making money Profitability includes more than just the money you’re earning  You can’t scale anything if you’re always worried about top line shit  Relationships you get from live events pay off  Early-Bird pricing and VIP ticket information  Be prepared—no matter what happens or where you are in your business   Links to resources: The Mile High Profit Summit  The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp!  Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast   Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business.   Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Mental strength is not the same thing as mental health and it’s important to know the difference so you can learn how to manage your emotions when life gets tough. Tom’s guest today is Amy Morin, a successful author, licenced clinical social worker and psychotherapist focused on helping people grow stronger mentally. Amy sheds light on why building your mental strength isn’t all about being tough, easy ways to start building your mental strength, and why it’s never too late to create a positive shift in your life!   In this episode, we talk about… How multiple losses led Amy to her current career  The alarming suicide rate among construction workers Difference between being strong vs. acting tough Understanding mental strength means managing your thoughts, emotions, behavior Focusing on what you can control and on your connection with others  Being honest about your emotions by aligning words with actions  Strategies to combat overwhelm: smell the pizza and recall tough times you’ve survived  Challenges vs. threats and not believing everything you think  The value of teaching children coping strategies    Why practicing gratitude is the best way to start improving your mental strength Identify and tackle one negative habit to let your good habits grow    Links to resources: Amy Morin  13 Things Mentally Strong People Don’t Do  13 Things Mentally Strong Parents Don’t Do 13 Things Mentally Strong Women Don’t Do 13 Things Strong Kids Do Contractor Fight Episode 13: Building Your Mental Strength with Amy Morin The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp!  Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast   Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business.   Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Before you add a service, open a second location, build a showroom or bring on a new business partner, stop and get real about your current business. Tom’s here to share why you must get the fundamentals down before you take any big steps with your business!   In this episode, we talk about… There is no such thing as magic contractor fairy dust  Create relevant content to get more eyes on your business Two shitty business owners do not equal a successful partnership Why you must learn the basics of business before doing anything else Evaluate your current business: Would you want to work for yourself? How to know if you’re truly ready to scale your business Bring respect back to yourself and the industry you work in    Links to resources: The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp!  Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast   Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business.   Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Bringing respect and dignity back to the trades is always our top priority and it’s awesome to find a company that truly understands that mission. Tom and Dan explain why it finally feels right to bring on the show’s first-ever sponsor!          In this episode, we talk about... The why behind our first ever sponsor Logan Shinholser and the Contractor Growth Network  Difference between sales and marketing Why your website should be a sales tool Establishing yourself as an expert with relevant content Starting the avalanche of trust    Links to resources: Contractor Growth Network The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp!  Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast   Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business.   Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

As a contractor, sometimes it’s hard to know where to invest your time and energy to get the best results for your business. Tom’s guest today is Geoff Woods, the man charged with running The One Thing Company. Geoff provides powerful examples of why clarity is key in both goal setting and leadership, and how to increase productivity by saying yes to what matters most—one thing at a time!      In this episode, we talk about… Investing your time vs. spending your time Knocking down your goals like dominoes and identifying the lead domino  #1 Lie of Productivity: Everything matters equally  Time blocking challenge: Get specific about when, where, and for how long you’ll do it  Getting clarity as a leader and prioritizing your time by making tasks interview to earn and keep a spot on your calendar   80/20 Rule: The minority of your work will drive the majority of your results so only say yes to your most important priorities first  7 Circles of Life: Transformation still happens one thing at a time and impacts all 7 circles    Avoid analysis paralysis and take action   Purpose of a goal is to have appropriate focus in the moment and not about the result  Journey of graceful accountability and getting clear on what matters most    Links to resources: The One Thing Book The One Thing Podcast  The One Thing  The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp!  Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast   Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business.   Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99

Success takes sacrifice and massive action. Tom’s guest today is Jefferson Rogers, who shifted his life from partying and couchsurfing to starting a window replacement business that went from $0 to $10 million during the first two years of the company’s existence. Listen up as Jefferson explains why you always have the choice to go all in and create the business and life you want for yourself!   In this episode, we talk about… Jefferson’s past struggle with drugs and alcohol  Getting your shit together: support system, mentors, daily check ins, follow through Flipping from harmful habits to a healthy lifestyle No excuses for not knowing what to do when you start a business Why Jefferson believes in massive action How to keep things simple and stay out of your own way Biggest struggles to face first: finances and recruiting the right people     Running a people development business that happens to sell windows Profit Path: Leadership, intentional culture, employee satisfaction  Have the intent to implement the shit you need to do  Letting go of balance and going all in  Manufacturing your own change of trajectory    Links to resources: JKR Windows  JKR Windows on Instagram: @jkr_windows  Jefferson Rogers on Instagram: @jeffersonkrogers  Contractor Sales Academy Next Level Live 2021 The $100k Contractor is designed to get you to at least $100k a year in personal income. It’s time we quit stealing from our families and get that time back! Learn how to market like a pro in our Marketing Boot Camp!  Schedule A Contractor Sales Academy Demo Order Your Fight Planner The Contractor Fight Facebook Group The Contractor Fight Night The Bridge The Contractor Fight TV The Contractor Sales Academy Podcast   Want to stop sucking the life out of your contracting business? Join the Contractor Sales Academy and take command of your entire sales process! CSA is a game-changer for your business.   Read more at http://strongpreneur.libsyn.com/#vyWRWfcf0VRHIKyQ.99