The Contractor Fight with Tom Reber

Tom talks to Joe Hughes of Contractor Dynamics. Contractor Dynamics is a marketing training company dedicated to helping builders and contractors strategically grow their businesses. They discussed the fundamentals of marketing, how to properly go about doing it, what pitfalls contractors fall into, and some of their suggestions for finding the best marketing strategy for you.   Conversation Highlights: [00:24] - Joe’s intro and backstory [03:00] - The reason Joe started Contractor Dynamics [05:17] - Impact of marketing on the buying decision-making process [08:36] - Tom’s criteria for buying [11:27] - Some of the biggest mistakes contractors make with their marketing [14:00] - Be the champion of your marketing [15:33] - Being intentional about your ideal client [17:36] - Creating a marketing strategy around your ideal client [20:33] - Marketing your business properly is a long-term investment [24:31] - SEO, Social Media Advertising, etc., take time to show results [28:03] - Bounce rate in marketing [28:53] - Benefits of building your brand [35:40] - The pyramid of marketing [38:27] - Tips on approaching your marketing [40:15] - Getting everyone on the same page [42:41] - Five pillars of winning marketing [47:50] - How to connect to Joe    Resources:    ==Contractor Dynamics: https://www.contractordynamics.com/    == Get the FREE Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time: https://thecontractorfight.com/cheap/    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify  

In this episode, Tom talks about one of the most important traits of a salesperson — The Hunter Mentality. He discusses what you can do for yourself and your future self in order to increase the amount of success as a salesperson.   Conversation Highlights: [01:39] - A timid salesperson [02:13] - Things that hold contractors back from making money [03:13] - Having a hunter mentality as a salesperson [04:19] - Becoming irreplaceable as a salesperson [04:57] - Success with running adds [06:41] - Role of a true salesperson [08:07] - Hunting for sales looks like this [09:29] - Methods to hunt for sales opportunities [11:00] - What it means to be a hunter [14:37] - Tom’s challenge for you    Resources:    == Get the FREE Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time: https://thecontractorfight.com/cheap/    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify 

In order to be successful, you have to stick to the things that are important, and over time those things will compound and make a big difference in your life and business (or anything else). Tom encourages you to play with patient urgency, i.e., to trust the process of success.   In this episode, Tom discusses…  Being patient with the results because greatness takes time and consistency Steady and consistent action compounds over time Continuously showing up, taking the actions you should take, and letting the outcome unfold.   Resources: ==Grab our free resources: https://thecontractorfight.com/worksheets/  == Join Us in the BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info check out:https://TheContractorFight.com/Battleground  == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts  Spotify   

In this episode, Dan breaks down a pretty common scenario in the contracting industry. Someone is running their own business, and someone else comes along and shares a bunch of issues with them.. which the first person then internalizes to try and work out a solution. He shares what contractors should do in this type of situation instead of handling other people's issues on their own.   In this episode, we talk about…   Not internalizing the issues of others as your own to try and help them find a resolution Instead of taking on the customer issues and making our own, what should you do Staying immune to the customer's issues    Resources:    == Check out Contractor Sales Pros on Facebook. The place to ask questions and share strategies and best practices to help each other get better as salespeople in the construction industry: https://thecontractorfight.com/salespro    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear ==https://gear.thecontractorfight.com/    == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify 

Tom had a conversation with Bill Wockenfuss—the owner of Vermont Renovation and Remodeling. They discussed Bill's background, how he built his business, how to communicate better with clients, how being in Battleground helped Bill grow his business and some things he thinks other contractors should know.   In this episode, we talk about…  About Bill's background and his business Bill's journey from 37 cents in his bank account to becoming a successful entrepreneur The lesson he learned from his experience in the contracting industry—learning when to say NO. The thing that annoys Bill about the trades is— Communication Some communication tips that have worked for Bill Bill's sales process Knowing your shortcomings as a business owner and addressing them Bill's thoughts about the Battleground group   Resources:    ==Vermont Renovation and Remodeling: https://vermontrenovationandremodeling.com/    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify 

In this episode, Tom discusses the SWOT analysis (Strength-Weakness-Opportunity-Threat), how it works and why it's a valuable tool in your marketing strategy. You can strengthen the success of your marketing by carefully examining each of the four elements of SWOT analysis.   Conversation Highlights: [00:00] - Intro [00:55] - The SWOT analysis for marketing [03:07] - Strengths of your marketing strategy [05:31] - Identifying your Weaknesses and working on them [06:39] - How a guy examined his marketing weaknesses [09:38] - Questions to ask yourself to find your marketing weaknesses [11:43] - Marketing Opportunities you have [13:26] - The influencer-relationship opportunity  [14:06] - Anticipating your Threats  [14:50] - The Contractor Fight was prepared for a potential threat [18:04] - Actions you need to take to grow your business    Resources:    == Get the FREE Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time: https://thecontractorfight.com/cheap/    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify 

In this episode, Tom talks about the foundation for selling unafraid, which is building a strong you, along with some other things you need to have in order to be a successful salesperson.   Conversation Highlights: [00:52] - An overview of the rapid results sales process [01:41] - Sales preparedness [03:02] - The connection phase of the sales process [03:38] - The conversion phase of the sales process [04:13] - The continuation phase of the sales process [05:04] - Meaning of building a strong you [07:51] - Explanation of the acronym TBAR [13:26] - Taking control of your thoughts to succeed financially [15:39] - Tom's strategy for controlling his thoughts [18:00] - Positively brainwashing yourself    Resources:    == Get the FREE Contractor’s Guide to Spotting a Cheap Prospect BEFORE They Waste Your Time: https://thecontractorfight.com/cheap/    == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear == https://gear.thecontractorfight.com/    == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify 

It's not enough to have a dream. It's not enough to have a belief. It's only enough when you finally take action to prove your beliefs or achieve your dream. Tom is here to remind you that if you want to be successful in life, you need to stop talking and start taking action.   In this episode, Tom discusses…  Acting on what needs to be done Conveying your beliefs by the choices you make and the actions you take   Resources: == Grab our free resources: https://thecontractorfight.com/worksheets/  == Join Us in the BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out:https://TheContractorFight.com/Battleground  == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook  == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts Spotify

In this episode, Tom had a conversation with Sunny Pinhero & Suhaiba Neill, coaches of the Empire program of The Contractor Fight. The three discussed how the Empire program will work, what type of people are a fit for it, and how the program can help grow your business.   Conversation Highlights: [00:31] - Welcome notes  [04:48] - Sunny and Suhaiba's experiences as members of The Fight [06:21] - What is the empire program all about [08:57] - Tom's way of scaling a business [09:30] - Suhaiba introduces herself and her business [13:26] - Sunny's background and work [16:01] - Inspiration behind the Empire [17:17] - Some misconceptions contractors have about growing their businesses [22:08] - Explaining aggressively scaling the business in a controlled manner [25:12] - Meaning of working on the business [27:18] - Discussions about financial matters in the Empire [33:02] - Developing a growth plan using math [35:03] - Advice on taking the GP [38:45] - Who is a good fit for the empire program and who isn't [41:20] - Two examples of commitment in a potential Empire member [46:43] - What makes The Empire program unique   Resources:    == EMPIRE ==  If your revenue is $1.5M+ and you're ready to get serious about scaling to $5M and beyond check out our EMPIRE program.  Small group coaching for contractors who're ready to elevate: https://thecontractorfight.com/empire   == Join us in BATTLEGROUND ==Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground    == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook    == Grab the Gear ==https://gear.thecontractorfight.com/    == Find Us on Social Media ==YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig    == Rate the Podcast ==Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts  Spotify 

If you want more revenue in your business, if you want to make a bigger impact on your business, you have to drive traffic and get eyeballs to your business. Tom discusses tips and techniques for attracting and retaining customers because you cannot sell anything without that. In this episode, Tom talks about…  Reasons why some contractors don’t make enough money  The brand promise of The Contractor Fight Some low-hanging fruits to get your business noticed: Invest in your brand identity Use social media to drive traffic, awareness, and familiarity with your business. Connect with influencers to reach out to your ideal client base Stay in touch with your past clients Be your own biggest fan—Promote yourself Get your business noticed by the neighbors around your job site Use your website as a tool to generate leads and sales  Resources:  == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground  == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook  == Grab the Gear == https://gear.thecontractorfight.com/  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig  == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify