The Contractor Fight with Tom Reber

Tom Reber
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Sep 2, 2023 • 11min

TCF804: The Tarantino Close

Tim and Derek discuss the 'Tarantino Close' where Derek successfully used sales techniques to close a consulting job with a church. They talk about reading personalities, flowing through conversations naturally, and being a good listener to understand customer timelines, budgets, and concerns.
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Aug 31, 2023 • 15min

TCF803: When Should You Charge 50% Gross Profit

Tom Reber answers the common question of when to charge a 50% gross profit for contractors. He dispels myths about which industries can hit the mark. The podcast also emphasizes the importance of knowing your numbers and having a pricing strategy. They discuss the profitability of builders in new construction and the significance of building a strong brand before charging higher prices.
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Aug 30, 2023 • 30min

TCF802: Maximizing Your Marketing ROI with Spencer Powell of Builder Funnel

Investing in marketing is essential to grow your business, but it's tough when you're not seeing the returns from your marketing. Tom welcomes Spencer Powell from Builder Funnel, who brings his 13 years of experience in strategic marketing for remodelers and custom home builders. Spencer shares tips and actionable strategies contractors can use to learn what's working and what's not with their marketing so they can optimize their marketing strategies and grow their business.   In this episode, they discuss: How Builder Funnel helps contractors grow their businesses through strategic marketing Why tracking marketing efforts back to revenue is crucial for measuring success  Marketing efforts by contractors that frustrate their marketers Strategies for maximizing your marketing ROI How much revenue should contractors spend on marketing The impact of the design and visuals of your website on your marketing efforts Signs that a website may have a traffic problem or conversion problem How to tell if a website has high traffic numbers for a local business Resources: == Builder Funnel: https://www.builderfunnel.com/  The Mile High Profit Summit isn't your typical boring contractor conference. Our speakers are experts who will keep you engaged with valuable tips and tricks that will immediately impact your bottom line. You can say goodbye to boredom and welcome actionable insights to help you skyrocket your profits! Visit http://MileHighProfitSummit.com and join us in Denver this September. 💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/  💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap  == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground  == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook  == Grab the Gear == https://gear.thecontractorfight.com/  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig  == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify
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Aug 28, 2023 • 5min

TCF801: How to Deal with Negative Emotions

This podcast explores how to deal with negative emotions like anger, fear, frustration, and anxiety. It discusses the benefits of negative emotions, such as motivating change. The speaker emphasizes the importance of owning your negative feelings, opening up and sharing with others, and taking immediate positive action. It also mentions the upcoming Mile High Profit Summit event and provides resources for contractors to improve their profitability.
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Aug 26, 2023 • 14min

TCF800: What to Do When the Phone Stops Ringing

Is your phone not ringing? Are you waiting for potential clients to reach out? Then, stop being passive order takers and start building meaningful relationships with clients and nurture them.   Tim and Derek are here to tell you not to wait for customers to stumble upon your website; instead, be proactive sales hunters rather than passive order takers. They talk about nurturing existing clients and leads over time through video updates, photos, conversations, and more to keep you at the top of their minds. In this episode, they discuss: Creating meaningful relationships with clients, nurturing leads, and engaging them Nurturing your clients instead of trying to push the sale so that they can make a buying decision The problem with automated marketing Ways to nurture the clients and keep your name in front of them How Tim and Derek nurture their clients and maintain their relationships Being the hunter instead of just waiting for clients to reach out to you Resources: The Mile High Profit Summit isn't your typical boring contractor conference. Our speakers are experts who will keep you engaged with valuable tips and tricks that will immediately impact your bottom line. You can say goodbye to boredom and welcome actionable insights to help you skyrocket your profits! Visit http://MileHighProfitSummit.com and join us in Denver this September. 💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/  💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap  == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground  == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook  == Grab the Gear == https://gear.thecontractorfight.com/  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig  == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify
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Aug 24, 2023 • 9min

TCF799: How to Know if They're Price Shopping

Have you ever found yourself investing a lot of time with a prospect, only to discover that they were just price shopping? In fact, they don't intend to do anything anytime soon. Today, Tom teaches you how to spot those prospects who're just price shopping from the ones who are ready to get started and buy your service. Tune in as he guides you through the process of spotting genuine prospects and maximizing your chances of closing successful deals.   Conversation Highlights: [00:00] - How to spot a prospect who is just price shopping [00:45] - Stop self-sabotaging talk  [02:22] - Not all prospects are price shopping [03:04] - Starting the call with the right energy [05:35] - Qualifying prospects  [06:51] - Responses and approaches   Resources:  The Mile High Profit Summit isn't your typical boring contractor conference. Our speakers are experts who will keep you engaged with valuable tips and tricks that will immediately impact your bottom line. You can say goodbye to boredom and welcome actionable insights to help you skyrocket your profits! Visit http://MileHighProfitSummit.com and join us in Denver this September. 💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/  💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap  == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground  == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook  == Grab the Gear == https://gear.thecontractorfight.com/  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig  == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify
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Aug 23, 2023 • 13min

TCF798: Effective Customer Service with Michelle Myers from Pink Callers

Today’s guest Michelle Myers of Pink Callers, shares insights into setting up an effective customer service function for your business. She discusses the challenges, processes, and intricacies involved in hiring and training for administrative roles.   Pink Callers is an insourcing company that takes over administrative roles like customer service representatives for other businesses. They assign a dedicated employee to each client company to handle tasks like phone calls, emails, orders, etc., without losing accountability or personalization. In this episode, they discuss: What does Pink Callers do, and how is it different from the other insourcing companies Michelle’s upcoming talk at Mile High Profit Summit and what to expect from the talk Pink Callers’ new 8-minute candidate evaluation tool, “HireBuss” Tips for contractors to improve their hiring funnel  How outsourcing with Pink Callers can take the stress out of customer service so contractors can focus on growing profits Resources: == Pink Callers: https://www.pinkcallers.com/  The Mile High Profit Summit isn't your typical boring contractor conference. Our speakers are experts who will keep you engaged with valuable tips and tricks that will immediately impact your bottom line. You can say goodbye to boredom and welcome actionable insights to help you skyrocket your profits! Visit http://MileHighProfitSummit.com and join us in Denver this September. 💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/  💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap  == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground  == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook  == Grab the Gear == https://gear.thecontractorfight.com/  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig  == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify
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Aug 21, 2023 • 5min

TCF797: Be F#cking Unreasonable

Do you want to tap into your untapped potential? Then Be Unreasonable. Be unreasonable with your goals, set the unreasonable standard, put in unreasonable amounts of work, and be unreasonable with the experience you deliver to your clients — this will set you and your service apart, and your bank account and business will grow beyond your expectations. Tom wants you to set targets way outside your comfort zone so that you achieve more than you think possible.   In this episode, Tom discusses: Being unreasonable with your goals and expectations to achieve more than you think is possible Having an unreasonable standard of customer service, sales targets to pull the best out of yourself Setting a target gross profit percentage of 50% Challenging your comfort zone to achieve extraordinary results Resources: The Mile High Profit Summit isn't your typical boring contractor conference. Our speakers are experts who will keep you engaged with valuable tips and tricks that will immediately impact your bottom line. You can say goodbye to boredom and welcome actionable insights to help you skyrocket your profits! Visit http://MileHighProfitSummit.com and join us in Denver this September. 💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/  💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap  == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground  == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook  == Grab the Gear == https://gear.thecontractorfight.com/  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig  == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify
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Aug 19, 2023 • 15min

TCF796: Creating Successful Client Interactions

Learn how to structure your initial client interactions and build strong relationships. Discover the Shin-Fu process for getting clients on the phone, tips for nurturing relationships, and turning chance interactions into leads. Hear about Derek's impromptu cold call conversation and Tim's approach to soliciting work. Focus on building relationships and providing information rather than hard selling.
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Aug 17, 2023 • 8min

TCF795: The Worst Question You Can Ask on a Sales

Tom reveals one of the most common mistakes contractors make when talking with potential clients and trying to get a sale — the mistake of asking them, "What's your budget?" He explains why this question can be the worst thing to hear during a sales conversation and how it can be detrimental to your sales process. He offers alternative strategies that will help you close more deals and build stronger client relationships.    Conversation Highlights: [00:00] - Intro [01:01] - Trust issues in sales [02:15] - The worst question to ask on a sales call [03:52] - Pre-qualifying prospects  [04:21] - Two budget scenarios to engage prospects [05:57] - The golden question [07:19] - Free Resource: How to Prequalify Better Resources: The Mile High Profit Summit isn't your typical boring contractor conference. Our speakers are experts who will keep you engaged with valuable tips and tricks that will immediately impact your bottom line. You can say goodbye to boredom and welcome actionable insights to help you skyrocket your profits! Visit http://MileHighProfitSummit.com and join us in Denver this September. 💰 You didn’t become a contractor to struggle financially. Download our worksheet and start calculating a 50% gross profit on every job. It’s time to get your shit together! https://thecontractorfight.com/50/  💸 Grab your copy of our FREE Contractors Guide to Spotting Cheap Prospects here: https://thecontractorfight.com/cheap  == Join us in BATTLEGROUND == Everything your contracting business needs in one comprehensive program with three main focus areas: Leadership, Communication, and Numbers. For more info, check out: https://TheContractorFight.com/Battleground  == Get your questions answered and connect with other contractors building stronger businesses in The Contractor Fight: https://thecontractorfight.com/facebook  == Grab the Gear == https://gear.thecontractorfight.com/  == Find Us on Social Media == YouTube: https://www.youtube.com/c/TomReber  Instagram: https://thecontractorfight.com/ig  == Rate the Podcast == Help your fellow contractors find the podcast! Please leave a rating/review!  Apple Podcasts   Spotify

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