INspired INsider Podcast

Gray MacKenzie, CEO of ZenPilot, discusses the importance of a smooth onboarding process for agencies in this episode. They highlight the misalignment of expectations as a common onboarding roadblock and share strategies for smoothening it. The podcast also covers recommendations and productivity tools, preference for HubSpot, automating onboarding for new clients, and the importance of personal touch points. Other topics include the types of agencies they have worked with and the significance of having an internal champion.

John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs. John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo. John is also the co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service. In this episode… Podcasting and LinkedIn are two powerful tools that can work collaboratively to expand your network and generate quality leads. However, many people are too passive about LinkedIn, and they have shabby profiles that diminish their credibility. So, how can you level up your LinkedIn profile and enrich your network? John Corcoran joins Dr. Jeremy Weisz to discuss everything you need to know about optimizing your LinkedIn profile. According to John and Jeremy, a strong profile is vital to building connections and generating leads. The key to improvement? Have a clear message, a thorough profile, and a plan for outreach. If you're serious about attracting more qualified leads to your business, tune in to this LinkedIn Live episode of the Inspired Insider Podcast. Listen to Dr. Jeremy Weisz and John Corcoran, Co-founders of Rise25, as they walk you through the power and process of using LinkedIn to grow your network and business. They share the best tips on profile management, content sharing, outreach, and more! Stay tuned.

Drew McLellan is a marketing veteran. He has worked in advertising for over 25 years and started his agency, McLellan Marketing Group, in 1995. He also owns and runs the Agency Management Institute (AMI), a consultancy that's been helping agency owners grow since the early '90s. Before Drew acquired AMI, his agency was a member of the organization for years. Drew's first book, 99.3 Random Acts of Marketing, was published in 2003, and his most recent book, Sell with Authority: Own and Monetize Your Agency's Authority Position, came out in March of 2020. He has been interviewed and quoted by multiple news sources and magazines, including Entrepreneur Magazine, The New York Times, CNN, and Businessweek. Drew is also the host of the Build a Better Agency podcast. In this episode… Are you an independent agency owner who's taking great care of your clients but can't figure out why you're not making more money? Drew McLellan of Agency Management Institute (AMI) has some ideas that will help you out. If you want to become a highly sought-after agency, Drew recommends differentiating your brand. A part of that process involves finding your niche without necessarily missing out on the other markets you serve well. So how do you do both effectively? Catch all the details of building a better agency on this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz and Drew McLellan of Agency Management Institute (AMI). Drew explains how agency marketing has evolved since the '90s and what's working today. Drew also shares his criteria for finding your niche, his framework for getting more money from your existing clients, and his advice for agency owners who want to avoid making costly mistakes. Stay tuned!

Victoria Song is a one-of-a-kind figure in the world of business. She currently works as an executive coach, leadership advisor, and public speaker. She got her start in venture capital, where her investment turned $1 million into a $40 million return. Her ongoing success earned her a place on Forbes' 30 Under 30 list. Victoria's passion is to see entrepreneurs' personal and professional lives flourish with her singular approach to coaching. Her new book, Bending Reality: How to Make the Impossible Probable, details her advice and strategies for realizing your potential — it's set to release on August 24th of 2021. In this episode… In the eyes of Victoria Song, much of life can be broken down into two states: contraction and expansion. Contraction involves feelings of fear, stress, and vulnerability. In this state, our potential is limited and creativity is stifled. This is the state that many entrepreneurs live in without even realizing it. On the other hand, expansion is the mindset of possibility and growth. It's the process of focusing on your values and mission to achieve things that felt impossible before. This is where entrepreneurs do their best work and can leverage their confidence into results. The question then becomes, "How do I transition from contraction to expansion?" On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Victoria Song, executive coach and leadership advisor, to hear her unique perspective on business and life. She explains her theory of contraction and expansion and how that impacts every aspect of our lives. Victoria also goes into her personal story, the thought process behind a profitable investment, and how she transformed her career into her personal brand. Stay tuned to learn all of this and more!

Dean Dutro is an email marketing expert and the Co-founder of Worth eCommerce. His business seeks to lower marketing costs by maximizing ROI from email and SMS outreach. He also founded Email Growth Training, which features his own curriculum on e-commerce growth through strategic email systems. In addition, Dean serves as the host of the Relationship Commerce Podcast, where he interviews top e-commerce entrepreneurs to learn about their stories and strategies. His goal across all of his ventures is to see other e-commerce platforms grow and succeed in today's competitive marketplace. In this episode… The true catalyst for any successful business is proper marketing. For e-commerce businesses, it can be even more difficult to secure a good ROI. Often, it feels like all of your marketing budget is going to waste. While there is no magic bullet solution, there's also no need to be stuck relying on social media advertisements alone. Dean Dutro found his success by implementing sophisticated email marketing systems. Now, with his company Worth eCommerce, he helps other businesses use email marketing to achieve better results at a lower cost. Dean also teaches e-commerce businesses how to utilize email to its fullest potential in his Email Growth Training courses. Dean Dutro, Co-founder of Worth eCommerce, discusses email marketing with Dr. Jeremy Weisz on this episode of the Inspired Insider Podcast. Together, they break down the best e-commerce tools to use, ways to implement SMS marketing, and how he nurtures relationships with his VIP clients. They also find time to talk about building a healthy work environment and the books they've been reading. If you want to spend less on marketing and still get that ROI, you won't want to miss this episode.

Reid Tracy is the President and CEO of Hay House, a self-help publishing company dedicated to supporting positive change through their books, events, online courses, and more. Starting as a CFO over 30 years ago, Reid joined Hay House and became instrumental in the careers of authors such as Dr. Wayne Dyer, Dr. Christiane Northrup, and Esther and Jerry Hicks. As the company grew, he helped establish home offices in New York, London, Sydney, and New Delhi. Under Reid's time as CEO, Hay House has become one of the leading self-empowerment publishing companies with their books available in more than 35 countries. In addition to his work within publishing, Reid also serves as the President of the Hay Foundation, a nonprofit organization that seeks to empower women, children, and animals. In this episode… There is seemingly no end to the number of self-help books on the market. Finding books that actually empower or encourage can feel impossible. However, there are publishing companies that carefully curate their selection to make that process a little easier. That's where Hay House comes in. For Reid Tracy, working with insightful authors is his passion. He has worked at Hay House since 1988 and has managed to build it into one of the most influential self-empowerment publishing companies in the world. Recently, Hay House started its own business imprint, simply named Hay House Business. By venturing into the business world, Hay House's books are now aimed to help readers in both their personal and professional lives. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz takes the time to interview Reid Tracy, CEO and President of Hay House, to find out more about Reid's long-standing career in publishing. Reid talks about authors that he has worked with, his strategies for promoting books, and some of the other ventures that Hay House is working on. Plus, Reid discloses what he looks for in new manuscripts. Stay tuned!

Eric Turnnessen is the Founder and CEO of MemberMouse: a software company that pioneered a WordPress plugin for managing memberships. Previously, Eric had a longstanding career as a Strategic Applications Consultant for large brands, such as Walmart, British Airways, and Sony. In creating MemberMouse, he combined that experience with his software knowledge to help thousands of companies run better membership sites. Outside of MemberMouse, Eric has a passion for tea and meditation that inspired him to start an online course called Learn Gong Fu Tea. In the course, Eric teaches the benefits of tea and the ceremony of properly brewing and serving tea in the gong fu style. Moreover, Eric is also a musical composer and the host of The MemberMouse Podcast. In this episode… As your business grows busier, it can be all too easy to get absorbed in your career and forget about everything else. Daily demands and stress leave little time for reflection and growth. This can easily turn into burnout or the feeling of being lost. But this cycle doesn't have to be the only way. Eric Turnnessen, Founder of the software company MemberMouse, has taken many paths throughout his career. His experiences with mediation, risk-taking, and rethinking his process have led to great success in his personal life and business. Now, he hopes to share his lessons with others. On this episode of the Inspired Insider Podcast, Eric Turnnessen, Founder and CEO of MemberMouse, talks with Dr. Jeremy Weisz about the personal journey of his career. Together, they discuss synchronicity, meditation, and knowing how to step away. Plus, Eric shares how MemberMouse works, where he developed a passion for brewing tea in the gong fu style, and what he learned from moving all around the country. Stay tuned for all of this and more!

Yoni Kozminski is the Founder and CEO of both MultiplyMii and Escala. MultiplyMii specializes in affordable offshore staffing solutions and HR outsourcing for e-commerce businesses. On the other hand, Escala offers consulting services for e-commerce companies and Amazon sellers who want to scale their businesses. Both companies provide different solutions aimed at taking e-commerce and Amazon businesses to the next level. In addition to being a scaling expert and an entrepreneur, Yoni also hosts the podcast Successful Scales, where he interviews leaders on what it takes to build successful businesses. He has a background in digital marketing and advertising and has worked with companies such as Mercedes-Benz, Mastercard, and Sony, to name a few. While born in Australia, Yoni currently resides in Tel Aviv. In this episode… Starting a new e-commerce business is difficult all on its own, but it's even tougher to grow it properly. The saturated Amazon marketplace creates a challenge for companies to make a name for themselves. It takes effort, experience, and a little help to scale your business. Not only are these kinds of challenges familiar to entrepreneur Yoni Kozminski, but overcoming them has become his passion. Yoni is the Founder and CEO of two different companies: MultiplyMii and Escala. Both are designed to scale e-commerce businesses to their full potential. He has past experience in digital marketing for brands such as Mercedes-Benz, MasterCard, and Sony. Now, Yoni applies that knowledge to his staffing and consulting companies that help growing businesses scale efficiently. In this episode of Inspired Insider, Yoni Kozminski, the Founder of MultiplyMii and Escala, talks with Dr. Jeremy Weisz about what it takes to scale e-commerce businesses in the age of Amazon. Yoni discusses how he grew a business from $2 to $5 million in just 12 months, what he learned from that process, and why that experience inspired him to start the two companies he has today. Plus, Yoni shares his most effective strategies for resolving some of the common mistakes he sees businesses making.

Cameron Healy is the Founder of The Healy Foundation, an organization that awards grants and scholarships to support the community, environment, and youth in Oregon and Hawaii. He is also the Co-founder of Kona Brewing Company and the original visionary behind the KETTLE® Chips empire. Cameron launched his first business when he was only 21 years old with a company rooted in the natural food movement. Since then, Cameron has built and scaled many successful businesses. He attributes much of his entrepreneurial success to the lessons he learned from his father and the strong communities around him. In this episode… Running a successful business takes hard work, a strong spirit, and the courage to take risks. However, you can't do it all on your own. Being surrounded by a supportive community can make a huge difference in your business' success and longevity. So, how can you give back to the community that has made this success possible? For Cameron Healy, community has always been an essential part of his personal and professional life. Without strong support and close relationships, he wouldn't have been able to get his first business off the ground or expand his KETTLE® Chips empire to an international market. Because of this, Cameron created The Healy Foundation: an organization that gives back to the community, environment, and youth throughout Oregon and Hawaii. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Cameron Healy, Founder of The Healy Foundation, to talk about chips, beer, business, and giving back to the community. Cameron describes how the natural food movement inspired him to start KETTLE® Chips, why he created his community-centric foundation, and his experience growing a small brewpub into a multimillion-dollar company. Stay tuned for more.

Jonathan Jacobs is a Founding Partner of Digital Natives Group, a digital marketing agency established in 2011. They help brands act like locals on mobile, social, and the web. Jonathan and the team at Digital Natives Group have worked with many authors to help build their brand, grow their online presence, and transform their digital following into a movement. They've had clients like the NFL, Polaroid, Pinterest, Dr. David Perlmutter, and many more. Jonathan has helped launch social media platforms for global sports brands, projects for Fortune 500 companies, and nearly one hundred book launches (many of them best-sellers). In creating Digital Natives Group, Jonathan managed to build a seven-figure social media practice from the ground up. In this episode… What does best-seller mean to you? If you're thinking more than a million copies sold worldwide, then you're speaking Jonathan Jacobs' language. He's the marketing mastermind behind Dr. Perlmutter's best-selling releases—including Grain Brain, which sold over a million copies globally and started the gluten-free movement. So how do you get your books to best-seller status? It's about building a movement around your brand story. If you're interested in learning some tips on how to get things moving, Jonathan Jacobs of Digital Natives Group is here to offer what he's learned from launching over 40 titles and moving more than a million books in the past six years. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Jonathan Jacobs, Co-founder of Digital Natives Group, to talk about the most effective strategies for creating a best-seller. Jonathan shares his thoughts on organic versus paid marketing, creating collaborative partnerships, and demonstrating the value of working with higher-end agencies. Plus, he reveals how he lost almost 100 pounds by following the advice in one of the books he helped turn into a best-seller.