INspired INsider Podcast

John Corcoran is a recovering attorney, an author, and was a former White House writer and speechwriter to the Governor of California. Throughout his career, John has worked in Hollywood, the heart of Silicon Valley, and has run his boutique law firm in the San Francisco Bay Area catering to small business owners and entrepreneurs. John has been the host of the Smart Business Revolution Podcast since 2012. He has interviewed hundreds of CEOs, founders, authors, and entrepreneurs, from Peter Diamandis and Adam Grant to Gary Vaynerchuk and Marie Forleo. John is also the Co-founder of Rise25 Media, a company that connects B2B businesses with their ideal clients, referral partners, and strategic partners and generates ROI through their done-for-you podcast service. Dr. Jeremy Weisz is the Co-founder of Rise25. He has been involved in podcasting for 11 years and was a Senior Producer for one of the early business podcasts; he assisted in putting all of their systems in place and helped them add volume, feature, and edify various business leaders. Dr. Weisz has also been running his podcast, Inspired Insider, since 2011. He has featured top entrepreneurs, founders, and CEOs of P90X, Atari, Einstein Bagels, Mattel, the Orlando Magic, and many more. In addition to running Rise25, Dr. Weisz owns a nutritional supplement business and runs his chiropractic and massage facility, Chiropractical Solutions & Massage. In this episode… Mic check. Record. Launch podcast— easy, right? Not quite. There are many moving parts to launching a B2B podcast. Other than speaking into the microphone and publishing your recording, you want to nail down a strategy, identify your dream 100, execute outreach, and get people involved. Those are just some of the steps before launching a podcast. You also need to know the types of content, how to create them, and what to do after successfully launching your podcast. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Rise25 Co-founder John Corcoran. They discuss some things you should do leading up to a podcast launch, tips to succeed during the launch process, and steps to complete afterward.

Dan Grunfeld is a former professional basketball player, an accomplished writer, and a proud graduate of Stanford University. An Academic All-American and All-Conference basketball selection at Stanford, Dan played professionally for eight seasons in top leagues worldwide, including in Germany, Spain, and Israel. He is the Author of By The Grace of the Game: The Holocaust, A Basketball Legacy, and an Unprecedented American Dream. Dan is also the Vice President of Lightspeed Venture Partners. In this episode… What do surviving the holocaust, escaping communism (in part thanks to Buddy Hackett), building a small business, and raising two generations of professional basketball players have in common? The answer lies in the story of Anyu — the incredible grandmother of Dan Grunfeld. Dan does a fantastic job of recanting his family's story. It's a story of persevering in the face of pain, death, and oppression — and how basketball was the game-changer. This episode will shock you, entertain you, and leave you with priceless lessons. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Author Dan Grunfeld. They talk about the incredible true-life characters in the book, By the Grace of the Game, the trying moments before success, lessons from sports for business, and inspiration to keep going no matter what.

Dan Grunfeld is a former professional basketball player, an accomplished writer, and a proud graduate of Stanford University. An Academic All-American and All-Conference basketball selection at Stanford, Dan played professionally for eight seasons in top leagues worldwide, including in Germany, Spain, and Israel. He is the Author of By The Grace of the Game: The Holocaust, A Basketball Legacy, and an Unprecedented American Dream. Dan is also the Vice President of Lightspeed Venture Partners. In this episode… What do surviving the holocaust, escaping communism (in part thanks to Buddy Hackett), building a small business, and raising two generations of professional basketball players have in common? The answer lies in the story of Anyu — the incredible grandmother of Dan Grunfeld. Dan does a fantastic job of recanting his family's story. It's a story of persevering in the face of pain, death, and oppression — and how basketball was the game-changer. This episode will shock you, entertain you, and leave you with priceless lessons. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Author Dan Grunfeld. They talk about the incredible true-life characters in the book, By the Grace of the Game, the trying moments before success, lessons from sports for business, and inspiration to keep going no matter what.

Lisa Tener is an award-winning book coach who specializes in helping experts, visionaries, and entrepreneurs write and publish compelling how-to, self-help, and business books. For over 12 years, Lisa served as Faculty of Continuing Medical Education at Harvard Medical School. Her clients have signed five and six-figure publishing deals with dozens of publishers, including Random House, Harper Collins, and more. She's the Author of The Joy of Writing Journal: Spark Your Creativity in 8 Minutes a Day. Lisa also runs a Bring Your Book to Life program. Vanessa Levin is an Early Childhood Professional Development Consultant and the Creator of Pre-K Pages, one of the Internet's most popular resource websites for teachers of young children. She has more than 20 years of classroom teaching experience, and people across the globe follow her teachings. Vanessa is also the Author of Teach Smarter: Literacy Strategies for Early Childhood Teachers. Christopher Littlefield is an international speaker and Founder of Beyond Thank You, an international consulting, training, and coaching company specializing in employee appreciation, recognition, and workplace culture. He's trained thousands of leaders to understand what their people want and need to be at their best. His clients include Accenture, Boston Medical Center, Salesforce, the US Army and Air Force, the United Nations, and more. He's the Author of the best-seller 75+Team Building Activities for Remote Teams: Simple Ways to Build Trust, Strengthen Communications, and Laugh Together from Afar. In this episode… What are the odds you'll write and publish a book? If it's on your bucket list, you may be wondering how to go about it or what impact it can have on your business. Here's the truth: publishing a book has had a tremendous impact on today's guests and their businesses. They share their experience, process, and lessons of publishing their books. Want to check book writing off your wish list? Three expert panelists will show you how. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring book coach Lisa Tener, international speaker Christopher Littlefield, and Early Childhood Consultant Vanessa Levin. They discuss the process, lessons, and impact of publishing a book, and each author shares their journey and advice for turning your idea into a published work.

Melih Oztalay is the Founder and CEO of Smartfinds Internet Marketing, an agency that focuses on marketing processes and strategic activities based on using multiple web marketing channels. Melih has been in the marketing industry since 1987. He helps companies with various internet marketing needs, including conversion rate optimization. He has worked with different clients, from manufacturers to automotive suppliers, franchisors, and more. In this episode… Back in the day when internet marketing was in its infancy, how would you sell health insurance to the hard-to-reach people who think they don't need it? Now that the landscape has evolved and there are countless websites, how do you win over more of your existing website visitors? Timeless fundamentals. That could be a deep dive into your target customers, marketing directly to them, deploying the compounding effect of social media, or some other tactic. No matter how fast things change in the industry, these timeless tactics will hold up. The problem is, are you utilizing the fundamentals? Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Melih Oztalay, Founder and CEO of Smartfinds Internet Marketing. They discuss the marketing fundamentals that have kept Melih in the industry for 35 years, how he used the compounding effect of social media to drive results, influencer marketing dynamics, conversion rate optimization, and more.

Darcy Garbin and Debbie Pontera are the Co-founders and Managing Partners of D2 Media, a full-service advertising agency. They've worked in media and marketing for over 30 years. The duo hand selects the best media partners to help clients build their advertising dream team. Darcy and Debbie have digital and traditional advertising expertise, including radio, TV, direct mail, billboard, and print. In this episode… You've heard people say that advertising on traditional media is a dying trade with little to no impact. They could be right and wrong at the same time. If you use traditional media like billboards without a clear strategy behind it, you'll prove the naysayers right. But if you combine traditional and digital media with a defined goal and strategy, you can expect to reap the best of both worlds. How do you harness the strengths of both traditional and digital media? Who should be using broadcast media and why? Two broadcast advertising experts answer these questions — and more — on today's show. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Managing Partners at D2 Media, Darcy Garbin and Debbie Pontera. They talk about the mistakes brands make when doing broadcast advertising, how to make the most of radio, TV, and billboard ads, and how to use different mediums to craft a powerful strategy.

Andy Crestodina is the Co-founder and Chief Marketing Officer at Orbit Media Studios, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy had provided digital marketing advice to thousands of businesses and has written countless articles on content strategy, SEO, visitor psychology, and analytics before it was even popular. He is the Author of the book Content Chemistry: The Illustrated Handbook for Content Marketing. In this episode… If you take a deep dive analysis of your website, you'll probably discover countless ways your website is unsatisfying visitors. If that's happening on your site, your business is leaking leads — and that's a possible report of broken dreams. Many businesses have content gaps on their website, and they drop off several leads even through their thank-you page. How do you uncover all of these problem areas on your website? Which message should your website convey to meet the information needs of your visitors? Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the Co-founder and Chief Marketing Officer of Orbit Media Studios, Andy Crestodina. They discuss practical ways to tweak your website for conversions, the report of broken dreams you should avoid, the service page checklist every website should satisfy, and much more.

Jennifer Spivak is the CEO and Founder of The Ad Girls, an all-female Facebook ads agency that generates millions of dollars for clients on Facebook and Instagram. They've managed over $4 million in advertising spend and generated over $20 million in revenue for clients. Jennifer was previously an Adjunct Professor of digital marketing at the City College of New York. She has more than 11 years of experience generating revenue for thousands of clients via paid marketing. She loves big picture strategy as much as she loves digging deep into the teeny tiny details and data. In this episode… An ad by itself does not do anything more than give the platform provider money to help you get more eyeballs on a piece of content. Looking at ads and the vanity metrics (such as low cost per lead) is wrong and short-sighted. Are those leads turning into profitable revenue? If you want to use ads like a predictable profit machine, Jennifer Spivak says you don't need a 75-step funnel. You need a simple funnel that converts incredibly well and makes sure to avoid the sales closing mistakes that cause potential clients to drop off. So are you ready to turn your ads game around? Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring the CEO and Founder of The Ad Girls, Jennifer Spivak. They discuss how Jennifer quit an abusive relationship and fell in love with ads, how she's turned her passion for ads into an agency that helps women-owned businesses scale to six and seven figures, and shares insight into how ads truly work.

Michelle Prince is a best-selling author, speaker, publishing expert, CEO, and Founder of Performance Publishing Group, a partner publishing company that has helped thousands of people tell their stories and become published authors. She has personally published many successful books, including her best-selling, Winning in Life Now, and her latest, The Power of Authority, endorsed by some of the most influential speakers in personal development, including Zig Ziglar. She is also a Zig Ziglar Legacy Certified Speaker and Trainer. In this episode… If you are successful at anything — whether it's your career, business, or personal life — when people see you, all they want to know is, "how did you achieve it?" People often ask this question because they want that result for themselves, too. What better way to communicate and share that story than writing a book? Even if you think you haven't done anything of note to share in a book, Michelle Prince wants you to know that your story matters. So if you wish to share your unique perspective, build credibility, or fulfill a lifelong desire, you can get the revenue, respect, and results you deserve by writing a book. Want to know more? Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Michelle Prince, Founder and CEO of Performance Publishing Group. They discuss the process of writing and publishing a book, tips for launching a book, publishing mistakes to avoid, and how publishing a book can transform your business — and life.

Chandler Bolt is the Founder and CEO of Self-Publishing School, which is an Inc. 5000 company three years in a row and is ranked one of the 5,000 fastest-growing private companies in the US. Chandler is on Forbes' 30 under 30 entrepreneur list and author of six best-selling books. His book Published: The Proven Path From Blank Page to 10,000 Copies Sold can be found on publishedbook.com. He's also the 7 Figure Principles podcast and Self Publishing School podcast host. In this episode… Are you looking for evergreen marketing material that'll help grow your business and even open up new business channels? Think no further than writing a book. It's no news that books change lives (and businesses, too). But how do you move from a blank page to launching and selling over 10,000 copies of your book? Have you ever heard of the one-year book launch framework? It's how today's guest, Chandler Bolt, helps people write and self-publish best-selling books despite their busy schedules. If you're interested in learning how book writing can grow your business and change lives, tune in to hear Chandler tell you how. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Chandler Bolt, Founder and CEO of Self-Publishing School. They discuss how publishing a book has helped kickstart or boost people's businesses, the strategies to grow your business through a book, how to get started, and more.