INspired INsider Podcast

Aleric Heck is a YouTube ads expert and the founder of AdOutreach and KeywordSearch.com. He has been in the online marketing industry for the past seven years and has helped thousands of business owners scale and grow their businesses using laser-targeted YouTube ads. Aleric and his team have helped clients generate over $200 million in sales from YouTube ads. His ventures have been recognized as some of the fastest-growing companies in the industry, with AdOutreach scaling to eight figures and ranking number 60 on the Inc 5000 list. Aleric is also known for his innovation in leveraging AI technology to supercharge ad audiences. In this episode… Are you a brand looking to reach the right audience through online platforms? How can you leverage YouTube ads to bring your products and services to the notice of the right persona? Aleric Heck shares his journey from starting a YouTube channel at a young age to becoming a YouTube ads expert and running two successful companies. He discusses the power of YouTube and video marketing and how he leverages AI targeting to reach the right people at the right time. Aleric also talks about the evolution of Google and YouTube media buying and how AI has changed the game. He shares how KeywordSearch.com, a tool initially built for their clients, has grown into a standalone company that helps businesses target their ads using AI. In this episode of Inspired Insider Podcast, join host Dr. Jeremy Weisz, as guest Aleric Heck, shares some insights into how he scaled his agency to over eight figures and the importance of relationships in business. He also discusses the value of podcasting as a marketing tool and how providing true value in video ads can drive sales.

John Capuano is a driving force behind the transformation of marketing in the financial sector. Co-founding Lone Beacon in 2013 alongside Greg Dinetz, John's leadership has propelled the company to be among the most recognizable names in the industry. With a penchant for questioning conventions and fostering growth, John's journey underscores the power of curiosity and the rewards of embracing change. In this episode… Join us in this episode as John Capuano, the mastermind behind Lone Beacon, shares some exciting insights. From crafting compelling websites to revolutionizing lead generation, John's expertise will reshape your understanding of business growth. John Capuano walks us through the art of building captivating websites and the science of lead generation. With his guidance, you'll uncover the strategies that transform digital platforms into dynamic lead-generating engines, ensuring your business stands out in today's market. In this episode of Inspired Insider Podcast, join the host Dr. Jeremy Weisz and John Capuano, as they explore the world of captivating websites, effective lead generation, and the power of business integration. With John's insights, you'll learn how to craft engaging content, harness data analytics, and cultivate a resilient company culture that propels your business forward.

Jeremy Jenson is a visionary leader and the driving force behind Encore Search Partners. With a strong focus on executive search and a remarkable ability to identify rare talent, Jeremy has built a successful business and is a respected figure in the Entrepreneurial Operating System (EOS) community. Join us as we explore Jeremy's journey, unique leadership style, and unwavering dedication to his team and the greater business landscape. In this episode… Join us on this episode as we delve into the captivating journey of Jeremy Jenson, founder and CEO of Encore Search Partners. From attracting top-tier technical talent to implementing a game-changing Entrepreneurial Operating System (EOS), Jeremy's insights will reshape your understanding of business growth. Jeremy Jenson, the mastermind behind Encore Search Partners, takes us on an enlightening expedition through the intricacies of business success. Dive into the importance of strategic initiatives, clear company alignment, and the transformative power of a skilled business coach. You'll be astounded by the impact of core values on company culture and learn to conquer challenges that threaten to undermine your organization's growth. In this episode of entrepreneurial brilliance, we join host Dr. Jeremy Weisz and guest Jeremy Jenson in unveiling the blueprint to finding exceptional talent across diverse industries. From innovative recruitment strategies to nurturing unwavering trust, Jeremy guides us through his partnership with Honeywell and the art of tackling recruitment hurdles. Brace yourself for insights and walk away with some great ideas about innovation, trust, and forging powerful relationships in the business realm.

Wes Michael is the Founder and President of Rare Patient Voice, a company dedicated to amplifying the voices of patients and caregivers through surveys and interviews to drive advancements in medical products and services. With a strong background in healthcare and a passion for improving the lives of those with rare diseases, Wes Michael's innovative approach is reshaping patient engagement. In this episode… In this captivating episode, we delve into the remarkable journey of Wes Michael, the visionary behind Rare Patient Voice. From his roots in the food industry to catalyzing meaningful connections between researchers, patients, and caregivers, Wes has reshaped healthcare dynamics. Wes takes us behind the scenes of his eureka moment, sparked by the creation of a patient panel for a hemophilia study. Despite its potential, it took over a decade for his concept to evolve into the groundbreaking platform. His story is a testament to the power of perseverance and seizing the right moment. In this episode of Inspired Insider Podcast, join host Dr. Jeremy Weisz and guest Wes Michael as we uncover the intricacies of patient recruitment, the potential of AI in diagnosing rare diseases, and the evolution of Rare Patient Voice. Wes reflects on the importance of patient feedback, the significance of maintaining data integrity, and the strategies that drove his company to self-sufficiency. Explore the fascinating journey that has fueled a platform connecting voices for better healthcare.

Howard Ankin is the Owner of Ankin Law Office LLC, founded in 1997 alongside his father and partner, Paul Ankin. The firm has extensive experience helping people with personal injury, workers' compensation, wrongful death, Social Security, disability, and criminal litigation. They've represented over 25,000 clients and had hundreds of millions in settlements and verdicts. Howard is a proven leader in the courtroom and the community. In this episode… If your business is in a competitive industry, one of your primary concerns is building your brand and finding ways to stand out. While it is an uphill battle, if you learn the best principles for the personal injury space, you will be on your way to becoming a leader in that industry. So how do other leaders build their brand to edge out the fierce competition? According to today's guest, Howard Ankin, you must be a community resource. You must be the best at your work and collaborate with recognizable people in your industry to get ahead. What does this look like in practice? Listen to this Inspired Insider Podcast episode with Dr. Jeremy Weisz, featuring the Owner of Ankin Law Office, Howard Ankin. They discuss Howard's journey to building a brand and authority in Chicago's personal injury law practice, the marketing principles he adopted over the years, and more.

Introducing Andrew Barnes, an innovator, entrepreneur, and philanthropist who has revolutionized industries through market-changing innovation and digitization. As the founder of Perpetual Guardian, he sparked a transformation in fiduciary and legal services, impacting both local and global landscapes. Notably, Andrew co-founded 4 Day Week Global, a not-for-profit advocating productivity-focused, reduced-hours workplaces. With a passion for sailing and an extensive business background, Andrew's expertise spans governance, philanthropy, entrepreneurship, and the four-day workweek. In this episode… Are you ready to revolutionize the way we work and live? In this episode, join Andrew Barnes as he unveils the game-changing results of implementing a four-day workweek at Perpetual Guardian, addressing challenges, emphasizing leadership buy-in, and sustainability. The four-day workweek led to a 25% increase in productivity, a 15% reduction in stress levels, and a more engaged workforce with improved company culture. He shares success stories from other companies, highlights the broader societal and economic impacts, and introduces the 4 Day Week Global campaign, promoting the widespread adoption of this innovative work model. Andrew Barnes envisions a future where the four-day week becomes a global norm, offering competitive advantages, and he passionately advocates for this transformation in our approach to work and economics. Discover the transformative power of the four-day workweek as Andrew Barnes shares his journey and compelling results, supporting the 4 Day Week Global campaign for a more productive, engaged, and sustainable work culture. In this episode of InspiredInsider, we sit down with our host Dr. Jeremy Weisz and special guest Andrew Barnes, the driving force behind the 4 Day Week Global campaign. Tune in and get ready to embrace a more productive, fulfilling, and sustainable work culture!

Jason Wright is the Founder and CEO of Wilde Brands, a firm that produces impossibly delicious high-protein snack chips crafted from only natural ingredients. Before Wilde, he held senior sales roles at POM Wonderful and Yumnuts Naturals. Jason was also the Founder of FEED Granola, a producer of backed healthy granola snacks. He is a CPG veteran on a mission to create junk food for healthy people. In this episode… Do you love snacking? Where can you get healthy and flavorful snacks that you can eat without feeling guilty? Many people love snacking but are nowadays more cautious of what they consume. This was the case for Jason Wright, who loved comfort foods, especially potato chips. Knowing they were full of unhealthy ingredients, he got on a mission to replace the potato with chicken breast. He shares his journey of creating all-natural, crispy, flavorful chips from chicken breast. In this episode of the Inspired Insider, Dr. Jeremy Weisz sits down with Jason Wright, Founder and CEO of Wilde Brands, to discuss healthy snacking on chicken breast chips. Jason talks about the evolution of Wilde Brands' flavors, how he got into the food industry to starting FEED Granola, and the process of creating Wilde's manufacturing facility and managing their distribution.

Zack Dugow is the Founder and CEO of Insticator, a leading global publisher engagement platform. Considered one of the most rapidly expanding companies in North America, Insticator's products reach over 2 billion users annually. Nearly 2000 publishers utilize its content engagement units, commenting, and monetization solutions. In addition to heading Insticator, Zack is a mentor and invests in startups. He is a member of YPO, the IAB, and a contributor to the Forbes Tech Council. He has also been recognized on the DMN Top 40 Under 40 list and named to Crain's New York's 40 Under 40 list. In this episode… Are you trying to find ways to maximize the revenue generated by site visitors beyond standard ad placements? As a publisher, how can you do so effectively? Many publishers need a one-stop shop where they can test their readers' smarts with trivia, gauge their opinions with polls, or provide a platform for healthy dialogue through comments to maximize ad revenue. Zack Dugow shares his journey of creating a company with engagement products that help publishers establish a strong social community within their ecosystems by encouraging users to engage more with site content and each other. Listen to this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz featuring Zack Dugow, Founder and CEO of Insticator, who discusses how publishers can drive more content engagement. Zack explains how Insticator is helping clients create more content engagement, trivia, and polls, how it maintains culture globally even after an acquisition, and how it got big media partnerships.

Corinne Milien is the Founder and CEO of WRK, a trusted talent acquisition and management partner for employers in sports and entertainment. She is a passionate and innovative leader with over 10 years of experience in sports and entertainment, specializing in optimizing human capital for organizations. Corinne is an engaged civic leader and previously served as the Executive Direct and Co-founder of The Winning Edge Leadership Academy, a non-profit organization which empowers and elevates minority student-athletes and young professionals in sports, media, and entertainment. In this episode… Are you looking to increase diversity and inclusion in your workforce? How can you overcome bias and barriers for individuals historically excluded from traditional hiring practices? According to Corinne Milien, simplifying HR operations is fundamental to achieving these goals. But how can this be done without additional costs? By enlisting talent acquisition and talent management teams — experts with extensive experience in sourcing, screening, and selecting candidates that align with the organization's values, culture, and objectives. Join host Jeremy Weisz of Inspired Insider in a fascinating conversation with Corinne Milien, Founder and CEO of WRK, as they discuss her journey in providing HR and staffing solutions. Corinne explains the services WRK offers to its clients, how her career has evolved as an immigrant woman of color, WRK's ideal customer profile, and some of the questions DEI leaders at companies ask.

Arian Radmand is the CEO and President of IgnitePOST, a firm specializing in creating memorable customer experiences by sending personalized handwritten notes. These notes stand out amidst the digital clutter and leave a lasting impression on customers throughout their shopping journey. Arian is the driving force behind the company's vision and product development. Before his role at IgnitePOST, Arian served as CEO and President at TurnGram, a concierge service that delivers personal photos and artwork to your doorstep without a hassle. As an engineer passionate about entrepreneurship and new technology, he has a diverse skill set and a keen eye for innovation. He is also a board member at CoachUp. In this episode… Are you trying to build a big, successful brand? How can you make it stand out in a crowded, highly competitive industry? According to Arian Radmand, entrepreneurs must build and maintain relationships to establish customer loyalty. He believes they can do so by communicating with their prospects in the best way possible — personalizing their communication. Arian recommends leveraging the power of handwritten notes to break through the digital noise and create magic moments at mailboxes that leave lasting impressions and drive consumer action. Join Dr. Jeremy Weisz in this episode of the Inspired Insider as he talks with Arian Radmand, CEO and President of IgnitePOST, about harnessing the power of handwritten notes. Arian explains how IgnitePOST helps people, the power of personalization and handwritten notes in fostering lasting customer relationships, how IgnitePOST integrates with a business's CRM, and how it acquired its first customers and pivoted to the e-commerce and nonprofit space.