INspired INsider Podcast

David Staley is the Co-founder and President of Digible, a company providing advanced digital marketing and technology solutions for the multifamily housing industry. He has extensive experience in digital strategy, has built businesses from the ground up at three start-up companies, and has led digital strategy initiatives for Hearst, Verizon, and Digital First Media. David has worked with some of the largest multifamily portfolios in the industry to develop digital solutions that not only drive leasing velocity but also increase NOI. He has been recognized for several prestigious awards, including the 2021 Top Workplace Awards, AdWeek's Fastest Growing Company, and the Guinness Book of World Records for the Greatest Distance Run on a Treadmill in 12 Hours. Reid Wicoff is the Co-founder and CEO of Digible. He has rich expertise in digital media, organizational change, leadership development, and enterprise strategy. Before Digible, Reid held high-level leadership positions at several Fortune 500 companies, including CBS Radio, Cox Media Group, and Digital First Media. He has been recognized for several prestigious awards, including the 2021 Top Workplace Award, Adweek's Fastest Growing Agency of 2021, and the Guinness Book of World Records for the Shortest Distance on a Treadmill in 12 hours. In this episode… Do you want to thrive in the multifamily housing industry? What can make you stand out? In today's digitally driven world, effective tech and marketing strategies are essential for business growth. However, the efficacy of tech and marketing approaches applied varies by industry. Seasoned digital strategy professionals David Staley and Reid Wicoff share that for those in the multifamily housing industry, partnering with a marketing agency is vital for business growth. Marketing agencies cater to your company with an understanding of the unique needs and challenges of the multifamily housing space. They provide cutting-edge digital marketing and technology solutions exclusive to the industry, enhancing your success. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz sits down with David Staley and Reid Wicoff, Co-founders of Digible, to discuss their journey of building a tech and digital marketing agency in the multifamily housing industry. They talk about digital marketing solutions for apartment buildings, tech investment and outsourcing for real estate agencies, the experience of starting a business amidst legal challenges, and how they hire and maintain employees.

Nir Zavaro is the Founder, CEO, and Chief of Happiness at Streetwise, an agency specializing in outsourced marketing services. Founded in 2011, the company has worked with hundreds of brands in Israel and abroad. Nir is a speaker and the author of F*ck the Slides. He is also a partner in a few ventures, a mentor in various accelerators, and a lecturer on branding, sales, marketing, and storytelling. In this episode… In today's fast-paced digital landscape, it's more important than ever to have a strong brand story. But do you have what it takes to create a great story about your brand? A good story can help you connect with your audience and differentiate your brand from the competition. However, crafting a compelling story is easier said than done. It requires a deep understanding of your target audience, your brand's values, and the emotions you want to evoke. Nir Zavaro says hiring an agency specializing in storytelling can make all the difference. They can help you craft a narrative that resonates with your audience, evoke emotion, and inspire actions. Don't underestimate the power of a great story — it can be the key to unlocking your brand's full potential. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Nir Zavaro, Founder and CEO of Streetwise, to discuss how brands can thrive through storytelling. Nir talks about the importance of storytelling, common mistakes people make with storytelling, storytelling techniques for effective communication, and how to create a three-minute pitch that sells. He also shares his thoughts about conflicts and wars and the dangers of hatred and propaganda in the media.

Scott Donnell is the Founder of GravyStack, the world's first gamified banking platform designed to help parents teach their kids and teens financial skills. He is also the Founder of Apex Leadership Co., a fundraising company developing fundraising plans that more effectively mobilize students and community members. His companies have equipped over six million kids nationwide with leadership, fitness, and financial competency skills. Scott is also the Founder of Hapbee, a biotech company integrating physical fitness and mental wellness. He is a best-selling author of Value Creation Kid and hosts the Smart Money Parenting podcast, where he shares practical financial literacy tools for kids. In this episode… Are you worried about your child's financial future? Do you want to equip your children with financial skills to help them grow into financially competent adults? You are not alone. According to Scott Donnell, financial literacy and value creation expert, financial literacy skills prepare kids for their future. Financial literacy for kids and teens is at an all-time low as most schools do not teach money skills. Scott discovered that kids learn through play and healthy struggles. He shares his journey of creating an educational bank account app that plays as a game, teaching kids how to earn, save, spend, share, invest, and manage their money wisely. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Scott Donnell, Founder of GravyStack, to discuss how kids can achieve financial literacy. Scott talks about financial lessons from wealthy families that helped birth GravyStack, the three types of value creation, GravyStack's 3Es home economy system, and the healthy struggles your children need to succeed.

Jon Tsourakis is the President and Chief Revenue Officer of Oyova, an application development and marketing agency specializing in integrating marketing and technology to create efficiencies and growth for clients. He also owns the Digital Mastermind Group, a community of digital agency owners and leaders who believe in the power of the mastermind concept to elevate the industry. Jon is a seasoned leader, strategist, and marketing expert whose entrepreneurial record includes having created two companies that averaged 4X ROI for businesses with branding and marketing models. He is extensively skilled in his industry and shines as a marketing strategist and sales developer. In this episode… Agencies and businesses need to stay relevant and competitive in order to thrive in today's dynamic marketplace. How can you face market challenges and stand out as competition through your agency's strategies? According to Jon Tsourakis, a seasoned marketing strategist and sales developer, hiring a team of experts specializing in custom software, marketing, development, and IT consulting services gives you a competitive edge. Experience and expertise in marketing and technology enable you to streamline your strategies, setting you apart from the competition. Jon shares his journey of building an application development and marketing agency that helps entrepreneurs enhance their businesses. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz welcomes Jon Tsourakis, President and Chief Revenue Officer of Oyova, to discuss how agencies thrive by integrating marketing and technology. Jon talks about the genesis of Oyova through a merger, the services they offer, growth-hindering mistakes that agencies make, and Oyova's business and hiring models.

Raphael Paulin-Daigle is the CEO of SplitBase, an ecommerce conversion optimization agency for fashion, luxury, and lifestyle brands. SplitBase combines rigorous customer research with A/B and AI testing to enable long-term growth for DTC luxury brands. SplitBase is at the forefront of conversion optimization, generating revenues of over $1 million for famous brands like Kiehl's and its parent company L'Oréal, and increasing conversions by double digits for many DTC brands like DIFF Eyewear and Dr. Squatch. Before founding SplitBase, Raphael led special projects at Blockstream and was a digital marketing consultant. Raphael also hosts the Minds of Ecommerce Podcast, where he interviews founders and executives of highly successful brands on their top growth strategies. In this episode… Are you looking to increase your website's conversion rate and revenue growth? What support can help you realize this? Website conversion is an effective way to increase your sales. However, it requires expertise to build a fully optimized website and to figure out what works and what does not for your website. Conversion optimization expert Raphael Paulin-Daigle recommends hiring a conversion optimization agency for your e-commerce business needs. Agencies utilize tools and approaches such as customer research, A/B testing, and fully managed conversion optimization programs that improve different components of your website. In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Raphael Paulin-Daigle, CEO of SplitBase, to discuss website optimization tips. Raphael talks about conversion optimization challenges that e-commerce brands face, the components of conversion optimization, landing page optimization tips, navigation, cart, collection page, and product page recommendations.

Chris Heivly is the Co-founder of MapQuest, a pioneering online mapping service that has refashioned how we experience navigation and geographic information systems. He has rich experience in entrepreneurship, including company-building experience, startup expertise, and venture capital investment as an early-stage investor. Chris is a best-selling author of the Build the Fort series — a renowned guide for startup community builders. He is also a prolific blogger on his website — www.heivly.com, a contributing writer for INC.com, and a sought-after public speaker on startups, startup communities, corporate innovation, and entrepreneurial ecosystem development. In this episode… Launching and nurturing a successful entrepreneurial venture takes effort. Whether you are a seasoned entrepreneur or embarking on your entrepreneurial journey for the first time, building a thriving business requires constantly learning new ropes and evolving your processes. Chris Heivly, a seasoned entrepreneur and renowned "startup whisperer," emphasizes the importance of creativity in entrepreneurship. Fearless idea-sharing and unshackling from self-doubt are critical drivers of entrepreneurial success. In addition, finding valuable collaborators, nurturing connections, and building a supportive network is also an art that amplifies your chances of growth. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Chris Heivly, the Co-founder of MapQuest, to discuss his entrepreneurial journey and successful startup building. Chris delves into the five key lessons in his book Build the Fort. He emphasizes the importance of sharing ideas without fear, finding collaborators, utilizing existing assets, keeping the scope small, and taking the first action.

Lee Benson is the Founder and CEO of Execute to Win (ETW) and EXECUTE™ MasterMINDs — companies dedicated to helping businesses create value effectively. With over 30 years of experience in business, including experience founding seven companies with exits ranging from a few million dollars well into nine figures, he is a value creation expert. Lee developed the innovative MIND Methodology (Most Important Number and Drivers Methodology) — a business operating methodology designed to strengthen teams by aligning every action with their core objectives — which has seen teams he works with accelerate their growth and impact. He is also a sought-after speaker, best-selling author, and a strong advocate for continuous improvement and innovation. In this episode… What actionable steps can you take to improve your processes and help your team work better to accelerate your growth as a business? According to Lee Benson, a seasoned expert in value creation, traditional goal-setting does not stand the test of time when it comes to realizing business core objectives. Many traditional goal-setting approaches, such as using OKRs, often get diluted or completely lost within company or organizational teams. As such, it is critical to determine approaches that drive productive behaviors and connect your team to core objectives. Lee's MIND Methodology (Most Important Number and Drivers Methodology) — an approach rooted in aligning individual action to a company's desired outcomes, whether profit or impact — provides actionable steps to nurture value creation culture for your business. In this episode of the Inspired Insider Podcast host, Dr. Jeremy Weisz sits down with Lee Benson, Founder and CEO of Execute to Win (ETW) and EXECUTE™ MasterMINDs, to discuss innovative value creation. Lee talks about creating a culture of value creation within families — the idea of the "Value Creation Kid," the Most Important Number (MIN) in business goal-setting, and approaches that drive team collaboration when executing core objectives.

Marquel Russell is the Founder of Client Attraction University, a marketing consultancy helping businesses attract clients on auto-pilot and scale up while working 50% less. Before establishing Client Attraction University, he had a thriving entertainment company that helped clients with artist management and club promotion, building renowned organizations in the network marketing industry. Marquel also hosts The School of Client Attraction podcast, where he shares how he has helped clients generate billions of ad impressions, millions of leads, and over $250 million in revenue. In this episode… What does attracting more clients and growing your business consistently and predictably take? Where can you get the support to realize this productively? Client acquisition is a challenging part of business. Entrepreneurs find themselves overworked trying to gain clients to grow their revenues. However, client attraction expert Marquel Russell believes it is possible to experience rapid growth without feeling chained to your business. He shares how he helps create predictable, reliable, and automated client attraction systems for companies, enabling them to scale up, all while cutting their work time in half. In this episode of the Inspired Insider Podcast, host Dr. Jeremy Weisz welcomes Marquel Russell, Founder of Client Attraction University, to discuss how to attract clients on auto-pilot and scale a business. Marquel talks about Client Attraction University's services, its business model, the platforms it uses to help companies get clients, and tips for moving up in the business world.

Nathan Bailey is the Founder and CEO of We Are Ideation, a company renowned for its trailblazing promotional strategies. With a background in pharmaceutical sales, Nathan founded Ideation in 2009 and has grown it into a powerhouse that delivers impactful marketing and branding experiences for businesses through crafting unique promotional products. Having collaborated with industry giants like Intel and Oracle through Ideation, Nathan is an innovator reshaping the landscape of promotional marketing. In this episode… Innovative customer acquisition and brand promotional strategies impact business growth in powerful ways. They fuel business success by creating memorable and impactful brand experiences for customers, top-talent hires, and industry leaders. How so? According to Nathan Bailey, a visionary in the marketing industry, customized branding material, such as gift packages, enables business success by enhancing your brand's visibility and forging meaningful connections. In addition, executing your marketing strategies with technological expertise can boost lead generation and conversions, giving you a competitive edge. Nathan shares his journey from salesperson to CEO and offers insights on transforming entrepreneurial paths and elevating a brand. In this episode of the Inspired Insider Podcast with Dr. Jeremy Weisz, he sits down with Nathan Bailey, CEO of We Are Ideation, to discuss the art of evolving a brand and the strategies that work to grow it. They explore Ideation's transformation from a seedling concept to an industry juggernaut. Nathan highlights pioneering customer acquisition approaches, crafting unique gift experiences, and leveraging technology for market success.

Jonathan Peress is the President and CEO of ProMedia, a full-service, tech-enabled marketing agency specializing in cost-per-acquisition, direct-response, and alternative media.Under his leadership, ProMedia's annual revenue has grown by more than 120% each year, earning the agency the 10th Fastest Growing Small Business in America award from Entrepreneur Magazine and recognition in the Inc 5000 list of fastest-growing businesses for three consecutive years. Before ProMedia, Jonathan was a member of Viacom's industry, leading the DRTV sales team and working closely on Comedy Central, Spike TV, LOGO, and Vh1. In 2020, he was named one of South Florida's Top 40 under 40 by the South Florida Business Journal. In this episode… Having a well-built online presence has become critical for business success. How can you effectively employ direct-response marketing as a growth strategy? According to Jonathan Peress, a leader in tech-enabled marketing and alternative media, creating an effective direct-response campaign is challenging but highly rewarding. With the right campaign, you can grab your audience's attention and drive results, but this requires expertise and experience. Therefore, Jonathan recommends hiring a direct-response agency to help craft messages that resonate with your target audience and compel them to take action. A direct-response agency can also offer advice on suitable media channels — online ads, TV spots, or direct mail — and manage your campaigns, from creative development to media buying to campaign optimization. On this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz sits down with Jonathan Peress, President and CEO of ProMedia, to discuss how to thrive using direct-response marketing. Jonathan explains ProMedia's services, the critical elements of a good ad, the call-to-action mistakes people make, and how to advertise effectively on multiple channels.