Good Content with Shannon McKinstrie

This episode is all about exploration and observation as we discover what's currently working when it comes to Instagram Reels. You may feel like your content just isn't performing as well lately, but I promise your content can be successful too! Let's go for a scroll as we dive into real examples, exploring simple yet impactful reel structures, and discuss the importance of storytelling, clear messaging, and relatability. Remember, social media should be a fun part of your business!In this episode we’ll be covering:Social media reach concerns and why some content is underperforming.The importance of simple, shareable, specific content (the 3 S’s!)Observing and choosing effective text placement, maximizing readability.Current content trends that are working right now and how to apply it to your own content.Getting clear on your messaging and knowing your audience to improve engagement.Simple helpful content that provides clear, actionable tips.Sharing relatable scenarios using real-life situations for engaging content.Featured content in this episode:anxiousheartsguide: I had no idea I was contributing to the problem..._katiewish: FriendshipRecommended episodes:Episode 21: Getting Your Audience to Care About Your ContentEpisode 22: Boost Your Instagram Engagement With These Simple StrategiesEpisode 24: Is Storytelling the Missing Piece in Your Content?Episode 28: No More Gatekeeping: Why You Want to Give Away Your Best TipsSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

This is a topic I'm incredibly passionate about, but we haven't discussed much before – gatekeeping. Grab your notepad, because I'm going to share actionable tips on why revealing the full value in your content, without sending viewers to the captions, can boost both your engagement and business growth. I’m sharing real-life examples and proven hooks to help your audience find value immediately. No more holding back, let's create good content!In this episode we’ll be covering:Why you want to avoid withholding valuable tips and secrets in your content.Using engaging hooks with examples of hooks going viral right now.Create content that is specific and detailed to attract your audience.Focus on serving your audience rather than gaining short-term likes.Ethical business practices with transparency and value.Reusing successful content by turning it into other forms such as carousels.Links to the reels in this episode:Reel #1 - Sitting All DayReel #2 - Harvest Bowl RecipeReel #3 - In Case Your Mom Didn't Teach YouReel #4 - Flamingo PoseReel #5 - Bra HackOther episodes you might have missed:Episode 014: Why Creating Specific Content Leads to Higher EngagementEpisode 018: The 4 H’s Are the Only Content Pillars You Need for ReelsEpisode 020: SEO Strategies to Optimize Your Instagram ContentEpisode 024: Is Storytelling the Missing Piece in Your Content?Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

This is a topic that’s been on my mind a lot lately, the importance of showing your brand personality on social media. Inspired by a recent LinkedIn post, we are going to explore why showing your true self is key to creating compelling content, even if you feel like you are too quirky or boring. We’re discussing the NFL’s sassy TikTok responses and I’m getting vulnerable with my own experiences. I’m also highlighting a couple accounts as we talk about why being authentically you can attract the right audience, making your brand unforgettable. Tune in for a little inspiration when it comes to injecting personality into your content. In this episode we’ll be covering:Examples of brands showing personality in their content and their effectiveness, like Wendy’s and the NFL.Being true to yourself matters in your content and your followers can tell when it isn’t authentic.Building a connection with your audience so that followers feel like they know you.Investing in a brand strategist and learning good copywriting skills will help bring more personality to your brand content.Leveraging personal interests like oat milk and reality tv to create that connection with followers.The growing need for genuine connections in a digitally connected yet socially distant world to address loneliness.Links + Resourcesfeelgoodwithcarlie: I wonder why we weren’t invited…brunchwithbabs: Make one, take oneJoin us in Indy for the Day One Conference!Other episodes you might have missed:Episode 006 : Selling a Lifestyle, Not Just a ProductEpisode 007: Relatability in Everyday Content with Instagram Stories and ReelsEpisode 019: Convert Viewers to Followers with the “That’s Me” ReelSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Consider this your sign to start your own signature series that keeps your audience coming back for more. In this episode, we are going all in on how to start a signature series that makes your brand instantly recognizable and keeps followers coming back again and again. I’m using real-life examples to explore how creators are leveraging this type of content to grow their follower base and convert new visitors into loyal fans.In this episode we’ll be covering:Why this type of content helps grow your account with loyal fans.Familiar content and why we love it so much!Creating brand familiarity so you are instantly recognizable.How to create bingeable content and get more followers.Using different content styles to create content.Other episodes you might have missed:Episode 025: Why You Want to Use the New Instagram FeaturesEpisode 018: ​​The 4 H’s Are the Only Content Pillars You Need for ReelsEpisode 008: Creating Content That Starts a ConversationEpisode 007: Relatability in Everyday Content with Instagram Stories and ReelsLinks + Resources: Starting a signature series"My Favorite Places in Asheville” Part OneSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Here's the deal, when Instagram launches something new, they want you to hop on it, and Instagram’s latest feature has been the boost for reach and engagement you’ve been looking for. If you’ve been struggling with converting non-followers into followers or felt disheartened by low engagement, I’ve got some fresh insights for you. I’m breaking down Instagram’s new text overlay feature for carousel posts, with content ideas, and how it can boost your engagement. In this episode we’ll be covering:What the latest Instagram feature means for the future of carousel postsThe ways user behavior has changed over time and what they want to see right nowHow your Instagram acts as a storefront for your businessWhat’s working best right now to convert non-followersThe strategies you can start using for your carousel postsThe effectiveness of talk to camera reels when it comes to creating contentOther episodes you might have missed:Episode 14: Why Creating Specific Content Leads to Higher EngagementEpisode 19: Convert Viewers to Followers with the “That’s Me” ReelEpisode 20: SEO Strategies to Optimize Your Instagram ContentLinks + Resources: How to use the new Instagram features!Talk to Camera HooksStop Cross Posting Your Content CarouselHidden Gems at Costco ReelSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Instagram has always been a storytelling app and in this episode we are going all in on why your content needs storytelling. Social media apps are meant for human connection and we're diving deep into the heart of what makes social media so engaging. I’m sharing actionable tips and real examples on how you can become a captivating storyteller, even if you think you can't. You can use simple b-roll, text overlays, and talk-to-camera reels to create impactful content whether you're a business owner, a social media manager, or just looking to better connect with your audience.In this episode we’ll be covering:Creating imperfect content, you can use editing apps if you need to.Why it’s important to stop hiding behind the camera and actually show your face.How product brands successfully use storytelling to attract and build a loyal fan base.Your audience needs relatable content to connect with you better.SO many examples of reels that are successfully using storytelling!Bonus: My number one tip to try if you want to grow on TikTokOther episodes you might have missed:Episode 3: Strategies for Genuine and Engaging Social Media ContentEpisode 7: Relatability in Everyday Content with Instagram Stories and ReelsEpisode 21: Getting Your Audience to Care About Your ContentReels in this episode:View my Founder's Story on InstagramEmergency Contacts Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Are you struggling with low engagement and reach on social media? Can't get your reels to convert viewers into followers? If you’re nodding yes, I've got you! In this episode, we're diving into the vital role of market research, because the biggest thing that you can do to create good content is figure out why people buy from you. We'll also explore how knowing the outcomes and desires of your audience can truly make a difference in the way your content is received. Plus, I'll share a proven prompt that can help your reels go viral, complete with real-world examples and tips for getting your content to pop off. In this episode we’ll be covering:Why you need to do your market research and how understanding your audience leads to better results.How to create content that appeals to your audience’s desires and outcomes, while avoiding this common mistake.Crafting messages that resonate and attract the right audience with real examples of ineffective vs. effective messagingMarketing has changed - do timeless marketing strategies still work?Why I’ll always choose quality over quantity and you should too!When a viral reel takes a turn for the worse and how I handled my recent experience. Adapting to current trends with examples of seasonal themes and pop culture references.Other episodes you might have missed:Episode 18: The 4 H’s Are the Only Content Pillars You Need for ReelsEpisode 19: Convert Viewers to Followers with the “That’s Me” ReelEpisode 21: Getting Your Audience to Care About Your ContentCome to Indy for the Day One Conference! - October 2024Grab the Freebie: Reels that Pop OffSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Today we're diving into the topic that’s on everyone's mind right now: engagement. If you've been feeling the pinch with your social media stats lately, you don’t want to miss this episode because I’m sharing actionable tips to give your content the boost it needs. From going live and collaborating with others to actively engaging with your audience and creating scroll-stopping content, I'm breaking down the strategies that actually work. In this episode we’ll be covering:Observing and adapting to audience behavior trends.Utilizing the different types of Instagram tools available to increase content visibility.Enhance your reach and engagement by collaborating with others within your industryBuild and foster relationships through actively commenting and interacting with others.Tailoring your content based on trending and effective formats.Testing new content strategies and regularly  tweaking for improvement.Send a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Guess what time of year it is? It’s FALL content time! August is just the beginning of fall content on Instagram and we are about to dig into creating engaging content that will impress your audience. We’ll take a look at the reels going viral right now and what makes them so effective, so you can take these tips and create reels that your audience can’t help but share. I’m also getting a little personal in this episode as we discuss expectations, so you don’t want to miss it!In this episode we’ll be covering:Managing real life expectations, especially when it comes to your audienceContent that uses the 3 S’s (shareable, simple and specific) Impressing the algorithm vs impressing your audienceWhat makes people care about your content?Content that actually gets engagement and shares, with real examplesMaking your audience aware of a problem they didn’t realize they hadFeatured content in this episode:beckiewiththegoodstuff: Looking for the people…loganrandazzo: Saturdays until fall…vanessagriffithrealestate: POV: You live in…alignedwithkate: Watch this if you…Recommended episodes:Episode 5: Create Shareable Content to Increase Your Reach with the 3 S’sEpisode 11: Breaking the Rules of Instagram MarketingEpisode 17: Turn a Simple Idea into a Reel People Will LoveEpisode 19: Convert Viewers to Followers with the “That’s Me” ReelI LOVE to hear how much you are loving the show, keep the messages coming and if you haven’t already, please go in and leave a rating + review for the show!Grab the Freebie: Reels that Pop OffGet the Grow Your Gram GuideSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!

Now that you have good content, it’s time to optimize it! In this episode we’re going all in on keywords, hashtags, and SEO. There's been a lot of buzz and even some fear-mongering about changes to hashtags and how they impact your reach. But don't worry, I'm here to set the record straight and give you some practical tips to optimize your Instagram content. We'll discuss how hashtags are still an important way to categorize your content and get discovered, even if they don't boost reach quite like they used to. I'll also share key places to incorporate keywords, like your name field, bio, on-screen text, and captions. Let's jump in and discuss how to leverage SEO principles to get your content in front of the right audience on Instagram!In this episode we’ll be covering:The impact of user behavior and the way people are consuming content on Instagram.Adapting and evolving your content strategies while continuing to use your core messaging.How to optimize your Instagram account with keywords, hashtags, and SEO. Why categorizing content is important, leading to increased discoverability and visibility.Continuing to use specificity in key words and phrases to enhance your Instagram bio and strengthen your reels, hooks, and captions.Ensuring hashtags are aligned with the content so it is accurately categorized.I’m sharing my favorite way to find the perfect keywords and phrases, all it takes is a quick search!Episodes You May Have Missed:Episode 14 - Why Creating Specific Content Leads to Higher EngagementEpisode 12 - Ditching the Toxic Advice on InstagramEpisode 8 - Creating Content That Starts a ConversationEpisode 5 - Create Shareable Content to Increase Your Reach with the 3 S’sSend a message!If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)Join me in the Reels Lab!Love this conversation? Make sure to follow and subscribe so you never miss an episode.Connect with me on Instagram!