The Undeniable Leader with Rob Cressy

Dan Goldberger, Director of Digital Media and Marketing for the Atlanta Dream joins Brian Cristiano and Rob Cressy to talk about the Dream’s 2017 marketing initiatives, the success of Instagram takeovers with players, what they’ve learned from head coach Michael Cooper, the importance of live streaming, and advice for other professional sports teams to help them grow.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @Brian_Cristiano - Instagram: @briancristianoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy

Ashley DeWalt, CEO of Leverage Sports, joins Brian Cristiano and Rob Cressy to talk about key takeaways from the Summit on Sports Media that he produced in Houston last week. Ashley is also a professor at the University of Houston and dishes about the experience for his students, the questions they asked, and the applicable lessons they took away. We also talk about the role content plays in helping college athletic programs recruit players (like Texas A&M’s Myles Garrett), where AR and VR fit in, plus where he sees the industry heading in 2017. -In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy

Steve Corsaro, VP of Biz Dev for the National Sports Forum, joins Brian Cristiano and Rob Cressy to talk about keys to putting on an incredible event, how to keep people coming, challenges to overcome, plus sports marketing topics to look out for at the 2017 National Sports Forum (Feb 12).In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy

Super Bowl 51 delivered on expectations, but unfortunately the commercials couldn’t say the same. There were certainly some that stood above the rest like champions, and others that were atrocious. Brian Cristiano and Rob Cressy dish about the Super Bowl commercial winners and losers. What was it about the good commercials that made us like them? What were some of the losers thinking with their non-relevant and attention lacking spots? What in the world happened to Snickers and their disaster of a live commercial? The winners list included: Tide, Squarespace, Bai, Audi, Honda, and Mr. Clean. The losers list included: Buick, Busch beer, Snickers, Turbo Tax, and Persil. Also discussed on the show are: T-Mobile (who was active and edgy with Bieber, Gronk, Snoop, and Martha Stewart), Yellow Tail (who didn’t have a national spot), Fast & the Furious 8, Stranger Things 2, Pistachio’s (with their elephants running on the treadmill.)At the end Brian and Rob give actionable advice on what you can implement into your business from this year’s Super Bowl commercials.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy

GNC was scheduled to run a Super Bowl commercial that just got canceled 6 days before it was supposed to air. Was the reason because the ad was too offensive? Nope. They were scheduled to run an inspirational message and Fox had already approved the ad twice. It is because GNC is on the banned companies list for the NFL. Brian Cristiano and Rob Cressy dish about how in the world this happened, who is to blame, what the outcome will be, and if there is any chance there is a silver lining for GNC. At the end Brian and Rob give actionable advice on what you can implement into your business from the way that GNC got backdoored by Fox.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy

Many of the Super Bowl commercials have been released online already so Brian Cristiano and Rob Cressy give a preview of some of the top ones plus what to look out for. The brands they talk about include Skittles, Intel, Squarespace, Lxeus, GoDaddy, Fiji and Bud Light.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy

Scott Kegley, Executive Director, Digital Media & Innovation for the Minnesota Vikings, joins Brian Cristiano and Rob Cressy to share his insight into how the Vikings digitally tell their story and engage fans. With so many content options, how do they decide what to post on which channels? How do they tell their story in the event the team loses or an adverse situation arises? What are his thoughts on Instagram vs Snapchat? What lessons has he learned that he can share with other professional sports teams and digital storytellers? What growth opportunities is he eyeing in 2017?In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy

Pat Gallagher, EVP Marketing, Partnerships & Communication for the Super Bowl 50 Host Committee, and former President of the San Francisco Giants, joins Brian Cristiano and Rob Cressy to share his insight into what it’s like to plan a Super Bowl. What is entailed in a Super Bowl bid? What were their biggest goals? What does it take for sponsors to be successful around the Super Bowl? Logistically how crazy is the planning? Where is the Super Bowl going from a partnerships standpoint? Pat’s book Big Game. Bigger Impact will be coming out soon and will give an insider’s look from the Super Bowl Host Committee POV of how it all came together and lessons learned. Make sure to pick up a copy.In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy

What do you do when Anheuser-Busch has exclusive category ad rights for the Super Bowl, boxing out other alcohol brands and you still want to advertise for the big game? If you are Yellow Tail wine you go and purchase local TV ads in 70 markets across the US. Brian Cristiano and Rob Cressy dish about Yellow Tail’s creative way of finding a loophole in the system so they can still be part of the biggest event of the year. By advertising in 70 local markets they were able to cover 85% of the US, allowing them to be part of the conversation and extend their brand message.At the end Brian and Rob give actionable advice on what you can implement into your business from Yellow Tail’s creative Super Bowl marketing. In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy

The Royal Rumble was this past Sunday and after watching it Rob Cressy had to lay down some thoughts with Brian Cristiano about his experience. From the Facebook Live integration with HHH and advertising integration with KFC, to the way they tell stories and the level of fan engagement. The WWE delivered on all levels and is a model for how sports entertainment and content creation is done.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy