The Undeniable Leader with Rob Cressy

Different wins, and nothing beats attention. Rob Cressy is joined by Jesse Cole, the owner of the Savannah Bananas and author of Find Your Yellow Tux, to talk about how to be successful by standing out. Why should brands have a fan first mindset and add more fun to their marketing? How do you get comfortable doing the opposite of normal? Why should all brands build a community and create content that matters to them? How do you deal with risk vs taking action? -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyJesse Cole - Twitter: @YellowTuxJesse - Instagram: @thesavbananasWebsites:Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFind Your Yellow Tux: www.findyouryellowtux.comAmazon Book: http://bit.ly/yellowtuxWays I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy

There have never been more opportunities to increase attention and engagement using content than right now. Rob Cressy is joined by Sports 1 Marketing CEO David Meltzer as they dish about forward-thinking content strategies. What can you do to stand out in the crowded content landscape? Why should brands be podcasting? How much impact does the length of content have? -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyDavid Meltzer - Twitter: @DavidMeltzer - Instagram: @DavidMeltzerWebsites:Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comSports 1 Marketing: www.sports1marketing.comYou can also check out David Meltzer on Entrepreneur Media’s show Elevator Pitch, as well as his podcast The Playbook.EP-250 Keys To Successful Sports SponsorshipsWays I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy

How do you create successful sports sponsorships? Rob Cressy is joined by Sports 1 Marketing CEO David Meltzer as they dish about the keys to successful sports sponsorships. What should brands be focusing on when evaluating sponsorships? Are Super Bowl sponsorships worth it? What sports sponsorships are overvalued and which are undervalued? -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyDavid Meltzer - Twitter: @DavidMeltzer - Instagram: @DavidMeltzerWebsites:Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comSports 1 Marketing: www.sports1marketing.comYou can also check out David Meltzer on Entrepreneur Media’s show Elevator Pitch, as well as his podcast The Playbook.Ways I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy

Super Bowl 52 is in Minnesota, much to the chagrin of fans, media members, and sponsors who now have to put up with freezing temperatures. Rob Cressy is joined by Sports 1 Marketing CEO David Meltzer as they dish about the impact the Super Bowl location has from a fan attendance, corporate dollars, experiential activation, and TV viewing standpoint. -In each episode of The Sports Marketing Huddle, Rob Cressy, Founder of Bacon Sports & Cress Media, gives a forward-thinking perspective on some of the hottest topics in the world of sports marketing and then gives actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Rob & today’s guest on social media and let us know what you think (good or bad):Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyDavid Meltzer - Twitter: @DavidMeltzer - Instagram: @DavidMeltzerWebsites:Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comSports 1 Marketing: www.sports1marketing.comYou can also check out David Meltzer on Entrepreneur Media’s show Elevator Pitch, as well as his podcast The Playbook.Ways I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy

The band is back together as Rob Cressy is joined by Bold Worldwide CEO Brian Cristiano as they record their first episode together in over 3 months. In this show we discuss what has been going on in Brian’s world including the growth of his video series Growing Bold, lessons learned along the way, brute force vs hustle, what challenges he’s currently facing, and how to build momentum in your business. At the end we also talk about what you can expect out of the Sports Marketing Huddle in 2018.-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyBrian Cristiano -Twitter: @boldceo - Instagram: @boldceoWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.comCress Media: www.cressmedia.comBacon Sports: www.baconsports.comWays I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy

Does anyone actually care about the Pro Bowl? Nope. It’s a shame because there is such a big opportunity to capitalize on so many of the NFL’s best players being in the same place at the same time. Rob Cressy is joined by Cave Social Founder Jordan Scheltgen to talk about what can be done to fix the Pro Bowl and make it something that is actually worthy of our attention? How much does the location of the Pro Bowl matter? What if they canceled the game and instead went with a more entertaining first offering. -In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyJordan Scheltgen - Twitter: @CaveJordanS - Instagram: @cavejordanBrian Cristiano -Twitter: @boldceo - Instagram: @boldceoWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.comCress Media: www.cressmedia.comBacon Sports: www.baconsports.comCave Social: www.cavesocial.comWays I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy

The Los Angeles Clippers held NBA Jam Day last Saturday and the promotion was straight fire. Rob Cressy is joined by Cave Social Founder Jordan Scheltgen to talk about using nostalgia in marketing, and what components of the Clippers NBA Jam Day made the fans says BOOMSHAKALAKA! -In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyJordan Scheltgen - Twitter: @CaveJordanS - Instagram: @cavejordanBrian Cristiano -Twitter: @boldceo - Instagram: @boldceoWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.comCress Media: www.cressmedia.comBacon Sports: www.baconsports.comCave Social: www.cavesocial.comWays I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy

People are stupidly taking videos of themselves eating Tide Pods. In order to get them to stop eating laundry detergent Tide created a video with the help of the Patriots Rob Gronkowski to get them to just say No. Rob Cressy is joined by Cave Social Founder Jordan Scheltgen to talk about why Gronk is a phenomenal spokesman and the perfect endorser to curb the eating of laundry detergent. What about this say no to eating Tide Pods video makes it so effective? What roles does humor play and what can other brands learn from the way this video stood out?-In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyJordan Scheltgen -Twitter: @CaveJordanS - Instagram: @cavejordanBrian Cristiano -Twitter: @boldceo - Instagram: @boldceoWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.comCress Media: www.cressmedia.comBacon Sports: www.baconsports.comCave Social: www.cavesocial.comWays I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy

Alabama defeated Georgia in OT in thrilling fashion to claim Nick Saban’s 5th College Football National Championship while at the program. Rob Cressy is joined by Inflcr CEO Jim Cavale to talk about all things surrounding the National Championship. While there was plenty of experiential marketing going on in Atlanta, why didn’t brands have a larger digital presence? What could ESPN have done better with their various TV feeds to capture sports fans attention on social? How cool would it have been to have a camera dedicated to Mekhi Brown when he was going berserk on the Alabama sideline? Why is UCF genius for staking claim to the National Championship and what can other brands do to better embrace social and amplify their story? -In each episode of The Sports Marketing Huddle, CEO of BOLD Worldwide Brian Cristiano, and Founder of Cress Media & Bacon Sports Rob Cressy give a forward-thinking perspective about some of the hottest topics in the world of sports marketing and then give you actionable advice on how you can implement it into your business.Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Rob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyJim Cavale - Twitter: @JimCavale - Instagram: @jimcavaleBrian Cristiano - Twitter: @boldceo - Instagram: @boldceoWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.comCress Media: www.cressmedia.comBacon Sports: www.baconsports.comInflcr: www.inflcr.comJim Cavale: www.jimcavale.comWays I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy

The NFL season has kicked off and the New England Patriots losing was almost as much of a surprise as rating being down for the game by more than 10%. Brian Cristiano and Rob Cressy dish about why this happened, what impact the New York Jets being the worst team in the NFL has, and why there was zero mention of players doing elaborate end zone celebrations. They also talk about who the most marketable NFL players are. What is it about Antonio Brown and JJ Watt that is so appealing and what can we expect from an endorsement and brand building standpoint from players this year? Marshawn Lynch just signed a deal to do a video series with Bleacher Report. Who will be next and when can we expect Rob Gronkowski and Barstool Sports to do one?Our goal of the podcast is to create the best sports marketing podcast and take The Sports Marketing Huddle up to #1 on iTunes New & Noteworthy. One way you can help support the show is by subscribing to The Sports Marketing Huddle on iTunes and letting your friends who are in the sports and marketing worlds know about it.Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):Brian Cristiano -Twitter: @boldceo - Instagram: @boldceoRob Cressy -Twitter: @RobCressy - Instagram: @rob_cressyWebsites:BOLD Worldwide: www.boldworldwide.comBrian Cristiano: www.briancristiano.com Cress Media: www.cressmedia.comBacon Sports: www.baconsports.comFacebook:BOLD WorldwideBacon SportsCress MediaWays I can Help:Free AI Playbook: The Human-First System That Finally Makes AI Feel Like Yours - https://www.robcressy.com/aiplaybookpod12 month AI mentorship program for leaders who want to go from good to great: https://www.robcressy.com/undeniable Get Weekly AI Inspiration & Tips To Your Inbox: https://robcressy.com/newsletter/Let's Connect:Rob Cressy - Instagram: @rob_cressy - LinkedIn: /cressy/ - YouTube: https://www.youtube.com/@RobCressy