Peter Lohmann's Podcast

Peter on 300 to 3000 Podcast hosted by Matthew Whitaker and Spencer Sutton Grow Your Influence - Our Interview w/ Peter Lohmann If there’s one thing we know, it’s that Peter Lohmann is a popular guy. How else could we explain his massive success on platforms like Twitter and LinkedIn, or the fact that he’s built (and it’s still growing) a strong email list of readers eager for his newsletter? What we admire most about Peter is how he genuinely wants to help other property managers build a great business….just like us! In this episode, we welcome Peter to Birmingham. If you don’t know Peter, he’s the co-founder and CEO of RL Property Management in Columbus, Ohio. Join us as we pick his brain to find out what makes him tick and how exactly he’s built an excellent business, a substantial following, and a tremendous reputation in the property management world. Learn more about Matthew Whitaker and Spencer Sutton & how to connect with them here: Evernest Email the Show Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter Visit Peter’s Website RL Property Management

Peter on The Profitable Property Management Podcast hosted by Jordan Muela  Engineering & Optimizing Property Management w/ Peter Lohmann In this episode we discuss: From engineer to entrepreneur, Peter applies his systems and processes thinking to his property management business.  What Peter loves about starting and growing a business? He says you're constantly at the limit of your capabilities.  "Every time you add a few hundred doors, everything breaks – and you have to rework your processes and redistribute workload among employees." - Peter Lohmann Learn more about Jordan Muela & how to connect with him here: Jordan's Podcast Jordan's Facebook Jordan's LinkedIn Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter Visit Peter’s Website RL Property Management

Season 2, Bonus Episode of the Owner Occupied podcast with Peter Lohmann & special guest Andy VandenBerg. In this episode we discuss: (00:00) - Intro (01:45) - Why Andy wanted to interview Peter (03:39) - Peter’s relationship with his business partner & hiring a COO (05:11) - How did the idea for this time off come about and what did you need to do in order to pull it off? (09:19) - Was there any form of contact during these 5 weeks? (11:49) - What was the number one thing that needed to be in place for this to happen? (14:41) - How do you think about putting processes in place that require your judgment? (19:00) - Do you think it’s relevant for someone other than the owner to take a break like this? (21:13) - Second Nature Ad (22:52) - What would you change the next time you take a break like this? (25:49) - Do you feel like your business was able to thrive while you were gone, or just survive? (28:03) - How did your employees react when you told them you were taking this break? (29:51) - Accepting that there would be problems going in & having trust in your team (33:03) - Andy’s experience with 14 mandatory days off (34:46) - What was the high level itinerary for the 5 weeks off and what did you hope to achieve? (40:18) - Did your relationship change with your family during that month? (40:53) - How would you balance solo time vs. family time if you were to bucket out your time off going forward? (41:56) - Did you come back to work with a new vision for your relationship with your business? (48:16) - Thoughts on email and slack batch working (50:41) - How are you thinking about bucketing out your next time off? (51:43) - What did your OOO say and did you get any funny responses? (54:22) - Wrap up & final thoughts Learn more about Andy VandenBerg & how to connect with him here: Follow Andy on Twitter AndyVandenber.com Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter Visit Peter’s Website RL Property Management

Season 2, Episode 6 of the Owner Occupied podcast with Peter Lohmann & special guest Lisa Wise. In this episode we discuss: (0:00) - Intro (01:52) - Lisa’s background & career (03:34) - Launching Birdwatch as property management for homeowners (08:44) - What’s your pricing model for a homeowner? (11:47) - Why did you move into a new market with a new product before your traditional management services? (15:47) - What’s working for you in marketing? (20:42) - Second Nature Ad (22:36) - Lisa’s approach to branding (28:45) - How would you advise smaller-budget PM companies to brand the way you have? (32:38) - Do you feel out of place in the industry due to your unique approach? (39:25) - Lisa’s employee-owned management company (46:05) - The Found Gen Ad (47:44) - Are there dividends or profit sharing with Roost? (49:22) - How are each of your 5 companies run? (54:15) - How does your division of labor look between the CEO and President? (01:00:16) - What marketing advice do you have for smaller PM companies Learn more about Lisa Wise & how to connect with her here: MeetLisaWise.com BirdWatch Roost DC Nest DC Starling DC birdSEED Lisa on LinkedIn Lisa Wise & Grace Langham at PM Grow Summit 2021 Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter Visit Peter’s Website RL Property Management

Season 2, Episode 5 of the Owner Occupied podcast with Peter Lohmann & special guest Brandon Laughridge. In this episode we discuss: (00:00) - Intro (02:15) - Brandon’s background & Career in Property Management (08:36) - Setting the stage for the non-traditional turn in Brandon’s career (17:22) - How does your business look today and how involved are you in the day-to-day? (19:55) - Brandon’s famous Tweet: Purchasing a business with an SBA loan (24:53) - Ad: Second Nature  (26:47) - Tuck-in acquisitions (28:54) - “What you pay for Property Management doesn’t matter, it’s what you get that matters.” (36:54) - How do you think about operating your PM businesses at a loss to serve your own investments? (40:31) - What are your plans for the 3rd party side of the business? (42:52) - How do you view your involvement in the day-to-day operations? (52:49) - Ad: Appfolio  (54:17) - What advice would you give to Property Managers on Syndication? (01:02:34) - Brandon’s involvement with SMBash (01:10:37) - What marketing advice would you give to a smaller Property Management owner? (01:14:150 - How can people keep in touch with you online? Learn more about Brandon Laughridge & how to connect with him here: Follow Brandon on Twitter Brandon’s website Northterrace.com Brandon@northterrace.com Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter Visit Peter’s Website RL Property Management Mentioned in this episode: Tony Layne on TLAO SMBash 2023 in Austin, TX Acquisitions Anonymous Podcast

Season 2, Episode 4 of the Owner Occupied podcast with Peter Lohmann & special guest Jeremy Pound. In this episode we discuss: (00:00) Intro (01:20) Jeremy’s background and career (05:26) The importance of narrowing your focus and the Market-Focus Paradox (10:39) The Woodchip analogy for sales (18:49) Immersing yourself in the industry and community of your customer (27:00) How do you view sales in property management relative to other industries? (31:09) How do you educate customers about the product during the sales process? (38:35) The Homeless Guy analogy (44:38) What’s your advice to folks considering hiring salespeople? (58:44) How can outbound sales be done effectively in Property Management? (01:14:49) What’s next for Rent Scale and where can people learn more? Learn more about Jeremy Pound & how to connect with him here: Facebook & Twitter RentScale  RentScale on Facebook LeadSimple Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter Visit Peter’s Website RL Property Management Mentioned in this episode: Entrepreneur’s Organization The Waterfall Exercise

Season 2, Episode 3 of the Owner Occupied podcast with Peter Lohmann & special guest Matthew Whitaker. In this episode we discuss: (00:00) Intro (01:35) Matthew’s background and career (03:53) Taking a Property Management company to multiple locations (09:26) How important are your systems and processes in enabling management across multiple markets? (13:49) How would you approach process issues coming from one of your offices? (16:53) Matthew’s journey of becoming an effective manager of managers (24:27) How do you keep churn to a minimum? (33:50) How do you balance making property owners of new acquisitions feel comfortable when you first bring them in and sticking to Evernest Processes? (39:37) Thoughts on Resident Benefit Packages (46:40) What would be your suggestions for an owner of a Property Management company to maximize their exit price? (52:20) Why did your org decide that a podcast was a beneficial course of action? (01:00:24) Evernest’s new North Star (01:02:43) What marketing advice would you give to a small business looking to grow? (01:06:48) How can people get in touch with you? Learn more about Matthew Whitaker & how to connect with him here: Evernest Matthew on LinkedIn 300 to 3,000 Podcast Podcast@evernest.co Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter Visit Peter’s Website RL Property Management Mentioned in this episode: DialPad Geno Wickman

Season 2, Episode 2 of the Owner Occupied podcast with Peter Lohmann & special guest Jordan Muela. In this episode we discuss: (00:00) Intro (01:24) Jordan’s background & career (03:15) What is it about Property Management that drew you into the industry? (06:49) How does one coming from VC get so passionate about SMB? (10:23) Is there a place for VC in Property Management? (15:36) Moving closer to the customer and owning outcomes (24:33) Thoughts on Fees & Customer Surplus (33:46) Jordan’s Benchmarking Study (37:43) LeadSimple (47:10) Being able to adjust your level of involvement in your Property Management business (52:56) What is the level of centralization in your business due to your own involvement? How do you set salaries with owners who have varying levels of involvement? (58:55) When you’re evaluating opportunities, what are you looking for to determine the best use (01:06:03) What’s the best way for a Small Business Owner to grow and market their business? (01:18:03) Final Thought Learn more about Jordan Muela & how to connect with him here: LeadSimple ProfitCoach The Profitable Property Management Podcast Jordan@LeadSimple.com Learn more about Peter Lohmann & how to connect with him here: Follow Peter on Twitter Join Peter’s Newsletter Visit Peter’s Website RL Property Management Mentioned in this episode: Growth Metrics for Property Management Entrepreneurs Your Leads are Not Your Growth Strategy

Season 2, Episode 1 of the Owner Occupied podcast with Peter Lohmann & special guest Moses Kagan. In this episode we discuss: (00:00) Intro (01:02) - Moses’ background in RE (02:21) - The value of working with large 3rd party clients for property management & how Moses built his portfolio (09:07) - The 3rd party management tax (14:58) - Moses’ unique investing value-add approach (22:04) - Compensating Leasing Agents (32:58) - What would be your advice be to small property managers who want to take more ownership over the buildings they manage? (37:09) - Moses’ sense of duty to family legacy (46:20) - “Wealth is downstream of values” (53:58) - The differences between a 3rd party property management & a Real Estate Private Equity company & Moses’ involvement in each aspect within Adaptive (1:03:36) - How does someone market a smaller Real Estate business in 2022? Learn more about Moses Kagan & how to connect with here: Moses on Twitter Moses’ Mailing List Adaptive Realty Learn more about Peter Lohmann & how to connect with him here:  Follow Peter on Twitter Join Peter’s Newsletter Visit Peter’s Website RL Property Management Mentioned in this episode: ShowMojo Principles of Real Estate Syndication by Sam Freshman Investing in Real Estate Private Equity by Sean Cook Multi-family Millions by Dave Lindahl Permission Marketing by Set Godin

Episode 20 of the Owner Occupied podcast with Peter Lohmann. In this episode we discuss: (00:00) Intro (01:09) How long did it take you to set up your processes & what was the worst thing that happened when you did not already have a process in place when trying to deal with an issue?  Who is tougher the landlord or the tenants? (07:25) How has the idea of adding value to every interaction changed your business? (11:39) Where if at all do you see tech improving the status quo?  (15:30) Are any of the VC-Backed competitors getting any traction in Columbus and bonus question; What's your favorite Jeni's Ice Cream flavor? Top VC-Backed Companies Blog: https://www.peterlohmann.com/blog/vc-backed-property-management-companies (20:49) Conclusion  --- Learn more about Peter & how to connect with him here: peterlohmann.com Top VC-Backed Companies Blog: https://www.peterlohmann.com/blog/vc-backed-property-management-companies RL Property Management manages Columbus area rental properties: rlpmg.com