Female Startup Club

This episode is with Stephanie Lee from SELFMADE.SELFMADE is a culmination of Stephanie’s lived experiences and spurred from healing from her own mental health crisis. She began her journey as a field organizer on the Obama presidential campaign, and quickly moved to the White House where she worked for the First Lady Michelle Obama. She then changed direction from politics into the prestige of the beauty industry as a product developer at MAC Cosmetics in New York City. While dealing with depression and anxiety, she left the corporate world to travel the globe solo and hear from women about their experiences about their own self-worth and emotional wellbeing. That’s when SELFMADE was born.If you love Stephanie’s story and you’re building an ecommerce brand in the beauty space, you might be interested in checking out our private network where you can access modern mentorship from women on the show, like minded women in the ecommerce / cpg space and experts. You can pop your name on the waitlist at femalestartupclub.com/waitlist and you’ll be the first to know when we open our doors for founding members. LINKS WE MENTION:SELFMADE's InstagramStephanie's InstagramFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comBook: Daring Greatly by Brené BrownPodcast: Hidden Brain: A conversation about life's unseen patterns📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Joining me today is Amanda Niu, Co-Founder of Eva. We’re chatting about her startup story with mattresses, the power of performance marketing and why your network is so important. Eva is accelerating towards becoming Australia's leading digital furniture company. What started with an award-winning mattress-in-a-box has grown into a range of high-quality homewares and furniture, thoughtfully designed in Melbourne. Eva offers same-day metro delivery and a 120-night trial to test out your sweet dreams.While we’re here, Our private membership slash network is launching soon!! Like you’ll hear Amanda talk about in this episode - building your network and surrounding yourself with people who are going through a similar journey to you is so important when building a brand. You can pop your name on our waitling list at femalestartupclub.com/waitlist to keep in the loop about becoming a Founding Member when the doors open. The network will bring you Modern Mentorship from women on the show like Amanda, a network of other women building CPG brands and access to our resident experts who can help with things like Facebook ads, coaching and copywriting.LINKS WE MENTION:Eva's InstagramAmanda's InstagramFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Today I’m chatting to one of the women behind Swoon, Cristina Ros Blankfein. If you’re building a brand in the beverage space - this is an episode for you! This is a chat about the industry overall, the role that Amazon plays in a CPG brand and how a rebrand led to the biggest step change in the business.Swoon is modernizing classic drinks, starting with lemonade and iced tea that hits a sweet spot previously missing in the beverage aisle. Swoon’s low-glycemic take on drinks offers a sweetness profile that sits between a seltzer and a fruit juice, so you can always have another. The brand was founded by two friends with the same need: a Type-1 diabetic and a mom of three, both looking for full-flavor, healthy beverage options.If you’re interested in learning more from Cristina and the women you’re hearing from in the show - be sure to sign up to the waitlist for our private digital network where you can access a community of women building cpg brands in the ecomm space and what we’re calling modern mentorship. Go to femalestartupclub.com/waitlist.LINKS WE MENTION:Swoon's InstagramJennifer's InstagramCristina's InstagramFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comPodcast: How I Built This with Guy Raz📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Today I’m chatting with Taran Ghatrora, co-founder of Blume. We’re talking through the decision she made early on to completely pivot the brand into a new direction, how to finance your company using an angel syndicate, what happens to 60% of girls when they go through puberty and who their first hire was. If you haven’t heard of Blume before, it’s the outspoken skin, body and period collective for Gen Z and beyond. Made with gentle, safe and effective clean ingredients, their community-curated self care essentials are made for all skin types, with sensitive ones in mind. Blume celebrates real skin as they continue to amplify acne positivity, healthy skin, and skin barrier protection. This women-led team of 11 is on a mission to make periods and self care easier and healthier, while smashing taboos about acne, periods, puberty, and sex ed—nothing is off limits).At the end of this episode Taran talks about the importance of network and surrounding yourself with other female entrepreneurs who are building businesses. That’s why we’ve launched our private network for women who are building product based ecomm businesses. If that’s you, pop your name on our waitlist to claim a Founding Member spot when we launch at Femalestartupclub.com/waitlist.LINKS WE MENTIONBlume's InstagramTaran's InstagramFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFunding: Early-stage venture fund and seed acceleratorBooks: Shoe Dog: A Memoir by the Creator of Nike by Phil KnightPodcast: How I Built This with Guy Raz📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Today I’m joined by Margaret Wishingrad, Founder of Three Wishes Cereal. In the 12 months since launching, Margaret and her husband slash business partner Ian have built a multi-million dollar business through thoughtful retail expansion, unique guerrilla marketing moments and a tasty better-for-you product that people want to keep buying. We’re going through the blueprint to launch and why it’s important to keep your customers' behaviour front of mind. Three Wishes is healthy cereal that tastes like childhood indulgence, led by the cereal aisle’s first female founder, Margaret Wishingrad. While other cereals on the shelf force customers to choose between flavor and nutrition, there’s no compromise with Three Wishes. It’s high protein, low sugar, gluten and grain-free and made from ingredients like chickpeas, pea protein, and tapioca. By the way! We’re just a few weeks away from opening our private network up to Founding Members. If you’re a woman in ecommerce and you’re looking to build your network, get access to women on the show for mentorship and experts to help you build your brand - join the waitlist. We have a limited number of Found Member spots available and you can pop your name on the list at femalestartupclub.com/waitlist.LINKS WE MENTIONThree Wishes Cereal's InstagramMargaret's InstagramFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Today I’m chatting to Sally Mueller, the founder of Womaness, about how to launch your brand directly into a retailer like Target and how to market to a completely different demographic. So many gems in here, you’re going to get so much value learning from Sally.Womaness is a collection of modern, innovative menopause products developed for women, by women that offer solutions from head to toe (and everything in between). With community, education, and inspiration, Womaness sparks the power of menopositivity.We also talk about the power of your network and mentorship and if you haven’t heard already we are launching our private network for women in ecommerce where you can access guests from the show like Sally through what we’re calling modern mentorship. You can add your name to our waiting list at femalestartupclub.com/waitlist and you’ll be the first to know when we open our doors for Founding Members.LINKS WE MENTION:Womaness' InstagramSally's InstagramFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Today I’m chatting to Priyanka Ganjoo, the Founder behind Kulfi Beauty. Kulfi Beauty is a premium beauty brand and digital platform celebrating South Asian beauty with fun and approachable beauty products created with our community. Founded by Priyanka Ganjoo, Kulfi Beauty was started with the mission of creating products that meet the unique needs of South Asian skin tones and undertones and challenging beauty standards in the community.We’re chatting about her insights into approaching manufacturing and where to start, cultivating community, what the Sephora Accelerate program is really like and what made her launch successful.LINKS WE MENTION:Kulfi Beauty WebsiteKulfi Beauty's InstagramPriyanka's InstagramFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comPodcast: NPR’s How I Built This with Guy Raz📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Today I’m joined by Debbie Mullin, the founder of Copper Cow Coffee. Equal parts Vietnam and equal parts California, Copper Cow Coffee is the brainchild of Vietnamese American Debbie Mullin, who blended her love for Vietnamese coffee and culture with her background in sustainability. It brings an authentic, yet modernized, pour-over barista quality coffee experience to homes across the nation. Dedicated to the environment, Copper Cow Coffee is quality-obsessed, eco-friendly, and proud to be part of the 2% (and growing) of women-owned companies with venture funding.We’re covering How to approach your acquisition costs Advice for Raising VC dollars and whether you should or notWhy your network as a founder is highly important and something very exciting we’re launching to empower our female startup club listeners LINKS WE MENTION:Copper Cow Coffee WebsiteCopper Coe Coffee's InstagramFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comPodcast: How I Built This with Guy Raz📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Today I’m joined by Krystal Duhaney, the Founder of Milky Mama. After having her second child and returning to work, Krystal struggled with her milk supply and realized that there were very few resources for breastfeeding mothers in the same predicament. Using her knowledge as a Registered Nurse and love for baking, Krystal developed a milk-making cookie recipe and fell in love with the results. So, in November of 2015, Milky Mama was born.Today, Milky Mama is dedicated to educating, supporting and empowering parents to have the best breastfeeding journey possible. And in 2020, Milky Mama announced the formation of The Milky Mama Foundation, which sponsors Black women who aspire to become Certified Lactation Consultants.This is such an inspiring episode, it started from her kitchen and slowly grew into this huge wonderful amazing thing. We talk about those early days and the moment that things started to change, her email marketing strategy with Klaviyo and a viral moment they’re having right now. LINKS WE MENTION:Milky Mama's InstagramKrystal's InstagramFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.com📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Today I’m chatting with Ali Kriegsman, Co-Founder of the YC backed tech startup, Bulletin.Bulletin is a premium, B2B wholesale marketplace where retailers and buyers go to discover, shop and support the best brands on the planet. So this episode is highly relevant to anyone listening in who has a product based business and wants to work with cool retailers to sell their products and reach new audiences.We’re chatting about the humbles origins of Bulletin starting as as e-comm newsletter and how that grew into popups, retail stores and went on to be accepted into Y-Combinator which lead to a major pivot into a thriving tech platform... we’re talking about Ali’s top 3 pointers if you want to pitch for VC money and - important to note she just released a really bloody cool book about her journey and you should absolutely check it out, I have linked it in the show notes and it’s called How to build a goddamn empire.LINKS WE MENTION:Female Startup Club's Beta Private CommunityFemale Startup Club's InstagramDoone's InstagramIn partnership with Klaviyo, the best email marketing tool for ecommerce businesses.Female Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comBook: The Big Leap: Conquer Your Hidden Fear and Take Life to the Next LevelBook: UntamedBook: Designing Your Life📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.