

Female Startup Club
Female Startup Club
Female Startup Club is a top-ranked business podcast for women hosted by Doone Roisin. With 700+ episodes and 160K+ smart chicks worldwide, we sit down with the world's most successful female founders, CEOs, billionaires, athletes, leaders and creators to get into the real story behind building something big beyond the polished version. The decisions, hard seasons, frameworks and the questions that everyone's curious about.Past guests include Allison Ellsworth, Jo Malone CBE & Mimi Ikonn. New episodes every week. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Aug 17, 2022 • 41min
Norby Presents: The transition from a museum curator to a $8.3M VC-backed tech founder, with Norby’s co-founder Sam Safer Valentine (part 1)
Today on the show we’re learning from Sam Safer Valentine, one of the co-founders of tech startup Norby.You might have heard us talking about Norby recently in one of our ads or across social media, and that’s because they’re one of our sponsors this month which is just so damn exciting.In this episode, you’ll hear about Sam’s non-traditional pathway to the world of tech, what she learned from her first time raising capital, and her advice to you!I particularly loved diving into the financial side of things, with Norby having raised an impressive $8.5M to date. Fundraising, as expected, was a complete rollercoaster. It's a number of things coming together in a beautiful recipe of numbers and traction, the wider environment, buzz, timing, where your competitors are, and finding the right partners and investors. With all that, it's important to keep a clear mind on who you want to raise money from and how you want to run your business. Just because someone wants to write you a cheque doesn't mean that it's the right fit for you, there needs to be a mutual benefit and partnership there.Sam's key take-away when it comes to raising? Don't give up. You just need to get to one yes. That journey and that road are going to look entirely different for everyone. Sometimes your hit with a hundred no's, but it just takes that one 'yes' to turn everything around. So, if you believe in it, and you're going to bet on yourself, keep going. It just takes a little practice.And while we’re on the topic of Norby, today we launched our 1800 - hype girl hotline powered by Norby and it’s soooo fun. It’s something I’ve been dreaming about starting since the beginning of Female Startup Club to bring a little more sparkle to the week. Basically you sign up to receive texts from us and then every Monday you receive a dose of motivation and good vibes directly to your inbox. Whether you’re a student, working 9-5, or an entrepreneur it’s literally for anyone. And it’s free - so sign up by clicking the link in the show notes or our IG bio and pop your number in to get going. I’m so hyped for this!!Let’s get into this episode, this is Sam for Female Startup ClubLINKS WE MENTION:Sam's InstagramNorby's InstagramSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveLenny's NewsletterThe Twenty Minute VC PodcastFemale Startup Club's InstagramDoone's InstagramDoone's TikTokTo redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/Learn more about Dymo at Dymo.comIn partnership with Klaviyo, the best email marketing tool for eCommerce businessesFemale Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club + Clearco: Clear.co/partner/female-star📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Aug 16, 2022 • 11min
6 quick questions with Miki Agrawal Founder of Tushy (part 2)
Today on the show we have Miki Agrawal, the serial founder behind some of the coolest companies you’ll definitely know; the first being WILD a gluten-free pizza restaurant concept she launched 18 years ago, Thinx, the period underwear company that totally disrupted how we think about our period care and Tushy, the modern day bidet.This episode was so damn cool, and I know you’re going to get so much out of this. Miki is the queen of disruptive marketing, we talk through how she takes a product and applies her framework to create intrigue and mystery which then creates buzz and more eyeballs. We also talk about what she did to raise millions of dollars and her advice for founders. And if you hang around to the end, we were lucky enough to meet her beautiful dad! Go check out the YouTube video on our channel.Miki is an absolute marketing genius, and her magic lies in pulling that intrigue and taboo element out of the products she is selling. Using that intrigue in a way that supports the clickbait or the interest of the conversation. You can really take anything and make it intriguing based on what you attach it to. It all comes back to creativity. Everyone is creative, we just don't necessarily spend the time taking the noise out of our brains to have time to think. People are so busy reacting to the world around them that they don't give themselves the space to be creative. Creativity requires spaciousness, time, and presence.Tuning into your creativity goes hand-in-hand with the changes in the narrative around things not being presented so perfect and crisp anymore. We're leaning more into sincerity and authenticity in 2022. This links back to the big rise in UGC over traditional commercials, something important to keep in mind for marketing moving into the future. Authentic recommendations and user-generated content perform so much better, commercials have started to feel phony. Do things DIY, and even if it's not perfect, that's the whole point. We are built for imperfection, that's the beauty of being human.I’m so grateful that you’re tuning in today and I hope you love this episode as much as I did recording it.Let’s get straight into it, this is Miki for Female Startup ClubLINKS WE MENTION:Miki's InstagramTushy's WebsiteMiki's WebsiteThe Artist's Way BookSave on your TUSHY purchase by using the code: STARTUPCLUB15Female Startup Club's InstagramDoone's InstagramDoone's TikTokSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveTo redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/Learn more about Dymo at Dymo.comIn partnership with Klaviyo, the best email marketing tool for eCommerce businessesFemale Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club + Clearco: Clear.co/partner/female-star📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Aug 15, 2022 • 36min
The journey to 2 x $100M companies with serial entrepreneur, WILD, Thinx & Tushy founder Miki Agrawal (part 1)
Today on the show we have Miki Agrawal, the serial founder behind some of the coolest companies you’ll definitely know; the first being WILD a gluten-free pizza restaurant concept she launched 18 years ago, Thinx, the period underwear company that totally disrupted how we think about our period care and Tushy, the modern day bidet.This episode was so damn cool, and I know you’re going to get so much out of this. Miki is the queen of disruptive marketing, we talk through how she takes a product and applies her framework to create intrigue and mystery which then creates buzz and more eyeballs. We also talk about what she did to raise millions of dollars and her advice for founders. And if you hang around to the end, we were lucky enough to meet her beautiful dad! Go check out the YouTube video on our channel.Miki is an absolute marketing genius, and her magic lies in pulling that intrigue and taboo element out of the products she is selling. Using that intrigue in a way that supports the clickbait or the interest of the conversation. You can really take anything and make it intriguing based on what you attach it to. It all comes back to creativity. Everyone is creative, we just don't necessarily spend the time taking the noise out of our brains to have time to think. People are so busy reacting to the world around them that they don't give themselves the space to be creative. Creativity requires spaciousness, time, and presence.Tuning into your creativity goes hand-in-hand with the changes in the narrative around things not being presented so perfect and crisp anymore. We're leaning more into sincerity and authenticity in 2022. This links back to the big rise in UGC over traditional commercials, something important to keep in mind for marketing moving into the future. Authentic recommendations and user-generated content perform so much better, commercials have started to feel phony. Do things DIY, and even if it's not perfect, that's the whole point. We are built for imperfection, that's the beauty of being human.I’m so grateful that you’re tuning in today and I hope you love this episode as much as I did recording it.Let’s get straight into it, this is Miki for Female Startup ClubLINKS WE MENTION:Miki's InstagramTushy's WebsiteMiki's WebsiteThe Artist's Way BookSave on your TUSHY purchase by using the code: STARTUPCLUB15Female Startup Club's InstagramDoone's InstagramDoone's TikTokSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveTo redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/Learn more about Dymo at Dymo.comIn partnership with Klaviyo, the best email marketing tool for eCommerce businessesFemale Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club + Clearco: Clear.co/partner/female-star📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Aug 11, 2022 • 14min
6 quick questions with Karen Danudjaja, Founder of Blume (part 2)
Today we’re learning from Karen Danudjaja, the founder of Blume.Blume is what happens when you pair the benefits of the wellness aisle and the experience of a cafe. They’ve bootstrapped the company to 10M in sales making your favorite cafe lattes with the magic of superfoods from Vancouver Canada.We’re talking through that first year of business and how she approached getting her first 1000 customers, bootstrapping the brand until now, and her learnings from her first raise of $2m.Something pivotal during that raising period is that Karen realized that she was someone who wanted to do everything. Save every single penny. So sales and customer service herself. In fact, every role possible herself. It's crazy what automation on just a few of those things came to do for the scale of the business. For example, when the first hire in customer service joined the team it made such a huge difference to be able to delve into strategy, sales, and development. You can never do everything, but if you surround yourself with people who want to help you succeed you're onto a real winner.The founder also delved into a couple of tips regarding their influencer marketing strategy. They found this unique audience that supported women and small businesses and wanted to be part of something from the beginning. This meant their ambassador community runs more of the business than meets the eye, they’re super involved. With this, you're able to expand by working directly with people that align with your brand mission.And whilst we're here, just a quick shout out to all the amazing humans listening into these episodes. I’ve been so happy and grateful recently about what we’ve been able to achieve together, all because you are tuning into these episodes and supporting the show. We’ve got a few exciting things in the works that I can’t wait to share with you soon.Let’s get into this episode, this is Karen for Female Startup Club.LINKS WE MENTION:Karen's InstagramBlume's InstagramFemale Startup Club's InstagramDoone's InstagramDoone's TikTokSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveTo redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/Learn more about Dymo at Dymo.comIn partnership with Klaviyo, the best email marketing tool for eCommerce businessesFemale Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club + Clearco: Clear.co/partner/female-star📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Aug 10, 2022 • 33min
How to bootstrap a brand to $10M in sales, with Blume’s founder Karen Danudjaja (part 1)
Today we’re learning from Karen Danudjaja, the founder of Blume.Blume is what happens when you pair the benefits of the wellness aisle and the experience of a cafe. They’ve bootstrapped the company to 10M in sales making your favorite cafe lattes with the magic of superfoods from Vancouver Canada.We’re talking through that first year of business and how she approached getting her first 1000 customers, bootstrapping the brand until now, and her learnings from her first raise of $2m.Something pivotal during that raising period is that Karen realized that she was someone who wanted to do everything. Save every single penny. So sales and customer service herself. In fact, every role possible herself. It's crazy what automation on just a few of those things came to do for the scale of the business. For example, when the first hire in customer service joined the team it made such a huge difference to be able to delve into strategy, sales, and development. You can never do everything, but if you surround yourself with people who want to help you succeed you're onto a real winner.The founder also delved into a couple of tips regarding their influencer marketing strategy. They found this unique audience that supported women and small businesses and wanted to be part of something from the beginning. This meant their ambassador community runs more of the business than meets the eye, they’re super involved. With this, you're able to expand by working directly with people that align with your brand mission.And whilst we're here, just a quick shout out to all the amazing humans listening into these episodes. I’ve been so happy and grateful recently about what we’ve been able to achieve together, all because you are tuning into these episodes and supporting the show. We’ve got a few exciting things in the works that I can’t wait to share with you soon.Let’s get into this episode, this is Karen for Female Startup Club.LINKS WE MENTION:Karen's InstagramBlume's InstagramFemale Startup Club's InstagramDoone's InstagramDoone's TikTokAspire websiteHow I Built This PodcastGood to Great BookSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveTo redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/Learn more about Dymo at Dymo.comIn partnership with Klaviyo, the best email marketing tool for eCommerce businessesFemale Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club + Clearco: Clear.co/partner/female-star📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Aug 9, 2022 • 8min
6 quick questions with Claire Xue, Founder of Moodelier (part 2)
Welcome back to the show! It’s Doone here. Your host and hype girl. Today's episode is presented in partnership with our pals at Norby - if you haven’t met them yet you should totally check them out!!! I use their software for my super cute link in bio and marketing tools that are created specifically for small business owners, content creators, and entrepreneurs like you and me.In this episode, we’re going through Claire’s journey on creating the beautiful world of Moodelier, how she launched and got her first true fans, and her top pieces of advice.Claire addresses the issue that having the longevity to run a sustainable business is hard, but exploring the option of different streams of revenue helps enormously. It's important not to have all your eggs in one basket when it comes to the success of your business. The same counts for your marketing strategy. Constant evolution is necessary.Especially with the social media changes we're seeing at the moment, it's almost like everything you've been doing for the last 10 years is no longer working and serving. Figuring out a process for several platforms, and new platforms like TikTok. Trying out reels and video content, but also going to more in-person events, all comes together to give you a cushion when things undoubtedly change again.And if you want to get a free month-long trial of Norby just head over to the show notes where you can find the link!Let’s get straight into this episode, this is Claire for Female Startup ClubLINKS WE MENTION:Moodelier's InstagramClaire's InstagramFemale Startup Club's InstagramDoone's InstagramDoone's TikTokHype Girl HotlineSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveTo redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/Learn more about Dymo at Dymo.comIn partnership with Klaviyo, the best email marketing tool for eCommerce businessesFemale Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club + Clearco: Clear.co/partner/female-star📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Aug 8, 2022 • 41min
Norby Presents: Instagram’s coolest creator, Claire Xue, shares her bootstrapped journey building Moodelier (part 1)
Welcome back to the show! It’s Doone here. Your host and hype girl. Today's episode is presented in partnership with our pals at Norby - if you haven’t met them yet you should totally check them out!!! I use their software for my super cute link in bio and marketing tools that are created specifically for small business owners, content creators, and entrepreneurs like you and me.In this episode, we’re going through Claire’s journey on creating the beautiful world of Moodelier, how she launched and got her first true fans, and her top pieces of advice.Claire addresses the issue that having the longevity to run a sustainable business is hard, but exploring the option of different streams of revenue helps enormously. It's important not to have all your eggs in one basket when it comes to the success of your business. The same counts for your marketing strategy. Constant evolution is necessary.Especially with the social media changes we're seeing at the moment, it's almost like everything you've been doing for the last 10 years is no longer working and serving. Figuring out a process for several platforms, and new platforms like TikTok. Trying out reels and video content, but also going to more in-person events, all comes together to give you a cushion when things undoubtedly change again.And if you want to get a free month-long trial of Norby just head over to the show notes where you can find the link!Let’s get straight into this episode, this is Claire for Female Startup ClubLINKS WE MENTION:Moodelier's InstagramClaire's InstagramFemale Startup Club's InstagramDoone's InstagramDoone's TikTokHype Girl HotlineSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveTo redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/Learn more about Dymo at Dymo.comIn partnership with Klaviyo, the best email marketing tool for eCommerce businessesFemale Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club + Clearco: Clear.co/partner/female-star📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Aug 4, 2022 • 10min
6 quick questions with Zoe Marshall, Founder of The Deep Podcast on Fire (part 2)
Today on the show we are learning from Zoe Marshall. The founder and host of The Deep Podcast.From terminal parents to sex workers, extremists, and drug addicts, The Deep is a place for thought-provoking conversations that help us explore who we are, when no one is looking.Cracked wide open by her past trauma, grief, and abuse, Zoe holds the space for others to share their fascinating stories and perspectives through these deep conversations. I absolutely LOVED this episode, so much. We got down to the business model of how to monetize something that’s sensitive and sits almost in a taboo area. We also go through Zoe’s key learning in creating the show and her advice if you’re creating something that can be seen as taboo or even controversial.What I love so much about this episode is that Zoe is a real advocate for not doing it for the money. We've all heard it before. Follow your heart, not your head. Satisfy your passion, not your bank account. It can be frustrating to hear when the bills need to be paid, but there's some real truth to it. And that's not something we chat about enough on the show.Zoe's biz model with The Deep is essentially to provide great value to people. If more people followed this ideal, I think we, the planet, and our economy would all be a lot happier. If people see value in what you do, the money will follow naturally. Focus on your business and exceeding expectations, not how many figures you're bringing in. In the words of Zoe, don't be a slave to the dollars, and you'll be just fine. Come in clear with who you are, and what service you're giving the world and a lot of amazing things will come your way.If you get something out of this episode and you love it just as much as I do, please do share it to your IG stories and tag us @femalestartupclub! I am forever grateful when you do that! And as you know you can always slide into my DM’s on IG to chat and tell me what you’re up to.LINKS WE MENTION:Zoe's InstagramWhat's The Deep InstagramZoe's FacebookFemale Startup Club's InstagramDoone's InstagramDoone's TikTokSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveTo redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/Learn more about Dymo at Dymo.comIn partnership with Klaviyo, the best email marketing tool for eCommerce businessesFemale Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club + Clearco: Clear.co/partner/female-star📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Aug 3, 2022 • 48min
Getting sued; the path to monetisation & killer advice for creating in a taboo space with The Deep’s host Zoe Marshall (Part 1)
Today on the show we are learning from Zoe Marshall. The founder and host of The Deep Podcast.From terminal parents to sex workers, extremists, and drug addicts, The Deep is a place for thought-provoking conversations that help us explore who we are, when no one is looking.Cracked wide open by her past trauma, grief, and abuse, Zoe holds the space for others to share their fascinating stories and perspectives through these deep conversations. I absolutely LOVED this episode, so much. We got down to the business model of how to monetize something that’s sensitive and sits almost in a taboo area. We also go through Zoe’s key learning in creating the show and her advice if you’re creating something that can be seen as taboo or even controversial.What I love so much about this episode is that Zoe is a real advocate for not doing it for the money. We've all heard it before. Follow your heart, not your head. Satisfy your passion, not your bank account. It can be frustrating to hear when the bills need to be paid, but there's some real truth to it. And that's not something we chat about enough on the show.Zoe's biz model with The Deep is essentially to provide great value to people. If more people followed this ideal, I think we, the planet, and our economy would all be a lot happier. If people see value in what you do, the money will follow naturally. Focus on your business and exceeding expectations, not how many figures you're bringing in. In the words of Zoe, don't be a slave to the dollars, and you'll be just fine. Come in clear with who you are, and what service you're giving the world and a lot of amazing things will come your way.If you get something out of this episode and you love it just as much as I do, please do share it to your IG stories and tag us @femalestartupclub! I am forever grateful when you do that! And as you know you can always slide into my DM’s on IG to chat and tell me what you’re up to.LINKS WE MENTION:Zoe's InstagramWhat's The Deep InstagramZoe's FacebookFemale Startup Club's InstagramDoone's InstagramDoone's TikTokSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveTo redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/Learn more about Dymo at Dymo.comIn partnership with Klaviyo, the best email marketing tool for eCommerce businessesFemale Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club + Clearco: Clear.co/partner/female-star📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Aug 2, 2022 • 7min
6 Quick Questions with Lucy Goff, Founder of LYMA (part 2)
Today on the show we’re learning from Lucy Goff, the founder of LYMA. If you haven’t heard of LYMA before, it was started in 2018 as a powerful supplement specifically created to change people's lives by re-engineering nature to create products that actually live up to the promise and improve your health. LYMA fuses together wellness and technology, to lead the new WellTech category.Lucy started this business after suffering serious health issues and meeting a scientist by chance who helped changed the course of her life. We talk through what they’ve been able to create, how she garnered a 5,000-person waitlist before launch, creating a product so good that it’s organically endorsed by celebrities like Kim Kardashian and Hailey Bieber, and what approach they take to marketing high-ticket items.When it comes to the marketing piece, Lucy really opened my eyes to something I hadn't thought of before. Marketing historically was relatively simple. Now it’s much more complicated. Awareness is the key to having success long-term. If no one knows about your brand, no one knows about your product. It’s a really crowded space because it all goes through the same social channels to the same audience. That’s why you need to do something different. Understanding what doesn’t work and making those mistakes helps you understand what will work ultimately. One definitive point of difference is to be the first brand to disrupt and move the supplement category along, as LYMA is. A story such as this one is something that works brilliantly for scoring those first PR pieces. Lucy made sure to make LYMA an all-around PR-focused product ahead of the launch. Knowing that a point of difference would naturally lead to interest, they kept their pre-launch effort pretty innocuous and vague to really hone in on that FOMO effect. It is this strategy that guaranteed a mighty 5000 people waitlist before launch and their first 1000 customers.If you get something out of this episode and you love it just as much as I do, please do share it to your IG stories and tag us! It makes me so happy when you do that.Let’s get into this episode, this is Lucy for Female Startup Club.LINKS WE MENTION:LYMA's InstagramFemale Startup Club's InstagramDoone's InstagramDoone's TikTokSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveTo redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/Learn more about Dymo at Dymo.comIn partnership with Klaviyo, the best email marketing tool for eCommerce businessesFemale Startup Club's YouTubeFemale Startup Club’s Private Facebook GroupSay hello to Doone: hello@femalestartupclub.comFemale Startup Club + Clearco: Clear.co/partner/female-star📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.


