Female Startup Club

​​Today we’re learning from Charlotte Chen Pienaar, the founder behind one of the coolest bootstrapped companies around right now. Everyday Humans make next-generation sunscreens that are comfortable, conscious and designed for all. We’re talking about how she approaches money and the old school tips to funding a CPG brand, why retailers like Ulta and Sephora came knocking on her door and the pros and cons to creating a truly sustainable brand. When it comes to the retail landscape, there are the key aspects that can make you stand out in pitching to those big names. Firstly, the branding should be inclusive. They champion a diverse customer range. Originally aimed at ages 25-35, they’ve found customers all the way down to 16 and up to 65. A lot can be said for finding a brand language that can be as inclusive as that. Secondly, diversity. Everyday Humans champions itself on being a never-ordinary SPF brand. They’re against average SPF. No sun, no yellow branding. They really are different. Basically, differentiation matters. To buyers, to the competition, and to your success. Finally, make sure there’s a focus on sustainability. Young people are super concerned about the environment, and about where they spend their money. Retailers really like that. Combined, this means this is something you definitely want to get on board with. Now, let’s get straight into it!LINKS WE MENTION:Everyday Humans' InstagramCharlotte's InstagramWebsite: Sophia AmorusoCommunity: Girlboss  Podcast: NPR’s How I Built This by Guy Raz Podcast: Second Life by Hillary KerrPodcast: Female Start Up Club by Doone Roisin App: ClubhouseVisit Upscribe.io/femalestartupclub to learn more and receive your first month FREETry LinkedIn Jobs for free today by going to LinkedIn.com/FSCSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

​​Today we’re learning from Charlotte Chen Pienaar, the founder behind one of the coolest bootstrapped companies around right now. Everyday Humans make next-generation sunscreens that are comfortable, conscious and designed for all. We’re talking about how she approaches money and the old school tips to funding a CPG brand, why retailers like Ulta and Sephora came knocking on her door and the pros and cons to creating a truly sustainable brand. When it comes to the retail landscape, there are the key aspects that can make you stand out in pitching to those big names. Firstly, the branding should be inclusive. They champion a diverse customer range. Originally aimed at ages 25-35, they’ve found customers all the way down to 16 and up to 65. A lot can be said for finding a brand language that can be as inclusive as that. Secondly, diversity. Everyday Humans champions itself on being a never-ordinary SPF brand. They’re against average SPF. No sun, no yellow branding. They really are different. Basically, differentiation matters. To buyers, to the competition, and to your success. Finally, make sure there’s a focus on sustainability. Young people are super concerned about the environment, and about where they spend their money. Retailers really like that. Combined, this means this is something you definitely want to get on board with. Now, let’s get straight into it!LINKS WE MENTION:Everyday Humans' InstagramCharlotte's InstagramWebsite: Sophia AmorusoCommunity: Girlboss  Podcast: NPR’s How I Built This by Guy Raz Podcast: Second Life by Hillary KerrPodcast: Female Start Up Club by Doone Roisin App: ClubhouseVisit Upscribe.io/femalestartupclub to learn more and receive your first month FREETry LinkedIn Jobs for free today by going to LinkedIn.com/FSCSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Today’s episode is brought to you by Klaviyo and I’m chatting with Becca Millstein, the Founder of Fishwife. Fishwife is a new female-founded and led food company aiming to make ethically-sourced, premium, and delicious tinned seafood a staple in every cupboard. They work with small boat fisherfolks, sustainable aquaculture farms, and microcanneries to bring the vibrance of European conservas culture to the North American table.I started following Becca’s journey with Fishwife when it first launched last year and have been drooling over it ever since as a big tinned fish eater myself - so I’m really excited to share this episode with you. We’re chatting about creating a distinguishable brand, what it costs and how to find the right folks, what it actually means to create a sustainable tinned fish company, how to start small and build within your means and building a brand that’s truly authentic and unique. The best piece of advice that the founders were given, that led them to move so quickly, is that there is an ethos of the move fast and break things advice. Asking consumers, asking customers what they think about your products at every turn. Thats the piece of advice, 100 percent always do that. If youre not talking to your consumers, why? This is the most useful resources that you have available. Get customer feedback as soon as you can, by launching the brand. You’ve got to think of those hacks to get your brand and product in front of people to see if they would want to buy you. You just have to talk to so many people to do this. And you should. Because it will lead you in incredible directions and that will really build your business. Now, let’s get straight into it!LINKS WE MENTION:Fishwife's InstagramBecca's InstagramVisit Upscribe.io/femalestartupclub to learn more and receive your first month FREETry LinkedIn Jobs for free today by going to LinkedIn.com/FSCSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Today’s episode is brought to you by Klaviyo and I’m chatting with Becca Millstein, the Founder of Fishwife. Fishwife is a new female-founded and led food company aiming to make ethically-sourced, premium, and delicious tinned seafood a staple in every cupboard. They work with small boat fisherfolks, sustainable aquaculture farms, and microcanneries to bring the vibrance of European conservas culture to the North American table.I started following Becca’s journey with Fishwife when it first launched last year and have been drooling over it ever since as a big tinned fish eater myself - so I’m really excited to share this episode with you. We’re chatting about creating a distinguishable brand, what it costs and how to find the right folks, what it actually means to create a sustainable tinned fish company, how to start small and build within your means and building a brand that’s truly authentic and unique. The best piece of advice that the founders were given, that led them to move so quickly, is that there is an ethos of the move fast and break things advice. Asking consumers, asking customers what they think about your products at every turn. Thats the piece of advice, 100 percent always do that. If youre not talking to your consumers, why? This is the most useful resources that you have available. Get customer feedback as soon as you can, by launching the brand. You’ve got to think of those hacks to get your brand and product in front of people to see if they would want to buy you. You just have to talk to so many people to do this. And you should. Because it will lead you in incredible directions and that will really build your business. Now, let’s get straight into it!LINKS WE MENTION:Fishwife's InstagramBecca's InstagramVisit Upscribe.io/femalestartupclub to learn more and receive your first month FREETry LinkedIn Jobs for free today by going to LinkedIn.com/FSCSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Joining me on today’s episode is Cyndi Ramirez-Fulton, Founder of Chillhouse. Chillhouse is an experiential flagship in Soho which offers a suite of spa services and in addition to their physical space, they have a line of products ranging from press-on chill tips to candles and Chill Wear. The Chill Times is the media arm of Chillhouse that covers beauty, health, fitness, and wellness topics.Born and raised in New York City, Cyndi has been dubbed “The Queen of Chill” through her creation of Chillhouse. The idea was sparked when she and her husband realised the city didn’t offer something that was aspirational and affordable, and their desire to create a place with something for everyone led to the creation of Chillhouse -- which is now the authority of modern self-care. In this episode we’re talking through bringing this vision into reality, how a cult product can be used as a major discovery tool and how the ultimate Girlboss of entrepreneurs got involved with Chillhouse in the beginning, getting Cyndi to think and dream bigger.This is a great one to listen to if you know if you need to stop second guessing yourself. Biggest differentiator between men and women? Men just do and women talk a lot, try to get feedback and get advice. Men don’t ask questions, they just go for it. We want to see more women just having this innate reaction. Personally here at FSC, we got some serious kick-up-the-**** vibes from this chat. The ultimate take-away is that if an idea feels brilliant to you, it could be brilliant to everybody. Stop mulling over the why not, get yourself in gear. Test whatever you think is going to work, and if it doesn’t land… Then now you know! Let’s get straight into it.LINKS WE MENTION:Chillhouse Website Chillhouse InstagramCyndi’s InstagramWebsite: Sophia AmorusoCommunity: Girlboss  Podcast: NPR’s How I Built This by Guy Raz Podcast: Second Life by Hillary KerrPodcast: Female Start Up Club by Doone Roisin App: ClubhouseVisit Upscribe.io/femalestartupclub to learn more and receive your first month FREETry LinkedIn Jobs for free today by going to LinkedIn.com/FSCSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Joining me on today’s episode is Cyndi Ramirez-Fulton, Founder of Chillhouse. Chillhouse is an experiential flagship in Soho which offers a suite of spa services and in addition to their physical space, they have a line of products ranging from press-on chill tips to candles and Chill Wear. The Chill Times is the media arm of Chillhouse that covers beauty, health, fitness, and wellness topics.Born and raised in New York City, Cyndi has been dubbed “The Queen of Chill” through her creation of Chillhouse. The idea was sparked when she and her husband realised the city didn’t offer something that was aspirational and affordable, and their desire to create a place with something for everyone led to the creation of Chillhouse -- which is now the authority of modern self-care. In this episode we’re talking through bringing this vision into reality, how a cult product can be used as a major discovery tool and how the ultimate Girlboss of entrepreneurs got involved with Chillhouse in the beginning, getting Cyndi to think and dream bigger.This is a great one to listen to if you know if you need to stop second guessing yourself. Biggest differentiator between men and women? Men just do and women talk a lot, try to get feedback and get advice. Men don’t ask questions, they just go for it. We want to see more women just having this innate reaction. Personally here at FSC, we got some serious kick-up-the-**** vibes from this chat. The ultimate take-away is that if an idea feels brilliant to you, it could be brilliant to everybody. Stop mulling over the why not, get yourself in gear. Test whatever you think is going to work, and if it doesn’t land… Then now you know! Let’s get straight into it.LINKS WE MENTION:Chillhouse Website Chillhouse InstagramCyndi’s InstagramWebsite: Sophia AmorusoCommunity: Girlboss  Podcast: NPR’s How I Built This by Guy Raz Podcast: Second Life by Hillary KerrPodcast: Female Start Up Club by Doone Roisin App: ClubhouseVisit Upscribe.io/femalestartupclub to learn more and receive your first month FREETry LinkedIn Jobs for free today by going to LinkedIn.com/FSCSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Today we’re learning from Amy Liu of Tower 28. We’re covering how to make your pitch count when it comes to getting stocked into retailers like Sephora + how to be a best seller at Sephora, and how she stands out in a saturated market.  Tower 28 is an Insta-favorite clean beauty brand designed for sensitive skin and made for all. Created with a hint of nostalgia (hello Juicy Tubes!), Tower 28’s products are bold, playful, and accessible (with all price points under $28!). With the message that #ItsOkayToBeSensitive, Tower 28 is the first and only beauty brand to follow the National Eczema Association’s Ingredient Guidelines. That means 0% irritating ingredients and 100% safe for sensitive skin. It's also clean, vegan, rigorously dermatologist-tested, and made in the USA.We can all learn a lot from Amy’s out-the-box approach to pitching. Without giving too much away, she dives into why you need to make buyers feel the brand. Really animate it. Really stand out in a way. It’s like any relationship, the first thing you want is for them to say yes. But you don’t just want them to say yes. You want them to be SO excited to be doing this. The whole thing is: you want them to be your advocate internally, so that when it does come to launching they’re your cheerleader. And all the details on just how to do that are packed inside the episode.So, let’s get straight into it!LINKS WE MENTION:Amy's InstagramTower 28's InstagramVisit Upscribe.io/femalestartupclub to learn more and receive your first month FREETry LinkedIn Jobs for free today by going to LinkedIn.com/FSCSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Today we’re learning from Amy Liu of Tower 28. We’re covering how to make your pitch count when it comes to getting stocked into retailers like Sephora + how to be a best seller at Sephora, and how she stands out in a saturated market.  Tower 28 is an Insta-favorite clean beauty brand designed for sensitive skin and made for all. Created with a hint of nostalgia (hello Juicy Tubes!), Tower 28’s products are bold, playful, and accessible (with all price points under $28!). With the message that #ItsOkayToBeSensitive, Tower 28 is the first and only beauty brand to follow the National Eczema Association’s Ingredient Guidelines. That means 0% irritating ingredients and 100% safe for sensitive skin. It's also clean, vegan, rigorously dermatologist-tested, and made in the USA.We can all learn a lot from Amy’s out-the-box approach to pitching. Without giving too much away, she dives into why you need to make buyers feel the brand. Really animate it. Really stand out in a way. It’s like any relationship, the first thing you want is for them to say yes. But you don’t just want them to say yes. You want them to be SO excited to be doing this. The whole thing is: you want them to be your advocate internally, so that when it does come to launching they’re your cheerleader. And all the details on just how to do that are packed inside the episode.So, let’s get straight into it!LINKS WE MENTION:Amy's InstagramTower 28's InstagramVisit Upscribe.io/femalestartupclub to learn more and receive your first month FREETry LinkedIn Jobs for free today by going to LinkedIn.com/FSCSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Today on the show we are learning from Olivia (or Liv as I know her!) Koennecke, Founder of luxury pyjamas brand Maison Essentiele. Maison Essentiele creates luxurious home essentials defined by soft, fluid silhouettes and tailoring. Every piece in the collection is responsibly crafted using high-quality natural fabrics like A-grade silk, European linen and organic cotton, allowing you to elevate your morning and evening routine with their chic pajama sets and silky nightdresses.If you’re in the fashion industry this is such an amazing deep dive on things you should be considering when it comes to capital, how to go about getting a retailer like Net-A-Porter and Bloomingdales, and her thoughts behind gifting high-priced products to influencers.I especially loved getting into the nitty gritty of the financials behind building a luxury brand. You wouldn’t be alone in thinking that starting a luxury fashion brand would require a hefty bit of capital to get you off the ground. I sure thought so, but Liv really turned this on its head for me. “Because I had no capital to work with, it has always made me have a really lean way of operating. I’ve always had to be really savvy with my money, and be really creative to have done what I’ve done. This is the biggest lesson that I want to pass on to other business owners. You actually, to begin with, don’t need a huge amount of money.” I just had to know the secret. When it comes to a logo, website, designing some packaging… There are so many great tools that you can use right now that are so much lower cost. Those are a lot more cost-efficient than agency packages. Outsourcing websites such as: Fiverr, Upwork, 99Designs, Writer Access, Total…In this way, you can pay by the hour or by the project, and save those pretty pennies for other areas of the biz. So smart.Let’s get straight into it!LINKS WE MENTION: Maison Essentiele's InstagramOlivia's InstagramVisit Upscribe.io/femalestartupclub to learn more and receive your first month FREETry LinkedIn Jobs for free today by going to LinkedIn.com/FSCSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.

Today on the show we are learning from Olivia (or Liv as I know her!) Koennecke, Founder of luxury pyjamas brand Maison Essentiele. Maison Essentiele creates luxurious home essentials defined by soft, fluid silhouettes and tailoring. Every piece in the collection is responsibly crafted using high-quality natural fabrics like A-grade silk, European linen and organic cotton, allowing you to elevate your morning and evening routine with their chic pajama sets and silky nightdresses.If you’re in the fashion industry this is such an amazing deep dive on things you should be considering when it comes to capital, how to go about getting a retailer like Net-A-Porter and Bloomingdales, and her thoughts behind gifting high-priced products to influencers.I especially loved getting into the nitty gritty of the financials behind building a luxury brand. You wouldn’t be alone in thinking that starting a luxury fashion brand would require a hefty bit of capital to get you off the ground. I sure thought so, but Liv really turned this on its head for me. “Because I had no capital to work with, it has always made me have a really lean way of operating. I’ve always had to be really savvy with my money, and be really creative to have done what I’ve done. This is the biggest lesson that I want to pass on to other business owners. You actually, to begin with, don’t need a huge amount of money.” I just had to know the secret. When it comes to a logo, website, designing some packaging… There are so many great tools that you can use right now that are so much lower cost. Those are a lot more cost-efficient than agency packages. Outsourcing websites such as: Fiverr, Upwork, 99Designs, Writer Access, Total…In this way, you can pay by the hour or by the project, and save those pretty pennies for other areas of the biz. So smart.Let’s get straight into it!LINKS WE MENTION: Maison Essentiele's InstagramOlivia's InstagramVisit Upscribe.io/femalestartupclub to learn more and receive your first month FREETry LinkedIn Jobs for free today by going to LinkedIn.com/FSCSIGN UP FOR 1800-HYPEGIRL HOTLINE HERE: femalestartupclub.norby.liveFemale Startup Club's Instagram Doone's Instagram Doone's TikTok To redeem 1 month free of Norby's Basic Plan use code "FSC" here: https://join.nor.by/ In partnership with Klaviyo, the best email marketing tool for eCommerce businesses Female Startup Club's YouTubeFemale Startup Club’s Private Facebook Group Say hello to Doone: hello@femalestartupclub.com Female Startup Club + Clearco: Clear.co/partner/female-star📱 Join 160K smart chicks in the Female Startup Club universe→ Apply to join our inner circle: https://apply.femalestartupclub.com/apply→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub→ Doone Roisin's Instagram: www.instagram.com/dooneroisin→ Get opportunities delivered to your inbox here: https://female-startup-club.beehiiv.com/ Hosted on Acast. See acast.com/privacy for more information.