

Sports Pundit Podcast Network
Sports Pundit
A new multi-show platform designed for sports executives, by sports executives. The network brings together six podcasts hosted by domain experts across innovation, marketing, finance, performance, and media, alongside a conversational companion show, The Pitch.
Our Hosts:
🟣 Leanne Bats
🔴 Rich Buchanan
🔵 Jo Redfern & Michael Cohen
🟢 Vansa Chatikavanij
🟠 Jamie Corr & Charlie Copsey
⚪️ Andy Marston & Drew Ruaso
Visit our website (sportspundit.co) to dive into our newsletters and connect with other execs both online via the WhatsApp Group and IRL via our social events.
Produced by OH SIX
Our Hosts:
🟣 Leanne Bats
🔴 Rich Buchanan
🔵 Jo Redfern & Michael Cohen
🟢 Vansa Chatikavanij
🟠 Jamie Corr & Charlie Copsey
⚪️ Andy Marston & Drew Ruaso
Visit our website (sportspundit.co) to dive into our newsletters and connect with other execs both online via the WhatsApp Group and IRL via our social events.
Produced by OH SIX
Episodes
Mentioned books

Sep 3, 2025 • 44min
Alex Igual [#69]: How FIBA Are Embedding Innovation Within Basketball Culture [Performance with Rich Buchanan]
This is the fifth episode in a series of 5 focused on #Performance and hosted by Rich Buchanan, a former Performance Director at Swansea City FC in the Premier League and Human Performance Consultant for DC United in the MLS. On today’s episode, Rich is joined by Alex Igual, Sport Technology and Partnership Manager at FIBA.FIBA is the world governing body for basketball that amongst many other things, is responsible for organising international competitions, establishing the rules and regulations of basketball and developing the game globally. Alex is right at the cutting edge where technological innovation impacts on court outcomes and FIBA’s business objectives.Connect with Rich on LinkedIn - HereConnect with Rich on LinkedIn - Here#AdThis series is kindly supported by award-winning sports technology and innovation company, Genius Sports. Discover the new operating system for sport brought to you by the world leader in AI and sports data by visiting geniussports.com/perform/

Aug 13, 2025 • 29min
Spencer Jones [#68]: How Denver Nugget's Forward Applies Himself Both On and Off-the-Court [Performance with Rich Buchanan]
This is the fourth episode in a series of 5 focused on #Performance and hosted by Rich Buchanan, a former Performance Director at Swansea City FC in the Premier League and Human Performance Consultant for DC United in the MLS. On today’s episode of the Sports Pundit Performance Podcast, Andy was joined by Spencer Jones of the Denver Nuggets.On a two-way contract with the Grand Rapids Gold of the NBA G League, Spencer has continually beat the odds. From being a last minute admission to Stanford to captaining the team for three seasons, and initially going undrafted, only to now find himself in the NBA. What is most interesting about Spencer is how he continually applies himself both on and off the court. This includes actively engaging with and investing in startups, particularly in the human performance space, as well as being one of very few NBA players active on LinkedIn. Filling in on this episode for Rich, Andy does his best to address the conversation from a performance lens, however, I also took an interest in how he thinks about investing and leveraging his position as a professional athlete. Timestamps4:00 - Spencer's Journey to the NBA7:00 - Leveraging Access and Opportunity 14:00 - Angel Investing in Sports and Health Tech 18:00 - Applying Off-Court Investments into On-Court Performance 23:00 - Maximising Sleep and Recovery 27:00 - Future AmbitionsAdditional LinksConnect with Spencer on LinkedIn - HereConnect with Rich on LinkedIn - Here#AdThis series is kindly supported by award-winning sports technology and innovation company, Genius Sports. Discover the new operating system for sport brought to you by the world leader in AI and sports data by visiting geniussports.com/perform/

19 snips
Aug 1, 2025 • 54min
Rowena Samarasinhe [#67]: Women's Sport Should Take a Lead In Creating What Comes Next! [Innovation with Leanne Bats]
Rowena Samarasinhe, founder of GENSport and a leading systems thinker in global sport, joins Leanne Bats to envision the future of women's sports following the Lionesses' historic success. They discuss the necessity for innovative approaches that diverge from traditional men's models, emphasizing unique storytelling and branding strategies. Topics include the contrast between US and UK models, challenges in investment, and the potential of under-the-radar women’s sports markets. Their conversation inspires a call to action for supporting and investing in the growth of women's athletics.

Jul 23, 2025 • 52min
Nick Davies [#66]: Developing Elite Premier League Academy Talent Like Aaron Wan-Bissaka [Performance with Rich Buchanan]
This is the third episode in a series of 5 focused on #Performance and hosted by Rich Buchanan, a former Performance Director at Swansea City FC in the Premier League and Human Performance Consultant for DC United in the MLS. On today’s episode, Rich is joined by Nick Davies, the Head of Academy Performance at Crystal Palace. Nick brings a wealth of experience and insight into how a structured process and a multidisciplinary approach serves both the sporting objectives and business goals of an elite football organisation.In this conversation, they explore the people, the philosophies, and the practices that shape player developments in elite academies, diving deep into how high performance systems impact not just player development, but also the long-term sustainability and success of a Premier League football club. Connect with Rich on LinkedIn - Here#AdThis series is kindly supported by award-winning sports technology and innovation company, Genius Sports. Discover the new operating system for sport brought to you by the world leader in AI and sports data by visiting geniussports.com/perform/

Jul 16, 2025 • 32min
Avelino [#65]: Reshaping the Future of Football Representation with Nexus Football Group
On today’s episode, I’m joined by Avelino, a rapper known for his sharp lyricism, deep wordplay, and cultural influence far beyond music. From his early freestyles on YouTube to collaborations with Stormzy, Aitch, Wretch 32 and Skepta, Avelino’s journey has always been about using his voice to represent something bigger.Now, he’s stepping into a new arena.Alongside presenter Harry Pinero and football entrepreneur John Loaiza, Avelino has co-founded Nexus Football Group, a next-generation agency built to reshape the future of football representation. Beyond managing talent, Nexus aims to unlock overlooked brilliance, bridge culture and sport, and create a new blueprint for how players are seen, supported, and celebrated.In this conversation, we talk about the lessons that Avelino brings from music into football, why the system needs disrupting, and how Nexus plans to elevate both the game and the people in it.Timestamps02:00 - Journey into Music and Football04:00 - Music Career Highlights06:00 - Founding Nexus Football Group12:00 - Mentorship and Player Development14:00 - Updating the Agency Model17:00 - Scouting and Talent Pathways24:00 - Leveraging Technology in Football28:00 - Final Thoughts and Closing Remarks

21 snips
Jul 9, 2025 • 51min
Jason Steele [#64]: Growing, Engaging, and Commercialising Audiences with Innovation at the Heart [Innovation with Leanne Bats]
Jason Steele, Head of Marketing Strategy at the IOC, shares insights on revolutionizing brand growth and audience engagement in sports. He highlights how AI is transforming marketing strategies, making them more data-driven and fan-centric. The conversation dives into the importance of collaboration across departments to enhance fan experiences and the need for a holistic approach to measuring value. Jason also discusses the art and science of designing memorable sports experiences, merging technology with creativity to captivate modern audiences.

Jul 2, 2025 • 30min
Misha Sher [#63]: Lessons from 20 Years in Sports and Athlete Marketing from WPP's Global Head of Sport & Entertainment
On today’s episode, I’m joined by Misha Sher, Global Head of Sport, Entertainment and Culture at WPP, and one of the most respected voices in the intersection of sport, creativity, and brand strategy.Misha has spent the last decade helping some of the world’s biggest brands, from Toyota to eBay, connect with culture through sport. He’s also worked directly with global icons like Pele and Mesut Özil, helping turn talent into brands that last far beyond the pitch.In this conversation, recorded at the Johan Cryuff ArenA in Amsterdam during Soccerex Europe, we explore what great sponsorship really looks like in 2025, why it's no longer about exposure, but experience, and how WPP works with both talent and brands.Timestamps2:00 - Misha's Career Journey4:00 - The Importance of Networking06:00 - Working with Pele: Challenges and Insights10:00 - Building a Personal Brand15:00 - Athletes Leveraging Media19:00 - Brand Partnerships and Strategies23:00 - Working with Alessia Russo27:00 Case Studies: eBay and ToyotaConnect with Misha on LinkedIn - Here Connect with Andy on LinkedIn - Here

Jun 25, 2025 • 46min
Rob Pilgrim [#62]: Making YouTube the Best Digital Destination for Sports Fans
In this engaging discussion, Rob Pilgrim, Head of Sport & Primetime at YouTube EMEA, shares his insights on the evolving landscape of sports broadcasting. He delves into YouTube's transformative role in empowering women's sports and building partnerships with traditional broadcasters. Rob also highlights how AI is revolutionizing content creation, offering personalized viewing experiences, and reshaping revenue models. With a focus on collaboration, he emphasizes the platform's potential as a digital haven for sports fans.

Jun 23, 2025 • 52min
Dr Dan Parnell [#61]: Lessons on Leadership, Learning and Listening from the CEO of the Association of Sporting Directors [Performance with Rich Buchanan]
This is the second episode in a series of 5 focused on #Performance and hosted by Rich Buchanan, a former Performance Director at Swansea City FC in the Premier League and Human Performance Consultant for DC United in the MLS. On today’s episode, Rich is joined by Dr. Daniel Parnell, CEO of the Association of Sporting Directors, among other roles. From university corridors to the boardrooms of football clubs, Dan has built a career at the intersection of sport, business and research. As an academic, CEO, technical expert, and consultant, he's uniquely placed to talk about what drives high performance and what hinders it in the business of football and beyond. And that's exactly what this podcast does. Through poignant examples and personal experiences, this conversation dives into the impact of meaningful relationships, strategic thinking, effective leadership as well as the importance of, and application of, network theory. Connect with Dan on LinkedIn - HereConnect with Rich on LinkedIn - Here#AdThis series is kindly supported by award-winning sports technology and innovation company, Genius Sports. Discover the new operating system for sport brought to you by the world leader in AI and sports data by visiting geniussports.com/perform/

15 snips
Jun 19, 2025 • 51min
Vansa Chatikavanij [#60]: Investing in a New Era of Sports and Entertainment at Present Ventures
Vansa Chatikavanij, Co-Founder and Managing Partner at Present Ventures, shares his impressive journey from climate projects at the World Bank to investing in innovative sports ventures. They discuss the transformative impact of technology on fan engagement and the rise of women's sports, emphasizing compelling narratives. Vansa highlights the exciting potential of emerging leagues like TGL, the importance of community in commerce, and the growing popularity of golf in Asia. The conversation paints a vibrant picture of a new era in sports and entertainment.


