Travis Makes Money

Travis Chappell
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Nov 25, 2021 • 28min

702: Stephanie Roldan | Lean Culture: Diversity and Inclusion in the Trades

Let’s be honest, there is a lack of attraction around the trades, but they hold some of the most crucial roles in our workforce. Stephanie Roldan is on a mission to change that. Stephanie is the Director of Lean Culture at Rosendin Electric. She leads Rosendin's ‘Respect for People’ and ‘Continuous Improvement’ culture, simplified as "Lean Culture." Stephanie is profoundly involved in developing, setting, and leading the strategy on creating an inclusive environment and sense of belonging for employees. She serves as the Chairperson for Rosendin's Diversity, Equity, and Inclusion Committee and sits on the Board of Directors for the AZ Foundation for Women.Dive into today’s episode and learn more about Lean Culture, diversity and inclusion in the trades, and removing the stigma around vocational work. Things you will learn in this episode:[00:01 - 04:21] Opening Segment  I introduce today’s guest, Stephanie Roldan Stephanie gives us a bit of her background Growing up around the trades  Naturally curious and experiential  Going straight into vocational training after high school Trepidation around not going to college first  [04:22 - 13:26] Lean Culture: Diversity and Inclusion in the Trades Stephanie talks about the shifting perspective on going into trades  The current stigma vs. the workforce shortage  We need infrastructure for things to work  Diversity and inclusion in the world of trades  We have an attraction problem  There is plenty of opportunities out there Stephanie defines and breaks down Lean Culture The programs and strategies that drive inclusivity  Allowing everyone to have a voice while keeping things organized  Checking the impact level of a change in the company  A quick word from our sponsors [13:27 - 18:04] Stephanie Roldan on Building Your Network Who you know or what you know?  It’s important to have people in your corner  How to find the right people and leverage those relationships  “How can I help you?”  Coming from the direction of serving others  [18:05 - 25:54] Closing Segment  The RaNDoM RoUnD How to connect with Stephanie - links below Final words   Tweetable Quotes: “If we have a workforce shortage and 50% of your population doesn’t come towards it, you have something in your culture that is not desirable about that… There’s an attraction problem.” - Stephanie Roldan“It fuels me to be of service to someone else.” - Stephanie Roldan  You can connect with Stephanie on LinkedIn.  Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 22, 2021 • 32min

701: Natalie Mackey | Going Viral by Building a Brand that Captivates the Customer

Brands that gain huge followings don’t ways do it by watching what the big guns are doing, but have their ears to the ground listening to their own customer’s wants, needs, and pain points!Serial entrepreneur Natalie Mackey created Winky Lux, the cult-favorite beauty brand with an emphasis on clean ingredients & colorful whimsy in 2015 with her best friend. Since its humble beginnings, Winky Lux has grown to a multi-million-dollar revenue company, becoming the fastest-growing single-brand launch in Target stores, and available in over 3,000 retailers & e-tailers throughout the United States! Today, Winky Lux utilizes consumer feedback & data into all of its launches - resulting in products that resonate with its target demographic and stay on top of the latest trends.Let’s dive into today’s episode with Natalie and get an inside look at how she took her company viral by building a brand that captivates the customer.Things you will learn in this episode:[00:01 - 04:43] Opening Segment  I introduce today’s guest, Natalie Mackey Natalie gives us a bit of her background From journalism to beauty entrepreneurship Interested in entrepreneurship from early on  [04:44 - 14:28] Going Viral by Building a Brand that Captivates the Customer Natalie talks about her pivot away from finance into the beauty industry  Falling in love with the idea of building something You need to be curious enough to sacrifice  Sunk cost bias  Building a brand from the ground up Following the customer  Getting the customer to talk about what they purchase  Connecting to the emotions of the customer How Natalie goes against the grain of large companies Standing out from the crowd in design Finding room to bring down costs without cutting quality  A quick word from our sponsors [15:30 - 23:43] Personalizing Your Customer’s Experience Natalie talks about scaling a personalized experience Always making them feel seen and heard Let the customers see themselves in the products  Navigating ad spend when you have a huge demographic  Paid social is a dumpster fire!  The power of TikTok  The importance of transparency behind your brand  You have to do the things your competitors can’t do  Showing how the products are actually made  [23:44 - 29:52] Closing Segment  Who you know or what you know? Having a great network can fill the gaps in knowledge  “Talk to me like I’m 5 years old”  The RaNDoM RoUnD How to connect with Natalie - links below Final words   Tweetable Quotes: “The key trait for entrepreneurship is not necessarily being the smartest person in the room, it’s like grit and perhaps even with a curiosity that’s attainable.” - Natalie Mackey“We’re always trying to be where the customer is. We’re always trying to make sure she feels seen and delighted and heard, and that’s the filter we put all our marketing initiatives through.” - Natalie Mackey“We want to be the bright spot in our customer’s day!” - Natalie Mackey You can connect with Natalie on LinkedIn and Instagram. Get the perfect gift for yourself or the women in your life at https://www.winkylux.com/.  Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 18, 2021 • 37min

700: Dr. Yoram Solomon | Trust: The Bedrock of Success

“The answers to these two questions will have the biggest impact on your personal and professional success or failure: Can I trust you? And, can you trust me?”Dr. Yoram Solomon is the author of The Book of Trust and host of The Trust Show podcast. He’s published 14 books, 22 patents, and more than 300 articles in several well-known magazines. Dr. Solomon has founded several startup companies and has held several positions from General Manager to Vice President, all the way to CEO. He is now a professional member of the National Speakers Association and was a TEDx speaker and host. As if that wasn’t enough, Dr. Solomon also has experience as a marksman, serving in the IDF 35th Airborne Paratrooper brigade, and as a U.S. Air Force CAP pilot!If you want to build the bedrock and foundation of success then tune in with Dr. Solomon and let’s learn how to build and cultivate trust.Things you will learn in this episode:[00:01 - 05:53] Opening Segment  I introduce today’s guest, Dr. Yoram Solomon  Dr. Solomon gives us a bit of his background His professional journey into the topic of trust  Why are people more creative in startups than in mature companies? The elements of a culture of innovation Pivoting from culture/innovation to trust [05:54 - 17:43] Trust: The Bedrock of Success Dr. Solomon’s definition of trust  The research process into the definitions  If there is no risk there is no reward  Trust helps mitigate and compensate the risk  How to foster trust within relationships The building blocks for trust - ask what you can do to be trustworthy  8 laws of trust Realize not everyone will trust you The components of trust - Who you are Credibility  - What you do Cultivated from interaction  The importance of consistency  - Compatibility  A word from our sponsor [17:44 - 25:42] Using Trust to Build Relationships How to know when it’s time to double down or back off Competence compatibility vs. personality compatibility Is it important? Can it be changed?  The ability to have a constructive disagreement The person you trust the least is the one you can’t be vulnerable with Who you know or what you know?  What you know, is the value you can bring  What good is what you know if you’re alone?  [25:43 - 36:00] Closing Segment  The RaNDoM RoUnD How to connect with Dr. Solomon - links below Final words   Tweetable Quotes: “People will always tend to pull you into their comfort zone rather than push you away from yours.” - Dr. Yoram Solomon “You have to start by thinking, how do I become more trusted… but also you have to ask yourself by whom, not everybody is going to trust you.” - Dr. Yoram Solomon“You don’t have less value if you’re not a leader.” - Dr. Yoram Solomon  You can connect with Dr. Solomon on LinkedIn, Twitter, and YouTube. Go to https://www.yoramsolomon.com/ if you want to learn how to build trust and be trusted.Resources Mentioned:  The Book of Trust The TRUST Show Podcast Culture Starts with You, not Your Boss  Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 15, 2021 • 37min

699: Drew Ginsburg & Robbin Choi | How Dylanlex Empowers Its Customers

Behind every fashion piece is a real human with their own individual identity. No one understands this more than creative geniuses, Drew Ginsburg and Robbin Choi.Drew is Founder and ‘Chief Creative Everything’, while Robbin Choi is the Co-Founder and Fashion Retail Merchandising Consultant for the iconic fashion and jewelry line seen amongst today's celebs - DYLANLEX. They currently have over 420k+ Instagram followers and have a wide spanning reach of influence. Some of their celebrity clients include: Beyonce, Madonna, Cardi B, Rihanna, Lady Gaga, Jessica Alba, Alicia Keys, Khloe Kardashian, Gigi Hadid, Dua Lipa, Usher, Jennifer Lopez, Kendall Jenner to name a few! Get yourself some much needed inspiration and dive into the episode to learn more about blending business with the creative space. Things you will learn in this episode:[00:01 - 05:13] Opening Segment  I introduce today’s guest, Drew Ginsburg and Robbin Choi Robbin and Drew gives us a bit of their backgrounds Robbin and Drew’s working relationship Reconnecting with Drew over her new idea  Looking for meaning behind her work  [05:14 - 14:25] Blending Business with Creative Fueling the decision to set out on your own How Robbin felt physically ill working for other people without purpose Are you bored with what you’re doing?  Life is too short not to go out and try Drew and Robbin talks about going into business as a creative  People are inspired by who you are and what you do The power of fashion and accessories Transferring the passion for products to the demand of the market  Study what the markets want and what is working  You have to try something new as an entrepreneur - people like new Trust yourself as the customer  The value of building a brand voice Connecting with your audience’s thoughts  A word from our sponsor [14:26 - 25:20] Giving People a More Human Experience How education comes into selling a new idea  Helping people break through their shyness  You need to see it to believe in it Adding a human touch to the shopping experience Behind fashion is a real human  Making people feel like, ‘this is for you’  Who you know or what you know?  It depends how you use either factor  The example of Drew and Robbin’s networking partnership The power of the celebrity face on your brand  Making the clients feel good about what they’re getting [25:21 - 36:00] Closing Segment  The RaNDoM RoUnD How to connect with Drew and Robbin - links below Final words   Tweetable Quotes: “You don’t always want to communicate with your words, I think that’s the cool thing about dressing and fashion and accessories: you’re choosing this thing that is immediately telling people what you’re about.” - Robbin Choi“Truly, you’re not going to work with somebody who you don’t value their opinion or don’t inspire you, you are going to people that you trust and then they connect you with other people that they trust.” - Drew Ginsburg You can connect with Drew and Robbin’s work DYLAN LEX on Instagram. Check out the collection on https://dylanlex.com/: made from artisans from all across the globe.  Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 11, 2021 • 30min

698: Simon Mainwaring | The Future of Profit is Purpose

It’s time to co-create your company’s purpose with your employees and your customers! Simon Mainwaring is the Founder and CEO of We First, a strategic consultancy that turns companies into movements by empowering their brands to lead with a purpose larger than themselves.In his book LEAD WITH WE: The Business Revolution That Will Save Our Future, he shows how all of us—from the CEOs of the biggest corporations to exciting entrepreneurs to the everyday consumer—can make more environmentally friendly, purpose-driven, and positively impactful choices in service of everyone’s future.The future of profit is purpose, so jump right in and learn how Simon creates culture, vision and purpose in every brand he works with. Things you will learn in this episode:[00:01 - 03:09] Opening Segment  I introduce today’s guest, Simon Mainwaring Bio Simon give us a bit of his background  Growing up with the concept of everyone is a ‘Mate’  Shaped with with strong values around people  Simon’s process going through law school  Combining a love for art and law to get advertising [03:10 - 14:47] The Future of Profit is Purpose Simon’s first steps into the advertising space  Falling in love with how brands can tell stories  Going off to London to land a job  Getting recruited  How Simon stepped out and went his own way  Unhappy and unfulfilled but no idea why  Simon’s encounter getting attacked professionally and emotionally Inspired to influence business to make a greater difference  How the future of profit is purpose  Define and position your brand  Culture building  Impact storytelling Why Simon runs a consultancy, not an ad agency  Leading with ‘we’ - how it looks practically  Ask if what you are doing or using is responsible Look at your diversity and inclusion  Questions about why you exist as a company 1. What is your enemy?  2. What are you the only of?  3. When you’re at your best, what are you doing?   Co-create your impact with customers and employees A word from our sponsor [14:48- 21:17] Creating Culture and Buy-In How to get people to buy-in to the vision  It all starts with leadership  Do your research, audit yourself, do a cost-benefit analysis The importance of recognizing individuality within your organization Who you know or what you know?  What you know from life experience  Self fulfillment is important above affirmation from others  The importance of being relational and doing good [21:18 - 28:39] Closing Segment  The RaNDoM RoUnD How to connect with Simon - links below Final words   Tweetable Quotes: “What if we took the power of storytelling across to business to help it do less bad and more good.” - Simon Mainwaring“Define your purpose and then with your employees and your customers co-create the impact in the world that you want that is an expression of that purpose.” - Simon Mainwaring “If you approach things with gratitude you’ll never feel like you’re missing out.” - Simon MainwaringResources Mentioned:  Lead with We We First Branding  Want to connect with Simon? You can follow him on LinkedIn, Twitter and Instagram. Discover a radical new vision for business and our future at https://www.leadwithwe.com/. Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 8, 2021 • 37min

697: Ankur Jain | How to Solve Real World Problems

Can you see a world that exists without your product or service in it? If the answer is no, then nothing should stop you from building it. Ankur Jain is the founder and CEO of Kairos HQ, a startup studio aimed at building businesses that make life better and more affordable.Growing up in an entrepreneurial family in the tech space, Ankur went on to be called the best-connected 21-year old in the world by Inc! Ankur found his calling while working on a project for VIP customers at Tinder, when he became excited about how normal people used the platform and about the potential of tech solutions to majorly impact their lives. Tired of watching Silicon Valley venture capitalists blow money into $700 juicers and moon shots instead of solving the actual, real-world problems; Ankur has dedicated his life to solving them himself.Do yourself a huge favor - dive into the episode and find out what Ankur’s real world experience has taught him how to solve real world problems. Things you will learn in this episode:[00:01 - 05:21] Opening Segment  I introduce today’s guest, Ankur Jain Bio Ankur give us a bit of his background  Family immigrated in search of the American dream Growing up entrepreneurial parents starting from nothing Son to multi-billionaire tech CEO Naveen Jain [05:22 - 18:47] How to Solve Real World Problems How watching his dad grind led Ankur to creating businesses The key is having relentless persistence  Inspired Ankur to start in business at age 11 Encouraged to find creative ways to make money Building up creativity to make money from a young age Creating business opportunities by solving problems  The biggest problems are the biggest opportunities You should care about the problem you are solving Can you live in a world without your service or product? Navigating the world of startups - it’s not easy  Your real relationships are your contacts  You need to make sure you chase the goals that matter  The story behind Alibaba - ‘we don’t pay attention to other people’ Every great disruption starts from incremental evolutions\ A word from our sponsor [19:48 - 31:20] Relentless Persistence is the Path to Success Ankur talks about struggling through his startup ventures Everything starts out not going according to plan The venture into making life more affordable Trying to get reward points regulated to become legal for home ownership How Ankur’s persistence paid off The power that relationships had in Ankur’s success You can’t be shy to talk about your idea Networking is about real relationships and real value Partner with the people that share your passion What do you stand for?  [31:21 - 35:41] Closing Segment  Ankur’s advice around time management “Most great companies die from indigestion not starvation” How to connect with Ankur - links below Final words   Tweetable Quotes: “That’s the key to building startups, to building companies. It’s having a vision, but it's relentless persistence… Never accepting no for an answer is what led me to create my first company at 11.” - Ankur Jain“Love, money and happiness are the three things that if you chase directly, you never find.” - Ankur Jain“Now that you see in the world with this vision, a world with your product in existence, can you live in a world without it? If the answer is yes, stop wasting your time; and if the answer is no, then nothing should stop you from going out and building it.” - Ankur Jain Want to connect with Ankur? You can follow him on Instagram, Twitter and LinkedIn. Check out https://kairoshq.com/ if you want to start making life more affordable.Want to join the waitlist for Ankur's BILT MasterCard? Be one of the first 50 listeners to do the following: Go to BiltRewards.com Join the waitlist with your email  Enter the fast track code BILT4TRAVIS  You'll then receive an email to apply  Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 4, 2021 • 47min

695: Niyc Pidgeon | How to Become Unstoppable

Known as 'The Girl Who Made Elon Musk Cry', Niyc Pidgeon is a leader with a high level network of clients and business friends. Niyc supports coaches to grow 6 & 7- figure Coaching Businesses Online and her clients have generated over $22 million dollars in the last five years alone.Niyc is a best selling Hay House author, award winning positive psychologist, twice certified high performance coach, and investor! She is founder of the multi million dollar brand Unstoppable Success, creator of The Positive Psychology Coach Academy Certification, and her mission is to help millions of people change their lives through positive psychology and entrepreneurship.Dive back into the show and let’s learn from the master herself how to become unstoppable. Things you will learn in this episode:[00:01 - 07:07] Opening Segment  I introduce today’s guest, Niyc Pidgeon Niyc give us a bit of her background  Originally from Newcastle UK  Niyc’s building love for reading and writing  How reading and taking in content fuels your writing  Niyc’s family life and background  [07:08 - 20:37] Everything Happens to Serve Your Growth How Niyc’s early life informed her career decisions  Living in a constant dichotomy  Growing up with a strong sense of responsibility The influence of Niyc’s father  Niyc talks about her college process and experience “How much time do we spend looking at the fielders?”  The pivot into psychology  A growing love for sports and fitness  Looking for the cross between the brain and action  How Niyc found her niche  The pursuit of personal transformation A love for the journey  Taking side steps with the goal in mind Learning to make a passive income  Making Elon Musk cry  [20:38 - 40:37] How to Become Unstoppable  The process of finally making money from passion 5 years of grinding through  ‘The energy of recommitment’  You need to command a higher level of energy from yourself  Niyc tackles the issue of diluting your attention  Doing too many things at once  You need to focus in on something  Pivoting into coaching first   Practical ways Niyc fueled her success in coaching  Research and investment strategy  Learning from failure  Finding success moving from group to one on one coaching  When you’re at your wits end, you’re breakthrough is about to come  Don’t stop before it comes  The fixed mindset vs. the growth mindset The learning process along the way  There is no ‘one size fits all’ solution  [40:38 - 45:02] Closing Segment  Now is Your Chance - the ‘why’ behind the book A tool book to guide you to your success The power of positive psychology  Niyc’s final thoughts on positive psychology How to connect with Niyc - links below Final words   Tweetable Quotes: “Whether it’s good or bad at the time, it’s always serving our growth. So, one of my favorite phrases, ‘It is what it is.’ We are at - where we are at and it’s perfection… There’s no point in regretting anything.” - Niyc Pidgeon“Even if you’re taking a side step, as long as it’s serving the main goal, then it’s ok.” - Niyc Pidgeon“If you’re just in it for the money, or you’re just in it to do it as quickly as possible, then it’s either never going to happen or it’s never going to last.” - Niyc PidgeonResources Mentioned:  Now is Your Chance  The 4 Hour Work Week  Want to connect with Niyc? You can follow her on Facebook, Twitter, and LinkedIn. Visit https://www.niycpidgeon.com if you want to become an unstoppable coach.Do business where business is done. Get a $100 advertising credit toward your first LinkedIn campaign.Visit LinkedIn.com/byn today! Terms and conditions apply.Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 4, 2021 • 33min

696: Jon Picoult | Take Customers from Impressed to Obsessed

To create real, sustainable, competitive advantage you can’t just rely on satisfying the people you work with. You need to impress them.Jon Picoult is the founder of Watermark Consulting, a leading customer experience advisory firm that helps companies impress customers and inspire employees, creating raving fans that drive business growth. Princeton-trained in cognitive science, Jon has advised C-suite leaders at some of the world’s top companies, spanning Allstate to AT&T to Becton Dickinson. His insights have been featured by The Wall Street Journal, The New York Times, USA Today, The Economist, Inc., NBC News and Forbes.com(where he’s a regular contributor). His landmark study on the ROI of customer experience is one of the most widely cited pieces of research in his industry. Join in on today’s episode if you want to learn how to take your customers and clients from impressed to obsessed. Things you will learn in this episode:[00:01 - 06:35] Opening Segment  I introduce today’s guest, Jon Picoult Jon give us a bit of his background  How Jon’s experience taught him empathy  Background in programing and AI  College pathway Going from Comp Sci to the business world [06:36 - 22:05] Take Customers from Impressed to Obsessed Jon talks about his early career Learning the emotional resonance of the experience you bring Building relationships with advertisers and listeners in the music space How you present yourself matters  Bringing the value before the ‘ask’  Build and deliver expectations  Bringing confidence to the table without sacrificing authenticity How Jon scaled to consulting high level companies on their messaging  What is takes for an organization to connect with their audience Realize each of your functioning silos  Getting buy-in from people to align with your vision  Make sure the metrics aren’t undermining your goal You’re customer’s voice is more important than analytics  Make heroes - show people what ‘right’ looks like [22:06 - 25:52] Aspire to Inspire - Creating Memorable Impressions Key takeaways from Impressed to Obsessed Aspiring to satisfaction is mediocrity  You need to impress How to create loyal customers Satisfied customers defect Memory of the experience is more important than experience itself How to get the book - Links below [25:53 - 30:48] Closing Segment  Who you know or What you know?  Idealism vs. pragmatism  Who you know tends to pull ahead of what you know RaNDoM RoUnD How to connect with Jon - links below Final words   Tweetable Quotes: “Ultimately, people’s purchase behaviors and referral behaviors are going to be largely influenced not by a logical, rational experience that they’re getting from a business - they’re really going to be influenced by how they feel.” - Jon Picoult“You have a tremendous opportunity to show people what ‘right’ looks like…” - Jon Picoult“If you are aspiring to satisfy your customers, then you are aspiring to mediocrity… to create real, sustainable, competitive advantage you can’t just rely on satisfying the people you work with. You need to impress them.” - Jon PicoultResources Mentioned: From Impressed to Obsessed Want to connect with Jon? You can follow him on Twitter, Instagram, and LinkedIn. Check out https://watermarkconsult.net/ if you want to impress your customers, and inspire your employees. Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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Nov 1, 2021 • 8min

694: JK... We're Back!

Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Right now, ButcherBox is offering new members a 10-14 pound turkey FREE in their first box. Just go to Butcherbox.com/TRAVIS to sign up today!Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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Sep 1, 2021 • 24min

693: Travis Chappell | The Final Episode of Build Your Network

It’s so bittersweet to be here announcing that this will be the final episode of the Build Your Network Podcast; but bigger and better things are in the making. I can’t thank you all enough for doing this journey with us and hopefully you gained a TON of value from listening in! Be sure to tune into this episode as we wrap things up, share a bit about the experience we gained along the way, and talk about where we’re heading next and what you can look forward to in the near future!Things you will learn in this episode:[00:01 - 02:30] Opening Segment  Welcome and thank you for being with us  Inviting Eric to come on with me  [02:31 - 12:21] Just Get Started I talk a bit about the early days of the podcast  In between living situations  The struggles just to get started  What it was like interviewing for the first time Stories and experience  Shifting into a comfortable interview style A word from our sponsor [12:22 - 20:44] What’s Next? The moment of ‘I can do this!’ Getting a hold of people bigger than you  Where we’re heading now  Cultivating new ideas  Venturing out of the entrepreneurial space  Everything is going to stay here  Make sure to stay subscribed here! “Travis Interviews”  “Travis Reacts” [20:45 - 22:33] Closing Segment - Thank You Make a quick post of your memory with us Final words   Tweetable Quotes: “If you really just put your mind to something, stick to the long game, do the right things, treat people the right way and keep that goal in mind - then you can accomplish a lot more things than you think that you can.” - Travis Chappell“We’re basically rebranding the show to become the ‘Travis Interviews Show…’ The conversations will be able to be a little bit of a deeper dive, a little bit more in depth.” - Travis Chappell“Thank you so much for tuning in and for the last time: You have been listening to the Build Your Network Podcast.” - Travis Chappell Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter. Be sure to join The Lounge to become part of the community that’s setting up REAL relationships that add value and create investments.Check out FranBridge Consulting for premier non-food franchise opportunities: travischappell.com/franbridgeOur Sponsors:* Check out Kinsta: https://kinsta.com Learn more about your ad choices. Visit megaphone.fm/adchoices

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