Verify In Field: The Millwork Podcast

Jacob Edmond
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Nov 22, 2023 • 29min

Jacob Shares His Journey Climbing the Millwork Career Ladder

Text us your feedback on the podcast!Are you ready to climb the ladder in the millwork industry? In this episode of Verify In Field: The Millwork Podcast, Jacob Edmond shares his journey and insights on how to make your mark in millwork. From learning on the job to solving problems and adding value, Jacob's experience will inspire you to seize opportunities and build valuable relationships. Don't be afraid to ask for what you want and take calculated risks. Join Jacob as he shares the keys to success in millwork. Tune in now and elevate your career.00:00 Introduction and New Podcast Format01:22 My Journey in the Industry01:44 Starting in the Millwork Industry01:57 Transitioning from Architecture to Millwork02:15 Learning the Craft: From Drafting to Manufacturing04:10 Innovation and Problem Solving in Millwork08:12 Career Progression and Taking Risks17:08 The Importance of Networking and Building Relationships19:51 Seizing Opportunities and Adding Value27:20 Conclusion and Future Podcast Topicshttps://duckworksmw.com/podcast/jacob-shares-his-journey-climbing-the-millwork-career-ladderShare The Love:If you like Verify In Field: The Millwork Podcast …Never miss an episode by subscribing via Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or by RSS!
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Nov 15, 2023 • 36min

Great Lakes Stainless & Millwork: A Journey of Collaboration

Text us your feedback on the podcast!In this episode, Michael DeBry, the President of Great Lakes Stainless, and Travis Dolloway, Business Development Manager, discuss their experiences in the metalwork industry and changing marketplace. They share how Great Lakes Stainless entered the millwork industry, its prolific growth from making up less than 5% of their work to nearly 50%, and their various strategies in developing business relationships. They also discuss different trends they've observed, successful endeavors in producing their products, and the benefits of being part of the AWI (Architectural Woodwork Institute). Towards the end, they provide valuable insights on the challenges and future of the millwork industry and share advice for non-traditional millworkers and suppliers on diving into the industry.00:00 Introduction and Guest Background01:35 Origins of Great Lake Stainless02:51 Transition into Millwork Industry03:38 Identifying New Market Opportunities04:49 Building Relationships and Business Development09:47 The Role of Personality in Business12:58 Membership and Involvement in AWI17:31 Working with Millwork Companies20:31 Exploring New Product-Based Endeavors22:26 Introduction to Kick Too with Different Finishes22:59 Discussion on the Success of the Product24:13 Exploring the Market and Customer Base24:46 Learning and Evolving in the Industry25:11 Importance of Relationships in Business25:31 Strategies for Offering Value to Customers26:59 Challenges and Opportunities in the Millwork Industry28:59 Predictions for the Future of the Industry29:43 Discussion on the Current State of the Industry30:35 Exploring Opportunities and Challenges in the Market33:05 Advice for Newcomers in the Industry34:51 Closing Remarks and Future Planshttps://duckworksmw.com/podcast/great-lakes-stainless-millwork-a-journey-of-collaborationShare The Love:If you like Verify In Field: The Millwork Podcast …Never miss an episode by subscribing via Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or by RSS!
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Nov 2, 2023 • 56min

Ratko Tubic's Insights on Reputation, Communication, and Outsourcing

Text us your feedback on the podcast!Listen to an engaging conversation with special guest Ratko Tubic, a contract millwork engineer. In this podcast, he shares his journey from being a third-generation woodworker in Bosnia to working in the US millwork industry. Ratko discusses how he grew within companies, eventually transitioning to freelance contract work. Drawing from his experiences, Ratko emphasizes the essential role of communication, setting standards and learning from feedback for success in the industry. He also shares his perspective on prospective changes in the industry, including the importance of sustainability and technological advancement.0:00 VIF 030 - Ratko Tubic00:25 Introduction and Guest Presentation01:33 Guest's Unique Background and Journey to Millwork04:37 Transition to the US and Initial Challenges05:47 Adapting to the US Millwork Industry08:40 Transition to Freelance Millwork Engineering11:29 Challenges and Successes in Freelance Engineering13:32 Insights into the Millwork Industry16:56 The Importance of Communication and Feedback45:43 Future Predictions for the Millwork Industry50:13 Advice for Aspiring Millwork Engineers55:12 Conclusion and Contact Informationhttps://duckworksmw.com/podcast/ratko-tubics-insights-on-reputation-communication-and-outsourcingShare The Love:If you like Verify In Field: The Millwork Podcast …Never miss an episode by subscribing via Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or by RSS!
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Nov 1, 2023 • 52min

Harnessing the Power of Social Media: Jonathan Cor's Insights on Marketing in Construction

Text us your feedback on the podcast!On this episode of Verify In Field: The Millwork Podcast, we have the pleasure of hosting Jonathan Cor, a marketing expert in the construction industry. Jonathan shares his insights on the importance of branding, social media, and meaningful conversations in making a positive impression on others. He discusses how sales and marketing work together, and the role of a cohesive marketing strategy in positioning a company as a growing player and potential market leader. Jonathan also highlights the challenges faced by owners who question the need for marketing and emphasizes the importance of understanding the target audience. Join us as we delve into the world of construction marketing with Jonathan Cor.Jonathan Cor, born into a construction family, grew up immersed in the world of painting. His father, a painter, inspired him to join the family business. During his middle school and high school years, Jonathan worked alongside his father in their commercial residential painting company during the summers. Coming from a humble background, the opportunity to contribute and help with minimal tasks allowed Jonathan to earn money for school clothes. This early exposure to the construction industry laid the foundation for his future endeavors.00:00:00 Introduction00:02:29 Transitioning from music to business with guidance.00:04:36 Small business wears multiple hats, builds marketing program.00:08:47 Understand more through rebranding and website building.00:10:34 Position, strategy, social media, website, projects, team members00:15:38 Brand strategy digs deeper into your company.00:17:42 CEO's need marketing to reach different audiences.00:23:23 Goals: Growth, leadership, innovation, cultural impact, recruiting. Importance of online presence for hiring. Benefits of cohesive marketing strategy.00:25:44 You never know who judges your company. (7 words)00:29:14 Expanding industry presence, networking key for success.00:33:15 Marketing strategy should evolve with business goals.00:36:15 Residential contractors facing challenges due to economy.00:41:16 Different audience for social media strategy. Identify target audience and communicate effectively.00:42:51 Summary: Tailor content to target audience, highlight values.00:46:07 In-house or outsource marketing strategy expertise.00:50:25 Open connection for learning; share strategies, ideas.00:51:49 Welcome back anytime, let's stay connected.https://duckworksmw.com/podcast/harnessing-the-power-of-social-media-jonathan-cors-insights-on-marketing-in-constructionShare The Love:If you like Verify In Field: The Millwork Podcast …Never miss an episode by subscribing via Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or by RSS!
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Oct 25, 2023 • 40min

Beyond Quality: Unraveling the True Value of Woodworking with Josh Sharp

Text us your feedback on the podcast! Josh Sharp, the president and owner of Spectrum Woodworking. Josh shares his journey from underestimating the complexities of millwork to becoming a successful general contractor. He discusses the importance of meeting customer expectations, the value of collaboration within the industry, and the need to embrace technological advancements. Josh's insights shed light on the evolving landscape of millwork and offer valuable lessons for anyone in the field. Don't miss this enlightening conversation on the Verify In Field podcast with your host, Jacob Edmond!Guest bio:Josh Sharp is a highly experienced construction professional with a diverse background in the industry. Growing up in a family with a rich legacy in construction, he was introduced to the trades at a young age. His great-grandfather's role in initiating the construction boom in the Midwest during the 1950s laid the foundation for Josh's passion for the field.Beginning his career in the construction industry, Josh started off at the ground level, willing to take on any task that his family business required. This early exposure granted him valuable knowledge and skills across a range of construction disciplines. As he honed his expertise, Josh eventually ventured into the realm of general contracting.Throughout his professional journey, Josh has undergone several career and job transitions. Originally from Michigan, he seized new opportunities that took him across the country to the Pacific Northwest. Relocating to this region allowed him to explore and embrace new challenges in the construction industry.Josh's story is one of resilience, adaptability, and a deep-rooted passion for construction. His family heritage coupled with his own drive and dedication have equipped him with an unmatched understanding of the industry. As he continues to expand his horizons in the Pacific Northwest, Josh is eager to contribute his expertise, enthusiasm, and joy for construction to every project he undertakes.00:00:00 Introduction00:03:13 Unexpected challenges in the complex woodworking industry.00:05:48 Entering industry blind, connecting with peers.00:09:57 Think like a woodworker, but not too much detail.00:12:18 Insights into contractor mindset and customer expectations.00:16:15 Struggling with matching quality and price. Woodworker's dedication.00:17:14 Pride, quality, understanding, and efficient processes.00:21:01 Clients pay for value, not just quality.00:25:48 Working through pain points, embracing discomfort, gaining industry knowledge, and collaborating for mutual success.00:28:09 Shift away from management, embrace change, succeed.00:32:39 Positive outlook for industry growth, succession plans.00:34:07 Industry needs technology to overcome traditional methods.00:37:39 Positive changes expected in companies and industries.Full episode show notes:https://duckworksmw.com/podcast/beyond-quality-unraveling-the-true-value-of-woodworking-with-josh-sharpShare The Love:If you like Verify In Field: The Millwork Podcast …Never miss an episode by subscribing via Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or by RSS!
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Oct 18, 2023 • 46min

Seth Clark: From Woodshop Owner to Millwork Industry Recruiter

Text us your feedback on the podcast!Welcome back to another episode of Verify In Field: The Millwork Podcast. I'm your host, Jacob Edmond, and today we have a very special guest joining us, Seth Clark. Seth is an industry professional who works with companies all over the country, providing expertise in millwork and woodworking. In today's episode, Seth shares their insights into the challenges and intricacies of the millwork industry, from estimating and interpreting design intent to hiring and firing employees in the field. With a background in the history of architecture and residential construction, Seth brings a unique perspective to the table. So, whether you're a seasoned professional in the millwork industry or just curious about the inner workings of this fascinating field, you won't want to miss out on today's episode. Stay tuned as Seth Clark takes us on a journey through the world of millwork and offers valuable advice for those seeking careers in this industry. Let's jump right in!Seth Clark's journey began in the midst of job sites and sawdust. His father, a residential contractor and skilled carpenter, imparted his knowledge to Seth through teaching cabinet making at a technical high school. At a young age, Seth found himself drawn to the industry, with memories of his early childhood being filled with residential job sites and creative projects using two by four cutoffs. Despite the occasional mishap with tools, Seth's passion for woodworking never wavered, and he remained committed to honing his skills in the craft.00:00:00 Introduction00:02:32 Summer jobs in local cabinet shop, Massachusetts.00:03:45 Started wood shop, bought equipment, owned 10 years.00:08:46 Owner: Shop no longer; full-time Dovetail recruiting.00:11:38 Recruiting didn't work, AWI group was invaluable.00:14:33 Closed business due to costly real estate.00:18:24 Limited exposure hampers understanding, unique interpretation required.00:22:14 Recruits appreciate my specialized manufacturing knowledge.00:26:01 Higher turnover rates rare, industry small world.00:28:58 Experience key for engineers in wood industry.00:32:16 Management position: unexpected interest, relocation, lack of growth.00:37:01 Formalize engineering training process to bridge experience.00:40:41 Industry changes in 5-10 years: remote work.00:42:09 Limiting yourself in central Ohio, automation, sharing information, remote employees.00:45:31 Positive feedback on new industry resource, expands knowledge.Share The Love:If you like Verify In Field: The Millwork Podcast …Never miss an episode by subscribing via Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or by RSS!
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Oct 11, 2023 • 58min

Andrew Klein's Impact on Magswitch and the Woodworking Industry

Text us your feedback on the podcast!Welcome to another episode of Verify In Field: The Millwork Podcast! In today's episode, our host Jacob Edmond is joined by the talented Andrew Klein, Vice President of the Maker business at Magswitch. Andrew discusses his journey into the world of woodworking, from his initial love for the craft to finding inspiration through YouTube videos.Andrew dives into his collaboration with Magswitch, explaining how his idea caught the attention of the CEO and led to a consulting agreement. He shares his experiences in developing new products and the challenges and successes he has encountered along the way. Not only does Andrew delve into the world of woodworking, but he also touches on the impact of emerging technology like 3D printing and automation in the manufacturing industry. Join us as we explore the intersection of craftsmanship, innovation, and the evolving landscape of millwork in this insightful conversation with Andrew Klein.00:00:00 Introduction00:01:35 Early interest in woodworking, pursued engineering career. Later became a real estate investor.00:05:01 Obsession with woodworking led to YouTube content.00:06:50 Furniture channel grows, ambitious project succeeds.00:12:02 Woodworker patented carpet saw, making money.00:13:44 DTO stack enables Mitre on table saw.00:17:04 Remember when you first came up with the idea for this invention, and now you have many others.00:22:20 Reception good, negativity increases with popularity.00:25:07 Innovator partners with Mags Switch, creates products.00:26:46 Self-made, tinkered with Mag switch board.00:29:54 Attempt to fill niche with power feeder.00:34:18 New VP at Mag Switch handling product development.00:36:23 Biggest stretch: Dealer management, industrial involvement reduced.00:41:26 Limited new physical products at Incline.00:45:15 Affordable lasers, easy to use technology.00:47:29 Technology, automation, manual work in manufacturing. Industry 4.0, accessible automation. Shaper and Max as examples.00:50:58 3D printer used to make custom moldings.00:55:13 Hand tools gaining popularity; adds value.00:56:35 Grateful for conversation, eager to learn more.Share The Love:If you like Verify In Field: The Millwork Podcast …Never miss an episode by subscribing via Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or by RSS!
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Oct 4, 2023 • 48min

Streamlining Millwork Businesses: Expert Insights and Strategies with Myron Wittmer

Text us your feedback on the podcast!Welcome to Verify In Field: The Millwork Podcast! In this episode, we have a special guest, Myron Wittmer, a cabinet vision consultant, content creator, and trainer. Myron brings a wealth of experience and knowledge in business, marketing, and woodworking software. Join us as we delve into the world of millwork, exploring the importance of clean libraries, the art of writing informative articles, the integration of technology into traditional woodworking, and the future of software-driven technologies in the industry. Myron shares insights, personal experiences, and valuable tips to help shops improve and excel in this changing landscape. So sit back, relax, and get ready to verify your knowledge in the millwork field with this enlightening episode of Verify In Field: The Millwork Podcast.0:00 - Introduction2:17 - Experience with business and marketing in the millwork industry5:45 - Role as a cabinet vision consultant9:21 - Starting Cabinet Explorer: Education, training, and content creation11:56 - Importance of a clean library in working with Cabinet Vision15:07 - Benefits of starting from scratch when adding materials and construction methods18:41 - Writing articles as a marketing and connecting tool22:10 - Finding article ideas and tailoring content for the woodworking industry25:02 - Working with individuals resistant to technology and automation28:16 - Balancing automation with craftsmanship and creativity31:04 - Integrating Cabinet Vision with OMA machine for efficient construction34:52 - Therapeutic aspects of CNC cutting and labeling parts37:44 - Cabinet Vision and Micro Bellum as options for advanced automation40:25 - Initial struggles with learning Cabinet Vision software43:51 - Turning to value-based marketing and creating a newsletter47:23 - Predicting an increase in software-driven technologies50:12 - Helping shops improve and adapting to industry changes53:18 - Significance of mastering software in the manufacturing industry56:07 - Articles written on software utilization and outsourcing manufacturing processes59:29 - Consulting process and the goal of providing guidance to shop employees1:02:10 - Developing an online course to help more people with CabinetVisionhttps://duckworksmw.com/podcast/streamlining-millwork-businesses-expert-insights-and-strategies-with-myron-wittmerShare The Love:If you like Verify In Field: The Millwork Podcast …Never miss an episode by subscribing via Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or by RSS!
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Sep 27, 2023 • 52min

Maximizing Growth Strategies for Contractors With Khalil Benalioulhaj

Text us your feedback on the podcast!To stay ahead of the game, it is crucial for contractors to maximize their growth strategies. Contractors can position themselves as trusted partners that regularly produce great results by speaking to their customers needs, utilizing the right tools, and having systems in place to keep everything organized. This not only leads to business growth, but it also develops a solid reputation within the industry as dependable experts.In this episode, we’re excited to have Khalil Benalioulhaj, founder of Benali and co-host of The Cashflow Contractor Podcast. He has extensive experience with strategic marketing and sales strategies. He leads us through the Storybrand Brandscript and stresses the value of speaking to your customers needs. He talks about CRM, having systems in place, and why you need to stop working “IN” your business now! There's a lot to unpack, and you don't want to miss out on anything!Guest bio:Khalil is an entrepreneur with a proven track record of transforming businesses through strategic marketing and sales initiatives. With over eight years of experience in growing successful ventures, Khalil has helped drive over $250 million in sales for small and medium-sized businesses (SMBs). Through Benali, Demandcast, and Business Growth Kits, Khalil's businesses offer expertise in messaging, branding, web development, software implementation, content strategy, and podcast production.00:00 - Introduction02:25 - Khalil's background and how he got into helping contractors06:21 - The start of The Cashflow Contractor Podcast08:20 - Helping Contractors Find Qualified Customers12:49 - Storybrand, Brandscripts, and Letting Your Customers be the Hero15:56 - Working with B2B & B2C Clients19:11 - Speaking to your customers needs22:58 - CRM's role in generating leads and organizing your business27:13 - Having systems and utilizing tools & software for your business33:02 - Working IN your business vs. working ON your business34:54 - Word of mouth, implementing referral programs, and improving your sales process40:20 - Maximizing current business strategies43:18 - Channel strategy to help contractors understand where to spend marketing46:01 - Construction Industry Forecast49:56 - Challenges in hiring & retaining skilled workers51:13 - More people are starting their own businesses52:22 - Episode Takeaways54:10 - Book a Strategy Call with Benali!55:47 - Episode Outrohttps://duckworksmw.com/podcast/maximizing-growth-strategies-for-contractors-with-khalil-benalioulhajShare The Love:If you like Verify In Field: The Millwork Podcast …Never miss an episode by subscribing via Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or by RSS!
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Sep 20, 2023 • 48min

Kelly Victor-Burke on Millwork and Apprenticeships - Verify In Field Podcast Episode

Text us your feedback on the podcast!Welcome back to another episode of Verify In Field: The Millwork Podcast! In today's episode, we have a special guest, Kelly Victor-Burke, joining us. Kelly is the founder of Burke Architectural Millwork and is here to share their journey of creating a registered apprenticeship program in the wood industry. Kelly will delve into the misconceptions and benefits surrounding apprenticeships, the collaboration with Schoolcraft Community College, the role of government involvement, and the amazing success story of their apprentice, Logan. We'll also explore the competencies and flexibility of the Woodwork Manufacturing Specialist apprenticeship, the funding opportunities available, and the inspiring ways in which apprenticeships are transforming careers in the millwork industry. So, let's get started and learn all about the power and potential of registered apprenticeships in the fascinating world of millwork.Guest bio:Kelly Victor-Burke is a highly experienced and passionate individual who dedicated 30 years of her life to higher education in the Detroit area. Despite her specialization in geography, tourism, and historic preservation, she became deeply interested in curriculum development and ensuring that students in various fields gained the necessary competence for their careers. This led to engaging discussions with her husband, who was an architectural woodworker.Full episode blog post here:https://duckworksmw.com/podcast/registered-apprenticeships-kelly-victor-burkeShare The Love:If you like Verify In Field: The Millwork Podcast …Never miss an episode by subscribing via Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or by RSS!

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