Nonprofit Nation with Julia Campbell

Kim Snyder, VP of Data Strategy at RoundTable Technology, dives into the crucial role of AI use policies for nonprofits. She discusses the ethical implications and privacy concerns surrounding generative AI. Kim highlights the importance of informed policies, addressing risks like biases and copyright issues. Listeners learn how to create a solid AI Acceptable Use Policy and the need for training staff to harness AI effectively. The conversation fosters optimism about integrating technology while ensuring it aligns with nonprofit missions.

In this episode, Julia Campbell sits down with Wendy Mercurio, the Content and Education Specialist at Qgiv, to discuss the top fundraising trends to watch for in 2024. They cover five exciting emerging trends, including AI in fundraising, recurring donors and giving flexibility, peer-to-peer fundraising, unconventional donors, and digital wallets for easy payments. Wendy shares insights and practical tips on how nonprofits can leverage these trends to create more impact and improve their fundraising efforts.Key Takeaways:AI in fundraising can make the lives of fundraisers easier by automating tasks like thank-you emails and donor notifications.Recurring donors and giving flexibility are essential for meeting donors where they are financially and increasing donor retention.Peer-to-peer fundraising is an effective acquisition tool that can attract new donors and increase brand awareness.Unconventional donors, such as local celebrities and Gen Z, can have a significant impact on fundraising efforts and should not be overlooked.Digital wallets offer convenience and ease of use for donors, and nonprofits should accept digital wallet payments to meet donor preferences and increase conversion rates.Awesome Quotes:"AI in fundraising is super exciting. We can implement simple tools to make the lives of fundraisers a little bit easier." - Wendy Mercurio"Recurring giving is an amazing way to meet donors where they are financially and increase donor retention." - Wendy Mercurio"Peer-to-peer fundraising can expand our organization's outreach and attract new donors." - Wendy Mercurio"Unconventional donors, like local celebrities and Gen Z, can increase brand awareness and have a significant impact on fundraising efforts." - Wendy Mercurio"Digital wallets for nonprofits are quickly becoming a necessity to meet donor preferences and increase conversion rates." - Wendy MercurioAre you heading into 2024 with fundraising tools that make your job easier? Today's sponsor Qgiv can help! Over 20,000 fundraisers trust Qgiv to help them raise more money and improve their fundraising events. Visit www.jcsocialmarketing.com/qgiv to get a custom walkthrough of the platform and a free "This Is My Fundraising Shirt" t-shirt.Learn more from QGiv: https://go.qgiv.com/research-study-subscription  Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Video is a critical tool in a nonprofit fundraising and marketing plan. Video storytelling can bring a nonprofit mission to life, fostering emotional connections. Visual narratives engage audiences, making complex issues relatable, driving empathy, and compelling action. Video's shareability amplifies impact, reaching wider audiences and enhancing donor engagement.My guest this week is Rachel Jellinek, the President of Reflection Films, Inc., a WBENC-certified woman-owned video production company.  Rachel gives tips on how to start the video process, how to ensure participant understanding and agency during unscripted film shoots, and valuable advice for anyone looking to embark on their video storytelling journey. She also shares her innovative three P's framework—pride, possibility, and purpose—that guides organizations to depict their narratives with authenticity and impact.About Rachel JellinekRachel Jellinek (she/her) is the President of Reflection Films, Inc., a WBENC-certified woman-owned video production company.  Reflection Films does video storytelling and content creation for a variety of mission-driven organizations.  They do filming and animation, typically for a fundraising, marketing, training or tribute purpose.  Reflection Films is based in Boston and films in other places as well.Prior to Reflection Films, Rachel worked at several nonprofits focused on public health and education. She has served as a health educator for youth and adults and as a director of a literacy program. Rachel holds a BA from the University of Michigan and an MA from Harvard University.  In her free time, she enjoys bird watching and playing the banjo.Connect with Rachel on LinkedIn.Resources:https://www.allaboutbirds.org/guide/Loggerhead_Shrike/id#https://r-films.comAre you heading into 2024 with fundraising tools that make your job easier? Today's sponsor Qgiv can help! Over 20,000 fundraisers trust Qgiv to help them raise more money and improve their fundraising events. Visit www.jcsocialmarketing.com/qgiv to get a custom walkthrough of the platform and a free "This Is My Fundraising Shirt" t-shirt.Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Today, we're diving deep into the intersection of nonprofits and the digital influence world. Joining us is the innovative Ashwath Narayanan, CEO of Social Currant, who is championing a groundbreaking approach to amplifying social causes. Ashwath recognized a crucial gap in the way nonprofits connect with digital-savvy youth and decided to bridge it with an incredible platform that teams up nonprofit missions with the dynamic power of content creators and influencers.About Ashwath NarayananAshwath is the founder and CEO of Social Currant, an emerging platform that aims to help passionate creators pair with nonprofits to help spread awareness and impact. They specialize in connecting nonprofit groups to influencers on TikTok, Instagram (focusing on its TikTok-like Reels video feature) and other social media platforms.About Social CurrantMatching nonprofits, impact organizations (b-corps, startups) & CSR initiatives with the right creators to run influencer marketing campaigns. Their platform analyzes creators and ensures organizations work with the right fit. Read article: On Tiktok, Knitting, Rapping, and Promoting the Child Tax CreditAre you heading into 2024 with fundraising tools that make your job easier? Today's sponsor Qgiv can help! Over 20,000 fundraisers trust Qgiv to help them raise more money and improve their fundraising events. Visit www.jcsocialmarketing.com/qgiv to get a custom walkthrough of the platform and a free "This Is My Fundraising Shirt" t-shirt.Take my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Jonathan Meagher-Zayas, a Queer Latinx Millennial nonprofit strategist, shares valuable insights into nonprofit staffing challenges. He argues that many organizations overlook internal assessments while blaming external factors for high turnover. Jonathan candidly discusses his experiences with racism and discrimination, linking these issues to systemic oppression within the sector. He emphasizes the crucial need for open dialogue and the importance of diverse perspectives to foster an inclusive workplace and enhance staff retention.

Karen E. Osborne, an expert in strategic thinking and fundraising, shares her journey in the nonprofit sector and the importance of building networks. She discusses how curiosity and information gathering enhance strategic thinking and warns against the pitfalls of silos within organizations. Karen also highlights the need to discard outdated digital marketing practices in favor of innovative strategies. Additionally, she balances her consultancy with her passion for writing suspense novels, revealing her creative process and the challenges she faces.

Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter's all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign marketing review session with me and the Givebutter team!Building a culture of philanthropy is crucial for the success and sustainability of a nonprofit organization. With an impressive 14 years in campaign development, brand awareness, and data analysis, Maria Shanley shares invaluable insights about building a culture of philanthropy, teamwork, marketing and fundraising, and donor communications in the pursuit of campaign success.Maria reflects on her journey from starting as a social media manager to leading two teams at Second Harvest Food Bank. She shares her experiences dealing with unexpected disasters and their impact on fundraising, debunking the myth of donor fatigue, and success stories from the "This is Food" campaign.Connect with Maria Shanley on LinkedInFeatured article: Maria Shanley of Second Harvest Food Bank of Central Florida On The Book That Changed Her LifeTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter's all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign marketing review session with me and the Givebutter team!You have a hunch that your donors are on LinkedIn … but you feel like a best-kept secret on the platform. Tania Bhattacharyya knows how frustrating that can be. But growing your brand as a thought leader on LinkedIn will position you as a go-to, trusted voice.  The problem is, “LinkedIn” often falls to the end of our to-do lists after taking care of all of the other tasks on our to-do list. That means the people who need the transformation we provide can’t find us.But what if you could spend an hour on LinkedIn each week to attract the people you want to work with?In this episode, Tania shares her secrets to being “Lazy on LinkedIn” – or spending one intentional hour per week to create a sustainable stream of leads and visibility opportunities. Tania is a LinkedIn Thought Leadership Strategist and fellow storytelling enthusiast. In her own words: your work doesn't speak for itself. We'll discuss how to use the power of your story to move your mission and use your personal LinkedIn to facilitate thought leadership.Connect with Tania on LinkedInOther resources:14 LinkedIn Content PromptsLumos MarketingTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts

Floyd Jones, a fundraising expert specializing in nonprofit strategies, shares invaluable insights on maximizing year-end fundraising efforts. He emphasizes the importance of making giving seamless and the impact of social media during Giving Tuesday. Jones encourages nonprofits to foster strong relationships with donors and shift towards an abundance mindset. He discusses innovative campaigns like Give Butter Gives Back, aiming to create community engagement and optimize donor connections, ensuring organizations thrive during the giving season.

Do you want to raise more money and connect with more supporters this Giving Tuesday, and throughout the entire giving season? Then check out Givebutter! Givebutter is ranked as the #1 software for fundraising, donor management, and auctions on G2, the largest independent software review site. And the best part? Givebutter's all-in-one fundraising platform is completely free to use—forever! Just go to jcsocialmarketing.com/givebutter to create your account and you could win a free campaign marketing review session with me and the Givebutter team!  Welcome back to another exciting episode of Nonprofit Nation! In today's episode, I sat down with a very special guest. Please give a warm welcome to Kate Meyers Emery, as we delve into the world of nonprofit content creation.In this episode, Kate shares her insights and experiences on the importance of consistency in posting content. She discusses how her team decided to take a bold approach and post daily, leading to significant follower growth and engagement. Kate emphasizes the need for a clear strategy and goals in order to see success in this fast-paced digital landscape.Additionally, Kate walks us through her journey of convincing others to include her proposal in Candid's Innovation Fund. She provides valuable data on the impact of video content, especially in reaching younger audiences, and how it can be a powerful tool for nonprofits. Through her experiment on video engagement, Kate uncovers fascinating findings that shed light on audience preferences and the key factors for successful videos.But the road to effective content creation is not without its challenges. Kate addresses the limitations and concerns of certain platforms, such as Meta, and highlights the importance of priorities and data privacy. She also shares valuable tips for nonprofits looking to navigate the world of social media, including the benefits of embracing new platforms and the importance of demonstrating value to skeptics within the organization.Key takeaways:Importance of Consistency in Posting ContentDiscussion on the Meta Platform and Data Privacy ConcernsChallenges in Convincing Others to Explore New Marketing ChannelsImportance of Testing, Measuring, and Analyzing ResultsAwesome quotes from this episode:"Luckily for me, Candid actually has an innovation fund, and this gives staff funding and time to focus on a project for three months. And so I used that opportunity to try doing short form video, and we were able to really see is video something that works for Candid." - Kate Emery Meyers"What we decided to do with a lot of this content was just look broadly at what people liked to already see from Candid. So we were looking at what are evergreen content pieces, what is our top blog post, what's our top help resource, what is our top YouTube video? And we took a lot of inspiration from that. So we were repurposing a lot of content that we already knew was successful in other formats." - Kate Emery Meyers"You cannot just look at something like TikTok or Instagram reels and say, it's not for me, or, oh, this is going to be great, until you do it.""Think about what might draw people to you. So which accounts did you already have sort of in the social media space? And which ones did you create for this experiment? - Julia Campbell"I just talked to a client yesterday and she is struggling with getting her executive director on board with gettTake my free masterclass: 3 Must-Have Elements of Social Media Content that Converts