Surf and Sales

Richard Harris and Scott Leese
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Feb 1, 2021 • 53min

S2E11 - Sales moving forward into 2021 + 2022 with Keri Brooke, SVP Marketing Sales Cloud, Salesforce

How does an accountant become the SVP Marketing of Sales Cloud at Salesforce? Keri Brooke shares her story here Navigating management excellence in sales post-COVID The first thing Salesforce did in March and April 2019 because of COVID How to establish trust in your team Every learning needs an action How organizations have changed their business model You can't change a business model in a spreadsheet Planning for 2021 and 2022
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Feb 1, 2021 • 41min

S2E10 - As a buyer, what bugs you the most? with Kevin Donville

Kevin brings an amazing background not only based on high quality sales experience, but also as a professionally trained magician. Listen as he shares: What does field enablement even mean? When you shouldn't use your tool in the sales cycle Will we ever go back to "field sales"? Why you should bring a magician to your sales call Managing the sales cycle not bully the sales cycle Determining your 2021 sales messaging
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Feb 1, 2021 • 41min

S2E9 - Lead smarter with Prateek Mathur

What reps who want management should do. What should managers who want to be directors be doing.Managing people is different What it means internally to decide when to explore management
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Jan 25, 2021 • 38min

S2E8 - Soberforce with Marin Nelson RVP, Enterprise at Salesforce

Marin is 15 years sober and in late 2020 she and a few co-workers at Salesforce realized there was an opportunity to support their peers. This is that story. . Soberforce, the creation of a community for those struggling with addictions in a Fortune 500 company. Overcoming the stigma based on your career How do I navigate my sobriety in my career growth? Living in a solution of sobriety What integrity means in your career
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Jan 25, 2021 • 46min

S2E7 - How to tell your story in 30 seconds with Ravi Rajani

Ravi is an amazing speaker, and he wants to help you do it too. Check out this episode to learn Not just what you say, it's how you say it. Understanding the best practices for storytelling The invisible script we need to stop following. The permission to be imperfect in sales Stop hiding behind the keyboard. A better way to prospect on LinkedIn
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Jan 18, 2021 • 43min

S2E6 - Your desire for knowledge is a strength, not a weakness with Jordana Zeldin

Jordana has one of the most unique sales backgrounds we've ever had on the show. She sold high-end art to high net worth individuals in New York City What it's like to lose a $7M art deal Doing your skill while training your skill What do human beings need in a human relationship applying to the sales world. Scripting vs. Tonality Coaching tonality to salespeople Connecting with yourself in the sales process. Deciding to start my own company as a COVID layoff
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Jan 18, 2021 • 51min

S2E5 - Why it's hard to scale an SDR and AE delineated team with Brendan Cassidy

Brendan has accomplished and done a ton throughout his tenure in the business world Understanding aspiration vs. work ethic Brute force SDR selling won't work well enough Not leveraging the intellectual capital of sales motions between companies Processitizing the private referral network at scale. Why a CEO empowering the VP of Sales at a startup is a must-have. What you need to know about going into a board meeting as a VP of Sales
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Jan 18, 2021 • 47min

S2E4 - On your time and your terms with Shruti Kapoor of Wingman

Shruti has a very unique perspective. She's both a VC and CEO of a start-up in the crowded conversational intelligence space. She shares a ton of valuable insights with us. What it takes to GTM from India to US Entering a crowded market with your technology company. Getting involved in micro-communities as a busy founder. How do you know if you can go to market as a technologist Traits and attributes of a founding team when looking to invest? When I lose a deal why am I losing a deal? When one rep does better than the other, what is the real difference?
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Jan 11, 2021 • 41min

S2E3 - When and how you monetize your community with Mark Birch

Fighting for attention is the value of a community The value of monetizing your community Building a community for large scale vs a targeted micro-community How do you make a member feel special? The difference between a community and an audience. Stop just "trying to make a deal" when selling into APAC.Crafting messages to get someone's attention in APAC Onboarding in a new gig half a world away.How I built a career for an overseas role. The APAC start-up help from AWS
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Jan 11, 2021 • 56min

S2E2 - Behind the S.A.D.N.E.S.S. Scene, Corporate Bro (aka Ross Pomerantz)

Corporate goes deep and personal sharing what makes him tick, how hard he works and tons of amazing sales ideas and stories My first deal, sold an apartment to an NBA player Why he thinks SDRs have the toughest job around. The misalignment in sales and marketing. Why you don't need to worry about the money. His best cold email opening line His best break up email

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