Best Story Wins

The creatives at VideoAmp are risk takers — game changers. They have a level of ambition and drive that can’t be bought or taught, and it’s driving innovation throughout the industry.On this episode of Best Story Wins, we speak with Michelle Kim, Vice President of Brand Design at VideoAmp. According to Michelle, the secret to cutting-edge culture is brand storytelling and company-wide alignment. From carefully tailoring the onboarding process to ensuring open avenues of honest communication, Michelle dives into what it takes to build an impactful brand story from the inside out.Join us as we discuss:How to define your brand story and what storytelling really meansEmpowering your team to show up with purposeWhat volatile times mean for innovation prioritization

Imagine taking three-decade-old technologies and making them work harder today, by combining the best of both data warehousing and data lake, making it easier to read and be more efficient. That’s the world that Bryan Saftler, Director of Product Marketing - Communications, Media & Entertainment Industries at Databricks, is helping to build. Bryan touches on the storytelling that is most compelling, the power of empathy in marketing, and the challenge of shaping narratives that speak to people at different levels, from the highest-order story to the individual use case. The conversation also touches on the role of AI and how marketers need to find ways to add value that cannot be easily replaced by it.Join us as we discuss:When it’s most important to gather feedback from early adopters to understand what is working and what isn'tWhy it’s important to bridge the connection between the C-level executive and the individual use case when communicating the value of a product or serviceHow Databricks communicates the value of their platform to business decision makers and C-level executives

Building and marketing a brand doesn’t always come naturally. Sometimes, you need to take a step back and see the bigger picture before diving into the details.On the show, we connect with brand and marketing experts who have been through the difficult journey of driving real business results. We’ll also give you tips for turning ideas into conversions with some of today’s fastest growing companies.You can find us on Apple, Spotify, or wherever you get your podcasts. Just search for “Best Story Wins,” and if you like what you hear, hit subscribe. https://www.columnfivemedia.com/