The Get Paid Podcast: The Stark Reality of Entrepreneurship and Being Your Own Boss

And that's a wrap! In the final episode of the season, we're talking about some of the highlights of Season 4 (looking at you Brooke Castillo), how I restructured my Ad Consultant Incubator and what that meant for the launch, expanding my team, and what you can expect in the next season of the Get Paid Podcast. "I started paying people to do more shit for me. So while I might not be making back the exact investment every single month, it's time and space for me to start thinking bigger." - Claire Pelletreau This Week on the Get Paid Podcast: What's happened in my business since I relaunched the podcast [3:05] Dealing with depression while running a business [7:40] The most downloaded episode of the Get Paid Podcast [9:11] Restructuring the Ad Consultant Incubator [12:05] What didn't work well from the launch [20:11] Why I put an application in (despite it reducing conversion) [22:19] Getting other people to do shit for me [24:08] Where are they now? [28:24] How you can get on the Get Paid Podcast [30:26] Running Ads for your podcast [31:34] Resources Mentioned: Should I have Scholarships? by That's Now How That Works Episode 63: $17 Million In Revenue From 2 Offerings with Brooke Castillo Natalie Taylor from The Missing Ink Sarah Ancalmo Ashman of Public Persona Be a guest on the Get Paid Podcast Connect: Website Instagram Free Facebook Ads Masterclass Today's episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn't easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind. Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Iczel Katz is a launch strategist and business coach who uses her expertise with Facebook ads, the ASK Method®, and online launches to successfully grow her clients' businesses. She leverages her diverse background and ability to clarify complex problems to help mission-driven business owners simplify, and create effective business processes. In this week's episode of the Get Paid Podcast, Iczel chats about the lessons trying to sell 48,000 pounds of Guatemalan coffee taught her, why every entrepreneur should read Choose by Ryan Levesque, and learning to prioritize things outside of her business. "If you're a solopreneur and you're still figuring out how to do this, do not do a multi video launch as your first thing. It will not serve you." - Iczel Katz This Week on the Get Paid Podcast: Being the point of failure [8:10] The type of launch you should NOT do if you're just getting started [10:47] What to do when your brother-in-law sends you 48,000 pounds of coffee [16:50] What sort of launches should you do? [27:35] "Whatever's in your head, you get to take with you." [37:49] The one thing that changed Claire's business [46:56] Getting paid 5 cents for every dollar [58:00] How to spot a nightmare client [1:03:00] Setting boundaries and expectations so you don't drive yourself crazy [1:09:00] Claire's shaky Spanish accent [1:24:10] What percentage of your profit are you donating? [1:32:10] Resources Mentioned: The Ask Method® by Ryan Levesque Choose by Ryan Levesque Ask by Ryan Levesque Product Launch Formula (PLF) by Jeff Walker The one thing that changed Claire's business Bright Line Eating by Susan Pierce Thompson Mariah Coz Being Mortal by Atul Gawande Connect with Iczel: Website Facebook Instagram 240+ Precise Interests You Can Use In Your Targeting Today's episode is brought to you by a Google spreadsheet. People tell me all the time that choosing Facebook and Instagram ad targeting makes them want to throw their computer out the window and I don't blame them. There are a ton of options and that makes it easy for you to flush money down the Zuckerberg drain. So, I put together a big old list of what Facebook calls 'Interests' for you and a totally free spreadsheet separated out by niche. I also created a short PDF that explains how to go about using those interests so you don't waste a ton of time putting together your audience. Take the guessing out of Facebook and Instagram ad targeting. Get my glorious spreadsheet and explainer PDF here. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Tasha is the wealth expert and business strategist behind One Big Happy Life, where she helps people grow their income and learn to spend intentionally so they can live their dream life today while also building wealth along the way. What started off as a couple of YouTube videos about curly hair, has grown into a social following of over 170,000, and amassed over 10 million views on her YouTube show, all while working full time as a banking and finance attorney. On today's episode of the Get Paid Podcast, join Tasha as she we chat about the 2017 YouTube Ad Apocalypse, why entrepreneurs overspend, and how she's helping families build intergenerational wealth. "That's a big thing about being an online entrepreneur. You have to be comfortable with just testing it out, shipping it, seeing what happens and using that data to tweak it and make it better. " — Tasha Cochran This Week on the Get Paid Podcast The 6-Figure Side Gig [10:52] Should you start a membership platform? [13:10] But what about the churn!? [16:04] Building intergenerational wealth [18:21] How a $100 check planted the seed for an empire [20:38] The 2017 YouTube Ad Apocalypse [22:39] Why entrepreneurs overspend [32:12] How to prioritize work when time's scarce [42:08] What a personal finance blogger's cashflow looks like [59:22] Being a nasty woman [1:03:00] Tackling trolls [1:10:16] Resources Mentioned: Amy Porterfield Goal Digger by Jenna Kutcher The Life Coach School Podcast by Brooke Castillo The One Year Budget by One Big Happy Life Connect with Tasha Cochran: Website YouTube Instagram Free Facebook Ads Masterclass Today's episode is brought to you by our Free Facebook Ads Masterclass. Five ad formulae that sell online courses on autopilot. People tell me all the time that even thinking about getting started with Facebook and Instagram ads feels incredibly overwhelming, and I don't blame them. It isn't easy! That's why I recorded this masterclass to teach you about just 5 ads that you can use to sell more of your online course group program or mastermind. Sign up, watch it, and then I want you to just choose one of those five ads to focus on to start, get instant access to the training here. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Arianna helps service-based entrepreneurs design seamless maternity leave plans that allow them to step away from their business without feeling like everything they've built is going to come caving down. In today's episode, in a live version of what she does with her clients, Ariana's going to help a very special guest plan her maternity leave to avoid just that. Once we're done with that we dig into Arianna's own business, the pay gap in entrepreneurs, and, the questions you need to be asking yourself as you plan your mat leave. "Similar to any other major change or pivot in your business, getting pregnant is a point in your business where you need to rethink strategy and your role." - Arianna Taboada This Week on the Get Paid Podcast: Why mat leave is the real test of your business and lifestyle [11:40] Why assigning your value in this world to your output is a terrible idea [14:00] What a work optional-mat leave looks like [15:30] What to do with your podcast when you go on mat leave? [19:50] What actually happened to my business when I went on mat leave [23:58] How to repurpose podcast content so you aren't batch creating hundreds episodes before you go on leave [25:24] Are podcast opt-ins a waste of time? [36:45] What cashflow during mat leave really looks like [42:30] The hard questions you need to be asking while planning your mat leave [1:02:00] The post-baby pay gap and how to avoid it [1:20:00] And why you need to be editing your income streams and prioritizing your time [1:23:00] Resources Mentioned: Courage + Clarity with Steph Crowder Crickets to Customers with Steph Crowder The Good/Better/Best Framework by Megan Hale Baby Proof your Business Workbook by Arianna Taboada Connect with Arianna Taboada: Website Instagram 240+ Precises Interests You Can Use In Your Targeting Today's episode is brought to you by a Google spreadsheet.People tell me all the time that choosing Facebook and Instagram ad targeting makes them want to throw their computer out the window and I don't blame them. There are a ton of options and that makes it easy for you to flush money down the Zuckerberg drain. So, I put together a big old list of what Facebook calls 'Interests' for you and a totally free spreadsheet separated out by niche. I also created a short PDF that explains how to go about using those interests so you don't waste a ton of time putting together your audience. Take the guessing out of Facebook and Instagram ad targeting. Get my glorious spreadsheet and explainer PDF here. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

In a previous life, Kira was an art major who ended up working with global brands like Estee Lauder Companies. Now, she leads a team of multiple copywriters in a flex micro-agency focused on weird copy for courses and membership programs, while also co-owning The Copywriter Club with Rob Marsh, where she helps copywriters master their copywriting, business skills, and mindset. In this episode of the Get Paid Podcast, we're hunkering down in Kira's copy cave to chat about why business owners need to embrace their weird, growing two businesses at a time, hosting live events, and of course, how she gets paid. "I had been putting myself out there before I even started this copywriting business. I was sampling with other business ideas and connecting with people, and showing up online and a lot of different places. I wouldn't say there was a consistent message, but I was building relationships." - Kira Hug This Week on the Get Paid Podcast: How Rob and her business partner convert free group members to paying customers [44:20] The challenges of growing two businesses and being a mom [04:14] Paying to play in the relationship game [9:34] Why Kira pitched 30 podcasts in 30 days [11:27] Why you should consider putting on a bear suit aka why branding matters [18:14] How getting into the right room kickstarted Kira's copywriting career [24:12] Kira's take on raising your rates [26:46] How to create deeper connections in your mastermind [54:38] How much retreats actually cost and what pulling a great one really takes [59:45] Why copywriters should be running ads [1:13:44] Resources Mentioned: Joanna Weibe Bridal Rebellion Brit McGinnis Shauna Haider Sarah Ancalmo Connect with Kira Hug: Kira Hug The Copywriter Club Website The Copywriter Club Podcast Step up Your Facebook Ads Game Running Facebook and Instagram ads for other people? Whew, give yourself a pat on the back and buy yourself a drink, because that ain't easy. You're spending other people's money (while they're breathing down your neck) all while navigating the 101 curveballs Zuckerberg and friends are throwing your way. We're in the wild, wild west of online marketing, and you need the right sheriff to help you navigate pricing, packaging, and the murky hell that is managing client expectations. If that sounds good to you, then saddle on up and ride on to the Ad Consultant Incubator to learn more. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Courtney Foster-Donahue is an actor by trade, a four-time entrepreneur by accident, and host of The Courtney Show on purpose. She helps other entrepreneurs build, grow, and scale their businesses through her suite of acclaimed online programs including FB Framework™, The Course Course, and her content-free membership, Thrivemind. When she's not serving her students, she hosts The Courtney Show, a weekly web series combining business education with entertainment. And today, she's joining me so we can talk shop about what really goes into building a million dollar business, how a career singing, acting, dancing and spinning a plate on her head helped her build a million dollar business, and why Princess Parties are where it's really at. "A lot of people roll their eyes at evergreen funnels and things that are automated. And that doesn't make sense. Businesses should be in a place where we can get solutions to people when they need them, " — Courtney Foster-Donahue This Week on the Get Paid Podcast: What a content-free membership platform looks like [4:14] What's in a name? Why what you name your course matters [10:08] Suggestions versus Framework [15:03] When you shouldn't be running ads [16:00] When raising your price raises your conversion rate [19:55] Why you might want to be targeting princess parties [28:26] An inside look into Courtney's bigger launches [48:45] How almost dying led Courtney to shift to evergreen launches [51:49] Profit First and Courtney's 70% profit margins [1:06:34] Resources Mentioned: Waitlist for Thrivemind The Course Course The FB Framework ™ The Courtney Show Connect with Courtney Foster-Donahue: Website Facebook Step up Your Facebook Ads Game Running Facebook and Instagram ads for other people? Whew, give yourself a pat on the back and buy yourself a drink, because that ain't easy. You're spending other people's money (while they're breathing down your neck) all while navigating the 101 curveballs Zuckerberg and friends are throwing your way. We're in the wild, wild west of online marketing, and you need the right sheriff to help you navigate pricing, packaging, and the murky hell that is managing client expectations. If that sounds good to you, then saddle on up and ride on to the Ad Consultant Incubator to learn more. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Meet Jereshia Hawk, the engineer turned entrepreneur who went from leading projects worth hundreds of millions to doubling her corporate salary and quitting her job within the first year of starting her online business. Jereshia's journey started on Facebook Live where she started selling $19 PDFs, she then turned it into a $60/month group program, and now she runs a business that has helped has helped hundreds of coaches, consultants and freelancers turn their side hustle selling services into six-figure businesses through her program, Services That Sell. Pull up a chair and join me and Jereshia as we chat about what it means to be a woman of color in business, how that affects the way you show up in business, and how to tune out all the bells and whistles and flip the funnel so you can start selling high ticket offers (without waiting five years!). She shares the lessons she's learned from corporate America and managing $400 million projects and how you can apply them to your own businesses so you can streamline, scale, and sell. "What's the simplest way for you to go out there and do your thing? What's the minimum viable audience that I could sell to? What if I just sell based off of value and it's a higher price point?" — Jereshia Hawk This Week on the Get Paid Podcast: How Jereshia helps her clients quadruple their annual revenue within six months. The lessons Jereshia learned from corporate America and how that prepared her to be a successful entrepreneur. How to run your business like a billion dollar organization (even without the billion dollar budget) Internet stage fright and how to overcome it How to flip the funnel so you can start selling high ticket offers with your signature service now The POP method of getting shit done. The impact of race on how you market yourself. The key to making your business scalable. Why you need to know who your minimum viable audience is and how to figure out what they need Resources Mentioned: Epic at Sales with Laura Wright The 4 Step Framework To Create & Sell Your Signature Service with Jereshia Hawk Connect with Jereshia Hawk: Website Instagram Step up Your Facebook Ads Game Running Facebook and Instagram ads for other people? Whew, give yourself a pat on the back and buy yourself a drink, because that ain't easy. You're spending other people's money (while they're breathing down your neck) all while navigating the 101 curveballs Zuckerberg and friends are throwing your way. We're in the wild, wild west of online marketing, and you need the right sheriff to help you navigate pricing, packaging, and the murky hell that is managing client expectations. If that sounds good to you, then saddle on up and ride on to the Ad Consultant Incubator to learn more. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Tarzan Kay, a.k.a. The Empress of Email is a copywriter and launch strategist. She started her online journey through blogging and social media and has worked with some of the most well-known leaders in the industry like Amy Porterfield, Joanna Wiebe, and Ry Schwartz. Currently residing in Niagara with her partner and two children, Tarzan helps service providers and freelancers learn how to package and price their online products, close high-ticket offers, and attract their ideal clients through her signature program: Celebrity Marketing. Tarzan joins me today to share how she lands high-end clients like Amy Porterfield. She shares how she mastered the art of marketing highly competitive affiliate programs, how she attracts new clients at industry conferences and business events, and how being strategic about managing her public perception has impacted her bottom line. She also shares how she grew her revenue from $60k to nearly $400k by her third year in business, the strategies she uses for getting a sale per day with her online courses, and the lessons she's learned from launching (and failing) her first online course. "There are so many good reasons to launch a low-priced program." - Tarzan Kay This Week on the Get Paid Podcast: The three packages Tarzan uses to get paid 10-100 times more than the average copywriter. Her strategy for launching affiliate programs and the hard lessons she's learned through affiliate launches. How Tarzan landed Amy Porterfield as a client within her first few years of business. Her day-rate package and details of the Day Rate Superstar course. Specific strategies for landing clients through online groups and industry conferences. The impact that her online reputation and public perception have had on her bottom line. How Tarzan went from earning $60k to nearly $400k in three years and how much she pays herself. The system she uses to manage her finances and create safety nets. The three key factors Tarzan believes causes launches to fail and how she (eventually) turned her first launch failure into a success. Resources Mentioned: An Under-The-Hood Look at a $236k Year of Copywriting Profit for Keeps Program with Amber Dugger Connect with Tarzan Kay: Tarzan Kay website Sell Your Online Course - on Autopilot! Are you ready to ramp up your online course sales this year? Thinking about using Facebook and Instagram ads to promote your services and online products, but feeling a little overwhelmed? Then you need the The 5 Ads Formula That Sells Online Courses on Autopilot. This FREE masterclass is based on my proven formula and teaches you how to create 5 killer Facebook and Instagram ads that will convert newsfeed browsers into new students for your online course, group program, or mastermind. So… what are you waiting for? Request your free access to The 5 Ads Formula That Sells Online Courses on Autopilot today. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Christine Hansen is the founder of Sleep Like a Boss, a sleep consulting company that helps busy CEO's, executives, and high achievers transform their sleep so they can take on their busy schedule like a boss. She is a Certified Sleep Science Coach, Nutrition Therapist, and Functional Nutrition Practitioner and the author of Sleep Like a Boss - The Guide To Sleep For Busy Bosses, which is a #1 bestselling book on Amazon. Christine is also an award-winning entrepreneur and has been featured in multiple international publications such as Forbes, Business Insider, and Readers Digest as well as on popular podcasts like Entrepreneur on Fire. Christine joins me today to share how she pivoted her career from working as a teacher to becoming a certified sleep expert. She shares the challenges she faced when stepping out of her comfort zone while building her business and the services she offered when she initially launched. She also shares the strategies she used to pitch topic ideas to international media publications and how she transformed her business from earning $16k in 2017 to consistently earning five-figure months this year. "Cheap doesn't always sell more." - Christine Hansen This Week on the Get Paid Podcast: How Christine gets paid to help people sleep. Details of the packages that sell for over $7k per person. How she built her authority and credibility without using client testimonials. How Christine went from earning $16k in revenue for the year to $35k this past January. The eye-opening moment she realized her prices had no impact on whether clients said 'yes' or 'no' to her offers. How Christine rebranded her website to attract high-end clients. Why she doesn't have a process to pre-qualify new clients. The #1 tactic she's using to sell $25k sleep retreats. (It's not a webinar.) The (accidental) price change that dramatically increased the sales conversion rate on one of her products. Christine's advice for overcoming mindset blocks and pitching topic ideas to media publications. Resources Mentioned: Tapping Into Wealth by Margaret Lynch Breaking the Habit of Being Yourself by Joe Dispenza Connect with Christine Hansen: Sleep Like a Boss Instagram Facebook Twitter YouTube Email: christine@sleeplikeaboss.com This episode is sponsored by… MemberVault MemberVault is an online membership software and hosting tool dedicated to helping passionate and creative entrepreneurs disrupt the ways of relationship marketing - and make more money doing it.More than just an online course hosting platform, you get real insight into how people respond to your content, who your hottest leads are, and who would be the best fit for your higher-end products and services. So stop wondering where to host your online products. Explode your sales and engagement and gain a better understanding of your ROI. Get paid more - and more often! Start your 1-month FREE TRIAL of MemberVault today. Visit clairepells.com/membervault to start your first month absolutely FREE. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.

Brooke Castillo is the co-founder and CEO of The Life Coach School, an online certification program for life coaches that helps clients and professional life coaches improve their lives, businesses, and careers. She is a Master Certified Life and Weight Coach with over 13 years of experience. She is the author of several self-help books including Self Coaching 101, Why Can't I Lose Weight, and It Was Always Meant to Happen That Way as well as the host of The Life Coach School Podcast. Brooke joins me today to share how she achieved $17-million in revenue with only two product offerings. She explains the importance of understanding the value of your products or services, why your mindset is crucial for improving your bottom line, and why entrepreneurs need to stop thinking in terms of time vs. money. She also shares the nitty-gritty details of her profits and expenses last year, how much she pays herself and her team, and what she did to grow her membership program to consist of thousands of members without offering discounts or scholarships. "If you think about yourself as the best in the world, then you would never describe yourself as expensive - and certainly never discount it." - Brooke Castillo This Week on the Get Paid Podcast: The two primary ways Brooke gets paid. Details of the membership program that brings in $600,000 in revenue every month. How Brooke overcame the 'time vs. money' mindset. Why she decided to offer ongoing enrollment for the Self Coaching Scholars program instead of limiting it to 6 or 12 months. How Brooke keeps people from canceling their membership (and increases their customer lifetime value). The difference between a 'low-cost leader' and a world-class leader. How Brooke gets people to sign up for her programs without offering discounts or scholarships. Brooke's average yearly expenses, how much she pays her employees, and how much she pays herself. How Brooke keeps her employees productive and focused on their strengths instead of getting caught up in the day-to-day tedium. The stumbling blocks Brooke ran into as her revenue skyrocketed and how she moved past them (despite a ton of personal resistance). How starting The Life Coach School Podcast impacted the business, it's simple recording process, and how Brooke comes up with content ideas week after week. Resources Mentioned: Autoresponder Madness SweetProcess Connect with Brooke Castillo: The Life Coach School The Life Coach School Podcast Twitter Facebook LinkedIn Instagram Grab Your FREE 240 Interests Cheat Sheet Are you tired of trying to figure out who to target with your Facebook and Instagram ad campaigns? Does it make you want to throw your computer out the window? Are you sick of flushing money down the "Zuckerberg drain" without seeing a good return on your investment? Stop wasting your precious time and hard-earned money. Grab my FREE 240 Interests Cheat Sheet. The 240 Interests Cheat Sheet lists all 240+ Facebook and Instagram interest options and categorizes them by niche. You'll also receive an explainer PDF to help you understand how to use these interests to nail down your audience and see a better ROI. Download the FREE 240 Interests Cheat Sheet today. Your sanity - and your pocketbook- will thank you. Now it's time to GET PAID Thanks for tuning into the Get Paid Podcast! If you enjoyed today's episode, head over to Apple Podcasts to subscribe, rate, and leave your honest review. Connect with me on Facebook, YouTube, and Instagram, visit my website for even more detailed strategies, and be sure to share your favorite episodes on social media. Now, it's time to go get yourself paid.