The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include psychedelic-assisted therapy, mindfulness, CBT, ACT, peak performance, and the future of mental health care. You’ll also hear clear strategies for marketing, streamlining your business, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your perspective, or grow your impact, this podcast keeps you at the leading edge of mental health and practice growth.
Episodes
Mentioned books
Oct 23, 2025 • 28min
GPBC25 Series: Blueprint for a Lifestyle-Focused Practice with Elizabeth Carr | POP 1281
Are you interested in building a lifestyle practice? Why is a lifestyle practice more sellable and attractive to buyers than a performance-based practice? What are the central components of a […]
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Oct 22, 2025 • 36min
Addressing the Mental Health Crisis with Retired US Senator Debbie Stabenow | POP 1280
Can empathy still thrive in politics today? What happens when mental health advocacy meets the halls of power? How do we keep believing in change when cynicism feels easier? In […]
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Oct 21, 2025 • 34min
Why Therapists Struggle with Marketing with Carrie Wiita | POP 1279
Why are therapists set up historically to fail in marketing? What is the way to change these struggles and allow modern-day therapists to market themselves without fear or shame? How […]
The post Why Therapists Struggle with Marketing with Carrie Wiita | POP 1279 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Oct 20, 2025 • 31min
How to Position your Practice for Sale with Dan King | POP 1278
How do you sell your practice successfully? What is the process to set your business up for success in a sales process? What are the three high-level things to do […]
The post How to Position your Practice for Sale with Dan King | POP 1278 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Oct 17, 2025 • 29min
The Exact Five Steps to Get to Seven Figures with Nicole McCance | POP 1277
Why are you a CQA and not a CEO if you don’t implement systems in your practice? Which simple practices help you convert leads into clients? Why is fear never […]
The post The Exact Five Steps to Get to Seven Figures with Nicole McCance | POP 1277 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Oct 16, 2025 • 31min
Optimizing Your Psychology Today Profile with Aaron Price | POP 1276
What are the essential aspects of a great Psychology Today profile? What should you NOT be doing? How can you set up your Psychology Profile to bring in more client […]
The post Optimizing Your Psychology Today Profile with Aaron Price | POP 1276 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Oct 15, 2025 • 23min
GPBC25: Balancing the Many Hats of Being a Business Owner with Daniel Arteaga | POP 1275
Why does “eating the cookie” and “slapping the jack” protect your mental energy? What is the path to developing your grit, the most consistent predictor of success? How are you […]
The post GPBC25: Balancing the Many Hats of Being a Business Owner with Daniel Arteaga | POP 1275 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Oct 14, 2025 • 28min
A/B Testing Ads & SEO in the Age of AI with Brandon Grill | POP 1274
What has changed in copywriting over the last few years since the rise of AI? How can you use A/B testing with your Google Ads? What does the future of […]
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Oct 13, 2025 • 34min
Unlocking the Secret Power of Groups in Your Private Practice with Dr. Colin M. Fisher | POP 1273
How can group work positively affect clients’ behavior and decisions? What makes a really good listener? What are the essentials that every leader needs to receive and implement feedback? In […]
The post Unlocking the Secret Power of Groups in Your Private Practice with Dr. Colin M. Fisher | POP 1273 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Oct 10, 2025 • 26min
What to Master in Your First Six Months with the POP Consultant Panel | POP 1272
At what point in your private practice journey should you open new locations? What are the three essential things you need for sustainable private practice success and growth? Why is […]
The post What to Master in Your First Six Months with the POP Consultant Panel | POP 1272 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
