The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include psychedelic-assisted therapy, mindfulness, CBT, ACT, peak performance, and the future of mental health care. You’ll also hear clear strategies for marketing, streamlining your business, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your perspective, or grow your impact, this podcast keeps you at the leading edge of mental health and practice growth.
Episodes
Mentioned books
Sep 23, 2025 • 35min
How AI is Changing Behavioral Healthcare with Nate Peereboom | POP 1261
How can AI ease the burden of clinical note-taking and even help you get paid faster? What are the risks of using chatbots in therapy? Why does AI in mental […]
The post How AI is Changing Behavioral Healthcare with Nate Peereboom | POP 1261 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Sep 18, 2025 • 38min
Paddling with Perfectionism: A Surf Retreat to Cultivate Pleasure, Presence, and Play with Kristen Ales & Kristin Mathes | POP 1260
What makes wilderness therapy different from traditional therapy? How can nature deepen real-time healing? Why are therapy boundaries essential on retreats, and how can you navigate the space safely for […]
The post Paddling with Perfectionism: A Surf Retreat to Cultivate Pleasure, Presence, and Play with Kristen Ales & Kristin Mathes | POP 1260 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Sep 17, 2025 • 35min
Exactly How to Do a Written Business Plan with Dave Lavinsky | POP 1259
How can a written business plan fix the number one mistake therapists make when starting private practices? Are you doing what you want to be doing with your business? How […]
The post Exactly How to Do a Written Business Plan with Dave Lavinsky | POP 1259 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Sep 16, 2025 • 40min
3 Habits of Top Performers Revealed: Inside the 3,000-Person Study with Dr. Matt Dixon | POP 1258
What can a 3,000-person study teach us about the habits of top performers? Which of the five professional types do you most resemble – and how can you shift toward […]
The post 3 Habits of Top Performers Revealed: Inside the 3,000-Person Study with Dr. Matt Dixon | POP 1258 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Sep 11, 2025 • 34min
Sex, Money & Trust with Gary Katz | POP 1257
Why are sex and money such central, yet often avoided, topics in therapy? What key conversations should every couple have to build trust and intimacy? How can therapists bring their […]
The post Sex, Money & Trust with Gary Katz | POP 1257 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Sep 10, 2025 • 43min
Invisible Influence: How AI, Lies, and Power Shape What You Believe with Professor Renée DiResta | POP 1256
How can we still trust the media in a time of unethical use of AI and social media propaganda? What is the best way to guard against disinformation? Why should […]
The post Invisible Influence: How AI, Lies, and Power Shape What You Believe with Professor Renée DiResta | POP 1256 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Sep 9, 2025 • 29min
Inside the Secret Customer Experience Playbook of Starbucks, Ritz-Carlton, Zappos, and Airbnb—with Dr. Joseph Michelli | POP 1255
How can clarity and intention make your brand stand out in a crowded market? Where should we draw the line between AI efficiency and authentic human connection in business? How […]
The post Inside the Secret Customer Experience Playbook of Starbucks, Ritz-Carlton, Zappos, and Airbnb—with Dr. Joseph Michelli | POP 1255 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Sep 4, 2025 • 32min
What You Need to Do to Get to the Next Level with Joe Sanok | POP 1254
In this episode, Joe Sanok speaks with neuroscientist Dr. Tali Sharot about the fascinating science of the optimism bias—our brain’s natural tendency to expect the future to be better than the present. Together, they explore how optimism can motivate us, improve health, and build resilience, while also considering its downsides, like underestimating risks. Dr. Sharot shares how optimism can be developed over time, even by those who lean pessimistic, and offers practical advice for private practitioners on using emotions effectively in the therapy room.
The post What You Need to Do to Get to the Next Level with Joe Sanok | POP 1254 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Sep 3, 2025 • 34min
Thriving with ADHD: How to Turn Neurodiversity into Your Superpower with Laurie Wilson, LMFT | POP 1253
In this episode, Joe Sanok speaks with neuroscientist Dr. Tali Sharot about the fascinating science of the optimism bias—our brain’s natural tendency to expect the future to be better than the present. Together, they explore how optimism can motivate us, improve health, and build resilience, while also considering its downsides, like underestimating risks. Dr. Sharot shares how optimism can be developed over time, even by those who lean pessimistic, and offers practical advice for private practitioners on using emotions effectively in the therapy room.
The post Thriving with ADHD: How to Turn Neurodiversity into Your Superpower with Laurie Wilson, LMFT | POP 1253 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Sep 2, 2025 • 36min
How Playful Questions Can Heal Families: Beliza Perez on Creating Connection Through Famgabs | POP 1252
In this episode, Joe Sanok speaks with neuroscientist Dr. Tali Sharot about the fascinating science of the optimism bias—our brain’s natural tendency to expect the future to be better than the present. Together, they explore how optimism can motivate us, improve health, and build resilience, while also considering its downsides, like underestimating risks. Dr. Sharot shares how optimism can be developed over time, even by those who lean pessimistic, and offers practical advice for private practitioners on using emotions effectively in the therapy room.
The post How Playful Questions Can Heal Families: Beliza Perez on Creating Connection Through Famgabs | POP 1252 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
