The Practice of the Practice Podcast | Where Modern Psychology Meets the Business of Therapy
Joe Sanok | Private Practice Consultant, TEDx Speaker & Author of Thursday is the New Friday
Business growth meets the cutting edge of psychology. This podcast is for psychologists, therapists, counselors, coaches, and wellness professionals. It explores modern psychology and how it connects to building a thriving practice. Hosted by consultant and author Joe Sanok, it features conversations with leading academics, psychologists, business leaders, and mental health experts. Topics include psychedelic-assisted therapy, mindfulness, CBT, ACT, peak performance, and the future of mental health care. You’ll also hear clear strategies for marketing, streamlining your business, and scaling your private practice without burnout. Whether you want to sharpen your clinical skills, expand your perspective, or grow your impact, this podcast keeps you at the leading edge of mental health and practice growth.
Episodes
Mentioned books
Apr 2, 2026 • 32min
Will AI Replace Therapists? With CEO of Wysa Jo Aggarwal | POP 1362
Will AI actually replace therapists, or expose the difference between transactional care and a real human connection? How can therapy be enhanced by AI? If AI can handle the admin […]
The post Will AI Replace Therapists? With CEO of Wysa Jo Aggarwal | POP 1362 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Mar 31, 2026 • 33min
What You Don’t Know About Leadership with Dr. Michelle Perry | POP 1361
Are the skills that make you a great therapist quietly undermining your effectiveness as a leader? Can you truly lead others if you don’t yet understand how you respond to […]
The post What You Don’t Know About Leadership with Dr. Michelle Perry | POP 1361 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Mar 26, 2026 • 16min
Building Great Lakes Online Counseling Week 13: We’ve Got to Try Something Else for Recruiting | POP 1360
What happens when your “perfect” hiring plan falls apart at the last minute? How do you navigate the uncertainty and emotional swings of building something from scratch – again? When […]
The post Building Great Lakes Online Counseling Week 13: We’ve Got to Try Something Else for Recruiting | POP 1360 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Mar 25, 2026 • 37min
From Solo Practice to Group Success: Joe Sanok’s Blueprint for Therapists | POP 1359
Is your solo practice supporting your life, or limiting your potential? What would it take to grow beyond your own time and capacity? How do you scale into a group […]
The post From Solo Practice to Group Success: Joe Sanok’s Blueprint for Therapists | POP 1359 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Mar 24, 2026 • 26min
Building Great Lakes Online Counseling: Onboarding a Virtual Assistant with Ubuntu Freelancers Owner Di Luden | POP 1358
What does it look like to onboard virtual support for your practice? How do you build trust and structure when your team isn’t in the same room as you? Could […]
The post Building Great Lakes Online Counseling: Onboarding a Virtual Assistant with Ubuntu Freelancers Owner Di Luden | POP 1358 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Mar 19, 2026 • 18min
Building Great Lakes Online Counseling Week 12: Reference Checks, Hiring Paperwork, and Offer Letters | POP 1357
What does a thorough, intentional hiring process actually look like behind the scenes? How do you make sure you’re hiring not just a qualified clinician, but the right fit? Once […]
The post Building Great Lakes Online Counseling Week 12: Reference Checks, Hiring Paperwork, and Offer Letters | POP 1357 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Mar 18, 2026 • 39min
The New Rules of Marketing for Therapists with Andy Crestodina | POP 1356
With everything changing in digital marketing, what actually still works? Is your website working to build trust? Are you using AI to improve your content, or just to produce more […]
The post The New Rules of Marketing for Therapists with Andy Crestodina | POP 1356 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Mar 17, 2026 • 31min
How to Build a Thriving Play Therapy Practice with Brianna Henderson | POP 1355
Why is play therapy so powerful for helping children process emotions? What does it take to build a successful play therapy practice? And how can niching down help private-pay practices […]
The post How to Build a Thriving Play Therapy Practice with Brianna Henderson | POP 1355 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
Mar 13, 2026 • 32min
How You Think About Productivity is Completely Wrong with Matt Ragland | POP 1354
Why is productivity not about better apps or systems, but about how you think about your work? Are you actually making progress, or just staying busy with “productive” distractions? What […]
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Mar 11, 2026 • 12min
Building Great Lakes Online Counseling Week 11: Hiring and Automation | POP 1353
What does the messy, behind-the-scenes reality of building a group practice look like? How do you balance optimism with caution when hiring your very first clinician? Once the right person […]
The post Building Great Lakes Online Counseling Week 11: Hiring and Automation | POP 1353 appeared first on How to Start, Grow, and Scale a Private Practice | Practice of the Practice.
