CFO THOUGHT LEADER

The way Ken Stillwell tells it, his career as a CFO can be divided into two distinct worlds: the world before ARR and the world after ARR. ARR, of course, is the acronymic identifier for the widely used SaaS metric known as annual recurring revenue. Stillwell prefers to put his own twist on the acronym by declaring its actual meaning to be annual recurring relationships—as in client relationships. Says Stillwell: “Whatever metric you use to measure recurring relationships is really misunderstood in the marketplace until you start to track it.” What happens next has led many a finance leader to shout, “Where have you been all my life!” Or so Stillwell might have us believe in light of his evident passion for the metric and the singular emphasis that he places on it when asked about the career chapter that he has opened as CFO of Pegasystems, a firm specializing in customer engagement solutions. “Once CFOs track it and begin reporting it, its value becomes so obvious—not just the value of the metric, but also that of the relationship with the customer and of the different mind-set and shift that occurs when you are an ‘as a service’ company and of making customer success a key part of keeping that relationship,” says Stillwell, who began his finance career in Price Waterhouse’s audit advisory services practice, which he soon exited to become part of an early PW mergers and acquisitions group where he would become involved in various deal-making activities outside the US. It was this experience that Stillwell says helped to propel him into a number of consecutive CFO roles, including his latest CFO tour of duty at Pegasystems. “The one thing that’s different about Pega from my earlier experiences as a CFO is that Pega is one of those rare examples where a company is growing both at an accelerated pace—by this, I mean that it’s growing faster than the market growth rate—and also at significant scale,” explains Stillwell, who adds that Pegasystems is quickly approaching $1 billion in annual revenue. “In my previous experience, the companies were typically slower-growing and focused more on operational excellence and how to maximize shareholder value when growing in the single digits. Pega is an interesting mix of both growth and scale.” –Jack Sweeney Do you want to learn more about the experiences that shaped today’s finance leaders? GO PREMIUM with CFO Thought Leader and each quarter we will ship you our CFO Thought Leader Quarterly Magazine featuring profiles of 25 different CFOs (4 issues, per yr.). What’s more, become a PREMIUM member before February 1, 2020 and we’ll ship you THE CFO Yearbook 2020  featuring 100 CFO profiles. Go Premium today learn more  

Few finance leaders have boiled down the take-aways from their career journeys into as many palatable, bite-size portions as John Pokorney, CFO of LeTip International. Having found his original finance door of entry at Intel Corp. in the early 1990s, Pokorney credits the chipmaker’s collaborative culture for prodding him to speak the language of others and tap the power of narrative. “I wasn’t there to create numbers for the engineering group that I was working with or the logistics organization that I ended up supporting, but I was there to be a business partner—and when you’re a business partner, you have to talk the language of the group you’re working with,” explains Pokorney, who would enter the ranks of entrepreneur CFOs after leaving Intel, where in a span of eight years he occupied the roles of finance analyst, finance manager, and group controller. Reflecting on a number of different CFO tours of duty, Pokorney is able to quickly bring forth detailed memories of different places and times when business challenges were addressed and lessons learned. While certain ilks of finance leaders have reduced their career highlights to a single stock price or capital raise, Pokorney can be counted among the finance realm’s artful communicators who routinely draws people in by sharing wins, failures, and hard-earned insights. –Jack Sweeney Do you want to learn more about the experiences that shaped today’s finance leaders? GO PREMIUM with CFO Thought Leader and each quarter we will ship you our CFO Thought Leader Quarterly Magazine featuring profiles of 25 different CFOs (4 issues, per yr.). What’s more, become a PREMIUM member before February 1, 2020 and we’ll ship you THE CFO Yearbook 2020  featuring 100 CFO profiles. Go Premium today learn more

After years of careful finance career–building within the healthcare sector, Paul Willson came upon an opportunity inside Austin’s energetic technology start-up community that he found hard to resist. Becoming employee number 23, he was immediately dubbed “the finance guy”—a label that he would wear for only 5 days before the ambitious start-up announced that it was being acquired by BMC Software. At the time, Willson no doubt harbored some frustration concerning the timing of his arrival in the realm of entrepreneurial tech. However, in the weeks and months to come, the conventional wisdom that had fueled the tech community’s bravado would be stood on its head as the dot-com crash of 2000 scorched the entrepreneurial landscape and ended the life of many a start-up. Back at BMC, Willson weathered the storm and joined their finance rank-and-file, where he grew accustomed to the ebb and flow of the technology world before jumping to Convio, a small, Austin-based, technology firm with IPO ambitions. “It was a great experience to build Convio from scratch, and this being 2005 when we started—the early days of SaaS companies—we were looking for any information that we could find on the business model,” explains Willson, who today credits Convio for allowing him to open the entrepreneurial career chapter that he had needed to put on hold a few years earlier. –Jack Sweeney   Do you want to learn more about the experiences that shaped today’s finance leadership? There’s no shortage of courses out there that promise to help you build a finance career. But the vast majority of these courses are taught by people who’ve never actually advanced into the CFO office.  The reason is pretty simple: CFOs are too busy helping to lead their companies to begin offering courses!  Subscribe to CFO Thought Leader Quarterly magazine or let us ship you our latest issue HERE  

­­­When it comes to guessing a person’s email address, most of us would agree that the best way to optimize your odds of success is to first assume that the person was using their actual name as part of the address. From there, your next decision arguably is whether to spell out the individual’s first name or use an initial for it. For Tim Zue, the calculation behind one guess was a bit more nuanced because although the first name of the person he was emailing was Lawrence, the man was widely known as Larry. With little to lose, Zue addressed the email to LLucchino@redsox.com. Sixteen years later, Zue is CFO of the Boston Red Sox, and his “initial decision” sticks with him perhaps as a reminder that every carefully built career contains serendipitous moments. Still, the email that Boston Red Sox then-CEO Larry Lucchino received from Zue did not come from a career-minded controller or accountant, and it was not a job inquiry. At the time, Zue was teaching 8th-grade math in the Boston public school system, and with a summer break quickly approaching, he had a thought: “Hey, wouldn’t it be cool to work for the Boston Red Sox as an unpaid intern?” Such a thought is not unlike one widely shared today by Zue’s CFO peers, but in this case, there’s one necessary modification: “Hey, wouldn’t it be cool to be CFO of the Boston Red Sox?” Meanwhile, not wanting to overstate the rewards of a correctly addressed email, it’s probably worth mentioning here that Lucchino’s unpaid intern was an MIT graduate with a prior tour of duty at Bain & Company as a management consultant. –Jack Sweeney   Do you want to learn more about the experiences that shaped today’s finance leadership? There’s no shortage of courses out there that promise to help you build a finance career. But the vast majority of these courses are taught by people who’ve never actually advanced into the CFO office.  The reason is pretty simple: CFOs are too busy helping to lead their companies to begin offering courses!  Subscribe to CFO Thought Leader Quarterly magazine or let us ship you our latest issue HERE

As an Indian citizen living in the United States and working for a Dutch company, CFO Smital Shah frequently spends her days on conference calls with investors from Asia, Israel, or Europe. On every investor call, at every board meeting, and at every employee gathering, the same question gets asked: “How far is ProQR from serving patients?” Each time she hears this, the firm’s worldly finance leader provides a thoughtful and measured response. This is a question that punctuates the tenure of finance chiefs inside every clinical stage start-up, and one that Shah says has led her to seek out any synergies that she can between the finance function’s accounting and compliance processes and ProQR’s greater goal of creating medicines for patients who suffer from rare diseases. Shah asks: “How do we facilitate—within the confines of finance—what we need to do in order to achieve this?” ProQR expects to have collected the necessary data from its ongoing clinical trials to seek out approval for its new medicine from the Food and Drug Administration by early 2021 or perhaps sooner. As for the “confines of finance,” any functional borders within ProQR have clearly already been breached by Shah, who implores her finance team to regularly listen to those beyond the functional boundaries. “This is about understanding that you as an individual contributor cannot always affect the magnitude of change that you want. Change will depend on your team and all of the stakeholders around it. So I think that this is about stakeholder management and truly listening to all and realizing that you achieve impact as a group,” explains Shah, whose finance leadership mind-set is perhaps the offspring of a borderless career. –Jack Sweeney Subscribe to CFO Thought Leader Quarterly magazine or buy our latest issue HERE

Like a savvy investor, Lucy Rutishauser built her early career by carefully tracking the activities of different companies. Sometimes, to glean better insights, she would actually cold-call a company and ask for the finance department. But Rutishauser wasn’t looking to invest money—instead, she was looking to invest that all-so-valuable commodity known as career-building years. “The take-away here is that as you are growing your professional career and moving from job to job, it’s crucial that the decisions that you make be valuable to a future employer and not just great for your bank account at that moment,” says Rutishauser, who would join Sinclair Broadcast Group after placing just such a cold call back in 1998. Providing some additional background on what led her to originally place the call, Rutishauser explains: “I had been reading about Sinclair rolling up the industry and driving industry consolidation. They were located here in Baltimore, which is where I live. I figured that they were probably going to need an assistant treasurer, so I cold-called them and created a job for myself.” While Rutishauser had successfully identified a hiring hot spot inside Sinclair, she sensed that the growing company appreciated her willingness to open the door and take some initiative—and would perhaps be open to more job creation down the line. “I selected a job that filled gaps in my background because Sinclair, being a smaller company at the time, really let me do a lot more than what a traditional assistant treasurer would be doing,” she recalls. In 2016—nearly 18 years after she placed her cold call—Rutishauser entered Sinclair’s CFO office, where she has already helped the media company to open a new chapter of growth – one that only last month led Sinclair to triple in size. –Jack Sweeney Subscribe to CFO Thought Leader Quarterly magazine or let us ship you our latest issue HERE  

While tours of duty at struggling companies are seldom viewed as enviable career chapters for most professionals, finance leaders are often apt to savor the lessons that such tours of duty bring forth and even draw attention to such early chapters. Such is the case with CFO Jason Lin, whose career journey includes chapters with a rapidly rising juggernaut (TripAdvisor) as well as with the revitalization of a flickering fallen star (Monster.com). When asked why he singles out his “Monster chapter” as an experience that prepared him for a finance leadership role, Lin recalls the valuable lessons learned from “having to manage people through tough times—to motivate them without being able to offer a bonus or a salary increase and still be able to move the team forward.” “There are challenges in both environments, and I think that having been at both ends of the spectrum has been beneficial for me,” says Lin, while quickly segueing to his days at TripAdvisor, where a cash-rich balance sheet and seemingly unlimited growth summoned finance to remain a calming influence and the guardian of responsible spending practices. At Centage, Lin is opening yet another growth chapter, where scale is now top-of-mind and manual processes are being closely scrutinized as the upstart developer’s new CFO seeks to unclutter the path and prepare the runway for unencumbered growth. – Jack Sweeney Subscribe to CFO Thought Leader Quarterly magazine or let us ship you our latest issue HERE  

The mass migration of software developers from perpetual licensing to subscription licensing models has allowed quite a few CFOs to enrich their strategy credentials in recent years. It’s a movement that has allowed finance chiefs to rebrand themselves as champions of change, and one that has helped to dismiss the image of CFOs being the C-suite’s most dependable naysayers. Nevertheless, saying “no” to a migratory deadline is what CFO William Edmondson counts as one of his career’s most memorable finance strategic moments. As CFO of 1E—a UK-based IT software and services company—and like other top officers, Edmondson nurtured a sense of urgency for the adoption of the new licensing model but at the same time remained wary of mandatory deadlines.  “Just as I had finally gotten reasonably comfortable with the fact that we were ready to do it—just as we were going to go ‘live’—there was a bit of a downturn in the business and I actually said ‘No, we have to pull it.’ Even though it was the right strategic thing to do, I said, ‘No’—there was just too much risk.” Having spent the previous six months helping reset the mind-set of the organization, Edmondson recalibrated his approach and briefed the company’s board—this time as not only as a champion of change, but also as a regulator of risk. “Typically, under a subscription license, in year one you would get between 30 percent and 50 percent of the value that you would get under a perpetual license, whereas over a period of three to five years, a business can earn a lot more than it would under perpetual—but when you make this transition, there is always a working capital crunch,” explains Edmondson, who says that 1E ultimately pulled the trigger on the adoption nine months later, after the company had put in place a “standby” credit facility. “That way, if things didn’t pan out in the way that we expected them to, we would have the additional line of credit as insurance,” recalls Edmondson, who gives kudos to 1E for completing the migration within only two years—a journey that he says takes most organizations three to five years. –Jack Sweeney  Subscribe to CFO Thought Leader Quarterly magazine or let us ship you our latest issue HERE    

When Sharif Metwalli decided that the time was right to accept a CFO position with Vantage Data Centers, he was confident that he had found a company that allowed him to check all of the boxes when it came to his finance leader search criteria. Box #1: Know and respect the management team. Box #2: Know and respect the owner. Box #3: Know the industry and be bullish on the sector. Says Metwalli: “After 19 years of banking, I wanted to apply my skillset on the corporate side, and an opportunity arose to work for a client that I knew very well.” As for the nearly two decades that he spent inside the world of investment banking, Metwalli says that he was fortunate to have latched on to opportunities and roles that shielded him—not once, but twice—from the mayhem brought on by economic downturns. “Back before the dot-com bubble burst, I had started off in a group that was heavily focused on equity and M&A, and I made a proactive effort to move to a different industry group,” explains Metwalli, who may have landed in the bank’s lending business just in the nick of time. “I figured that we’d never get out of the lending business, and I could learn the debt side of the balance sheet. Not only that, but I could become a more well-rounded banker in general.” Fast-forward seven years, and Metwalli says that he was able to successfully weather the Great Recession because by that time he had developed an expertise in telecom infrastructure. The CFO recalls spending his days burrowing down deep into the wireless space, a realm quickly being populated by spectrum towers and data centers. “When the banks began to consider who they wanted to keep inside the different industry groups, even though I wasn’t a senior banker at the time, my expertise allowed me to survive and maintain a career,” explains Metwalli, whose expertise around data center infrastructure only continued to grow in the years to come, allowing him to check the boxes with confidence when the opportunity with Vantage Data Centers came along. –Jack Sweeney Subscribe to CFO Thought Leader Quarterly magazine or let us ship you our latest issue HERE  

When asked about the experiences that prepared him for a finance leadership role, Brian Swartz, CFO of Cornerstone OnDemand, doesn’t hesitate to mention his tour of duty as controller for EaglePicher, a collection of businesses founded in 1842 that stubbornly has reinvented itself from one century to the next. However, as the small conglomerate was entering the 21st century, it found itself burdened with enormous debt, which led to a bankruptcy filing and a transformative restructuring—all of which controller Swartz got to observe firsthand after the company’s CFO and treasurer made a hasty exit. “I kind of stuck around. While I would never want to work in that environment again, in that type of situation you do learn to understand all of the reasons why we have contracts and what all of the provisions in the contracts mean. The reality is that the provisions are not relevant until things do not go as planned, and that is basically what a Chapter 11 is,” explains Swartz, who ultimately helped to lead EaglePicher’s finance function through the Chapter 11 process and out of bankruptcy. Reflects Swartz: “The experience made me think about things differently as I moved on to become CFO of Apollo Education Group.” He would serve as AEG’s CFO for eight and half years before leaving the multibillion-dollar provider of education services to enter the software technology realm. Today, Swartz characterizes his departure from mission-driven AEG as a distinct milestone in his career—one that required him to leave behind a role that he had found enormously satisfying in order to be challenged in new and different ways inside the data-addicted but always inspiring technology sector.