CFO THOUGHT LEADER

Among today’s career building finance pros who view the CFO office as their ultimate destination, Howard Wilson might be labeled an off-road commuter. Whereas most finance leaders have shared a common view as accounting and finance milestones fell away in their rearview mirror, Wilson entered the finance realm from the merge lane – where his rearview revealed a roster of operational milestones and sales experiences. Having spent most of his early career altogether removed from the accounting cubicles, Wilson's operational experiences began supplying added luster to his CFO credentials. It’s no secret that as the CFO role has broadened, our CFO guests have been eager to highlight their operations experience, but as Howard Wilson’s career perhaps reveals, operations experience is no longer just a pit stop along the motorway of CFO career journeys. –Jack Sweeney

When does a mission-driven CFO initiate a crucial turnaround of an erstwhile nonprofit that’s been losing money for years and has a legacy pension plan dragging down its balance sheet? Before he’s even been offered the job. At least that’s how you take care of business if you’re March of Dimes Senior Vice President and CFO Dave Damond. “I came in with a change management plan,” reveals the former KPMG auditor, who was a finance executive with American Red Cross before launching himself into his current role in 2018. “In fact, when I was interviewing, they showed me what the current table of organization looked like. And I said, ‘Yeah, that’s wrong – here’s what it should look like.” Damond got the job, and immediately implemented his plan, which included replacing a 30-year-old legacy ERP installation with a cloud-based system (within a year), hiring new talent (including a controller) and addressing that drag on the balance sheet as interest rates fortuitously plummeted. “We saw a lot of organizations were actually doing buyouts [of defined benefits pension plans],” Damond says while detailing the mechanics of his change plan. “It was something that we had to jump on right away, and we took that opportunity to offer buyouts to all of our people who were already retired.” The move saved the organization $20 million, adds Damond who also shares his take on cashflow analytics, fundraising KPIs, how he managed through COVID and the AI solutions that his finance group is considering investing in.

Talk to, or about, CircleCI CFO Chitra Balasubramanian and you’ll hear the word “team” early and often. The phrase describes her leadership approach and to how her finance group equips colleagues with next-level business and customer insights. Current and former colleagues will tell you how much value (and fun) she brings to any “solve team.” And Balasubramanian refers to her “insights team” when discussing her group’s FP&A activities  at CircleCI, a continuous integration and continuous delivery (CI/CD) platform that helps developers do their work faster while ensuring high-quality code. The key to delivering actionable business nights, Balasubramanian notes, includes creating clear problem statements and outcomes. When that clarity is wanting, Balasubramanian’s insight team clicks into exploratory mode. Once the financial analysts have gleaned what the business needs to make better decisions, it’s time to distill. “We don't want to simply relay a party bag full of information,” Balasubramanian asserts. “Our role is to deliver insights that are consumable and that immediately stimulate a productive dialogue among our stakeholders.” That those financial analyses could influence shareholder value marks a touchstone career moment for Balasubramanian, who previously worked at RetailNext. “Finance teams have a lot of opportunities to lean in and drive the business forward,” she adds. “By looking at customer data from a finance perspective, we can glean new insights that help other business stakeholders actually improve the end-customer experience.” A focus on delivering beyond-finance insights is fitting given that Balasubramanian is the only CFO currently on the board of trustees team at the Computer History Museum in Mountain View, Calif.

Dan O’Shaughnessy may be the only finance leader with whom we’ve ever spoken who credits hard work and financial acumen with having helped to keep him out of business school. Or at least this seems to be what unfolded at Gymboree back in early 2015, when he accepted a job offer from the CFO of the children’s apparel retailer. Explains O’Shaughnessy: “At the time, Gymboree had been taken private and was managing a significant amount of debt. I told myself that if we could turn around the business quickly, it would be a great opportunity, and if we couldn’t, then business school was always a good option.” As it turned out, the retailer’s successful turnaround would require a Chapter 11 bankruptcy filing as part of a larger process that expanded O’Shaughnessy’s role into comptrollership, tax, treasury, and even supply chain planning and store operations. Along the way, the finance executive was frequently tasked with dealing with the company’s creditors and investors. “The creditors across the table with whom I had been negotiating aggressively one day became my board members on the following day,” reports O’Shaughnessy, who notes that the experience taught him “how to have professional conflicts but maintain relationships.” Within a few quarters, the turnaround began to get some momentum, as the retailer sold off certain noncore assets and saw EBITDA grow by 50 percent. For O’Shaughnessy, a former manager with Price Waterhouse’s M&A practice, the leap to the operations side of a struggling business likely provided more relevant lessons than he might have learned from attending business school. In the end, he says, “it opened up my eyes to how much I enjoyed the operations side of business.” -Jack Sweeney CFOTL: Tell us about Formlabs, what does this company do and what are its offerings today? O’Shaughnessy: Formlabs is in the 3D printing space and has successfully disrupted the 3D printing space. To give you some perspective on the industry, it’s not new. It’s been around for 30 plus years. This company was founded 10 years ago last week, and really took off on Kickstarter. The whole model here is bringing a machine, a technology that I equate to the IBM old mainframes, hundreds of thousand of dollars, take up half of a room require an engineer to run, and put that onto the desktop. You’re now providing a technology that previously cost hundreds of thousands of dollars for under $5,000. As I like to put it, it’s so easy a finance guy can use it. It’s an out-of-the-box solution. 3D printing is a very complex technology, and the team was able to develop and manufacture an offering and a product that performed at 99% of these multi hundred thousand dollars machines at a fraction of the price. I’d say my number one, two, and three priorities are to grow and scale the Formlabs business. Everything that we do from a finance perspective is in support of growing the business, delivering more value to our customers, and then how do we do you that? It’s engaging the team and driving alignment in trust. It’s getting the simple things right so that we don’t run around every day fighting fires. Sometimes it makes us feel good and important, but there are certain things that just need to run smoothly. So do that. Driving predictability. If this, then that, and here’s the different levers we have to pull. Then it’s really putting the right people in the right place to deliver the most value and grow the most personally and professionally in support of this infrastructure that is finance that enables the growth and, again, if done well, drives the growth in the business over the next 12, 24, 36 months.

Brett and Jack discuss the move by Amazon and other companies to pay employees daily are likely to trigger new approaches in salary administration. Plus, more developments in the age of the "great resignation."  Featuring the commentary and insights of workplace champions CEO Craig O'Neill of Versapay, CFO Michael Rosen of Digital Power Marketing, CFO Kurt Shintaffer of Apptio.

Minnesota-based Mann Lake Ltd. is a leader in the beekeeping industry, serving commercial beekeeping businesses and backyard hobbyists alike. The company specializes in quality manufacturing, innovation, customer service, and global ESG (environmental, social, governance) matters. “Bees pollinate one in every three bites of food that humans consume,” Mann Lake CFO Shana Rowlette explains. “Colony collapse is a real thing, and we’re very involved in helping our industry to address this risk.” Her company’s unique realm and rapid growth quickly nudged Rowlette beyond the traditional bounds of the staff accounting role that she filled when she joined the company. “I started with payables, receivables, and inventory but steadily took on more responsibilities that showed me how everything functioned as our company grew,” she notes. “It’s been 11 years, and I haven’t had a boring day yet.” Read More As controller, Rowlette helped to shepherd the company’s purchase by a private equity (PE) firm. She educated her PE partners in the nuances of the industry’s pollination seasonality and weather-related risks while collaborating on acquisition targets to fuel further growth. This work resulted in Mann Lake’s acquisition of Stromberg’s Chicks & Game Birds. “Our ultimate goal is to become the one-stop shop for everything related to backyard hobbies,” says Rowlette. Next year, Rowlette will play a key role in a major employee-engagement initiative in addition to helping to drive growth. “The fast pace in a rapidly growing company can be overwhelming at times,” she observes. “You have to take a deep breath each day and prioritize what’s most important to the company. I also have a really good relationship with my amazing team. I was given a great opportunity by my former CFO to rise from being a staff accountant up to being a CFO. So, I make sure that we give our staff the ability to take on more and more while learning about the entire business.”

It sounds counterintuitive, but the best big men in basketball succeed less on size than they do on finesse and footwork. NBA Hall of Famer Tim Duncan’s right-foot jab created the space that he needed to sink his patented bank shot or fire a pass to an open teammate. The same holds true for data-driven CFOs who partner with founder CEOs in technology start-ups. CallRail CFO Jim Morgan began his professional career by pivoting from Goldman Sachs to a 100-employee, venture-backed start-up in early 2000. Once there, he immediately helped to pivot the marketing-technology company’s business model in response to the looming dotcom crash. Since then, Morgan—a former center who co-captained Stanford University’s hoops team in the early ’90s—has served as CFO at a succession of venture- and private-equity backed high-growth companies. “I love working with the entrepreneurs,” Morgan notes, “and I’ve learned that the CFO has a highly unique value prop to offer by facilitating the processes and scale needed to build a company from an idea.” Besides scaling operations through detailed design and planning, Morgan’s facilitation takes the form of financial planning and analysis, M&A transactions, equity and debt fund-raising, board and investor relations, capital management, and more. He starts each day at marketing platform software developer CallRail by poring over revenue, product, and customer metrics on his morning dashboard, a tool that he continually finesses. “There’s so much data in most organizations,” Morgan adds. “A huge part of the CFO’s role is to identify which data really matter so that you can elevate two or three next-level metrics.”

Steve & Jack discuss planning’s crunch time in the 4th quarter and the operationalization of FP&A inside different business functions. Featuring FP&A Insights & Commentary from Planning Aces: Sameer Ralhan, CFO, The Chemours Company, Chris Kuehn, CFO, Trane Technologies,  Laurence Capone, CFO, Pipedrive. Akash Palkhiwala, CFO Qualcomm.

When Robert Alvarez first joined the finance team of one venture-backed start-up, he was thinking that one day he might like to be a CFO. However, upon further reflection, the young finance analyst realized that he had little idea what a CFO did. Being part of a start-up team afforded him the opportunity to have one-on-one meetings with different senior leaders, including the company’s CFO, Alvarez recalls. Of course, access to leadership has little value unless you are willing and able to undertake the responsibility of shepherding a future deliverable. For Alvarez, the task of identifying such a deliverable was best left to its intended recipient. “We were together going down the list of items that I was working on, and I stopped and asked the CFO, ‘So, what’s on your list?’” remembers Alvarez, who says that the CFO subsequently began listing one item after another. Alvarez says that he asked if he could “take a stab” at tackling one of the items and told the CFO that he would have it for him by the next day. Having identified a valuable action item and promised to deliver it promptly, Alvarez asked the CFO not to fix the item if it ultimately fell short. Instead, Alvarez says, he was eager to discover what mistakes may have been made to learn from them. “We began with that one item, which quickly became two—and soon I was working on parts of board presentations and different materials for investor relations,” comments Alvarez, who notes that the experience was contingent on a finance leader willing to give up something. Says Alvarez: “He gave me the gift of letting me do his job, which was critical because I’m not smart enough to just read how do things—I’ve always had to do the work.” –Jack Sweeney

Troy Ignelzi’s CFO career is rooted in an unlikely place. In fact, some might describe it as the least likely of all places, for the environs of his early vocational path were not those of a growing company but instead a place where businesses had stopped growing. So it was in Kalamazoo, Michigan, in the late 1990s when Ignelzi—part of a local economic development team—became tasked with creating jobs in the wake of Pfizer’s decision to remove a number of business operations from the region, including a large plant. “They moved all of the R&D jobs and everything business-related out of Kalamazoo and Portage, Michigan, and all they left was a very large manufacturing plant,” explains Ignelzi, who notes that the move by Pfizer began putting the area’s larger biotech sector at risk. “What happened was that this big vacuum got created, so what we said was, ‘Let’s keep these other smart guys in town,’” continues Ignelzi, who adds that preserving the region’s biotech jobs became part of a bigger project known as the “Pfizer Disaster Relief Plan.” As Ignelzi diligently worked to crack the code for job creation inside the biotech realm, he increasingly found his interests leaping well beyond the region’s economic ebb and flow. Comments Ignelzi: “What first drew me to economic development was the idea of helping companies to create jobs and making a difference. Then this passion kind of spilled over into companies in the pharmaceutical and the biotech worlds, where firms were developing life-changing medicines.” To date, Ignelzi says, he has helped to lead the financing of six approved drugs representing different therapeutic areas and has helped seven different companies to go public.  Meanwhile, it’s clearly a point of pride for Ignelzi that Kalamazoo’s once empty biotech plant is today playing a part in the greater biotech community’s COVID response. Says Ignelzi: “It’s that same manufacturing plant that is now making the pandemic therapy that we’re all hoping gets us through this right now, right down the street from where I still live, in western Michigan.” –Jack Sweeney