Mics To Millions: Podcast Growth & Monetization Strategies for Health & Wellness Podcasters

Sick of hearing the same old podcast marketing tips? If you're looking for something different, today's episode is exactly what you need. In today’s episode of Mics to Millions, we’re joined by Lauren Passel, the founder of the podcast growth company Tink Media who’s here to share some game-changing strategies that most podcasters aren’t talking about—strategies designed to take your show to the next level. You’ll learn: Why being overly active on social media might actually be a waste of your time and what you should focus on instead to grow your show. How splitting your show into seasons opens up unique PR opportunities that you might be overlooking. The smartest way to spend your podcast marketing budget for maximum impact. Fresh insights on how to repurpose your podcast content to grow your audience. Why many podcasters misjudge the success of their top episodes and what you should be looking for to measure true success. Got a minute? We’d love a review! ⭐⭐⭐⭐⭐  Visit Apple Podcasts and Spotify to leave us a review and make our day 😍   ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/   💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/   👉 Connect with Lauren: https://tinkmedia.co/ https://x.com/laurenpassell https://www.linkedin.com/in/lauren-passell/ https://podcastthenewsletter.substack.com/ https://podcastmarketingmagic.substack.com/ ❤️If you have questions or just want to say hi, drop us an email at sam@podwritten.com

In today’s episode of Mics to Millions, we sit down with James Cridland, Editor of Podnews, a daily podcast newsletter with over 32,000 subscribers, to explore upcoming podcast trends you can use to stay ahead of the curve and keep your show fresh.    We’ll explore: The rise of video podcasts and how you can compete in a visually-driven world.  The shift in how we measure success, moving beyond downloads to more meaningful metrics like plays and listen time.  How AI tools are making podcast production more efficient and accessible, impacting everything from editing to content repurposing.  New ways to engage with your audience through comments, polls, and even monetary contributions that help you connect in real-time. The future of podcast discoverability with things like cross-app commenting, innovative offline marketing strategies, and Pod Rols.    Got a minute? We’d love a review! ⭐⭐⭐⭐⭐  Visit Apple Podcasts and Spotify to leave us a review and make our day 😍   ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/   💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/   👉 Connect with James: https://james.cridland.net/ https://bsky.app/profile/james.crid.land https://podnews.net/ ❤️If you have questions or just want to say hi, drop us an email at sam@podwritten.com

Welcome to Season 2 of Mics to Millions—your ultimate resource for growing and monetizing your health and wellness podcast! In this trailer, host Sam Brake Guia gives you a sneak peek into what’s coming up this season. Get ready for a new wave of actionable strategies, insider tips, and inspiring interviews designed to help you take your podcast to the next level. This season, expect deep dives into the world of podcast growth, including: Interviews with top health and wellness podcasters sharing the secrets behind their success and the strategies that have helped them build thriving shows. Experts in podcast growth who will reveal game-changing marketing tips that will elevate your show’s visibility, attract your ideal audience, and boost monetization opportunities. Ask Me Anything (AMA) episodes, where Sam answers your burning podcasting questions. Got something you’ve always wanted to know? Shoot your questions to sam@podwritten.com! New episodes drop every Wednesday—make sure to hit subscribe so you don’t miss any of the invaluable content coming your way. Season 2 is packed with everything you need to grow, monetize, and thrive in the podcasting world. Tune in, get inspired, and get ready to take your health and wellness podcast to MILLIONS of listeners!

Happy Holidays from PodWritten and Mics to Millions! In this brief and festive episode, I want to share a special Christmas greeting for all listeners, whether you celebrate or not, and reflect on the season’s joy, warmth, and togetherness. Ps - The trailer for Season 2 drops next week, so be sure to subscribe to catch it! ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/   💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/   👉 Connect with Sam: Linkedin: https://www.linkedin.com/in/samuelbrakeguia/ Instagram: https://www.instagram.com/sambguia/ ❤️If you have questions or just want to say hi, drop us an email at sam@podwritten.com

This week, I’m sharing a clip from my recent interview on The Proffitt Podcast. In this episode, we dive deep into strategies for podcast swaps and guesting. You’ll hear about: How to connect with like-minded podcast hosts and craft pitches that truly resonate. Common mistakes to avoid when pitching yourself as a guest and the key elements of a standout pitch. My approach to positioning yourself as an expert and using social proof to open doors to new opportunities. The importance of balancing high-quality content with authenticity and maintaining consistency in your podcasting journey.   If you want to network and grow your podcast using podcast guesting, check out the full episode here: https://shorturl.at/ZaS7p   Check out the pitch I sent to Krystal that secured this interview:  https://krystalproffitt.com/mastering-podcast-swaps-and-guesting/   Get a pitch template you can use now to book yourself on shows here: https://podwritten.com/podcastguesting/   ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/   💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/   👉 Connect with Sam: Linkedin: https://www.linkedin.com/in/samuelbrakeguia/ Instagram: https://www.instagram.com/sambguia/ ❤️If you have questions or just want to say hi, drop us an email at sam@podwritten.com

Today I am sharing a clip from my guest appearance on the Health Coach Academy podcast. In this interview, I dive into how podcast guesting can help health coaches grow their audiences, establish themselves as authorities in their niche, and foster meaningful connections. You’ll learn:  How podcast guesting can amplify your reach and visibility as a health coach. Why being a guest on the right podcasts helps build credibility in your niche. The power of connecting with engaged audiences through podcasting.   If you’re a health coach looking to attract your next client through podcast guesting, check out the full episode here: https://shorturl.at/5xHgv   ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/   💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/   👉 Connect with Sam: Linkedin: https://www.linkedin.com/in/samuelbrakeguia/ Instagram: https://www.instagram.com/sambguia/ ❤️If you have questions or just want to say hi, drop us an email at sam@podwritten.com

This week on Mics to Millions, we’re switching things up! Instead of our usual interviews or solo episodes, I am sharing a special clip from my guest appearance on the Your Fitness Money Coach Podcast. In this episode, you’ll hear my insights on: Building Confidence as a Podcast Guest: How to overcome nerves and show up authentically. Strategic Pitching and Follow-Ups: Proven methods for securing guest spots on the right podcasts. Targeting Niche Audiences: Why focusing on smaller, highly engaged audiences can deliver better results than chasing broad exposure. If you’re a podcaster or someone who wants to leverage podcast guesting as a way to grow your brand, this episode is packed with actionable advice to help you maximize your impact and connect with the right listeners. Check out the full episode here: https://shorturl.at/ulJgE ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/   💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/   👉 Connect with Sam: Linkedin: https://www.linkedin.com/in/samuelbrakeguia/ Instagram: https://www.instagram.com/sambguia/ ❤️If you have questions or just want to say hi, drop us an email at sam@podwritten.com

As Mics to Millions comes up to the one-year mark, I wanted to reflect on the incredible journey of this first year in podcasting. In this episode, I share personal highlights, the biggest challenges I’ve faced, and the lessons learned along the way.   Got a minute? We’d love a review! ⭐⭐⭐⭐⭐  Visit Apple Podcasts and Spotify to leave us a review and make our day 😍   ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/   💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/   👉 Connect with me and Göz: Sam Linkedin: https://www.linkedin.com/in/samuelbrakeguia/ Sam Instagram: https://www.instagram.com/sambguia/ Göz Linkedin: https://co.linkedin.com/in/gozdeguzey Göz Instagram: https://www.instagram.com/gozbguia/ ❤️If you have questions or just want to say hi, drop us an email at sam@podwritten.com   Links to past episodes and resources referenced: Social media burnout? 14 alternative ways to promote your podcast | Ep 42: https://shorturl.at/P0L1k   15+ years of online audience building insights in 40mins with Jason Fitzgerald | Ep 38: https://shorturl.at/z830E   Quit wasting time! Build a standout podcast workflow with Anna Dearmon Kornick | Ep 31 https://shorturl.at/iXTMH   How to repurpose your podcast episodes to reach more audiences | Ep 26 https://shorturl.at/UWgvj   Achieving 20 million podcast downloads with Kelly Smith | Ep 1: shorturl.at/AWSow

Rarely do I share tales on this podcast of how I gave up everything to travel the world indefinitely, which ultimately led me on the path I am now – running a podcast booking agency alongside my wife, Göz Brake Guia, in Medellin, Colombia.    Today I’m taking 10 minutes to share a little bit about my background.    You’ll discover my story of leaving the UK to find a new, unknown place to call home, why my wife and I are so passionate about helping health and wellness businesses, and how I establishing a company I love, doing what I love, with the women I love.    Got a minute? We’d love a review! ⭐⭐⭐⭐⭐  Visit Apple Podcasts and Spotify to leave us a review and make our day 😍   ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/   💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/   👉 Connect with me and Göz: Sam Linkedin: https://www.linkedin.com/in/samuelbrakeguia/ Sam Instagram: https://www.instagram.com/sambguia/ Göz Linkedin: https://co.linkedin.com/in/gozdeguzey Göz Instagram: https://www.instagram.com/gozbguia/ ❤️If you have questions or just want to say hi, drop us an email at sam@podwritten.com

Even top-ranked health and wellness podcasts struggle to stand out. But you can promote your show authentically without compromising your values, and achieve impressive growth. Ashleigh VanHouten co-hosts the top 0.5% ranked Muscle Science for Women podcast, where they interview leading minds in exercise and nutrition methodology and overall wellness and discuss topics relevant to health and muscle building.   Even, with a monthly audience of 40,000 listeners, she knows what it is like to feel lost in the sea of health and wellness shows.   In this episode, you’ll hear:  [06:45] - How she balances the feeling of achievement with the ever-present pressure to do more to grow her show.   [19:18] - How getting featured as a guest helped move the needle when it comes to downloads and followers on social media.    [28:20] - How she and her cohost have built a loyal listenership and bring in long-term sponsors that boost your revenue.    Got a minute? We’d love a review! ⭐⭐⭐⭐⭐  Visit Apple Podcasts and Spotify to leave us a review and make our day 😍   ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/   Get your free guide to get yourself booked as a guest in 4 weeks here: https://podwritten.com/podcastguesting/   💡 For additional tips: Check out our blog: https://podwritten.com/blog/ Follow us on Instagram: https://www.instagram.com/podwritten/   👉 Connect with Ashleigh: https://episodes.fm/592596408 https://www.instagram.com/themusclemaven/?hl=en https://ashleighvanhouten.com/   If you enjoyed this, you might also like our previous episode: Mastering the art of securing sponsorships for your podcast with Jonathan Levitt https://shorturl.at/hJXSD ❤️If you have questions or just want to say hi, drop us an email at sam@podwritten.com