You Are Heroic with Brian Johnson

This is the third installment in 99U’s book series on the “missing curriculum” for creative leaders. Like the other two, it’s a collection of short essays by great leaders + creators + writers. The content is organized in four domains: 1) Defining your purpose + 2) Building your product + 3) Serving your customers + 4) Leading your team. Big Ideas we explore include purpose, eating your own dog food (aka making something YOU are excited to use), serving profoundly, character as your #1 asset and the power of just getting started!

The ability to hold two contradictory beliefs in your mind simultaneously while accepting both of them AND knowing when to bring the right one to the surface while casting the other aside. It's a powerful tool.

Imagine a ceramics teacher splitting a class in two: One group is graded for quantity, the other for quality. Which one do you think creates the bet stuff? (Hint: Think quantity. :)

Here's a quick look at how to Spark + Sustain + Amplify your motivation as you optimize and actualize. Remember: Ambition + Expectancy + Attention + Effort + Attitude + Environment = Super powerful.

Mindsight. It's the seventh sense you didn't know you had! Can you pay attention to the inner workings of your own mind? That's what Dr. Dan Siegel, one of the world's leading neuroscientists + psychotherapists, helps us do in this phenomenal book. We'll explore Big Ideas ranging from the basics of brain hygiene to the power of integration and how to live with more flexibility and coherence as we leverage the best of modern neuroscience.

If you're looking for a smart, grounded, funny and well-written introduction to the Paleo movement, this is the perfect place to start. Big Ideas we explore include the five ages of our origins (Animal + Paleolithic + Agricultural + Industrial + Information), poisons vs. fountains of youth, the importance of meaning (and how to dial it in) and alarm clocks for bed time.

Want a big win? Then small wins are where it's at. Build your momentum. Make progress!

Carol Dweck is one of the world’s leading researchers on the science of motivation. This book is a collection of brief essays on various aspects of “self-theories.” It’s essentially a bridge between her extensive academic research studies and her popular book Mindset. It’s amazing. Big Ideas we explore include the two frameworks (entity vs. incremental) and their two goals (performance vs. learning), attributional retraining (aka learning the best way to respond to failure!), and moving from contingent self-worth to wholehearted self-esteem.

Little bets. Peter Sims tells us they’re a LOT wiser than bet-it-all-and-pray big bets. He shows us the wisdom of the little bets approach via fascinating stories highlighting the extraordinary success of everyone from Chris Rock mastering a performance to Pixar creating their ingenious films. Big Ideas we explore include how to build our growth mindset muscles, going from suck to unsuck, smallifying, creating small wins and doing things to discover things.

Your brain only weighs around 3 pounds. That's 2-3% of your total body weight. Yet... Your brain is hungry. It consumes 20-30% of your total caloric intake. So, eat wisely!