Qiological Podcast
Michael Max
Acupuncture and East Asian medicine was not developed in a laboratory. It does not advance through double-blind controlled studies, nor does it respond well to petri dish experimentation. Our medicine did not come from the statistical regression of randomized cohorts, but from the observation and treatment of individuals in their particular environment. It grows out of an embodied sense of understanding how life moves, unfolds, develops and declines.
Medicine comes from continuous, thoughtful practice of what we do in clinic, and how we approach that work. The practice of medicine is more — much more — than simply treating illness. It is more than acquiring skills and techniques. And it is more than memorizing the experiences of others. It takes a certain kind of eye, an inquiring mind and relentlessly inquisitive heart.
Qiological is an opportunity to deepen our practice with conversations that go deep into acupuncture, herbal medicine, cultivation practices, and the practice of having a practice. It’s an opportunity to sit in the company of others with similar interests, but perhaps very different minds. Through these dialogues perhaps we can better understand our craft.
Medicine comes from continuous, thoughtful practice of what we do in clinic, and how we approach that work. The practice of medicine is more — much more — than simply treating illness. It is more than acquiring skills and techniques. And it is more than memorizing the experiences of others. It takes a certain kind of eye, an inquiring mind and relentlessly inquisitive heart.
Qiological is an opportunity to deepen our practice with conversations that go deep into acupuncture, herbal medicine, cultivation practices, and the practice of having a practice. It’s an opportunity to sit in the company of others with similar interests, but perhaps very different minds. Through these dialogues perhaps we can better understand our craft.
Episodes
Mentioned books
Apr 29, 2025 • 1h 16min
406 Evolution of a Throughly Modern Herb Shop • Thomas Leung
It’s a curious thing, sometimes you want to get away from something. Maybe it’s the town you grew up in, or a family business. You think you know it, and are not interested. But circumstances change and find your way back to it with new eyes.In this conversation with Thomas Leung, we trace the arc of a family deeply rooted in Chinese herbal medicine. From his great-grandfather’s shop in Guangdong, to navigating the upheaval of the Chinese revolution, to adapting a Manhattan herb store to changing demographics, Thomas brings both a practitioner's and a business owner’s sensibility to the conversation.Listen in as we talk about the evolution of Chinese medicine in America, what it means to modernize without losing tradition, the challenge of standardizing herbal language, and the precarious state of our profession in this current moment.This conversation is about more than herbs. It’s about responsibility, reinvention, and how the future of our medicine depends not only on practice—but on stewardship.
Apr 22, 2025 • 1h 23min
405 Mastering Your Mindset • Julie Bear Don't Walk
Sometimes what holds us back isn’t a lack of skill or knowledge, but an old story unknowingly agreed to. One that says it’s unseemly to want success, that business is at odds with healing. But what if your clinic wasn’t just a way to help people—but also a practice of alignment, agency, and even joy?In this conversation with Julie Bear Don’t Walk, we explore how business and medicine aren’t separate pursuits but reflections of each other. A long-time practitioner and now coach, Julie brings both clinical experience and a fresh, grounded perspective on how your values, mindset, and systems can support a flourishing practice.Listen into this discussion as we discuss financial trauma and healing, collaborative care models, the subtle art of patient retention, and how team dynamics reflect the qi of a clinic.Julie reminds us that a successful practice isn’t about pushing harder—it’s about congruence. When your clinic reflects who you are and how you want to show up, the business part starts to feel a lot more like medicine.
Apr 15, 2025 • 1h 16min
404 The Art of Not Holding On- Finding Grace in the Seasoned Years of Practice • Whitfield Reeves
There’s a moment in every practitioner’s life when they start thinking less about where they’re going and more about what they’re leaving behind. What does it mean to practice for decades, to see students turn into colleagues, and to watch the medicine evolve through your hands? The arc of a career in acupuncture isn’t just about technique—it’s connection and contribution as well.In this conversation with Whitfield Reeves, we explore his 40+ years in practice, from his early days training in California to his work in orthopedic and sports acupuncture. He shares his reflections on what it means to transition from practitioner to mentor, the conundrum of monetizing wisdom, and how in the end— the best work finds you.Listen into this discussion as we talk about the weight of responsibility in clinical work, the role of legacy in acupuncture, how the empirical method shapes our medicine, and the evolving landscape of mentorship in Chinese medicine.
Apr 8, 2025 • 1h 29min
403 Cycles and Spirals of Development • Moshe Heller
Childhood is a surprising, messy, and unpredictable unfolding that follows an orderly pattern of stages through reliable spirals of development.In this conversation with Moshe Heller, we explore the complexities of childhood development through the lens of Chinese medicine. Moshe shares his insights from years of working with children, drawing connections between physiological, emotional, and social growth, and how these elements shape both health and resilience.Listen into this discussion as we explore the concept of the developmental spiral, how early experiences shape lifelong health, the interplay between stimulation and emotional regulation, and why creating space for boredom might just be a powerful tool for healing.
Apr 1, 2025 • 1h 8min
402 Speaking Their Language- Effective Communication Strategies with Western Medicine Colleagues • Elie Cole
There's magic in learning how to translate the mysterious into the practical—especially when it comes to bridging the world of acupuncture with the language of Western medicine. Sometimes, all it takes is a burrito and a bit of bravery to create connections that open doors.In this conversation with Elie Cole, we explore her journey from a massage therapist to a successful acupuncturist with a thriving practice built on referrals from biomedical professionals. Elie tells the story of a chance encounter at a farmer’s market that led her to develop a "lunch and learn" strategy that turned local doctors into reliable referral partners.Listen into this discussion as we explore the art of using biomedical language to demystify acupuncture, the subtle dance of professionalism and relatability, the unexpected marketing power of a fax machine, and how to navigate the complexities of running a wellness center.
Mar 25, 2025 • 1h 23min
401 History Series, Becoming the Doctor • Steven Rosenblatt
Some paths in life aren’t so much chosen as they are revealed—often through unexpected encounters, serendipitous moments, or a relentless tug of curiosity. The call to become a healer, to step into the role of a doctor, is often as much about who you are as what you do.In this conversation with Dr. Steven Rosenblatt, we step back into the early days of acupuncture in the West. From his serendipitous meeting with a renowned acupuncturist in Griffith Park to becoming the first Westerner licensed to practice acupuncture in the United States, Steven's story is a rich tapestry of curiosity, perseverance, and pioneering spirit.Listen into this discussion as we explore the underground days of acupuncture in Chinatown, the quest for legal recognition of the medicine, the challenges of integrating acupuncture into mainstream healthcare, and how becoming a doctor is as much an internal calling as it is an external practice.
Mar 18, 2025 • 2h 8min
400 Wonder Often. A Conversation with the Qiological Community • Michael Max
Thirty plus years ago, as an acupuncture patient, I found myself puzzling over the question of “Just how does acupuncture work?” That question has been a reliable traveling companion ever since. Our work requires a lot of “techne’” and it should, there's a lot to know and we as professionals should know it. But clinical work is more than technical knowledge. It’s this other aspect of our work that I particularly seek to investigate on Qiological. In part because it’s not about knowledge, but instead “something else” that does not easily lend itself to teaching. It’s something vital that is learned through our experience of doing this work. It’s a kind of seasoning. A synthesis of what you know, who you are, and in connection with your patient— how you are.I’m always curious to know what brought people to doing this work. And even more so— about how the work changes us. With this in mind please enjoy this 400th episode which is an Ask Me Anything conversation with members of the Qiological Community.
Mar 11, 2025 • 1h 25min
399 Evolving Emergence and the Wu Yun Liu Qi • Christine Cannon
Change unfolds within the predictable cycles Heavenly Stems and Earthly Branches. But, what actually emerges into being, that is usually novel and surprising. In this conversation with Christine Cannon, we explore the Wu Yun Liu Qi—the Five Movements and Six Qi—and how this intricate system maps out the energetic cycles that shape everything from world events to the experience of our inner psycho-emotive landscape. Christine shares her experience of working with these influences in her clinical practice and how this perspective deepens her understanding of diagnosis, treatment, and seasonal shifts.Listen into this discussion as we explore how these ancient ideas reveal patterns in illness and healing, how they can help practitioners refine their clinical skills, why the concept of ‘host’ and ‘guest’ qi matters, and how seasonal influences show up in everything from gardens to personal health.Christine’s insights remind us that medicine is not just about treating symptoms—it’s about understanding the larger forces at play, the cycles that shape us, and how we can work with them instead of going against them.
Mar 4, 2025 • 40min
398 The Web Within- Tensegrity, Tung & Fascial Networks • James Spears
Fascia—it's the connective web that holds us together, yet its role in acupuncture is often overlooked. What if understanding this intricate network could refine the way we think about acupuncture, movement, and healing?In this conversation with James Spears, we explore the interaction of Tung acupuncture and the fascia. James shares his path from traditional acupuncture education to integrating fascial principles, bridging Eastern and Western perspectives in a way that brings a unique integrative view to clinical practice.Listen into this discussion as we explore how fascia and acupuncture interact, why some Tung points work better than others in certain cases, the neurological effects of hand and foot points, and the overlooked role of structural alignment in musculoskeletal issues.This conversation is a reminder that understanding the body’s physical architecture—its connective tissues, mechanical energy, and nervous system—can deepen our ability to help patients heal.
Feb 25, 2025 • 1h 14min
397 History Series, The Migration of Chinese Medicine to the American West • Tamara Venit-Shelton
The history of medicine isn’t just about treatments and techniques—it’s about migration, adaptation, and how healing traditions take root in new landscapes. The movement of Chinese medicine to the American West is a story woven with resilience, ingenuity, and cultural exchange.In this conversation with historian Tamara Venit-Shelton, we explore the migration of Chinese medicine through the lens of immigration, frontier life, and evolving medical landscapes. Her research uncovers the untold stories of Chinese herbalists, the communities they served, and the challenges they faced in an unfamiliar land.Listen into this discussion as we trace the paths of early Chinese practitioners, the role of herbal medicine in frontier healthcare, the legal and social battles they encountered, and the ways in which Chinese medicine shaped—and was shaped by—the American medical landscape.
