Work Less, Earn More

In today’s episode, I’m diving into why I’m radically changing my business model for 2025. Reflecting on the five tactics I shared back in Episode 250, I explore how these strategies have evolved in response to the rapid advancements in AI and the shifting demands of the online business world. To stay relevant and continue serving my audience effectively, I’ve identified three major shifts I’m making in my business.I’ll explain why I’m moving from signature offers to creating fresh, dynamic offers more frequently, prioritizing live, interactive programs over pre-recorded courses, and introducing more done-for-you products with educational upsells. These changes are all about meeting the growing demand for real-time learning and connection while providing solutions that truly empower my customers.If you’re wondering how to adapt your own strategies to thrive in this AI-driven era, this episode is packed with actionable insights. Don’t forget to check out Episode 250 for the original tactics, and if you enjoy today’s episode, I’d love for you to subscribe and leave a review!Listen to the full episode to hear:Why I’m making BOLD changes to my business model for 2025.How AI is reshaping online business strategies and opportunities.The shift from signature offers to fresh, dynamic products.Why live, interactive programs are replacing pre-recorded courses.FREE Resources to Grow Your Online Business:Watch the breakdown of my 100K funnel: https://gillianperkins.com/breakdownWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I’m tackling a question I’ve been hearing a lot lately: are webinars still an effective way to sell online courses? Webinars have been a cornerstone of many online businesses for years, but as the digital landscape evolves, it’s worth taking a closer look at whether they’re still delivering the results we want.I’ll be sharing my personal experiences with webinars—what’s worked, what hasn’t, and how I’ve adapted over time. I’ll also talk about some of the trends I’m seeing in the industry and offer actionable advice to help you make your webinars more successful. From building trust with your audience to highlighting the real benefits of your course, I’ll cover the key factors that can make or break your webinar strategy.If you’ve been wondering whether webinars are still the right tool for your business—or how to make them work better for you—this episode has all the answers. Let’s dive in!Listen to the full episode to hear:Gillian’s personal experiences with running webinars—and what’s changed over the years.The latest trends in the online course industry and how they impact webinar success.Practical tips for building trust and connection with your audience during webinars.Solutions to common webinar challenges, like timing and engagement.FREE Resources to Grow Your Online Business:The 100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-inWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I sit down with Gabe Cox to dive into the pros and cons of podcasting and YouTube as strategies for long-form content marketing. We explore some of the key differences between the two platforms, like discoverability, searchability, and algorithm leverage, and I share why I believe YouTube often offers more reliable growth potential. Gabe and I discuss how YouTube’s algorithm and monetization options can help you generate passive visibility and income, while podcasting excels at fostering deeper connections with a smaller, more dedicated audience. If you’re wondering which platform is right for you or how to get started, tune in for practical tips and insights into the initial growth and lasting benefits each platform offers.Listen to the full episode to hear:How podcasting and YouTube compare in terms of discoverability, searchability, and audience growth potential.Why YouTube’s algorithm and monetization features can create more passive visibility and income.The unique strength of podcasting in building deeper, more loyal audience connections.Practical tips on getting started with YouTube and maximizing early growth on both platforms.FREE Resources to Grow Your Online Business:YouTube Workshop: https://creatorfasttrack.com/workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode of Work Less, Earn More, I had the pleasure of interviewing Katie Richardson, the founder of the multi-million dollar brand, Puj. Katie shared the incredible journey behind her baby and childcare products, from the challenges of development to the breakthrough moments that brought her brand to life. Hearing her story firsthand, I was inspired by the mindset and perseverance that helped her overcome obstacles and turn her vision into reality. Katie also opened up about her decision to step away from Pudge and how she’s since transitioned to coaching other entrepreneurs. Our conversation is full of valuable insights for anyone looking to bring a product to market or navigate their own entrepreneurial path. I can’t wait for you to hear Katie’s story and the lessons she’s learned along the way!Listen to the full episode to hear:Katie’s journey of creating and growing a successful baby and childcare brand, Pudge.The mindset shifts and perseverance needed to overcome entrepreneurial challenges.Practical advice on bringing a product to market and navigating the obstacles along the way.Insights into Katie’s transition from running her brand to coaching other entrepreneurs.FREE Resources to Grow Your Online Business:The $100K Method Podcast Series: https://www.gillianperkins.com/the-100k-methodWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, I’m diving into some big questions online entrepreneurs are asking about the impact of AI and all the free content flooding the internet. I’ll be sharing strategies to help you keep your business profitable—from leveling up your marketing skills to adding a personal touch, like coaching and community, to your digital products. We’ll also explore how offering tools and done-for-you resources can help you meet market needs and diversify your income. Join me for practical insights on how to adapt and thrive in your online business for the long haul.Listen to the full episode to hear:How to stay profitable as an online entrepreneur despite the rise of AI and free contentKey ways to improve your marketing skills for a competitive edgeAdding value to digital products with personal elements like coaching and communityNew ideas for diversifying income by selling tools and done-for-you resourcesFREE Resources to Grow Your Online Business:The 100K Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-inWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In today’s episode, I sit down with Josh Haynam, the co-founder of Interact, a $3 million/year software company that’s revolutionizing how businesses generate leads through online quizzes.Josh and I dive deep into how he bootstrapped Interact from the ground up (without outside funding) and scaled it to seven figures. He shares his journey from a struggling entrepreneur to building a thriving software company that helps businesses create engaging quizzes to attract and convert leads.We also talk about why quizzes are such powerful tools for lead generation and how you can use them to grow your email list and increase sales. Plus, we explore how artificial intelligence is transforming the quiz creation process, making it easier than ever to craft personalized and effective quizzes for your audience.If you’re an entrepreneur looking to generate more leads, or if you’re interested in the intersection of AI and marketing, this episode is packed with valuable insights that you won’t want to miss.Listen to the full episode to hear:How Josh bootstrapped Interact to $3M/year without investorsWhy quizzes are a game-changer for lead generation and audience engagementPractical strategies for building quizzes that convertHow AI is shaping the future of quiz creationFREE Resources to Grow Your Online Business:The $100K Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-inLearn more about Josh: https://www.tryinteract.com/blog/author/josh-haynam/Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

In this episode, Gillian Perkins is joined by success coach Gabe Cox to explore why YouTube remains the top platform for audience growth in 2025. They discuss how YouTube’s unique features, including its powerful algorithm and the lasting value of video content, make it an unbeatable tool for building an engaged audience. Whether you're new to YouTube or looking to grow your existing channel, they provide practical tips to get started, even with limited time or resources.Listen to the full episode to hear:Learn the key advantages that set YouTube apart from other platforms, especially for long-term audience growth.Discover how video allows for deeper engagement and connection with your audience compared to other forms of content.Insights on how YouTube’s algorithm can work in your favor, helping your content get discovered by more people.Actionable advice on launching and growing your YouTube channel, even if you’re working with limited time, money, or equipment.FREE Resources to Grow Your Online Business:3 SECRETS TO REACH 1,000 SUBSCRIBERS AND GET MONETIZED IN JUST 3 MONTHS: https://creatorfasttrack.com/workshop-registrationWork with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins

Mallory Rowan, a serial entrepreneur, transformed a university project into a thriving lifestyle apparel company, driven by her passion for powerlifting. She shares insights on building a strong community and testing products on a small scale while managing the challenges of rapid growth. Mallory emphasizes aligning business with personal values to ensure sustainable growth and provides practical tips for using Instagram effectively. Her advice includes setting personal non-negotiables to prevent burnout and fostering a supportive team for long-term success.

Megan Wisdom, a certified conversion copywriter who helps six and seven-figure business owners, shares her expertise in email marketing. She reveals powerful tactics for crafting irresistible subject lines that boost open rates. The conversation dives into the growing role of AI in marketing and the importance of maintaining a healthy email list for better deliverability. Megan also emphasizes storytelling and emotional connections to engage subscribers, ensuring your emails stand out in crowded inboxes.

In this episode, Gabe Cox and I dive into a challenge so many of us face—feeling overwhelmed when running a small business or managing a minimal team. We discuss how to prioritize, simplify, and delegate tasks to boost productivity. I share my personal system for keeping my business on track, including how I use the 12-week year framework for goal-setting and tools like Asana and Google Calendar for weekly planning. We also talk about the importance of having a clear vision and structured plans to stay organized and reduce stress. Plus, I have a few tips for finding balance between work and life. Join us to learn practical ways to make your workday more productive and stress-free!Listen to the full episode to hear:Strategies to prioritize, simplify, and delegate tasks for better productivityHow I use the 12-week year system for goal-setting and weekly planningTips on using tools like Asana and Google Calendar to stay organizedPractical advice for balancing work and lifeFREE Resources to Grow Your Online Business:My Funnel Breakdown: https://www.gillianperkins.com/100k-funnel-breakdown-opt-in Work with Gillian Perkins:Apply for $100K Mastermind: https://gillianperkins.com/100k-mastermind Get your online biz started with Startup Society: https://startupsociety.com Learn more about Gillian: https://gillianperkins.com Instagram: @GillianZPerkins