

Work Less, Earn More
Gillian Perkins
Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that's not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with crazy-little time investment. Share Work Less, Earn More with an overworked entrepreneur you know who could use a change of pace!
Episodes
Mentioned books

Nov 9, 2020 • 26min
EP 45: OCTOBER 2020 INCOME REPORT!
Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.
These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.
They say “time flies when you’re having fun,” and that’s exactly what we experienced in the month of October.
Somehow, we managed to launch THREE new sales funnels… and not just “launch,” but create completely from scratch.
As always, I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).
I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.
Today, we’re looking back on October 2020 and I’ll give you ALL the details on these new funnels. Because (::hint, hint::), if you aren’t making money in your business, it might be because you don’t have an effective sales process…
Listen to the full episode to hear:
The 3 new sales funnels we created from scratch in October
How long it took me to prepare a new webinar funnel for Startup Society
How much we earned from Startup Society, affiliate marketing, YouTube ad revenue, and tripwire products
Why Facebook ads were our biggest expense so we can prioritize the ones bringing in the most profit (plus, all the other expenses we saw in October)
Why we hired a new graphic designer and how we’re changing our content to provide even more value
Links:
Instagram: @gillianzperkins
Join Startup Society (promo code: earnmore)
Profit Planning Challenge
Get in touch!

Nov 2, 2020 • 40min
EP 44: Secrets to PROFITABLE Facebook Ads with Tony Rulli
Facebook ads are everything right now—and whether you hire it out to an ad agency or you DIY, the goal of your ads should always be to make a profit… which is harder than you might think.
If you’re DIYing it, you might be boosting a post here and there. Those kinds of activities might get your post in front of your audience—but a boost doesn’t necessarily translate to new customers or sales.
And that’s just one beginner mistake you could make. But don’t worry! There are LOTS of smart, tactical ways to do FB ads right so that you get in front of the right people with the right message or offer and grow your business.
No doubt the FB advertising world can be super confusing. That’s why I invited my paid advertising genius, Tony Rulli of Intentional Spark, onto the podcast to demystify ads and help you understand why you might not be getting the return that you’re hoping for.
Tony runs the Facebook ads for Startup Society and my personal brand as well as many other well-known names, including Jasmine Star, Brooke Castillo, Acuity Scheduling, Convertkit, and many others. And there’s a good reason—he really knows his stuff!
Listen to the full episode to hear:
The most common mistakes that sabotage people’s FB ad success -- and how you can avoid them!
The highest converting funnels that give you the best Return-on-Ad-Spend (so you can maximize your profits)
What’s changed with paid advertising in 2020… and how you can survive and even thrive in these strange times!
And finally: how big of a budget you REALLY need to be successful with FB ads. (I loved Tony’s take on this -- though it might surprise some people because it’s not your typical “you can start with even $5 a day!” optimism.)
Learn more about Tony Rulli:
Intentionalspark.com
Follow Tony on Instagram
Get Instant Access To Tony’s Facebook Ad Video Training Bundle
Learn more about Gillian:
Join Startup Society (promo code: earnmore)
Profit Planning Challenge
Get in touch!

Oct 26, 2020 • 22min
EP 43: 3 Ways to Grow Your Emails List (That Actually Work!)
Sometimes, the truth can be hard to swallow…
But knowing the truth empowers us to make the best decisions.
Here’s one of those truths: if you’re building an audience online, only 2% of your audience will EVER buy from you.
This goes whether you have 100 followers on IG, a million email subscribers, or anything in between.
Of course, we can work on improving that percentage, but we’ll never be able to change the fact that MOST of our audience just follows us for the free stuff.
And that’s okay! In fact, it’s a good thing, because it means we can impact the lives of a far greater number of people than those who are actually interested in pulling out their credit card.
BUT, it also means that if we want to increase our sales, then we NEED to prioritize growing our audiences.
(Yes, you 100% can be successful with a small audience… but you can be even more successful if you can reach more people.)
Social media is a great place to get exposure and reach new people, but we all know that email subscribers are the crème de la crème of an online audience, because those are the people you can reach most directly + predictably.
(Meaning… no need cross your fingers and HOPE an algorithm cooperates!)
In this week’s podcast, I share three email list growth strategies… and these aren’t just random strategies that sound good. These are the strategies that consistently WORK and have grown my email list to 98,000 subscribers.
(We’re currently adding 8,000 new subscribers every month with these tactics!)
I know what it’s like to wonder WHY your list isn’t growing; and maybe even to feel like you’re the only one. For the first several years of trying to grow my list, I really struggled:
These were the tactics that finally made the difference, and I want to share them with you.
Listen to the episode now (or download for later!) and start growing your email list a lot more quickly.
There’s no reason to keep struggling when the tools are available. I KNOW you can do this once you know-how!
Here’s to your success!
Listen to the full episode to hear:
The 3 tactics I’ve used to grow my email list and add 8,000 new subscribers every month
How I use Pinterest to supercharge traffic to my website and grow my email list
Why YouTube is a key player when you want to grow your email list (and how to turn followers into email subscribers)
The impact that appearing on other people’s podcasts has on your email growth
Learn more about Gillian:
Attract Paying Customers Action Plan
Join Startup Society (promo code: earnmore)
Profit Planning Challenge
Get in touch!
Resources mentioned in this episode:
EP 33: Blog vs Podcast vs YouTube: Which Should You Start?

Oct 19, 2020 • 37min
EP 42: 30,000+ Courses Sold In Just 18 Months (and With a Small Audience!) with Lucy Griffiths
A few weeks ago, I gave my Instagram account a good clean out. I unfollowed a couple hundred accounts that weren’t really what I wanted or needed in my life right now.
Goal: to see more of the things I really care about!
The next day, as I scrolled through my feed, I saw a post from my friend Lucy.
Hey, it’s Lucy!, I said to myself. Man, I haven’t seen her in forever. I wonder how she’s been! What’s she up to these days, anyway…?
I tapped on her profile pic to navigate to her bio.
::reading bio::
Wait, what?!
She sold Thirty THOUSAND courses??
That, my friend, is a LOT of courses.
Naturally, I DMed Lucy straight-away to ask her to come on the podcast and tell us her strategy.
(I may or may not have been super curious to know myself.)
The story gets even better, though, because once we got on the phone, I learned that not only had she sold 30,000 courses… she’d done it in just 18 months.
If you’re as eager as I was to know how she did it, then go listen to the episode now, because it was SO interesting. Lucy explained her whole strategy and really didn’t hold back!
I loved this interview, and if you’re interested in selling online courses then I’m pretty sure you will as well!
Listen to the full episode to hear:
The funnel Lucy's using to quickly grow her list— at a profit!
How Lucy not only sells thousands of courses, but also maximizes the value earned from each customer
Lucy's top traffic sources that ensure she never runs out of leads, even though her audience is small.
Learn more about Lucy Griffiths:
lucygriffiths.com
Confident On Camera Course
Follow Lucy on YouTube
Learn more about Gillian:
Join Startup Society (promo code: earnmore)
Profit Planning Challenge
Get in touch!

Oct 12, 2020 • 38min
EP 41: Behind the Scenes of My Membership Site: Profits, Challenges, and Lessons Learned
I’ve been a teacher for over 13 years now, and I’m confident this skill is part of my God-given purpose here on earth.
But for the first 8+ years of teaching, I didn’t earn a very good living from the work. I was tied down to my local area, my calendar was crammed with lessons, and I was barely able to support my family.
Eventually, I scaled my local business and things got a bit better -- but it still felt like an uphill battle. This was one of the key motivators for starting my online business: I wanted to work from wherever (be that my living room, the local Starbucks, or a Parisian café) and on my own schedule.
So when I learned about “membership sites” for the first time… I immediately knew I was interested.
A membership site would allow me to use my teaching gifts to have a positive impact on the lives of others while at the same time maximizing -- and stabilizing -- my profits by creating monthly recurring revenue.
Sign me UP!
It took a few years to figure out how to start a membership, what I’d teach, and who it would be for -- but eventually, I got it off the ground, and today my membership program is my businesses’ main source of revenue!
Listen to the full episode to hear:
How much my membership, Startup Society, earns each month
Fixed costs and variable expenses of running a membership site
The biggest challenges I faced when I got the program off the ground
Mistakes I've made and lessons learned
Learn more about Gillian:
Attract Paying Customers Action Plan
Join Startup Society (promo code: earnmore)
Profit Planning Challenge
Get in touch!
Resources mentioned in this episode:
The Best $7000 I Ever Spent
Access Ally: Membership plugin
Flourish Online: They specialize in setting up membership sites

Oct 5, 2020 • 35min
EP 40: SEPTEMBER 2020 INCOME REPORT!
Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.
These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.
It’s now October and it’s been two months since I returned from taking the summer off for maternity leave—and September’s income report shows that things are still trending downward which means it’s prime time to make some moves to change this and start, once again, growing!
(By the way, if you happen to be in a “descent” yourself, know that this is a natural part of the cycle of growth. Two steps forward, one step back is a very healthy and normal pattern. To try to force things to constantly spiral upward is unrealistic, ultimately impossible, and will only lead to stress.)
As always, I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).
I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.
Today, we’re looking back on September 2020.
Listen to the full episode to hear:
3 specific strategies I’m implementing to INCREASE my income
Why my income went DOWN the last two months
Exactly how much time I worked and what I spent my time on this month
How much my team worked and what they worked on
Links:
Instagram: @gillianzperkins
Join Startup Society (promo code: earnmore)
Profit Planning Challenge
Get in touch!

Sep 28, 2020 • 50min
EP 39: Building a Quarter-Million Dollar Agency in 20 Hrs/Wk + Content Marketing Strategy with Lacy Boggs
Creating content is hands down the MOST time-consuming work I do each week. Writing blog articles, filming videos, recording podcasts, posting on Instagram… the list could go on.
As a digital entrepreneur, you get it. Content creation is time consuming… and our TIME is limited.
But—and a big one at that!—content marketing works so well.
That’s why it’s so important to create helpful videos, articles and other content is the perfect way to attract your target customers.
What’s to be done??
Allow me to introduce Lacy Boggs, my guest on today’s episode. Lacy runs The Content Direction Agency, a multi-six-figure content market agency. If you and I think we have a “content creation as opposed to time available” ratio problem… let me tell you… Lacy has it way worse. That’s because a whole roster of clients depends on her small team to create their content.
Naturally, Lacy’s figured out a few tricks to maximize content-creation-efficiency so they can keep man-hours down and productivity up.
Regardless of the size of your team—though especially if you’re a solopreneur—you’ll find her hack and systems effective to do the same in your company.
What does this mean? You can get MORE visibility, attract MORE leads, and close MORE sales—all without working more at all.
Listen to the full episode to hear:
How to pivot to find the business model that works for you and fulfills your personal goals
How Lacy built her agency to the quarter-million mark working less than 20 hours per week
A step-by-step process to follow to create a STRATEGIC content marketing plan
Chasing engagement, vanity metrics, and what you should really be measuring
Learn more about Lacy Boggs:
The Content Direction Agency
Chasing Likes Blog Post
Connect with Lacy on Facebook
Follow Lacy on Instagram
Learn more about Gillian:
Join Startup Society (promo code: earnmore)
Profit Planning Challenge
Get in touch!

Sep 21, 2020 • 21min
EP 38: The Secret Behind Every Successful Entrepreneur...
If you started your company, then most likely you are a VISIONARY leader. That's a unique gift! But we all have our strengths and weaknesses, and you might need "another half" that you don't even know you're missing.
That other half is called an INTEGRATOR.
Many visionary entrepreneurs have one behind the scenes—think Henry Ford, founder of Ford Motors, and Ray Kroc, founder of McDonald’s, who both had operations managers. The visionary sets their sights on the vision and the integrators are the people who actually put these dreams and these plans into action.
In fact, I have an integrator here at Gillian Perkins International—and I’m going to share how I found Cortni, what she does in the business, and how it’s impacted the business and so much more in this episode all about integrators.
Listen to the full episode to hear:
Visionary leaders vs "integrators" and why most companies need BOTH
How an integrator can help you grow your business more successfully and easily
What my integrator, Cortni, does at Gillian Perkins International
How to find your own integrator and what to look for when you interview candidates
Learn more about Gillian
Attract Paying Customers Action Plan
Join Startup Society (promo code: earnmore)
Profit Planning Challenge
Get in touch!
Resources mentioned in this episode
Amy Porterfield's podcast, Online Marketing Made Easy
Rocket Fuel by Gino Wickman and Mark Winters
The Crystallizer Assessment

Sep 14, 2020 • 49min
EP 37: How to Be Successful WITHOUT the Hustle featuring Claire Pelletreau
Imagine this: you can be a totally lazy entrepreneur yet create amazing, high-quality work and accomplish everything you want in business—and more.
And I don’t mean lazy in a negative way. I actually consider myself a pretty lazy person. Yet given the current hustle culture, being a lazy entrepreneur probably sounds hilarious at best and an impossibility at worse.
So how on earth can you be a successful entrepreneur and be lazy at the same time?
Most importantly, creating high-quality work is at the top. Being smart about where you spend your time is key, too. And, sometimes, running Facebook ads is the most efficient way to engage potential customers and sell your work.
In this episode, I’m chatting with Claire Pelletreau who is a self-proclaimed lazy entrepreneur. She’s also a Facebook and Instagram ad consultant, teacher, conversion optimization expert, and creator of Absolute FB Ads.
Claire spends her days writing about Facebook and Instagram ads, troubleshooting ad problems with her students, and managing campaigns for 7 and 8 figure business owners. She specializes in Facebook and Instagram ads that sell online courses and programs, but she’ll happily geek out with you on ways to test advertising for any type of business.
Claire also LOVES talking about money—profit, loss, the whole shebang. She asks her guests how much they charge—and how much they earn—on her show, the Get Paid Podcast.
Listen to the full episode to hear:
Why social media may not be worth your time or effort
Strategies Claire uses to consistently *make sales* without big launches or constantly posting on social
Why spending money on ads makes sense... even if you're only breaking even
How Claire has maximized the results she's gotten from investing in copywriting services
Learn more about Claire Pelletreau:
Clairepells.com
Connect with Claire on Instagram
The Get Paid Podcast
Learn more about Gillian:
Join Startup Society (promo code: earnmore)
Profit Planning Challenge
Get in touch!
Other resources from this episode:
Natalie Taylor from The Missing Ink

Sep 7, 2020 • 26min
EP 36: AUGUST 2020 INCOME REPORT!
Every month, I’m peeling back the curtain and sharing the ins & outs of my monthly revenue.
These income reports are an in-depth and honest look at how much my business earned, what it cost, and how many hours it took me to do it.
I’ll also share which tasks and projects really ended up paying me best so that you can see how I’m optimizing my business so that I can work less and earn more over time. Plus, you’ll get a time report, breaking down the time I spend on each activity and how that created a financial result (or not).
I hope that you’ll be able to learn from my trial and error, as I work to grow my business, my impact, and my income––all while keeping clear boundaries on my time and personal life.
Today, we’re looking back on August 2020.
Listen to the full episode to hear:
How not working much during the summer impacted our revenue
Why I’m working no more than 15 hours a week
Why I’d rather earn less and do things better than do everything myself
Where I spent the majority of my time in August
Links:
Instagram: @gillianzperkins
Join Startup Society (promo code: earnmore)
Startup Society
Profit Planning Challenge
Get in touch!
Resources Mentioned:
Tara McMullin and Yellow House Media
Tony Rulli of Intentional Spark
Self-Publishing School


