

This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast
Gerry Scullion
Welcome to This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast, the global show for designers, innovators, and changemakers who want to create better products, services, and experiences.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Episodes
Mentioned books

Feb 26, 2018 • 38min
Chirryl-Lee Ryan 'Are we making things better with Design'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementHello, welcome to another episode of This is HCD. My name is Gerry Scullion, and I’m a Human Centered Design Practitioner based in Australia. The episode that you are about to hear was recorded in Melbourne CBD so would like to acknowledge the Boonwarung people of the Kulin nation as the traditional custodians of the land where we meet today and pay respect to their elders, both past and present.Chirryl-Lee Ryan is what she calls, a transdisciplinary design practitioner, merging many design disciplines into a super force. Anyone who is familiar with Chirryl will know she is a no-holds-barred speaker. She says what she means, and mean what she says and is a force to be reckoned with.We were recently together on a Design Panel about Designing for Social Impact for Academy XI in Sydney and had a whale of a time.Kelsey Schwinn (GM of Today), Gerry Scullion (Director of Humana), Chirryl-Lee Ryan (Transdisciplinary Designer), Andy Polaine (Regional APAC Design Director for Fjord) at the Academy XI ‘Design for Social Impact’ in Sydney, February 2018. Photo credit: Kimberley RyanWe caught up in Melbourne to extend that conversation and go deeper into areas that we touched on such as ‘are we making things better’ ‘what shoes would chirryl wear in a zombie apocalypse, and what the future of design looks like through Chirryl’s eyes.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Feb 12, 2018 • 31min
Rachael Mullins 'Bring out your inner UX writer'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementOver the course of the last year or so, I’ve heard whispers in the UX community of a new role emerge called a UX Writer and instantly was drawn to it as I have identified the issues many times in my career of the solutions that a role like this can address. She also published a really great article on Medium that I’ll also add to the show notes. We caught up online to record this episode, and had a good chat about how Rachael got into the industry, what she does, the principles of good UX writing, what tools she uses and much much more.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Jan 29, 2018 • 42min
Andy Polaine - 'Is Education Broken?' (Part 1)
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode, we caught up with Andy Polaine who is Regional APAC Design Director for Fjord and also professor Simon McIntyre from UNSW to discuss the future of education and ask the mammoth question of, "Is education broken?".Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Jan 15, 2018 • 25min
Elizabeth Pek - 'What makes a good designer?'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementHello! In this episode, we spoke with Elizabeth Pek, Director of Experience Design at BT Financial Group, about what she believes makes a good designer. This episode is jam-packed with information for both Designers and Design Managers alike.This episode was hosted by Adrienne Tan and Mark Catanzariti.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Jan 2, 2018 • 29min
Eduardo Kranz - 'The intersect of Service Design and User Experience Design'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode, we caught up with Eduardo Kranz who is a design director at Fjord Canberra. We discussed where the service design and UX professions intersect in respects to the skills and activities that are done on a day to day basis. We didn't get into the definition of what service design is or isn't or any of the other semi contentious issues around the two practices. We did, however, drill deeper into the practices and daily rituals that Eduardo believes better serves both service design and UX practitioners, and most importantly the client and/or project in question.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Dec 18, 2017 • 38min
Gerry Gaffney (Live audience) 'How forms reveal the true nature of an organisation'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementThis was a show of firsts! Our very first live podcast in front of an audience, and also the first time we had the wonderful Gerry Gaffney on the show. The show was recorded at the incredible offices of FutureYou, a boutique recruitment consultancy based in downtown Sydney.It's also our 10th episode of This is HCD!Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Dec 4, 2017 • 26min
Cyril Secourgeon 'The secrets of successful stakeholder engagement in large organisations'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode, we caught up with Cyril Secourgeon, the Principal Human Centered Designer practitioner at Westpac group, one of Australia’s big four banks.We discussed the methods that the wider HCD team in Westpac use to help keep stakeholders engaged. Cyril explains the signs to look out for with engaged and disengaged stakeholders and how to work with them to build trust. He takes us through the project process right from the start of projects, and the engagement dos and don’ts when working in large-scale organisations.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Nov 19, 2017 • 31min
Panel Discussion 'Diversity at work: understanding & breaking through the barriers'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementThis episode focusses on discussing all the different challenges faced for organisations and try and hack some of those and figure out why these problems still exist and where these challenges actually come from, and what the outcome is if we can actually manage to deal with them and make some positive change.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Nov 5, 2017 • 38min
Kirsten Mann 'Why Organisations are designed not to value Design'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementKirsten Mann, VP Product and Experience at Aconex explains that organisations are not designed to value design. Instead, organisations are focused on short-term financial metrics instead of delivering great customer and business outcomes. To change the narrative and to help organisations see the value in design, product folks and designers need to continually engage the Executive team in conversation and demonstrate the value of design by solving broader business problems.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Oct 19, 2017 • 30min
Jennifer Philippe – ‘Building HCD at Scale’
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode, we ask the big questions about human-centred design and large organizations. Why design teams alone, are not enough to become customer lead, and why we need to look at a sustainable way to scale human-centred design in organizations.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________


