

This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast
Gerry Scullion
Welcome to This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast, the global show for designers, innovators, and changemakers who want to create better products, services, and experiences.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Episodes
Mentioned books

Apr 9, 2019 • 30min
Aleth Gueguen 'Looking at Design through a GDPR lens'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementHello, and welcome to Bringing Design Closer. My name is Gerry Scullion and I’m a service design practitioner based in Dublin City, Ireland. Today, I caught up with Aleth Gueguen, a GDPR legal specialist based on Nantes, France. We chat about all things GDPR related and run through a typical research scenario of gathering data as we research, storing that data and also deleting that data and all the implications from a GDPR perspective as we research.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Apr 2, 2019 • 30min
André Schaminée 'Designing with and within public organisations'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-management A very warm welcome to the very first episode of Bringing Design Closer. It’s a podcast dedicated in exploring the tactical and strategic things that work in enabling a design centricity to occur in organisations, businesses, and governments. My name is Gerry Scullion and I’m a service design practitioner based in Dublin City, Ireland.In this episode, we caught up with André Schaminée, author of a fantastic book: Designing with and Within Public Organisations. In the episode, we discuss what are the biggest things that prevent local councils and governments from adopting design methods. We ask, what makes the challenges of adopting deign in government unique. We discuss, what is a wicked problem?We discuss, also, what are the tactical things that we can do to solve wicked problems? Such as framing and reframing as a tactical tool. As being critical to the success of not only the project, but also the integrity of the methods themselves.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Mar 26, 2019 • 30min
Jo-Anne Bichard 'What the Anthropologist sees: Public toilets as cultural spaces'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementHello, and welcome to Ethno Pod on This is HCD. My name is John Curran and I’m your guest host. I’m a business anthropologist, executive coach, and CEO of JC and Associates, which is a consultancy that explores how culture shapes organisations and consumer behaviour. Jo Anne walked through the three key areas of where anthropology connects with Design. Both in relation to what anthropology gives design, but also what anthropology can learn from design. Here, Jo Anne makes it clear that she is not a designer, which I think is a really important point. Jo Anne then shares with me the research she did on public toilets and her holistic approach to understanding the different layers of meaning in this area.In this episodeGreat British toilet maphttps://www.toiletmap.org.uk/https://twitter.com/gardezleauhttps://www.linkedin.com/in/joannebichardCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Mar 19, 2019 • 29min
Nick Coster 'Unpacking NPS'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementHello, and welcome to Prod Pod. We’re a part of This is HCD. We’re bringing all human-centred practitioners real and honest conversations about product management. My name is Adrienne Tan and I’m the co-founder of Brain Mates. In this episode, I caught up with Nick Coster, a veteran product management practitioner and Gerry Scullion. We’re going to be talking about the dreaded NPS. More importantly, what’s good about it, if any, as Gerry says, and what’s not good about it? We also give practical advice for practitioners who are working in organisations who might be using it and working in teams who are so focused on it. It’s a fun episode, so let’s just jump into the conversation. Nick on LinkedInCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Mar 12, 2019 • 49min
Jeff Gothelf 'The cannonball effect'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementHello, and welcome to Power of Ten on This is HCD. My name is Andy Polaine. I’m a designer, educator, and writer, and currently group director of Client Evolution at Fjord. The Power of Ten Podcast is about design operating at many levels, from thoughtful detail through to organisational transformation, as well as changes in society and the world. It pays homage to the famous Charles Eames, the powers of ten, which showed how each power of ten zoom level contains its own complexity, ecosystem, and details. They’re all interrelated.Links in this episodeJeff on TwitterBuy Lean UX bookBuy Sense and Respond bookSense and Respond PressCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Feb 26, 2019 • 37min
Matiu Bush 'Life, Death, and Using Design in Health and Aged Care'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementHello, and welcome to another episode of This is HCD. I’m your host Chi Ryan and get ready for an exciting episode because today I’m speaking to Australian designer and nurse practitioner, Maitu Bush. Maitu has a masters’ degree in public health and broad clinical and managerial nursing experience, including working in Tijuana, Mexico with Nobel Prize Laureate, Mother Terresa, in International Border Aid. As well as experience as an emergency oncology intensive care nurse and as a sexual health nurse practitioner.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Feb 12, 2019 • 44min
Liz Fosslien 'No hard feelings: Emotions in Design'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementHello, and welcome to another episode of This is HCD. I’m your host Chi Ryan and in this episode, I’m speaking to Liz Fosslien, designer, illustrator, and co-author of the brilliant book: No Hard Feelings, The Secret Power of Embracing Emotion at Work. Liz spent the last three years empowering leaders at companies like Google, Facebook, and Nike, to create cultures of belonging in which employees feel safe taking risks, asking questions, and putting their ideas out into the world.Instagram @lizandmollieTwitter @fosslienwww.lizandmollie.comBuy the bookCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Jan 29, 2019 • 28min
Brendan Dawes 'Working at the intersection of People, Objects & Technology.'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementMy name is Gerry Scullion and I’m a human-centered design practitioner based in Dublin City, Ireland.I recently attended the excellent Pixel Pioneers conference in Belfast - it was a really enjoyable conference. Brendan is and has been an inspirational figure for many for a long time. His work is at the intersection of people, technology and objects and what interested me the most, was the mix of analogue and digital, and that’s what we cover in this episode. What have we lost through digitisation? How can we retain that magic? We also cover Brendan’s own internal dialogue around how he describes his work and what he does and also how lots of his work is generated through the belief of sharing everything, and how this led him to work with Airbnb and ultimately the Sundance Festival in the US.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Jan 15, 2019 • 31min
Dr. John Curran 'Two tribes go to war. Dealing with conflict as part of Design'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode, I caught up with Dr. John Curran, a London-based anthropologist. Now, we met in Service Design Days in Barcelona where John was giving a keynote on conflict, and how important it is to deal with this conflict, not only in the design process but also the broader impact to the business itself.Links from episodeJohns Service Design Days keynoteJohn on TwitterJohns websiteCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Dec 18, 2018 • 32min
Gerry McGovern 'Top Tasks; A method for understanding peoples product and service requirements'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementThere's some of you might know the Top Tasks methodology already and even if you do, I'd encourage you to listen to this episode, as I break down the method to better understand the mechanics behind Top Tasks, and also get Gerry's insights into where it works well - as well as looking at the origins of the method. There's so much wisdom in this episode, I just know you'll enjoy it -Gerry McGovern on TwitterSign up to Gerrys McGoverns amazing newsletterBuy Gerry's books and specifically the new Top Tasks bookCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________


