

This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast
Gerry Scullion
Welcome to This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast, the global show for designers, innovators, and changemakers who want to create better products, services, and experiences.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Episodes
Mentioned books

Oct 4, 2019 • 31min
Ben Crothers 'People not pixels'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Sep 24, 2019 • 32min
Dana Chisnell 'Design for all: Using Design to improve outcomes between the US Government and its citizens'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementHello, welcome to Bringing Design Closer. My name is Gerry Scullion and I’m a service design practitioner and trainer based in Dublin City, Ireland. In this episode, I caught up with the wonderful, the one and only, Dana Chisnell. Now, we met a number of years ago when I was speaking at UX Scotland and had a great conversation at that time about design in government. I’m delighted today to continue that conversation on the show. We also speak about her time working on a tour of duty type of project for two years within the Obama administration, designing for comprehension and also, get some more sage advice from Dana about the early-stage design activities to do within an organisation of low design maturity. Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Sep 12, 2019 • 26min
Aiden McGale 'Advice on landing your first design job'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementOn the show today, we have Aiden McGale, one of Ireland’s leading Design talent recruiters, and founder of DesignTalent.ie – a job board that connects talent directly to businesses.Links from showDesignTalent.ie – Irelands Design Job BoardAiden McGale on TwitterAiden McGale on LinkedInwww.weloveaffinity.comhttps://www.instagram.com/designtalent.ie/Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Sep 3, 2019 • 36min
Kim Goodwin 'Decision Systems and their role in enabling human centeredness to occur within organisations'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementHello, welcome to Bringing Design Closer. My name is Gerry Scullion and I’m a service design practitioner and trainer based in Dublin City, Ireland. I caught up with one of my favourite authors and design researchers recently, Kim Goodwin. Many of you will be familiar with her work, but for those of you who are not, Kim has written some fantastic articles and wrote the design design staple: How to Create Human-Centred Products and Services. A book that if you haven’t picked a copy up of, it’s still really relevant today, ten years later. We discussed the world of extending design systems within organisations, to decision systems to help steer the organisations towards more human-centredness. Buy the book 'How to create human-centered products and services'Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Aug 22, 2019 • 40min
Ariel Waldman 'Hacking Science for Collaboration'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementHello, and welcome to Power of Ten. A podcast about design operating at many levels, from thoughtful detail, through to organisational transformation, to the changes in society and the world. My name is Andy Polaine, a designer, educator, and writer, currently group director of client evolution at Fjord. My guest today is Ariel Waldman. Ariel makes massively multiplayer science, creating an unusual collaboration that infuses serendipity into science and space exploration.Show LinksAriel Waldman on Twitter: @arielwaldmanAriel’s website: https://arielwaldman.comAriel’s YouTube channel: http://youtube.com/arielwaldmanAriel’s Patreon site: https://www.patreon.com/arielwaldmanCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Aug 20, 2019 • 21min
Talking Shop - The HCD Network Community Updates
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode, Gerry Scullion and Andy Polaine chat about new and exciting updates on our podcasts, as well as sharing some big news for 2020!Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Jul 31, 2019 • 31min
Eva PenzeyMoog 'Designing against domestic violence'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-management Eva Penzeymoog is joining me on the show today. Eva is a lead designer for Eight-Light and is based in the windy city, Chicago. One of my favourite cities. We connected recently over Twitter after I became aware of her work that’s related to the interconnected relationships between smart devices and domestic violence. Now, we go into the contextual examples of how these so-called smart devices can be used to evoke various types of traumas. We speak openly about researching in and around people with trauma and how to protect yourself if you’re a designer and a researcher. Something that is a topic that is very close to my heart and something that I’ve actually spoken about publicly in the past.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Jul 24, 2019 • 44min
Gretchen Anderson - 'Mastering Collaboration'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementWelcome to Power of Ten, a podcast about design operating at many levels, from thoughtful detail through organisational transformation, to the changes in society and the world. This episode's guest is Gretchen Anderson.Gretchen consults with clients to inform their product strategy and improve team collaboration skills. She co-authored the book: Pair Design, with Chris Noessel and in this episode we talk about her latest book: Mastering Collaboration, the need for collaboration and cover many pitfalls and tips.Andy is on Twitter as @apolaine and blogs at Polaine.com. He also writes a newsletter called Doctor’s Note.Gretchen is on Twitter as @gretared and her consultancy is at gretchenanderson.comHer latest book is Mastering Collaboration.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Jul 16, 2019 • 24min
Derek Horn 'Undesigned world'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementHello, and welcome to another episode of This is HCD. I’m your host Chi Ryan and in this episode, I’m speaking to Derek Horn, a designer at Bedwood and Co., a New York-based branding agency focused on design, strategy, and innovation. He’s also a volunteer director at Out for Undergrad, a non-profit that helps LGBTQ undergraduate students reach their full potential.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Jul 3, 2019 • 28min
Phil Laufenberg 'Unpicking Henry Ford’s ‘A faster horse’ quote'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementToday, I’m here with Phil Laufenberg, he’s the CEO at Practera, an education software company in Sydney, Australia. We’re discussing a quote that has been touted around in the product management circles for as long as I’ve been a product manager. That, my friends, is a really long time, it’s close to 20 years. The quote is by Henry Ford, I’m sure most of you would have heard this quote before, it says, “If I’ve asked people what they wanted, they would have said a faster horse.” Now, there’s so much that we can talk about that, so let’s get started.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________


