

This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast
Gerry Scullion
Welcome to This is HCD – Human-Centered Design, UX & Service Design Thinking Podcast, the global show for designers, innovators, and changemakers who want to create better products, services, and experiences.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Hosted by Gerry Scullion, with over 1-million downloads worldwide.
Each episode dives into conversations with leading voices in service design, UX design, interaction design, customer experience, and design strategy. Together, we explore the methods, mindsets, and real-world stories that bring human-centered design and design thinking to life.
Whether you’re a UX researcher, service design practitioner, product manager, or design leader, you’ll find actionable insights, practical tools, and inspiration to elevate your practice and drive meaningful change.
Tune in and join the global human-centered design community — learn how to design with purpose, create inclusive solutions, and shape a more thoughtful future.
Episodes
Mentioned books

Mar 21, 2023 • 40min
Perk Pomeyie 'How bauxite mining destroys Nature and communities'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementPerk Pomeyie is a Ghanaian environmental activist from Accra, who is currently the National Coordinator of the Ghana Youth Environmental Movement-a leading youth-led environment and climate advocacy and campaign group in Ghana. I started by asking Perk to tell me more about how the youth movement works.https://gerrymcgovern.com/books/world-wide-waste/Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Mar 14, 2023 • 51min
Charlotte Fountaine ‘Service Designing a stigma-free and relevant mental health support to empower the LGBTQIA+ community to lead happier, healthier lives’
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode I caught up with Charlotte Fontaine, an incredible service designer in the UK.We speak about Kalda, a service that has really opened my eyes through my own naivety and in exposure to the needs of people within the LGBTQIA+ community.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Mar 9, 2023 • 55min
Roya Azadi ‘Improving Access to Justice at the Supreme Court’
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode I caught up with Roya Azadi, strategic director at Paper Giant, a design consultancy based in Melbourne, Australia.I follow a few places on my personal social accounts and really respect the work that the folks at Paper Giant do, and was really excited when I saw a project that they did with the Supreme Court in Victoria around accessing Justice. We chat about the project is detail, how Roya and the fellow team members built trust, worked alongside other consultancies, remained focussed on the analogue, and also what Roya brought to the project themselves, through their own story. It’s a great conversation.https://www.papergiant.net/work/a-user-experience-strategy-to-improve-access-to-justice-at-the-supreme-courthttps://www.linkedin.com/in/royaaazadi/?originalSubdomain=auCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Mar 7, 2023 • 38min
Bronwyn Van Der Merwe ‘Exploring and Scaling Design Culture internationally at Fjord and now Culture Amp’
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode I caught up with Bronwyn Van Der Merwe, VP of Design at Culture Amp.We speak about Design Culture and tap into Bronwyn’s absolutely incredible background and personal experience that saw Bronwyn spearhead the evolution of Fjord in APAC regions.What were the key things that Bronwyn did to ensure the scalability of a design culture at Fjord in Australia, and also when it scaled into Asian regions like Singapore and Japan. How did they balance the local culture in each region and touch on how this was handled as the merger between Fjord and Accenture unfolded, that ultimately saw two cultures merge.We speak about Bronwyn’s past, tapping into their Commerce background, and how this ultimately provides them with a brilliant lens to peer through when looking at the commercial impact of Design. We chat about the work that they are doing at Culture Amp, and the special culture that is unfolding within the business.I say this lightly, but this is a must listen to anyone in Design leadership.LinksLinkedIn: https://www.linkedin.com/in/bronwynvdm/Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Mar 2, 2023 • 47min
Kaustubh Thapa 'E - waste : Ultimate Producer Responsibility'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementPeople like Kaustubh Thapa give me hope. Kaustubh is finishing his PhD at the Copernicus Institute of Sustainable Development at Utrecht University in the Netherlands. His collaborative research in Nigeria, China and Vietnam incorporates justice, equity, and sustainability for a fairer EU waste trade and a just circular economy transition.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Feb 28, 2023 • 50min
Melis Senova ‘Exploring what we mean by Design Character’
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode I speak with Melis Senova author of This Human and soon to be published book, Design Character. On Melis’s website they say “I help leaders find a deeper source to fuel their potential for leading others to have great impact in the world.” And we speak openly about Melis’s own journey of self-discovery and journey that has led her to a Phd in Human Centered Design, Co-Founding Huddle and now running her community for designers, titled This Human.Before we jump in, I have a favour to ask. I've been creating content for This is HCD for over 5-years or so, all for the love of sharing knowledge to the global design community. One thing you could do is leave a review (preferably a 5-star one!), as it helps us grow our community - every little helps. Even if you don’t review, you can go one better by telling people you work with about the podcast.Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Feb 23, 2023 • 33min
Hinrich von Haaren ‘Diving deep into Content Transformation’
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode I speak with Hinrich von Haaren, Co-Founder of Content Design Academy at Content Design London and now author of Content Transformation - a fantastic book that no doubt will find its way into the hands of the UX and Service Design community over the coming months. It’s an awesome book and we chat about this exclusively in this episode.The book sets out to enable a content alpha to occur in businesses, how to go about this, including setting it up and all the way through to measurement. Hinrich is awesome and we know you are going to enjoy this podcast - so let’s jump in•Buy the book:https://contentdesign.london/shop/content-transformation-by-hinrich-von-haaren-paperback•https://www.linkedin.com/in/hinrich-von-haaren-05768a15/?originalSubdomain=ukCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Feb 21, 2023 • 54min
Ben Reason ‘The Velocities of Change with the Founder of Livework’
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode I speak Ben Reason, Founding Partner of Live|Work in the UK. Ben has co-authored Service Design from Insight to Implementation and Service Design for Business: A Practical Guide to Optimizing the Customer Experience released in 2016. In this conversation we chat about a few things, but mainly around Ben’s own journey through Design, starting out in Liverpool in the mid-90’s and his entry into the world of Service Design later that decade.We chat about the work Live|Work do and also a new framework titled Three Velocities of Change - what this means, where it originated and why this is so important to not only Ben, but to the LiveWork team.https://www.linkedin.com/in/breasy/https://www.linkedin.com/feed/update/urn:li:activity:7008020506171875328/https://liveworkstudio.typeform.com/to/KQpMlnmc?typeform-source=www.linkedin.comCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Feb 16, 2023 • 36min
Andrew Francomb 'Diving deeper into the transitionary period between university and work and it’s direct impact on mental health'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode I chat with Andrew Francomb from the UK about their experience graduating from Lancaster University, and their experience of landing their first job. We chat about the impacts on Andrew’s mental health during this period of his life, and also how Lancaster help support their graduating students help find their feet.-https://www.linkedin.com/in/andrew-francomb-11a8a197Creators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________

Feb 14, 2023 • 35min
John Foley 'Creating a business case to be hired'
We are building a global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullion → https://www.thisishcd.com/learning/introduction-to-journey-managementIn this episode I chat with John Foley, a service designer based in London working with Livework Studio. We chat about what the experience was like leaving University, working as a design researcher - and how John made his own luck. We chat about portfolios and also the interview process for Livework. It’s a good one - lets get into it.https://www.linkedin.com/in/designjfoley/https://www.liveworkstudio.comCreators & Guests
Gerry Scullion - Host
Stef Murphy - Producer
________________________Discover & Connect → https://www.thisishcd.com/directoryTrain my organisation → https://www.thisishcd.com/trainingClaim partner discounts → https://www.thisishcd.com/partnersPublish an Article → https://www.thisishcd.com/blogCourses → https://www.thisishcd.com/courses________________________


