The Manufacturing Executive

Our guest today sheds light on what future warehouses will look like as robots become more intelligent.  Michael Perry is the Vice President of Marketing at Dexterity, Inc. Michael's main objective is to help customers and partners understand how AI-enabled robots can grow their operations. Before Micahel's time with Dexterity, he was Boston Dynamics VP of business development, where he led the go-to-market campaigns for the company's first commercial products. Michael was also the general manager of North America and Director of Strategic Partnerships at DJI, where he built the Enterprise Partnership ecosystem and sales channels for the world's leading drone manufacturer. Join us as we discuss:The evolution of robotic intelligenceHow robots can help solve problems in the supply chainA look into the warehouse of the future

In any manufacturing operation, quality matters.Andrew Steele, the founder of FactoryQA, is an expert in quality management systems. After starting on the manufacturing floor and years of experience auditing, Andrew brings excellent insights into what quality management systems mean inside a manufacturer's operations. Join us as we discuss: What does quality mean in manufacturing?  How to know if you have a sound quality system in place?  The future of quality management in an increasingly digital world

Over the years, I’ve talked to a lot of manufacturers as a marketing advisor. When I ask them what their ideal customer looks like, I usually get a response saying that they deal with many types of customers in many different industries.  While there’s nothing wrong with targeting different customers, channeling your marketing energy into lanes where you have the best chances of winning will assure you don’t spread yourself too thin. Join us as we discuss:Making intentional decisions about which audience segments to focus onIdentifying the buying process influencers and what matters most to themFrameworks for crafting a customer-centric brand narrative

Harnessing the power of technology allows you to do more with less. Mobile industrial apps enable manufacturers to get more done with fewer people by streamlining processes, improving the capture and sharing of data.  Greg Bohling, the Vice President of Sales and Customer Success at Alpha Software, brings over 15 years of experience in providing digital transformation leadership to manufacturing companies. Greg coaches organizations on how to digitize manual and paper-intensive processes.  Join us as we discuss:What is happening in the manufacturing industry today regarding digital vs. analog data entry.Where manual data entry is happening in manufacturing and how to improve using technology. The importance of having strong quality data in your manufacturing business.

Fran Brunelle is President of Accelerated Manufacturing Brokers, Inc., a company specializing in the sale of lower middle-market manufacturing companies. Fran was named one of the most influential women in M&A (mergers and acquisitions) in 2020. She is also the host of the Women and Manufacturing Podcast. Fran helps manufacturing business owners prepare their companies for sale and navigate the sale process to ensure positive financial results. Join us as we discuss:Factors that buyers will look for when when evaluating a potential acquisitionHow to plan for your exit, even if it’s many years down the roadHow your brand image will affect your valuationWhy right now is a better time than ever to sell

In the manufacturing sector, the person who’s writing the check often isn’t the same person whose attention and trust you need to earn. Instead, the most important buying process influencers tend to be the technical professionals who are trying to solve a problem or achieve an outcome. And in many cases, those technical professionals are engineers. Wendy Covey, CEO, and Co-Founder of TREW Marketing, is an expert in reaching those exact people. As host of the Content Marketing, Engineered podcast, author of Content Marketing, Engineered: Build Trust and Convert Buyers with Technical Content, and publisher of an annual study, State of Marketing to Engineers, Wendy is a wealth of knowledge on the subject. Join us as we discuss: The findings of TREW Marketing’s 2022 study  How marketing to engineers can increase the chances of closing a sale Where engineers go to collect information to make buying decisions

It appears that we’re heading into a recession. So what does that mean for manufacturers? And how can you deploy (or redeploy) your marketing team to make sure you come out in one piece on the other end of it? Today John McTigue, a Freelance Writer and B2B Marketing Advisor at The Customer Journey Maestro, joins us to talk about how marketing can help you recession-proof your business. John brings a wealth of insight with experience as a product marketer and account executive in enterprise software, and a digital marketing agency owner and customer journey consultant.  Join us as we discuss:Focusing not only on a go-to-market strategy, but also a go-to-customer strategyThe importance of brand marketing for demand creationBeing a problem solver around what matters most to your audience

The days of posting a job and watching candidates line up around the corner are now in the past. We’ve quickly shifted into a candidate-driven market and many employers are being affected by it, but most don’t know how to handle it. ` Today we talk to Ann Wyatt, founder and agency owner of Ann Wyatt Recruiting. An expert recruiter in the manufacturing sector, Ann shares her insights on what you can do to make your workplace more appealing to prospective candidates.  Join us as we discuss:The current state of recruiting in the industrial sectorHow the current unemployment rate impacts recruiting and ways around itWhy culture fit is so important, and how a recruiter can make the perfect match between candidate and company

The way our customers collect information and look for products has changed, and in order to keep up with demand, manufacturers have to change the way that they approach sales and marketing.  Today’s episode is very unique. This is a conversation that was originally recorded on Chris Grainger’s podcast: EECO Ask’s Why.    Chris Grainger joins us from EECO, an industrial automation and power solutions company. Chris has been running the EECO Ask’s Why podcast for over 2 years and offers valuable insights on manufacturing as well as starting your own B2B podcast. Chris executed a fantastic interview with me on the go-to-market transformation in manufacturing.  Join us as we discuss: How sales and marketing have changed in manufacturing How VOC plays an important role in GTM strategy and direction  How to clearly define your audience and figure out what matters to them

Marty Groover, Partner and CTO at C5MI, spent over two decades as a Surface Warfare Officer in the US Navy. He didn’t know it at the time, but this time in the Navy helped him see into the future – of manufacturing. Marty offers insight into the unmatched benefits of using live data to enhance your processes, product and bottom line, and how pairing people processes with technology will position you to lead the fourth industrial revolution. Join us as we discuss:What the manufacturing sector can learn from the retail industryHow to build operating systems that are flexible and future-proofWhy leading with technology has its limitations