The Manufacturing Executive
Joe Sullivan
On The Manufacturing Executive podcast, we’ll explore the strategies and experiences that are driving midsized manufacturers forward. You’ll hear conversations with passionate manufacturing leaders who have compelling stories to share about their successes and struggles. You’ll also hear interviews with B2B Sales and Marketing experts about what’s working on the business development front and how to make these ideas actionable. Episodes will feature topics related to industrial marketing and lead generation, manufacturing sales strategy, technology, and industrial sector innovation.
Episodes
Mentioned books
May 23, 2023 • 44min
Speed: The Missing Industrial Marketing Ingredient w/ Julian Schaaf
Lack of trust. Lack of goals. Lack of skill. Lack of risk tolerance. In this episode, industrial marketing consultant Julian Schaaf explains why these are the four biggest problems that plague slow-moving marketing teams in the manufacturing sector. He also explains how to overcome these barriers so you can blow your competition away.
May 16, 2023 • 40min
Designing Manufacturing Career Paths w/ Patrick Curry
More than ever before, it's not just a stable job plus a paycheck that motivate people, but also the opportunity for growth and career advancement. In this conversation, Patrick Curry, President of Fullerton Tool Company, talks about designing intentional career paths for your people.
May 9, 2023 • 21min
Advocating for Women in Manufacturing w/ Alicia Gilpin
If you're looking into the manufacturing sector from the outside, the numbers will show you how underrepresented women are in this sector. And if you already work in manufacturing, you know this just from looking around. But Alicia Gilpin is working to change all of this.
A business owner, non-profit founder and podcast host, Ali G is a source of inspiration for women currently in manufacturing who are struggling to find their voice, as well as for young women whose careers lie on the horizon.
May 2, 2023 • 41min
The Changing Landscape for Manufacturing Ownership Transitions w/ Keith Butcher
What options do I have for transitioning the ownership of my business? How has the market for selling my business changed over a wild few years of pandemic and supply chain disruption? Is transitioning to an employee-owned model an option? And how do buyers evaluate the value of the company I've built and grown?
These are all questions that any manufacturing business owner who may be looking to exit in the years ahead might be asking. Keith Butcher, Managing Partner at ButcherJoseph & Co., is an expert in this arena and he's here to answer these questions.
Apr 25, 2023 • 34min
The Human Driver of Sustainable Manufacturing w/ Mark Remmert
On the surface, there are many forces driving the sustainable manufacturing movement in our world today – from government initiatives to consumers to corporations. But as Mark Remmert, CEO of Green Dot Bioplastics, will tell you, at the core the sustainable manufacturing movement is simply the human need for survival. In this conversation, Mark offers his perspective on why sustainability matters, where bioplastics fit into the picture and what the future may hold for sustainable manufacturing.
Apr 18, 2023 • 24min
Adapting to New Manufacturing Technology w/ Matthew Wright
Every day we use a wide range of digital technology in our personal lives. But in our work lives here in the manufacturing sector, there tends to be more resistance to technology adoption.
In this conversation, Matthew Wright, Founder of Specright, will make the argument for digitization through the lens of product and packaging specification management.
Matthew will discuss the role of technology in creating efficiencies that drive profitability, improving communication among team members, retaining tribal knowledge and attracting the next generation of the workforce.
Apr 11, 2023 • 29min
Cyber Security in Manufacturing w/ Jason Ray
Cyber security is a very real problem. Unfortunately, it's a very real problem that's not understood or properly addressed by many manufacturing organizations. It poses threats to our businesses. And for those who are manufacturing parts for the defense industry, threats to our national security.
Jason Ray, Co-Founder & CEO at Paperless Parts, is here to educate about this topic of cyber security. He'll tell you why it matters, why you should care and where to start.
Apr 4, 2023 • 41min
Distribution and Repurposing: Two Overlooked Keys to Content Marketing w/ Justin Simon
Content marketing expert Justin Simon discusses the overlooked keys to content marketing - distribution and repurposing. He explains how to reach the right audience through proactive distribution and repurpose successful content for larger formats. Additionally, he introduces Industrial Marketing Live, a valuable community for manufacturing marketers. The podcast explores tailoring distribution strategies for specific channels, such as LinkedIn and email newsletters, and highlights Justin Simon's own podcast and course on content distribution and repurposing.
Mar 28, 2023 • 25min
AI in Manufacturing: Fusing Human Knowledge and IIoT Data w/ Christopher Nguyen
Christopher Nguyen, CEO & Co-Founder of Aitomatic, explains why we need both the IIoT data coming off the assembly line and the knowledge of our front line workers to build an effective AI model.
Mar 21, 2023 • 26min
From Employee-Focused to Employee-Owned w/ Ashleigh Walters
Ashleigh Walters tells her story of transformation inside of the manufacturing organization she recently led – as they went from a command-and-conquer operation to an employee-focused operation, all the way to an employee-OWNED operation.
