Reside Platform Podcast

Lauren Holland sits down with Brooke Riecke, Client Success Manager at Reside, for a deep dive into the mindset, systems, and strategies that fuel scalable, sustainable team growth in real estate.They unpack how to eliminate chaos with onboarding clarity, why “I don’t have time” really means “I don’t have systems,” and what it takes to lead a business that thrives—without sacrificing personal freedom.If you’re a team leader or ops director who wants to scale smarter, hire intentionally, and actually enjoy the business you’re building—this is the playbook.Chapters:00:00:00 - Unlocking Growth: Why Systems Beat Hustle00:00:29 - Real Estate Reflections: What Scaling Actually Takes00:01:02 - Meet Brooke Riecke: The Spark Behind Smoother Ops00:02:19 - Hiring Smart: Solving for Clarity, Not Chaos00:09:00 - Systems that Save You from Burnout00:16:24 - Process Over Panic: Making Ops Your Power Move00:18:41 - Who Owns This? Why That Matters00:18:53 - SOPs Aren’t Boring—They’re Freedom Blueprints00:19:19 - Training Without Guesswork Starts Here00:19:38 - Getting Granular: Building One Task at a Time00:20:07 - Automate the Chaos (Without Losing the Personal Touch)00:20:42 - Onboarding Done Right: The Video Playbook00:22:05 - Don’t Just Build Systems—Empower People to Use Them00:24:54 - Set Your Team Up to Succeed (Not Just Survive)00:26:36 - Numbers Don’t Lie: Track What Matters00:28:43 - Great Leaders Audit. And Adjust.00:34:26 - One Final Truth: You Can’t Scale What’s BrokenLinks and Resources:Reside PlatformReside Platform WebsiteLauren Holland on LinkedInBrooke Riecke on FacebookThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Lauren and Mie strip away the gloss of real estate and expose the operational chaos, emotional exhaustion, and leadership gaps that silently sabotage even the most driven teams. From the myth of “bad leads” to the hidden cost of poor follow-up systems, this episode dives deep into the real reasons agents burn out and teams underperform. You’ll discover why onboarding chaos, lack of structure, and unchecked CRM databases are bleeding revenue—and what top-performing teams are doing differently. Packed with actionable frameworks like daily downloads, 30/60/90 onboarding roadmaps, and mindset shifts that actually work, this episode is your tactical guide to scaling a business that’s both high-performing and human.Chapters:00:00:00 - What Success Really Looks Like in Real Estate00:00:19 - Real Estate Is Chaos—Here’s How to Lead Through It00:00:54 - Meet Your Hosts: Lauren & Mie Unfiltered00:01:45 - Why Emotional Regulation Is a Superpower00:02:40 - Want Freedom? Start with Structure00:02:58 - The Lead Problem No One Talks About00:05:50 - How to Build a Team That Actually Performs00:12:35 - The 15-Minute Habit That Changes Everything00:15:37 - Real Leadership = Clarity, Not ControlLinks and Resources:Reside PlatformReside Platform WebsiteLauren Holland on LinkedInMie Yamashita on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Lauren Holland and Mie Yamashita unpack one of the most misunderstood dynamics in scaling real estate teams: the relationship between team leaders and their admin. With brutal honesty and strategic clarity, they expose why leadership—not operations—is often the real reason your systems are breaking. Whether you’re overwhelmed, burned out, or blaming a struggling admin, this episode delivers the mindset shifts and tactical tools you need to reset the foundation. Learn how to build systems people can rise into, how to align your vision with execution, and why scaling with clarity always beats hustle.Chapters:00:00:00 - How Leaders Sabotage Their Own Admins00:00:36 - Quick Welcome, Big Truths00:00:45 - The Real Power Behind Leader-Admin Synergy00:02:02 - Ownership Starts with Expectations00:03:09 - Speak Clearly or Spiral: Why Clarity Wins00:05:15 - Don’t Hire Cheap—Hire Right00:06:54 - What’s Actually in Their Lane?00:11:18 - The Feedback Loop Most Teams Miss00:19:04 - Tech + Systems = Freedom (If You Let Them)00:25:42 - It Ends Where It Started: YouLinks and Resources:Reside PlatformReside Platform WebsiteLauren Holland on LinkedInMie Yamashita on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet sits down with legendary webinar expert Jason Fladlien—often dubbed the "$100 Million Webinar Man," though he now humbly updates that figure to a staggering quarter billion. Jason peels back the curtain on how he went from monk and rapper to one of the most sought-after minds in digital sales and conversions. Tailored for ambitious real estate team leaders and brokerage owners, Jason shares his mental models, time-efficient sales techniques, and proven webinar frameworks that can elevate a real estate business into an unstoppable revenue machine. This episode dives deep into leveraging psychology, creating scalable impact, and why real-time presentations are the ultimate secret weapon for growth-minded professionals.Chapters:00:00:00 - Selling Live: The Art of Personal Touch00:00:40 - Reside Platform Podcast Kicks Off Strong00:00:59 - Jason Fladlien: Rapper Turned Sales Legend00:02:19 - Meditation Hacks That Built a Sales Empire00:03:31 - From Stage Mic to Sales Mic00:04:30 - Why Webinars Crush Every Other Sales Tool00:14:01 - Real Estate Branding That Actually Sticks00:16:22 - Long-Form Content That Converts Like Crazy00:19:11 - Webinars That Work While You Sleep00:23:05 - Keep Them Watching, Keep Them Buying00:24:00 - The Real Goal Behind Every Conversion00:25:31 - Presentations That Print Profits00:27:20 - Webinar Structure That Sells Every Time00:28:43 - Shift Your Mindset, Shift Your Revenue00:31:53 - How to Keep Any Audience Hooked00:38:21 - Jason’s Magic Moment: The Offer Drop00:41:42 - Final Words: Risks, Rewards, and Real TalkLinks and Resources:Reside PlatformReside Platform WebsiteWebsiteJason on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Chris Snow, team leader of the Florida Coastal Team, returns to share the real strategies behind scaling a 40+ agent operation without relying on portal leads. Chris dives into the power of PPC lead conversion, explaining how he shifted away from expensive platforms like Zillow and built a nurture-based system that generates long-term clients from cold leads. Listeners will discover the tech stack, recruiting systems, and team training frameworks that support consistent monthly onboarding—and how Chris is getting 30–37% open rates on cold email campaigns. From AI texting to 90-day training cycles, this episode is packed with actionable strategies for growth-oriented real estate leaders. If you're looking to **scale your team, increase conversions, and improve retention—without burnout—this conversation is a must-listen.Chapters:00:00:00 - Kicking Things Off: Real Talk from Reside00:00:23 - Meet Chris Snow: The $10 Lead Guy00:01:12 - Why Your Leads Aren’t Converting (Yet)00:04:59 - How to Actually Nurture (Without Being Annoying)00:07:40 - The Magic of Value-Based Messaging00:10:18 - Tools We Use to Win at Scale00:12:37 - Recruiting 5 Agents a Month (Every Month)00:16:23 - Coaching Agents That Stick (Not Just Join)00:19:29 - Why We Left eXp for LPT Realty00:22:13 - How to Reach Chris + Final ThoughtsLinks and Resources:Reside PlatformReside Platform WebsiteWebsite: Florida Coastal TeamChristopher T Show on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Nick sits down with legendary branding expert Monte Pratt, owner of Jack Pratt Signs. Monte unpacks how real estate signs are more than marketing—they’re lead generators, reputation builders, and market roots. Learn how to design signs that convert, understand the agent vs. brokerage branding balance, and discover why text-to-lead still trumps QR codes. Monte also shares what might be the future of real estate: interactive smart signage powered by tech and brand clarity.If you want to gain listings, dominate your neighborhood, and build brand trust from the curb—this episode is a must.Chapters:00:00:00 - Why Branding Is More Than a Logo00:00:45 - Kickoff: Welcome to Reside Platform00:01:08 - Meet Monte Pratt: The Sign Whisperer00:02:33 - How Great Signs Sell Homes00:03:54 - The Story Behind Jack Pratt Signs00:06:46 - From Painted Boards to Power Brands00:08:33 - Agent vs. Brokerage Branding Showdown00:21:10 - Tech That’s Transforming Yard Signs00:26:32 - What Today’s Buyers Really Respond To00:28:16 - Premium Signs for Premium Listings00:31:27 - What Clients Notice Before You Speak00:33:43 - Monte’s Formula for Real Estate Domination00:37:05 - QR Codes: Magic or Misfire?00:48:26 - Connecting Signs to Your CRM Funnel00:49:48 - Final Wisdom + How to Reach MonteLinks and Resources:Reside PlatformReside Platform WebsiteJack Pratt Signs WebsiteMonte on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

In this powerhouse episode of the Reside Platform Podcast, Director of Team Operations Lauren Holland joins forces with Head of Team Productivity Mie Yamashita to unpack the operational blueprint behind high-performing real estate teams. They dive deep into the three pillars of scaling profitably—people, process, and productivity—and share tactical frameworks that top teams use to streamline backend systems, boost culture, and unlock exponential growth.Whether you're battling disorganized CRMs, struggling with team accountability, or seeking better communication rhythms, Lauren and Mie offer field-tested strategies that resonate with results-driven real estate entrepreneurs. This is a must-listen for any brokerage owner or team leader ready to operationalize success.Chapters:00:00:00 - Why Google Reviews Could Be Your Most Underrated Growth Lever00:00:34 - Meet the Masters of Real Estate Ops: Mie & Lauren00:01:21 - The Truth Bomb: It’s Not a Lead Problem—It’s Conversion00:02:17 - How Daily Audits Reveal the Gaps in Your Business00:02:40 - If They’re Not in the CRM… Are They Even Working?00:06:13 - Your System Is Talking—Are You Listening?00:09:54 - Lead Distribution Secrets That Separate Top Teams00:12:13 - Standards Aren’t Optional: Holding the Line on Metrics00:15:24 - Accountability Without Micromanagement: The Ops Sweet Spot00:15:55 - What Your Call Data Says About Your Team’s Future00:18:21 - Practicing Scripts Isn’t Just Smart—It’s Profitable00:21:26 - Conversions Happen in the Follow-Up (Here’s How)00:27:09 - When the Market Shifts, Do Your Systems Hold Up?00:28:56 - Final Word: Leadership, Accountability, and Scaling FreedomLinks and Resources:Reside PlatformReside Platform WebsiteLauren Holland on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet Agarwal sits down with Dan Gandee, Co-Founder of Oregon Property Guide and The Operative Group, to unpack how Dan transitioned from Silicon Valley’s construction boom to building one of the fastest-scaling real estate teams in Oregon. Dan reveals his unconventional journey, his squad-based team structure, and how he uses SEO, YouTube, and micro-niches to create a predictable pipeline of high-value clients. Listeners will walk away with practical strategies to structure teams around passion niches, create sustainable lead generation systems, and leverage digital marketing to scale their businesses — without sacrificing personal freedom or client service excellence.Chapters:00:00:00 - Kicking Off: Meet the Minds Behind the Movement00:01:09 - Welcome to the Reside Platform Podcast Experience00:02:10 - Dan Gandee’s Unexpected Leap Into Real Estate00:04:57 - How to Assemble a Real Estate Team That Wins Big00:10:00 - Unlocking the Power of Working with Investors00:14:33 - Crafting a Team Culture That Drives Success00:17:11 - Lead Generation and Marketing Tactics That Actually Work00:25:17 - Mastering Lead Conversion and Database Domination00:29:19 - Wrapping Up: Final Insights and Ways to ConnectLinks and Resources:Reside PlatformReside Platform WebsiteDan Gandee on LinkedInThe Operative Group WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet sits down with Karen Hall, founder of Foxtrot Company, to unpack how she scaled a purpose-driven real estate team into a $35M powerhouse. With deep roots in military life, Karen shares how she built a brand centered around authenticity, service, and referral-based growth. From her game-changing “100 Heroes Project” to her obsession with quality standards and niche branding, Karen reveals how real estate pros can stand out by going all-in on their identity, mission, and systems. Expect tactical advice, systems for referral success, lessons in team structure, and a candid look at how she’s reclaiming her time to scale with intention.Chapters:00:00:00 - Marketing vs. Branding: The Mic-Drop Distinction Most Agents Miss00:00:26 - Meet Karen Hall: The Real Estate Maverick Behind Foxtrot Company00:01:07 - From Rookie to Rainmaker: Karen’s Unexpected Real Estate Origin Story00:01:38 - Serving Those Who Serve: Why Karen Doubled Down on Military Clients00:03:05 - How to Dominate with VA Loans (Even When Others Say You Can’t)00:03:53 - Scared to Niche Down? Here’s Why That’s Killing Your Growth00:05:03 - Ditch the Roof Logos: The Real Secret to Brand That Sticks00:08:44 - The 100 Heroes Project: When Giving Back Becomes a Business Superpower00:13:04 - Referral Machines: How to Build a VIP Program That Feeds Itself00:16:24 - Scaling Smarter: How AI and Postcards Still Pack a Punch00:17:41 - Taking the Stage: Karen’s Bold Message to the Industry00:20:42 - Masterclasses, Books, and Balance: Can You Really Do It All?00:23:06 - Leading Like a Commander: Inside Karen’s Army-Inspired Team Structure00:25:24 - Where to Find Karen (and Why You’ll Want to Connect Now)Links and Resources:Reside PlatformReside Platform WebsiteKaren on LinkedInWebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet dives deep with Michael Gillies, team leader of Gillies Team Real Estate. Michael shares how he evolved from grinding 160 days straight to building a scalable, tech-empowered business that prioritizes both performance and personal freedom. Learn how Michael recruits 1,000+ agents using a twice-weekly Zoom strategy, the tools he swears by (Sisu and Follow-Up Boss), and his real talk on leadership, burnout, and building a team culture that lasts. Whether you're stuck at five agents or looking to double production, Michael’s insights on team growth, automation, and legacy-building will fuel your next level.Chapters:00:00:00 – A Brutally Honest Start: 160 Days Without a Break00:00:27 – Kicking Off the Reside Platform with Fire00:00:42 – Meet Michael Gillies: Scaling Teams, Leading Legacies00:00:56 – The Zoom Strategy Fueling Explosive Agent Recruitment00:01:42 – Free Licenses, Real Talk & Winning with Indeed Ads00:07:33 – From Parents’ Business to Powerhouse Team Leader00:15:07 – The Tech Stack That’s Changing the Game00:17:54 – Why Standing Still Isn’t an Option: Recruit or Fall Behind00:20:55 – The Raw Truth About Burnout, Family & Real Estate Life00:22:52 – Wrap-Up: How to Connect with Michael & Keep GrowingLinks and Resources:Reside PlatformReside Platform WebsiteMichael on LinkedInWebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!