

Behind the Book Cover
Anna David
You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover.
Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published entrepreneurs who have used their books too seven figures to their bottom line to build their businesses and more.
Anna David has had books published by HarperCollins and Simon & Schuster and is the founder of Legacy Launch Pad, David is the founder of Legacy Launch Pad Publishing, a boutique, founder-led hybrid book publisher that helps entrepreneurs turn expertise into authority-building books. In other words, she knows both sides—and isn't afraid to share it.
Come find out what traditional publishers don't want you to know.
Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published entrepreneurs who have used their books too seven figures to their bottom line to build their businesses and more.
Anna David has had books published by HarperCollins and Simon & Schuster and is the founder of Legacy Launch Pad, David is the founder of Legacy Launch Pad Publishing, a boutique, founder-led hybrid book publisher that helps entrepreneurs turn expertise into authority-building books. In other words, she knows both sides—and isn't afraid to share it.
Come find out what traditional publishers don't want you to know.
Episodes
Mentioned books

Mar 22, 2023 • 43min
Using Affiliates to Launch a Book with Matt McWilliams
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. Matt McWilliams is the go-to affiliate guy, which means he's very good at helping people—including Tony Robbins and Dean Graziosi, Shark Tank's Kevin Harrington and Lewis Howes—get their networks on board to help them sell their products.Now he's launched his first book, and he employed those same strategies to drive pre-sales. While his efforts didn't land him on any bestseller lists, they did help him add numerous people to his newsletter list and sell a bunch of other products.He has numerous tips for those who want to find the right people to help them launch books, including studying how marketing-savvy authors do book launches, using Amazon for all its worth and remembering that no response just means reach out again.

Mar 15, 2023 • 32min
The Business Transforming Book with Tamar Hermes & Carla Moreno
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. Tamar Hermes is a real estate investor with more than 20 years' experience and the CEO of Wealth Building Concierge. Carla Moreno is a serial entrepreneur, realtor and real estate investor who has more than a decade of experience buying and selling family and luxury real estate.The two have something in common in addition to real estate: they were both published by Legacy Launch Pad. Also, Tamar is Carla's coach! In this episode, we talked about what Tamar's book has done for her business a year later (including how she signed the baker who created the launch day cake we sent her as a client) and how Carla is going to use her just-launched book as her platform for the rest of her career.Listen in for their best tips on making the most of a book and what they say are the must-do's for the launch.

Mar 8, 2023 • 41min
Get Over Yourself and Pay for Media with Jay Jay
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. Jay Jay is tired of people thinking they just deserve media attention.A former magician who now helps personal brands become seen as the number one in their industry, he's also tired of publicists overpromising and underdelivering.And he has good reason to be tired of it: Jay is excellent at guaranteeing people media attention—in publications like Forbes, LA Weekly and Ocean Drive, and even Maxim, WWD and Us Weekly.In this episode, he broke down why media attention matters, how it should be used and how authors seeking PR need to stop focusing on the wrong things.

Mar 1, 2023 • 32min
How to Manifest a Today Show Appearance with Rachel Luna
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. Rachel Luna kinda defies explanations and bios.But if you're going to make me put her into one of these boxes, FINE! Here goes: she's an international speaker, podcast host, former U.S. Marine and cancer thriver. In addition to all that, she's a coach who hosts retreats.As if that wasn't enough, she's now also a bestselling author: her new book, Permission to Offend, has not only been creating waves with its unapologetic, brazen and yet hilarious voice but has also landed Luna on the Today show.In this episode, she walks us through the exact steps she took to make that Today show appearance happen—as well as who's been sliding into her DMs since that appearance, how to make self-help material fresh, methods for speaking up around your book launch and so much more.

Feb 22, 2023 • 19min
Without Readers, You've Written a Journal
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. Journals are awesome. Been using 'em since I was six. I've even published a few myself.But the difference between the journals I've published and the books I've written is that the journals are not meant to be read by anyone once I've filled them with words.The books are.But Field of Dreams was wrong! Just because you write it does not mean that they will come.You have to determine your audience, find them and write a book specifically for them. This episode breaks down how.It's based on the book I'm writing. Speaking of, if you want exclusive stories, resources and info about this book as I write it, you can sign up for that on annadbook.com.

Feb 15, 2023 • 17min
Sanity in the Time of Social Media
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. Social media sucks.It's also wonderful.And it's my opinion that you need it if you're going to build your authority around a book.This episode breaks down why I think it's important and how you can do it without going crazy...in fact, how you can use material in your book for your posts, and build your entire online authority in just few hours a week.This is another episode based on the book I'm writing. Speaking of, if you want exclusive stories, resources and info about this book as I write it, you can sign up for that on annadbook.com.

Feb 8, 2023 • 21min
Get Clear (And Not in a Scientology Sort of Way) Before You Write
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. If someone asks you why you're writing your book and your answer is "To help people," go volunteer.It's much easier, less time consuming and less costly than writing a book!Or you can just listen to this episode. It's another one based on the book I'm writing. Speaking of, if you want exclusive stories, resources and info about this book as I write it, you can sign up for that on annadbook.com.ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM

Feb 1, 2023 • 16min
Why Rose-Colored Publishing Glasses Will Bite You in the Ass
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. You're not a delusional person.At least not usually.But you may be one when it comes to publishing.And that's why I made this episode.It's based on the book I'm currently writing and it's about the delusions I see first-time authors suffer from. Seriously, publishing seems to inspire more delusions than Hugh Grant movies!So here's your wake-up call. Don't hit snooze! And if you want exclusive stories, resources and info about this book as I write it, you can sign up for that on annadbook.com.

Jan 25, 2023 • 27min
Getting Book Launch Support From Your Peeps with Amber Vilhauer
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. Amber Vilhauer is a leading digital strategist but she's so much more.The founder of NGNG (No Guts No Glory) has come up with a system more ingenious than any I've ever seen when it comes to helping authors corral their network to support their book launches. Longtime listeners know that I'm a pretty jaded person who's tough to impress so you know how much it means when I say that when Amber shared her system and copy and videos with me, I was as blown away as I've been by any strategy I've seen during my decades in publishing.In this episode, she breaks that strategy down by explaining how authors should approach the people they know, what to say when they do and how to make sure that getting support for a book launch is just as much about giving as it is receiving.WANT TO BUILD YOUR AUTHORITY? GO TO www.ogauthoritypod.com

Jan 18, 2023 • 36min
What a Book Coach Does—and How to Become One—with Jennie Nash
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. Jennie Nash is the book coach whisperer.Or at least that's what I've named her after talking to her. The founder and CEO of Author Accelerator, a company that trains, certifies and supports book coaches so they can help writers do their best work, Nash has helped clients land top agents, six-figure book deals and make both the New York Times and Wall Street Journal bestseller lists.Also the author of 11 books in three different genres, Nash has certified over 130 coaches. If you've ever thought, "Hey, I might like to be a book coach," get this: the cost for certification is only $2400. If you're instead interested in hiring a coach, listen in on this episode to find out more. You can also find out more about both becoming a coach and hiring one here.WANT TO BUILD YOUR AUTHORITY? GO TO OGAUTHORITYPOD.COM


