

Behind the Book Cover
Anna David
You've heard the book publishing podcasts that give you tips for selling a lot of books and the ones that only interview world-famous authors. Now it's time for a book publishing show that reveals what actually goes on behind the cover.
Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published entrepreneurs who have used their books too seven figures to their bottom line to build their businesses and more.
Anna David has had books published by HarperCollins and Simon & Schuster and is the founder of Legacy Launch Pad, David is the founder of Legacy Launch Pad Publishing, a boutique, founder-led hybrid book publisher that helps entrepreneurs turn expertise into authority-building books. In other words, she knows both sides—and isn't afraid to share it.
Come find out what traditional publishers don't want you to know.
Hosted by New York Times bestselling author Anna David, Behind the Book Cover features interviews with traditionally published authors, independently published entrepreneurs who have used their books too seven figures to their bottom line to build their businesses and more.
Anna David has had books published by HarperCollins and Simon & Schuster and is the founder of Legacy Launch Pad, David is the founder of Legacy Launch Pad Publishing, a boutique, founder-led hybrid book publisher that helps entrepreneurs turn expertise into authority-building books. In other words, she knows both sides—and isn't afraid to share it.
Come find out what traditional publishers don't want you to know.
Episodes
Mentioned books

Jul 14, 2021 • 38min
How Did Alex Strathdee Get 40,000 Students to Read His Book?
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. Alex Strathdee is no ordinary writer. That's because he's as much an entrepreneur as he is a writer. And it's how he got 40,000 students to read his first book. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Jul 7, 2021 • 14min
How Does an Author Build a Newsletter List?
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. A newsletter list is the single most important tool a writer can have when launching a book. But how do you get started—and what do you do once you have? First off, you need to, no matter how daunting it seems and how much it seems like you don’t have time to. WANT TO WRITE AND LAUNCH YOUR OWN BEST SELLING BOOK? VISIT WWW.BESTSELLINGBOOK.COM

Jun 30, 2021 • 15min
How Does Pat Flynn Launch a Book?
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. Pat Flynn is one of the kings of the marketing world and that showed in the way he launched his 2016 Wall Street Journal bestseller, Will it Fly? Because he’s very open about the methods he used, I was able to do research and determine some of his most effective strategies. In this episode, I broke them all down. WANT TO WRITE AND LAUNCH YOUR OWN BESTSELLING BOOK? VISIT WWW.LAUNCHABESTSELLINGBOOK.COM.

Jun 24, 2021 • 12min
How Does John Lee Dumas Launch a Book?
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. The king of podcasting is also quite kingly when it comes to launching a book. This episode breaks down how he blew his most recent release up. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Jun 16, 2021 • 42min
How to Land a Book Deal With Rea Frey
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. Oh, do I have a great guest for you today. Rea Frey is the award-winning bestselling author of three suspense novels and four nonfiction books with St. Martin's as well as the CEO of Writeway, a multiple six-figure business that helps connect authors to agents so they can land publishing deals (Writeway does proposal writing, query letters...the whole shebang.) Frey also knows her way around a book launch, having built up an active Instagram through a very specific strategy and landing herself in publications like US Weekly, Entertainment Weekly, Glamour, Popsugar, Hello Sunshine, Marie Claire, Parade, Shape and Hello Giggles (spoiler: this also involves having a very specific strategy). Listen to her share her top launch tips, her journey through the web of publishing and find out how you can get a free 30-minute consultation with her by listening to this episode. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM.

Jun 9, 2021 • 13min
How Long Does It Take to Publish a Book?
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. Obviously, the length of time it takes to write and launch a book varies from writer to writer; Anthony Burgess wrote A Clockwork Orange while Junot Diaz took a decade to write The Brief, Wondrous Life of Oscar Wao. And I know people who have written massively successful books in a weekend. But the rough statistic I've heard quoted is that if you’re going to write it yourself, expect to spend about 300 hours on the first draft. This episode breaks down how long not just the writing but also the publishing takes. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

Jun 2, 2021 • 10min
Do People Look Down on Self-Publishing?
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. One thing I need to tell you right off: there was no bigger snob about self-publishing back in the day than the person writing this post. My, how times have changed. This episode breaks down how. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

May 26, 2021 • 15min
What Do I Need to Know to Record an Audiobook?
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. The audiobook market is a $1.2 billion business but recording and launching your own isn't as easy as you may think. This episode breaks down the sound requirements, what it takes out of you and whether or not you should publish exclusively on Audible, among many other topics. WANT TO LAUNCH A BESTSELLING BOOK? GO TO WWW.LAUNCHABESTSELLINGBOOK.COM

May 19, 2021 • 12min
What's the Difference Between a Ghostwriter, Editor & Coach?
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. Do you need a ghostwriter, editor or coach—and what's the difference between those three, anyway? I answer all that and more in this episode. WANT TO LAUNCH A BESTSELLING BOOK? GRAB MY CHEAT SHEET AT WWW.LAUNCHABESTSELLINGBOOK.COM

May 12, 2021 • 14min
How Can I Use Social Media to Promote My Book?
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. Social media isn't just for influencers who are shamelessly hawking products. It's actually an amazing tool for authors—provided they follow certain recommendations. I get into all of them in this episode. WANT TO LAUNCH A BESTSELLING BOOK? GRAB MY CHEAT SHEET AT WWW.LAUNCHABESTSELLINGBOOK.COM


